Proven Model to eliminate open defecation

An excerpt from Open Defecation Free Nadia Campaign

ODF Nadia - Key focus area

• Raise the demand

• Strengthen the supply chain

• Mobilize resources

• Monitoring of construction and use of toilet

ODF Nadia - Strategy

ODF Nadia – Approaches

• Community led Total Sanitation (CLTS) approach for triggering behaviour change

• Linking of Government and Non- Government Organisation• Community led monitoring system• Use of IT based monitoring and Third party monitoring

system• Convergence with Health, ICDS, Education departments• Construction of community sanitation complexes in public

gathering places• Agreement with Self Help Groups (SHGs) and Panchayati

Raj Institutions (PRIs) for supply chain management, construction of Toilet and monitoring

Demand Generation

Mobilization of elected representatives

Demand Generation

Mobilization of faith organisation

Mobilization of School Children

Demand Generation

Mobilization of Women Group

Behavior change communication activities

Demand Generation

Demand Generation

Demand Generation

Demand Generation

Strengthen the Supply Chain

Sanitary Mart, Sakada

ODF Nadia - Types of toilet constructed

Toilet Model

Toilet with Water facilities

Water facility Tank

Toilet Pan

Squatting Platform for On-pit Toilet

Leach pit ring

Toilet with Water facilities

Supply Chain

RSM managed by women group

Supply Chain

RSM managed by women group

Solid Waste Management

Solid Waste Management activities conducted by CBO

Vermi Composting Unit

Solid waste collection

Solid Waste Collection

Materials for Vermi Composting

Process of Vermi Composting

Process of Vermi Composting

Vermin Manure Packets for sale

Institutional Set-up at Block Level

Institutional Set-up at District Level

ODF Nadia - Lesson learnt• Correct understanding of the situation is the foremost requisite for

effective planning• Social mobilization is critical in reaching out to the masses and in

inducting community level behavioural change• Supply chain is crucial and go hand in hand with demand• Breaking a bigger goal into smaller targets and allocating

responsibility of the targets to the individuals helps to effectively manage a programme at scale

• Women participation in the progamme is game changer• With the convergence of efforts and by using innovative approaches

helps to mobilize and leverage resources • Intense monitoring is key to success of the programme• Institutionalizing the systems and process are important for long

term sustainability• Without dynamic leadership and vision big achievement is not

possible

Thanks