Opening ceremony HORECA 2013: Packing a punch Files/HR13...Maroun Chedid, managing partner, Maroun Chedid sal, kept an eye on things. From France, the Salon Culinaire jury consisted

| Hospitality News ME | Issue 88 | Jun - July 201328

A true pioneer of all hospitality events in the region, HORECA kicked off on April 9th and ran until the 12th at the Beirut International Exhibitions & Leisure Center (BIEL). On its 20th anniversary, the annual regional tradeshow stretched its wings across some 15,000m2 to showcase everything from product offerings to an extensive array of live demonstrations, competitions and workshops, as well as exceptional pavilions

And as the confetti came out for the 20th anniversary revelry, there was another great cause for celebration. Lebanese President Michel Sleiman decorated HORECA’s visionary Nouhad Dammous with the National Order of the Cedar. The nod is a culmination of the luminary’s efforts to literally pluck the local hospitality industry from oblivion, polish its image both nationwide and globally, and set the academic foundation for its future.

The fair endorsed Beirut as the Capital of Taste while also unveiling a string of exciting new features and add-ons. Demand

HORECA 2013: Packing a punch

for exhibition space surpassed expectation with 385 plus

exhibitors, as well as a buyer and trade professional visitor turnout that pushed the 14,000 mark.

HORECA has unyieldingly supported innovation, rewarded creativity and commended excellence with the myriad competitions it organizes. Its unremitting priority has been to be a regional assembly for the hospitality and food industries, a place where professionals can network among peers and discover solutions by which to improve their businesses.

HORECA LEBANON 2013

Minister Fady Abboud

decorates Nouhad Dammous

wih National Order of the

Cedar on behalf of the

President of the Republic

Opening ceremony

Hospitality News ME | Issue 88 | Jun - July 2013 | 29

Overview of the exhibitionTurkish Pavilion

Italian Pavilion

Brazilian ambassador

Minister Vrej Sabounjian, Joumana Dammous-Salamé,

Mahmoud Joueidi and Randa Dammous-Pharaon

Mohamed Choucair awards Joumana Dammous-Salamé for her

outstanding contribution to the Lebanese Hospitality industryVisitors check out latest products

Cutting the ribbon


HORECA LEBANON 2013

An impressive panel of judges from far and wide across the world chaired the contests and challenges. Lebanon’s Organizing Committee for Salon Culinaire and the Junior Chef Competition Charles Azar, executive pastry chef, Four Seasons Hotel, Joe

Barza, chef consultant and Maroun Chedid, managing partner, Maroun Chedid sal, kept an eye on things.

From France, the Salon Culinaire jury consisted of, guest of honor and président de l'Academie de Cuisine Jacques Charrette,Michelin Star chef Pierre Caillet,pastry chef and international culinary advisor Ludovic

Chesnay, technical director of Le Cordon Bleu Paris Jean

François Deguignet, president of l'Association Les Cuisiniers de la République Française Guillaume Gomez, baker, pastry master and bread ambassador Roland Herzog, owner of Marguin restaurant Christophe

Marguin, founder World Bread Contest and owner of Boulangerie Pozzoli Francois Pozzoli and president of Académie Nationale de Cuisine Lucien Veillet, from the UK chef patisserie consultant Claire Clark MBE MOGB, from Italy 2 Michelin star and owner of Ilrigoletto restaurant Giovanni D'amato, from Kuwait culinary creative development and production director of MMC Catering Samaan Hilal and from Egypt celebrity chef and business development manager MENA of Meat & Livestock Australia (MLA) Tarek Ibrahim and from Syria Mohamad Orfali executive chef, Fatafeat TV.

The Junior Chef Competition jury was made up of Lebanon’s executive chef of Le Royal Hotels & Resorts Souheil Al

Ghazal, executive pastry chef of Fauchon de Paris Simon Atallah,executive chef of the Phoenicia Hotel Beirut Thomas Figovc,executive chef of Le Gray Hotel Abdallah Khodor and executive chef and television personality Chef Chadi Zeitouni.

