Hilton Mississauga/Meadowvale - Mississauga, Ontario December 7 & 8, 2016

It’s Time For A Change!

2016 ANNUAL MEETING

& CONVENTION

New Dates & Location!

ONTARIO AGRI BUSINESS ASSOCIATION

All members of OABA are invited to a end the 2016 Annual Mee ng & Conven on being held December 7 & 8, 2016 at the Hilton Mississauga/Meadowvale, 6750 Mississauga Road in Mississauga, Ontario. While we have new dates and a new loca on, we are con nuing the same emphasis on excep onal delegate value! We hope you will plan to a end! Read on for more details on the 2016 Program. Conven on details are posted under “Key Dates” at www.oaba.on.ca Save me and money by comple ng the enclosed “Advance Registra on Form”. Please note the savings for advance registra on and register today. By registering in advance, your conven on registra on package will be wai ng for you upon arrival at the Hilton Mississauga/Meadowvale. The OABA registra on desk will be open at 12:00 p.m. on Wednesday, December 7, 2016 in the Graydon Hall Foyer. Full refund will be made for cancella ons received up un l 5:00 p.m. on Monday, November 28, 2016.

As always, partners of conven on registrants are welcome at a special rate which includes the “President’s Recep on, Banquet & Industry Recep on” on Wednesday a ernoon/evening, the Buffet Breakfast and Keynote Speaker Presenta on on Thursday.

If your firm is interested in conven on sponsorship at a rate of $475.00, please complete a “Sponsorship Registra on Form” and return it to the Associa on office with your cheque. Please find enclosed a copy of the “2016 Conven on Sponsorship” form and details of sponsorship. To ensure inclusion of your firm’s name in the list of Conven on Sponsors that will appear in the 2016 Conven on program and separate Agri Business Supplier Showcase program, you must respond with sponsorship payment prior to Thursday, November 17, 2016. 12:00 p.m. ‐ REGISTRATION OPENS  ‐ Graydon Hall Foyer  1:00 p.m. to 1:45 p.m. ‐ OABA ANNUAL MEETING ‐ Hazel McCallion Ballroom ‘A’  This is a great opportunity to hear first hand reports on what your Associa on has been doing on behalf of the crop input, grain and feed industry, and to par cipate in Associa on affairs. The AGM is open to all conven on delegates.

2:00 p.m. to 2:45 p.m. ‐ SPEAKER PRESENTATION ‐ Graydon Hall  “The 2016 U.S. Elec ons ‐ Threat or Opportunity for Canada?” ‐ David Frum, Journalist and Poli cal Analyst ‐ The 2016 elec on cycle saw the most openly protec onist appeals from both par es in modern U.S. history. Both Hillary Clinton and Donald Trump ran as cri cs of NAFTA and TPP. Formerly free trade members of Congress switched their views to save their seats. What will follow this swing against trade by Canada’s largest trading partner?  2:45 to 3:30 p.m. ‐ SPEAKER PRESENTATION ‐ Graydon Hall “First World Problems: Feeding a World Where Emo on Trumps Science” ‐ Andy Vance, Journalist, Broadcaster and Media Expert ‐ Blog entries, Facebook updates, Tweets, Instagram pics, Pins, and Vines – there are countless ways for farmers and food marketers to interact with consumers directly via the internet. While staring down the barrel of a rapidly growing and increasingly affluent popula on, Andy sets the stage for effec vely conveying agriculture’s story, focusing on how to communicate with the 95% of consumers open to dialogue and ignoring the 1% of consumers opposed to everything. Avoiding the dreaded “Martyr Complex,” Andy reveals strategies to maximize your influence online, and teaches you when and how to engage consumers produc vely.

Registration

Partners Welcome!

Convention Sponsorships

Wednesday, December 7, 2016

3:30 p.m. to 4:00 p.m. ‐ Refreshment Break    

4:00 p.m. to 4:45 p.m. ‐ SPEAKER PRESENTATION ‐ Graydon Hall “The Power of Consumer Marke ng ‐ Facts, Fic on and Fallout” ‐ Chris Forrest, Director of Public Rela ons, AdFarm ‐ Consumers are more interested in where their food comes from and how it was produced than ever before ‐ and food marke ng and adver sing is reflec ng this change. From gluten‐free to organic, non‐GMO to hormone‐free, adver sing claims drive consumer percep ons of the agri‐food industry. As companies look to differen ate themselves in the consumer marketplace, understanding what is driving this change, what works and doesn’t work, is crucial to finding new opportuni es. Chris Forrest will explore the current state of consumer marke ng and adver sing and present his perspec ves on what this new landscape means for agriculture, agri‐food, and the individual farmer.

