June2013

Two years ago Onswipe launched with a really simple mission: to be the media platform that powers the way the world experiences the web on tablets. We think the web should be more beautiful and more of a personal experience like a magazine. Two years and 127,000,000 users later - the mission is still the same and we are just getting started.

This is our �rst edition of Onswipe Sage, our monthly insight report into how people use the tablet. Ever wondered which countries have the highest tablet usage, whether people use Facebook or Google more, or even what orientation is used the most? As the largest media platform on the iPad, we wanted to freely share these insights. The iPad is a whole new medium and we hope that these insights will inspire people to create something new and beau-tiful. It’s a whole new web and we are all just getting started.

-Jason L. Baptiste, CEOJune 2013

June2013

From the Team

2Years

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nch

127,733,480iOSUsers

Top Cities in the USTop Countries

73.6%

6.6%

4.9%

2.7%0.7%

June2013

130m

62.5m

0

June2013

TabletTra�cBreakdown

94.1%

4.1%

1.8%based on UVPM

More Engagement in the Browser than in-App.

June2013

83.3%

10.8%

4.1%

1.8%

HourtoHour Tra�c

4:00am 8:00am 12:00pm 4:00pm 8:00pm

Tablet+iPhonepeak days of the w

eek

June2013

59.8%41.2%

LandscapePortrait

June2013

of tra�c of tra�c

June2013

0.06%

June2013

45.3% 18.0% 12.0% 8.2% 6.0%

4.3% 0.95% 0.85% 0.58% 0.45%

June2013

Top Methods of Sharing

E-mail Facebook Twitter Pinterest

June2013

June2013

T E C H E N T E R T A I N M E N T E D U C A T I O N H O M E F A S H I O N

B U S I N E S S T E C H H O M E E N T E R T A I N M E N T M E N ’ S L I F E S T Y L E

N E W S / I N F O E N T E R T A I N M E N T T E C H S P O R T S B U S I N E S S

June2013

Click-through-ratesDesktop Display Ads Onswipe Display Ads

June2013

June2013

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