Embed Size (px)
Citation preview
Open Innovation Fellows Program
Garwood Center for Corporate Innovation
Solve Corporate Challenges, Work with Senior Executives
The Garwood Center for Corporate Innovation brings together scholars and practitioners—from executives to students—to understand Open Innovation and overcome the unique challenges of openly innovating in large enterprises. Address corporate innovation challenges through both theory and practice. Help corporations implement and share innovation solutions through our Berkeley Innovation Forum and events.
Meet your faculty advisors
“open innovation refers to a distributed innovation model that involves purposively managed inflows and outflows of knowledge across organizational boundaries, for pecuniary and non-pecuniary reasons, in line with the organization’s business model.”
Chesbrough and Bogers, 2014
Henry ChesbroughFaculty Director
Solomon DarwinExecutive Director
Why become an Open Innovation Fellow?
What’s in it for the company?
• Put your passion to work, solve one current and salient corporate challenge
• Work with Senior Corporate Executives from global brands and receive
a LinkedIn referral.
• Accelerate your learning in the field of Open Innovation & Business Models
• Monthly meetings with Professor Henry Chesbrough (Father of Open
Innovation & Thinkers50) and/ or Solomon Darwin.
• Pitch in front of 30+ corporate representatives at the Berkeley
Innovation Forum.
• Receive a certificate as an “MBA Garwood Open Innovation Fellow”
• Become part of a worldwide network of Open Innovation experts
& researchers.
• A bright Berkeley student co-creating solutions on one current and
salient challenge of the company.
• Access to the group of selected “MBA Garwood Open Innovation Fellows”
• Learning solutions from other companies
• Problem solving by the next generation of Innovators
Challenges
Coca-Cola
Challenge: Waste Management
1. Create frameworks for a world without waste that link collection of materials
with economically viable end markets for recycled commodities.
2. Develop financial and logistics models would allow various industries to
participate as a integrated recycling ecosystem.
3. Identify methods and processes that show how costs could be eliminated or
reduced to benefit all the stakeholders.
4. Suggest ways to change the industry, consumer and local government
perception of waste, recognizing that it may also be a valuable resource that
will sustain the planet.
5. Establish possible KPIs that would reflect the growth of a circular economy
in industry and local municipalities
Ericsson
Challenge: Open Source Business Model
1. Research various Open Source Models that are successful and have user traction.
2. Identify communities and ecosystems surrounding the most successful
Open Source Models.
3. Study successful business models that have been successful and those that
failed. Identify lessons learned.
4. Provide possible opportunities for Ericsson in the open source space that
will create value for its entire ecosystem.
Corporate Sponsor & Mentor
Corporate Sponsor & Mentor
Bruce Karas, Vice President,Environment, Sustainability & Safety
Mallik Tatipamula,CTO, Americas & Silicon Valley
Avery DennisonChallenge: Digital Identity
1. Uncover a “killer application” for using digital identities in B2B and B2C settings.
2. Explore various business models to monetize digital identities.
3. Develop business cases to rationalize the ROI in digital identification
infrastructure and development for B2B and B2C enterprises
4. Identify key ecosystem partners to develop an open innovation model for
commercializing digital ID at scale.
Dell-EMCDell Technologies - Social Impact 2030, 3 possible challenges:
1. Develop a data-driven decision-making framework to prioritize global social
investments in health, education, and economic opportunity, prioritizing
investments in technology-enabled solutions which reach delivering healthy and
scalable returns while lowering risk. or
2. Identify key Dell Technologies’ solution(s) that can help address a pressing
social need at scale in health, education, or economic opportunity, and articulate a
2-year plan to achieve goals. or
3. Leverage Michael Porter’s Shared Value framework, recommend a 2-year plan to
create economic value by creating shared value. Make specific recommendations
in reconceiving products and markets, redefining value chains, and strengthening
local clusters.
Corporate Sponsor & Mentor
Corporate Sponsor & Mentor
Max Winograd,Global Director of Open Innovation
Deborah Stokes,Director of External Research, Office of the CTO
Wipro
Challenge: Digital Transformation
1. Determine investment opportunities for key industries relating to 5G –
ROI analysis on 5G investments for companies in key industries.
2. Identify potential business models for Wipro in the AI+Robotics space –
explore business viability of possible opportunities.
3. Research and recommend AR/VR opportunities for Wipro in emerging
markets – evaluate market readiness, applications and business models.
Tech Mahindra
Challenge: Leveraging Artificial Intelligence in Market Expansion in Emerging Economies in the India sub continent
1. Research the challenges faced by business enterprises in adoption of
Artificial Intelligence.
2. Identify bottle-necks and weakest links in the adoption process.
3. Recommend business models to help address these challenges based on
failed and successful use cases.
4. Employ your learnings in business opportunities for AI in emerging markets
in the context of local voice dialects and machine interaction.