More than 250 chefs from major hotels and restaurants throughout Lebanon competed in 18 different categories

Hospitality Salon Culinaire

Jury panel

Pierre Caillet, Guillaume Gomez & Jean Francois Deguinet

Zgharta Institute students


COLD CANAPES

1. Gold Hilton Beirut Habtoor

Grand Hotel, Gilbert FarahSilver Le Gray Hotel, Mohamad NehmehSilver Le Royal Hotels &

Resorts, Charbel Tony KallasBronze Lamisse Catering,Antonios Al JalekhBronze Saida Rest House,Mohamad Kaddoura

COLD PLATTER OF POULTRY,

MEAT OR FISH

2. 1st Gold Le Royal Hotels &

Resorts Elie Georges Bteich3. Gold Hilton Beirut Habtoor

Grand Hotel, Ahmad TarhiniSilver Casino Du Liban, Imad SayeghSilver Casino Du Liban, Mahdi AwadaSilver Movenpick Hotel & Resort

Beirut, Amoun WissamBronze Crowne Plaza Hotel,

Mohamed MerhiBronze Tamar Rotana, Hani Younis

OPEN SHOWPIECE

4. Gold Movenpick Hotel &

Resort Beirut, Hassan NassarSilver Casino Du Liban, Hanna MakarySilver Talal IssaSilver Le Gray Hotel, Omar GhanameSilver Phoenicia Hotel Beirut,

Hassan Sallam

6 COURSE SET DINNER MENU

5. 1st Gold Burgundy, Abdo Faddoul6. Gold Saida Rest House,Mohamad Kaddoura7. Gold Sofil Catering, George Sarkis8. Gold Movenpick Hotel &

Resort Beirut, Yassin KazanSilver Le Royal Hotels &

Resorts, Bechara Antoun HokayemSilver Phoenicia Hotel Beirut,Rouba AhmadiehSilver Casino Du Liban, Fady TabetSilver Golden Tulip Serenada

Hotel, Rida Asaad JouniBronze Le Blanc Catering, Ramy SmeetBronze Le Gray Hotel, Rodrigue Jabbour

THEMED CELEBRATION CAKE

9. 1st Gold Phoenicia Hotel

Beirut, Mohamad Jamal10. Gold Moulin D'or, Tony ChoucairSilver Safir Heliopolitan Hotel,Nasser MerhiBronze Crowne Plaza Hotel,Ayman HusseinBronze Gefinor Rotana, Nidal Aridi

1

3

5

7

6

8

4

2And the winners are:

Bronze Golden Tulip Galleria

Hotel, Pierre Bou Merhy

THREE PLATED DESSERT

PRESENTATION

11. 1st Gold Sofil Catering,Hassan Bou Alih12. Gold Magnolia Bakery,Jonas LowSilver Cooks and Trays, Nizar ZeitounySilver Phoenicia Hotel Beirut,Tarek SerharBronze Casino Du Liban, Rawad SleimanBronze Lamisse Catering, Farid Bou SamraBronze Le Blanc Catering,Ibrahim HassanBronze Le Gray Hotel, Jad Abou ChokerBronze Moulin D'or, Dany Zoughaib

LIVE FRESH PASTA

COMPETITION

13. Gold Phoenicia Hotel Beirut,Mohamad Nehme and Khalil RabahSilver Le Gray Hotel, Abed Tarhini and Mohamed JaberBronze Chez Angelo, Angelo Zein and Reghina Zein


HORECA LEBANON 2013

LIVE LEBANESE DISH

Silver Ahwak, Johnny Kassis and Jihad DiabBronze La Plage Dirwandi,Mahmoud Mehyo and Ramy SaadeBronze Leila, Ziad Hamawy and Mohammad IbrahimBronze Phoenicia Hotel Beirut,Mohamad Tarnini and Ali AudiBronze Saida Rest House,Abdallah Suleiman and Mohamad OtrokBronze Crowne Plaza Hotel,Walid Ghalayini and Fares Andary

Live Lebanese Mezze

Silver La Plage Dirwandi,Georges Debes and Ramy SaadeBronze Ahwak, Abdel Wahab Haffar and Iyad MekhBronze Sofil Catering, Nabil Fayad and Elias Abi Khalil

LIVE LEBANESE SANDWICH

14. Gold Phoenicia Hotel Beirut,Ribal ArzouniBronze La Plage Dirwandi,Mohamad AnoutiBronze Le Gray Hotel, Hassan Ala EldineBronze Phoenicia Hotel Beirut,Raed SharafelddineBronze Zaatar W Zeit, Joseph Jassous

