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Open Innovation @ Whirlpool. Company overview. EUROPE REGION ~$3.2B Sales 12,000 Employees. NORTH AMERICA REGION ~$9.6B Sales 29,000 Employees. ASIA REGION ~$900 M Sales 5,000 Employees. LATIN AMERICA REGION ~$4.7B Sales 25,000 Employees. Every Room … Every Home … Everywhere. - PowerPoint PPT Presentation
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WHIRLPOOL CORPORATION CONFIDENTIAL
OPEN INNOVATION @ WHIRLPOOL
April 21, 2023 1
WHIRLPOOL CORPORATION CONFIDENTIAL
NORTH AMERICA REGION• ~$9.6B Sales• 29,000 Employees
LATIN AMERICA REGION• ~$4.7B Sales• 25,000 Employees
EUROPE REGION• ~$3.2B Sales• 12,000 Employees
ASIA REGION• ~$900 M Sales• 5,000 Employees
COMPANY OVERVIEW
2April 21, 2023 OPEN INNOVATION @ WHIRLPOOL
WHIRLPOOL CORPORATION CONFIDENTIAL
EVERY ROOM … EVERY HOME … EVERYWHERE
3
BEDROOM(S)
KITCHEN / DINING LAUNDRY ROOM
BASEMENT
GARAGEOUTDOOR
Clothes revitalizationRoom air conditioningDehumidifiersAir coolers
Washer, dryer, sinkClothes revitalizationLaundry storage solutions
RefrigerationDishwasherCooking
VentilationPortablesCookware
StorageWater filtration
HVACFreezers Air treatment
StorageAppliancesWorkstationsFlooring
GrillsCooking centers
April 21, 2023 OPEN INNOVATION @ WHIRLPOOL
WHIRLPOOL CORPORATION CONFIDENTIAL
WHIRLPOOL GLOBAL OPEN INNOVATION CONTEXT
April 21, 2023 4
OPEN INNOVATIONOPEN INNOVATIONDifficulties to master internally all the competences / technologies needed
Leverage external resources to increase the productivity of AD & XP increase the productivity of AD & XP internal resources.
COMPETITIVE ENVIRONMENT IS FORCING TO INNOVATE THE WAY WE COMPETITIVE ENVIRONMENT IS FORCING TO INNOVATE THE WAY WE INNOVATEINNOVATE
OPEN INNOVATION @ WHIRLPOOL
AD = Advanced Development: Whirlpool R&D departmentXP = Cross Products categories: internal R&D categories that serve different product categories
WHIRLPOOL CORPORATION CONFIDENTIAL
OPEN INNOVATION ORGANIZATION AND SKILLS
April 21, 2023 5
ORGANIZATIONORGANIZATION SKILLSSKILLS
Cross category accountable to manage Open innovation projects of all research categories
Open Innovation team manages also publicly funded projects
Open Innovation reports to VP of research and development
Strong technical competences Business skills are required to consider
different value proposition Administrative roles are required, mainly for
public funded projects
OPEN INNOVATION @ WHIRLPOOL
WHIRLPOOL CORPORATION CONFIDENTIAL
OPEN INNOVATION PROCESS
April 21, 2023 6
Understanding of internal knowledge
needs
Understanding of internal knowledge
needsTech ScoutingTech Scouting
Opportunity assessment with
internal PP
Opportunity assessment with
internal PPSeedbed into C2C Seedbed into C2C
AD Product cat and X Product AD Product cat and X Product
Partnership ManagementPartnership
Management
OPEN INNOVATION @ WHIRLPOOL
WHIRLPOOL CORPORATION CONFIDENTIAL
OPEN INNOVATION PROCESS: INTERNAL GAP
April 21, 2023 7
Understanding of internal knowledge
needs
Understanding of internal knowledge
needsTech ScoutingTech Scouting
Opportunity assessment with
internal PP
Opportunity assessment with
internal PPSeedbed into C2C Seedbed into C2C
AD Product cat and X Product AD Product cat and X Product
Partnership ManagementPartnership
Management
Consider knowledge needs Evaluate external opportunities to cover the needs
Many solutions are already there find it!