Corporate Sponsor & Mentor
Corporate Sponsor & Mentor
Nitin Narkhede,General Manager, Emerging Technologies & Innovation
Rahul Bhuman,Global Director of AI
Embraer
Challenge: Supply Chain Management & Drone Technology
1. Explore the demand for cargo delivery market through the use of drones
2. Evaluate the best market entry points for cargo delivery for Embraer –who,
where, what and how
3. Recommend an ecosystem of partners who will help reduce cost, risk and
increase speed to market
4. Develop a sustainable and scalable Business Model
5. Research market demand for pre-scheduled vs on-demand deliveries
6. how could this business prospect collaborate with the principles of the
“sharing economy” to increase asset utilization of Embraer owned drones,
or partner.
Colgate-Palmolive
Challenge: Cost Effective Manufacturing and Distribution Channels
1. Research Natural and New Sources of active ingredients in India for oral hygiene
that could be produced and distributed in North Eastern parts of India.
2. Identify ways to promote local entrepreneurship leveraging Colgate brand that
is both scalable and sustainable.
3. Recommend cost effective package solutions and models for regional distribution
channels.
4. Develop possible business models that will benefit all stakeholders and
ecosystems with social impacts.
Corporate Sponsor & Mentor
David Rottblatt, Director of Business Development
Corporate Sponsor & Mentor
Gary BinstockDirector of Technology- Innovation and Alliances
NASA
Challenge: Uberization of Latent Knowledge
1. Utilize NASA IP inventory to Identify technologies that could give birth to
technologies useful to rural challenges
2. Rural Challenges: Water, Healthcare, Safety & Security, Connectivity, Education,
Transportation, Energy and Agriculture
3. Recommend how the technology could be commercialized for utilization to
solve pain points
4. Develop a conceptual business model defining the target customer with a full
ecosystem of partners and services.
ENELChallenge: Leverage energy storage connected to EV chargers to stabilize the
electric grid.
1. Develop a Business Model for consumers to make EV car batteries available to
balance the load for the grid.
2. What is a cost-effective technology to stabilize the grid?
2. Develop a Business Model for the person operating the platform.
3. Develop a Business Model for the Utility Company and the consumer
4. Identify the key participants
5. Identify an intelligent technology solution that pairs a battery (energy storage
system) with an EV charger.
Corporate Sponsor & Mentor
Corporate Sponsor & Mentor
Resources: https://software.nasa.gov | or | https://technology.nasa.gov
Kimberly Minafra, Director of Technology Transfer
Milan Poidi,Manager & Head of Silicon Valley Innovation Hub
FujitsuChallenge: How can we transform our company-wide innovation framework
for wisely reimagining, reinventing, and realizing socially responsible
services business?
1. Evaluate the existing innovation activities
2.Conceive of a company-wide innovation framework (structure, process, KPI, and
leadership for co-creating and growing innovative services)
3. Explain how the framework should be aligned with related strategic activities
4.Describe how that framework might be implemented across Fujitsu – globally
5. Elaborate the benefits of the proposed approach over the existing model(s)
Corporate Sponsor & Mentor
Corporate Strategies Office (Fujitsu HQ in Tokyo)Open Innovation Gateway (Fujitsu in Silicon Valley, California)
Open Innovation Ecosystem
1. Share challenge with the Berkeley Innovation Forum (BIF) community
2. Conduct research for challenge recommendations
3. Work directly with key senior executives
4. Present final solutions to challenges at the Spring 2020 BIF.
Challenges must be supported by research, use cases, and data.
1. Enrolled MBA student
2. Attend Fall 2019, Berkeley Innovation Forum - September 25 -26, 2019 at Chou Hall.
3. Available to attend the Spring 2020, Berkeley Innovation Forum - April 22-23, 2020
4. Monthly meeting with Faculty Advisors
Deliverables
Requirements
How to Apply
Fill out the online application using QR
code! Or submit your paper application
with us today!
Deadline: September 13, 2019
For additional questions,
contact, Adriana Macias:
corporateinnovation.berkeley.edu @garwoodcenter facebook.com/garwoodcenter [email protected]
Upcoming Events
9.21.2018
Dec. 12-14, 2018 | San Francisco, CA
Annabelle GawerProfessor,
University of Surrey
Anita McGahan Professor,
University of Toronto
Andrea PrencipeRector & Professor,
LUISS University
Francesco StaraceCEO, ENEL
Speakers
DECEMBER 12-13, 2019LUISS University –– Rome, Italy
Opening Up for Managing Business & Societal Challenges
6TH ANNUAL WORLD OPEN INNOVATION CONFERENCE
WOIC 2019
Annabelle GawerProfessor,
University of Surrey
Anita McGahan Professor,
University of Toronto
Andrea PrencipeRector & Professor,
LUISS University
Francesco StaraceCEO, ENEL
Speakers
DECEMBER 12-13, 2019LUISS University –– Rome, Italy
Opening Up for Managing Business & Societal Challenges
6TH ANNUAL WORLD OPEN INNOVATION CONFERENCE
WOIC 2019