LIVE LEBANESE SWEETS

15. 1st Gold Refaat Hallab 1881,Abdallah Achrafi and Mohamad Osman16. Gold Al Tom Brothers, Firas Ziad Chami and Rami Mohamed El Tom17. Gold Hallab 1881, Rabih Bakir Kassem and Alaa Omar Abboud

Live Meat Dish Competition

Silver Phoenicia Hotel Beirut,Marwan Moughabghab and Ziad El Haber Bronze Shtrumpf Restaurant,Georges Abou Anni and Najib HayarBronze Le Gray Hotel, Jad Mrad and Wassim HannouchBronze Movenpick Hotel &

Resort Beirut, Ihab Nassar and Alaa Masri

LIVE PASTRY COMPETITION

18. Gold Momo Restaurant, Fadi SabaSilver Phoenicia Hotel Beirut,Hassan Remmo Silver Le Royal Hotels &

Resorts, Marie-Therese Jean El KassisBronze Moulin D'or, Jad Ghanem

LIVE SEA FOOD DISH

COMPETITION

19. Gold Momo Restaurant,

9 10

13 14

16

18

15

17

19

11 12


Hassan Chkoudra and Elia BassilSilver Phoenicia Hotel Beirut,Jessica Daaboul and Rouba AhmadiehBronze Le Gray Hotel, Ali Hejazi and Ali HachemBronze Casino Du Liban, Elie Samra and Tony NakadBronze Movenpick Hotel &

Resort Beirut, Yehya Rawwas and Dany Tabet

LIVE SENIOR SANDWICH

MAKING COMPETITION

20. 1st Gold Shtrumpf

Restaurant, Mahmoud Jalloul21. Gold Sofil Catering, Nazir Younes22. Gold Le Gray Hotel, Hamza Haj Hassan23. Gold Moulin D'or, Jihad Abi Rached24. Gold Phoenicia Hotel Beirut,Ali AudiSilver Ahwak, Wissam El GhoulSilver Intercontinental Mzaar

Mountain Resort & Spa, Michel SalamehSilver La Cuisine Healthy Food,Pascal KhairallahSilver Shtrumpf Restaurant,Henry FahedSilver Shtrumpf Restaurant,Antoun NaimSilver Shtrumpf Restaurant,Rawad FarhatSilver Shtrumpf Restaurant,Charbel Abdel NourSilver Le Gray Hotel, Mustafa SoujoudSilver Phoenicia Hotel Beirut, Ali FakhereddineSilver Phoenicia Hotel Beirut,Mohamad IsmailBronze Safir Heliopolitan Hotel,

Hussein SalamehBronze Gefinor Rotana, Kifah Mwafak

LIVE JUNIOR COOKING

COMPETITION

25. 1st Gold University Of

Balamand, Flavia El Khoury and Rachelle Abi Jaoudeh26. Gold Lebanese International

University-LIU,Abed Ali Bdeir

and Mohammad AbassiSilver American University Of

Science & Technology- A.U.S.T,Ahmad Alsayed and Christian HannaSilver Institution Mgr Cortbawi

Congregation Des Saints

Coeurs Tourisme-Hotellerie ITH,Rudy Saadeh and Sandra IshakBronze Arts, Sciences &

Technology University - A.U.L,Ihab Nassar and Ahmad MonlaBronze Arts, Sciences &

Technology University - A.U.L,Yehya Salha and Abdullah GhemrawyBronze Centre International Des

Sciences Techniques-C.I.T., Marc Hajj and Rodolph Bou ChahineBronze Ecole Hoteliere