Presenta on sponsored by  4:45 p.m. to 5:30 p.m. ‐ SPEAKER PRESENTATION ‐ Graydon Hall “Ecomodernism, Agriculture & Ac vism – Can They Co‐Exist in Today’s World?”  ‐ Mark Lynas, Author and Environmentalist ‐ The controversy about GMOs isn’t really a dispute about a method of precision seed breeding. GMOs have become symbolic of a much more profound disquiet about food and farming systems in our modern, globalised world. Mark Lynas, one of the original an ‐GMO ac vists who changed his mind to become a supporter of modern sustainable agriculture, shares his views on how agriculture today is about so much more than just what happens on the farm. How can agriculture both become truly sustainable and seen to be such by ac vists who oppose some key aspects of modern technology in farming?

6:00 p.m. to 7:15 p.m. ‐ PRESIDENT’S RECEPTION & AGRI BUSINESS SUPPLIER SHOWCASE ‐ Hazel McCallion Ballroom

7:15 p.m. ‐ PRESIDENT’S BANQUET ‐ Graydon Hall   

9:00 p.m. to 11:30 p.m. ‐ INDUSTRY RECEPTION & SUPPLIER SHOWCASE ‐ Hazel McCallion Ballroom Based on con nued success of this event over the past several years, we are once again pleased to offer this approach to hospitality in 2016! This host recep on offers an alterna ve to the opera on of the “tradi onal” hospitality suite and will commence immediately following the President’s Banquet.

7:30 a.m. to 8:15 a.m. ‐ BUFFET BREAKFAST ‐ Graydon Hall  

8:15 a.m. to 8:30 a.m. ‐ OABA BUSINESS ‐ Graydon Hall   

8:30 a.m. to 9:20 a.m. ‐ KEYNOTE SPEAKER PRESENTATION ‐ Graydon Hall “2017 Economic Outlook for Agriculture ” ‐ J.P. Gervais, Chief Agricultural Economist, Farm Credit Canada. The strength of demand for commodi es and the value of the Canadian dollar are two economic drivers that will have the greatest impact on agricultural markets in 2017. Learn about the trends that agri‐businesses must monitor to understand future challenges and opportuni es. Presenta on Sponsored by

9:20 a.m. ‐ CLOSING REMARKS & ADJOURNMENT

Wednesday, December 7, 2016 (Continued)

Thursday, December 8, 2016

Hotel Reservations - Hilton Mississauga/Meadowvale Reserva ons for overnight accommoda ons must be received by the Hilton Mississauga/Meadowvale by November 6, 2016.

To make a reserva on, please call Hilton Mississauga/Meadowvale @ 905‐821‐1981 and make sure you quote the Group Code “OABA”  to take advantage of the special conven on rates

of $162.00 per night (single or double) OR make your Hilton Mississauga/Meadowvale reserva on on‐line at  h ps://aws.passkey.com/event/14706144/owner/13907871/home

The Hilton Mississauga/Meadowvale will only hold OABA’s room block un l November 6, 2016, so don’t delay! 

MARK YOUR 2017 CALENDAR WITH THESE KEY DATES

& PLAN TO ATTEND!

2017 OABA SUMMER CONFERENCE DEERHURST RESORT - HUNTSVILLE

JUNE 25-26-27, 2017

OABA WESTERN ONTARIO GOLF DAY PINE KNOT GOLF COURSE - DORCHESTER

JULY 11, 2017

OABA EASTERN ONTARIO GOLF DAY SMUGGLER’S GLEN GOLF COURSE - LANDSDOWNE

JULY 19, 2017

OABA “FALL CLASSIC” GOLF DAY GREY SILO GOLF COURSE - WATERLOO

SEPTEMBER 19, 2017

ONTARIO AGRI BUSINESS ASSOCIATION ANNUAL CONVENTION

ADVANCE REGISTRATION

Hilton Mississauga/Meadowvale Mississauga, Ontario

DECEMBER 7 & 8, 2016

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ONE FORM PER PERSON OR COUPLE ....... Additional Copies May Be Duplicated ═══════════════════════════════════════════════════════════════════════════════════════════════════