OPEN INNOVATION @ WHIRLPOOL
WHIRLPOOL CORPORATION CONFIDENTIAL
OPEN INNOVATION PROCESS: TECH SCOUTING 1/2
April 21, 2023 8
Understanding of internal knowledge
needs
Understanding of internal knowledge
needsTech ScoutingTech Scouting
Opportunity assessment with
internal PP
Opportunity assessment with
internal PPSeedbed into C2C Seedbed into C2C
AD Product cat and X Product AD Product cat and X Product
Partnership ManagementPartnership
Management
Scouting ToolsScouting Tools
IP Scan, IP Scan, OI networks, Intermediaries (Ninesigma, OI networks, Intermediaries (Ninesigma, innocentive), Leverage existing Networkinnocentive), Leverage existing Network
Scouting ToolsScouting Tools
IP Scan, IP Scan, OI networks, Intermediaries (Ninesigma, OI networks, Intermediaries (Ninesigma, innocentive), Leverage existing Networkinnocentive), Leverage existing Network
Crowdsourcing can represent an opportunity for tech scouting
CROWDSOURCING
OPEN INNOVATION @ WHIRLPOOL
WHIRLPOOL CORPORATION CONFIDENTIAL
OPEN INNOVATION PROCESS: TECH SCOUTING 2/2
April 21, 2023 9
Understanding of internal knowledge
needs
Understanding of internal knowledge
needsTech ScoutingTech Scouting
Opportunity assessment with
internal PP
Opportunity assessment with
internal PPSeedbed into C2C Seedbed into C2C
AD Product cat and X Product AD Product cat and X Product
Partnership ManagementPartnership
Management
Scouting ToolsScouting Tools
IP Scan, IP Scan, OI networks, Intermediaries (Ninesigma, OI networks, Intermediaries (Ninesigma, innocentive), Leverage existing Networkinnocentive), Leverage existing Network
Scouting ToolsScouting Tools
IP Scan, IP Scan, OI networks, Intermediaries (Ninesigma, OI networks, Intermediaries (Ninesigma, innocentive), Leverage existing Networkinnocentive), Leverage existing Network
Leverage the knowledge of your employee
TECHNOLOGY FORUMS
team of Whirlpool people expert in a field and working allover the world –who meet to discuss a specific technical competency area to achieve alignment around
OPEN INNOVATION @ WHIRLPOOL
WHIRLPOOL CORPORATION CONFIDENTIAL
OPEN INNOVATION PROCESS: OPPORTUNITY ASSESSMENT
April 21, 2023 10
Understanding of internal knowledge
needs
Understanding of internal knowledge
needsTech ScoutingTech Scouting
Opportunity assessment with
internal PP
Opportunity assessment with
internal PPSeedbed into C2C Seedbed into C2C
AD Product cat and X Product AD Product cat and X Product
Partnership ManagementPartnership
Management
Potential drivers to be considered: Impact of the collaboration on innovation pipeline (both in terms of ideas and project), Speed of execution Access incremental resource Knowledge generated Expected business returns.
Different indicators should be considered to evaluate external opportunities
Different skills required to take into account different aspects
OPEN INNOVATION @ WHIRLPOOL
WHIRLPOOL CORPORATION CONFIDENTIAL
OPEN INNOVATION PROCESS: OPPORTUNITY MANAGEMENT
April 21, 2023 11
Understanding of internal knowledge
needs
Understanding of internal knowledge
needsTech ScoutingTech Scouting
Opportunity assessment with
internal PP
Opportunity assessment with
internal PPSeedbed into C2C Seedbed into C2C
AD Product cat and X Product AD Product cat and X Product
Partnership ManagementPartnership
Management
Link Open Innovation initiatives to your innovation processes Apply Project Management to manage partnerships
OPEN INNOVATION @ WHIRLPOOL
WHIRLPOOL CORPORATION CONFIDENTIAL
OPEN INNOVATION: KEY LEARNINGS
April 21, 2023 12
TOP MANAGEMENT COMMITMENT
MAKE OPEN INNOVATION VISIBLE: ad hoc organization provided with different skills
MAKE OPEN INNOVATION WORK: ad hoc and tailored process
CONSIDER WHAT ALREADY EXIST: Importance of tech-scouting
DEMONSTRATE THE VALUE OF OPEN INNOVATION ACTIVITIES THROUGH APPROPRIATE METRICS
LEVERAGE PUBLIC FUNDING OPPORTUNITIES
OPEN INNOVATION @ WHIRLPOOL
WHIRLPOOL CORPORATION CONFIDENTIAL
OPEN INNOVATION AND PUBLIC FUNDING
PROSPROS Stimulate long term research
Force multinational collaborations Possibility to obtain financial support to
“your” research projects
April 21, 2023 13
• Publicly funded projects can constitute an interesting trigger for Open Innovation• Publicly funded projects present some drawbacks that need to be managed
CONSCONSRigid rules in the consortia creation Risk to pursue a “financial” strategy Management of projects is complex
Publicly funded projects (e.g. 7th framework program) represent an embryonic form of Open Open InnovationInnovation since they force firms to collaborate for achieving innovative outcomes. However they present pros and cons.
OPEN INNOVATION @ WHIRLPOOL
WHIRLPOOL CORPORATION CONFIDENTIAL
OPEN INNOVATION: RESULTS
April 21, 2023 14
Participations to several publicly-funded projects from 2009:
OPEN INNOVATION @ WHIRLPOOL
Creation of strategic partnerships in different knowledge domains:
MaterialsMaterials ElectronicsElectronics
EnergyEnergy MotorsMotors
Creation of strategic partnerships with a leading academic institution :
Technology district for the innovation in food processing and preservation