Ajaltoun- ETA, Charbel Zougheib and Layal MasriBronze Institut Technique-

Zgharta, Oscar Bou Mehrez and Ahmad BeyrouthyBronze Lebanese Amercian

University- LAU, Kamel Ismail and Baqer JerioBronze Notre Dame University-

NDU, Rachel Bado and Gilbert El KhouryBronze Notre Dame University-

NDU, Tony Jabbour and Firas Merhej

20 21 22

25

26

24

23

Maroun Chedid, Charles Azar & Joe Barza


HORECA LEBANON 2013

LIVE JUNIOR PASTRY

COMPETITION

27. Gold American University

Of Science & Technology-

A.U.S.T, Ahmad Alsayed and Sara AlameddineBronze Centre International Des

Sciences Techniques-C.I.T.,Marc Hajj and Antoine HarbBronze Ecole Hoteliere

Ajaltoun- ETA, Christian Haddad and Elia SulbanBronze Institution Mgr Cortbawi


Coeurs Tourisme-Hotellerie

ITH, Marc Mahfouz and Sami KaddoumBronze Notre Dame University-

NDU, Anthony Esper and Carlo Abi Aad

LIVE JUNIOR SANDWICH

COMPETITION

28. 1st Gold Universite Saint

Esprit De Kaslik USEK, Datevik Othanian29. Gold Universite Saint Esprit

De Kaslik USEK, Gaelle Rbeiz30. Gold Universite Saint Esprit

De Kaslik USEK, Pamela El Hajj31. Gold Arts, Sciences &

Technology University - A.U.L,Wissam Ammoun32. Gold Ecole Hoteliere

Ajaltoun- ETA, Lara MassoudSilver American University Of

Science & Technology- A.U.S.T,Ahmad AlsayedSilver American University Of

Science & Technology- A.U.S.T,Christian HannaSilver Institution Mgr Cortbawi


Coeurs Tourisme-Hotellerie ITH,Joseph SaabSilver Institution Mgr Cortbawi


Coeurs Tourisme-Hotellerie ITH,Joe Khoury Abdel MassihSilver Notre Dame University-

NDU, Jad SacySilver Notre Dame University-

NDU, Chantale Abi JaoudeSilver Notre Dame University-

NDU, Raymond AkilBronze American University Of

Science & Technology- A.U.S.T,Racha Abou ChahineBronze American University Of

Technology - A.U.T, Mansour Issam FakhryBronze Arts, Sciences &

Technology University - A.U.L,Alaa ItaniBronze Centre International Des

Sciences Techniques-C.I.T., Marc HajjBronze Ecole Hoteliere Ajaltoun-

ETA, Georges NohraBronze Ecole Hoteliere Ajaltoun-

ETA, Roland KhoueiryBronze Notre Dame University-

NDU, Sara BaydounBronze Notre Dame University-

NDU, Edwin Harb

27

29

31

28

30

32

Award Ceremony

Christophe Marguin,

Guillaume Gomez & Elie Karach


33. Gold Shah Lounge, Fabio ChehirehSilver Phoenicia Hotel Beirut,Rawad MakaremBronze Signor Sassi, Hussein Zaiter

This year saw the return with a vengeance of this popular challenge

Lebanese bartenders competition

Extraordinary bartending talents met once again for this heated master mixologist showdown to create a concoction of cocktails, some with a level of prior thought and preparation and others on the spot.

More than 20 skilled bartenders competed for the title "Best Bartender in Lebanon" in front of a proffessional jury panel.

The Lebanese Bartender Competition were judged by Francois Akiki service, beverage and bartending instructor Sagesse University & Dekwaneh Hotel Management Institute, Andrea

Fidora beverage innovation director Monin MEI, Elie

Maamari Ksara œnologist - export manager and instructor at Notre Dame University, Najib Moutran

owner and general manager Terroirs Conseils.

33

The awards go to:

Award Ceremony

Participance selecting their ingridients

Rawad Makarem Hussien Zaiter


HORECA LEBANON 2013

Senior Service Competition

Silver Le Royal Hotels &

Resorts, Zakhia BoueirySilver Movenpick Hotel & Resort

Beirut, Georges AmmounBronze Phoenicia Hotel Beirut,Wadih Kosba

Junior Service Competition

Silver Notre Dame University-

NDU, Stephanie NoujeimBronze Notre Dame University-

NDU, Nathalia Abi Jaber

This year a new competition was introduced to include the service section of the industry

Art of Service competition

It aimed to propel the quality of foodservice to new heights. Working professionals vied for glory in the Senior Competition, whereas hotel management students joined the race for the gold in the Junior Competition.