ONTARIO AGRI BUSINESS ASSOCIATION -- H.S.T. Registration #R889706727

_________________________________________________________________________________ (Company) _________________________________________________________________________________ (Address) _________________________________________________________________________________ (City/Town/Province) (Postal Code)

ADVANCE REGISTRATION (REGISTERED BEFORE 5:00 P.M. NOVEMBER 28, 2016) Employee of O.A.B.A. Member Firm: $331.86 + 43.14 H.S.T. = $375.00/ea. Spouse of Employee of O.A.B.A. Member Firm: $221.24 + 28.76 H.S.T. = $250.00/ea. Non-Member (in advance or at the door): $464.60 + 60.40 H.S.T. = $525.00/ea. Non-Member Spouse (in advance or at the door): $309.73 + 40.27 H.S.T. = $350.00/ea. AT THE DOOR (OR REGISTERED AFTER 5:00 P.M. ON NOVEMBER 28, 2016) Employee of O.A.B.A. Member at the Door: $370.80 + 48.20 H.S.T. = $419.00/ea. Spouse of Employee of O.A.B.A. Member at the Door: $246.90 + 32.10 H.S.T. = $279.00/ea.

Employee of O.A.B.A. Employee of Non-Member ANNUAL MEETING & CONVENTION O.A.B.A. Member Non-Member Spouse DECEMBER 7 & 8, 2016 Member Firm Spouse Firm 13% Registrant's Name $331.86 $221.24 $464.60 $309.73 SUBTOTAL H.S.T. TOTAL Name as it will appear on name tag Spouse/Partner Name (if attending)

TOTALS

Complete and return this form with your payment NOW to avoid disappointment. Retain a copy of this form for your files in order to document H.S.T. paid. Please make cheques payable and return to: ONTARIO AGRI BUSINESS ASSOCIATION 160 Research Lane, Suite 104, Guelph, Ontario N1G 5B2 Phone (519) 822-3004 Fax (519) 822-8862

Convention Sponsorship

for the

Ontario Agri Business Association Annual Convention December 7th & 8th, 2016

SPONSORSHIP REGISTRATION FORM OABA is pleased to advise that, once again, the Association will be offering a single 2016 OABA Convention

Sponsorship. With a 2016 OABA Convention Sponsorship in the amount of $475.00, your firm automatically becomes

registered in OABA’s Agri Business Supplier Showcase printed program, which will serve as an informal opportunity to

make contact with existing and potential customers from the OABA membership. Please complete the information

below, including the brief description of your firm’s products and services, to be added to our Agri Business Supplier

Showcase program and submit with your cheque to the OABA office no later than November 17, 2016.

As a Valued Participant of Past OABA Conventions, We Need Your Continued Participation & Financial Support!

-------------------------------------------------------------------------------------------------------------------------

YES, we wish to be a CONVENTION SPONSOR at the Ontario Agri Business Association Annual Meeting & Convention on December 7

th & 8

th, 2016.

Contact Name _____________________________________________________________________________

Company _________________________________________________________________________________

Address __________________________________________________________________________________

_________________________________________________________________________________________

Telephone _____________________________ Website __________________________________________

Please provide a brief description of your firm’s products and services for our Agri Business Supplier Showcase Program

(75 words or less):

OR Use the same description as last year

Cheque Enclosed $475.00 Cheque to Follow (e-mail your logo to joanne@oaba.on.ca)

VISA/Mastercard payment form attached Make cheques payable & return to: ONTARIO AGRI BUSINESS ASSOCIATION

160 Research Lane, Suite 104, Guelph, Ont. N1G 5B2

Phone (519) 822-3004 Fax (519) 822-8862

Pay By Credit Card.....

It’s quick. It’s easy. Here’s how:

1. Fill out the credit card information below, and be sure to include the

expiration date of your credit card and your signature to authorize the

payment.

2. Mail/Fax a copy of your invoice/registration form/membership form

along with this form to the OABA office (please note there will be a

3.25% administrative fee on all credit card payments).Mailing Address: Ontario Agri Business Association

160 Research Lane, Suite 104, Guelph  ON  N1G 5B2

Fax: 519.822.8862.

3. Call us if you have questions: 519.822.3004.

Yes, please charge ($ ) to my credit card

(plus 3.25% administrative fee to my credit card)

Name:

Company:

Phone:

Fax:

E-mail:

Please charge to my:

Card Number:

Exp. Date:

Name on Card:

Signature (required):

PleaseprintCLEARLY!

NOW ACCEPTING