The Art Of Service Competition were judged by Francois Akiki

service, beverage and bartending instructor Sagesse University & Dekwaneh Hotel Management Institute, Elie Maamari Ksara œnologist - export manager and instructor at Notre Dame University, Najib Moutran

owner and general manager Terroirs Conseils. Georges Ojeil

executive assistant manager I/C F&B and corporate food & beverage director Le Royal Hotels & Resorts Beirut, and Simon

Saade food & beverage manager and hotel operations at the Phoenicia Hotel Beirut

The medalists are:

Award Ceremony

Zakhia Boueiry

Wadih Kosba

Nathalia Abi NaderStephanie Noujeim

Georges Ammoun


More than 50 extra virgin olive oils countrywide were featured in a series of tasting sessions

National Extra Virgin Olive Oil Contest

34 35 36

In the National Extra Virgin Olive Oil Contest the judges from Lebanon were agriculture engineers Faten Adada and Hussein Hoteit, olive oil organoleptic assessment specialists Georges Feghali,Robert Hajj and Hiyam Sinno

and agro-economist Tamim El

Takach and Roland Andary head of olive oil departement, Rene Mouawad Foundation. National Council for Olive Oil Tasting chairman Jamal Al-Batsh came from Jordan and agronomist Alberto Dragotta from Italy.

And the Best Label and Bottle jury included Lebanon’s Soha

Atallah LibanPack director and UNIDO national coordinator, Fadi

Aziz senior designer at Mercury, Christiane Saab Haber group head at Impact BBDO and Mazen

Moussawer managing director at Aspired State Advertising Agency.

Prizewinners were:

BEST EXTRA VIRGIN OLIVE OIL

34. Gold Atyab sarl, Tony Maroun35. Gold Sarkis Moussa

Silver The Chadra Agriculture

Cooperative, Samir el ZirBronze Willani, Joseph Khoury

BEST LABEL AND BOTTLE

36. Gold Ardouna sal, ArdounaSilver Oliver Maki sal, Oliver's TableBronze Greenpack for Lebanese

Agroindustries sarl, Sidonia

Award Ceremony

Food writers from the "Taste Lebanon" tour


HORECA LEBANON 2013

A deliciously unique event where international chefs unleashed their talent

Visitors took part in tasting sessions on a defined cooking or product theme. Atelier Gourmand, once again, was animated by Barbara Abdeni Massaad, author, photographer and food consultant, who hosted the atelier and engaged in live cooking sessions.

Atelier Gourmand

Barbara Massaad & Francois Pozzoli

Pierre Caillet

Ibrahim Hannawi

Jean Francois Deguinet

Ludovic Chesnay

Tony Youssef

Tarek Ibrahim

Maya Kanaan

Pierre Hanel Chady Karam

Giovanni Damato


Chairmania took to the stage for its inaugural show of distinctive chair models for the hospitality industry by designers and design galleries. And the much-awaited Floral Symphonies Competition was in full bloom.

Hospitality and food service leaders gathered in a series of conferences, enlightening workshops and cutting edge round tables to discuss hot topics, share knowledge and provide valuable insight on the latest consumer and product trends influencing the industry.Hospitality Consultants Association (HCA) in Lebanon was launched during HORECA.

The cozy Librairie Gourmande corner at HORECA wet appetites for gastronomy knowledge and presented hot off the press books as well as the best from the world of culinary publishing and hosted guest appearances by celebrated authors.

Design took a front seat at HORECA this year – and in more ways than one

Chairmania & Floral Symphonies

AnnualHospitalityForum

Librairie Gourmande

Experts CornerBy popping into this area, trade professionals rubbed elbows with hospitality and foodservice industry experts and consultants who conveyed their invaluable advice so that entrepreneurs can develop their concepts and propel their businesses towards success.

The ME job site, Bayt.com, was HORECA’s strategic career partner this year and managed the Recruitment Zone. With over 13 years of experience in the recruitment field and a database of more than 10,500,000 job seekers and over 40,000 employers from across the MENA region, Bayt.comoffered visitors a wide array of services to help them better understand the market’s needs and recruitment processes.

HORECA 2013

Celebrated 20 years

THANK YOU TO ALLOUR PARTNERS AND SPONSORS

See you next year at HORECA 2014, 1 to 4 April

horecashow.com

Hospitality Consultants Association celebration

Documents

Opening ceremony HORECA 2013: Packing a punch Files/HR13...Maroun Chedid, managing partner, Maroun Chedid sal, kept an eye on things. From France, the Salon Culinaire jury consisted