Annual Conference2013

Planning for Successin Uncertain Times

May 28-31, 2013Washington Court Hotel

Onsite Program

American Graduate: Let’s Make It Happen brings the power of public media’s trusted content, community partnerships and engaging classroom resources to help students achieve on-time graduation. Over 75 public media stations have partnered with more than 800 organizations in their local communities.Let’s keep working together for continued success.

AmericanGraduate.org@amerigrad

3pmbaonline.org

Map

Schedule

Tuesday

Wed

nesday

Thursday

Friday

CP

EB

ios

General

Inform

ation

Welcome to the Conference!

On behalf of the headquarters staff, Board of Directors, and Content Committee of the Public Media Business Association (PMBA), welcome to Washington, D.C., and our 2013 Annual Conference.

As the trade association serving the business needs of public media, PMBA is focused on delivering programs and services that enhance the efficiency, effectiveness and economics of public media. To that end, this year’s conference theme, “Planning for Success in Uncertain Times,” enables us to concentrate on issues that will help you strengthen your station’s business practices in both the short and long term. These are challenging times for public media stations, and PMBA’s focus on improving the operational and financial health of public radio and television stations is more critical than ever.

We have an outstanding conference planned for you. Educational sessions at the 2013 PMBA Annual Conference will be centered around the key areas of sustainability, compliance, and core skills, with most sessions offering CPE credits. Sessions will be led by industry experts, experienced station managers, Washington insiders from the EEOC and Society for Human Resource Management (SHRM), and leaders from CPB, PBS, NPR, and APTS.

With regard to networking, we have planned a number of group functions to help you and your organization develop the type of interpersonal connections that deliver sustained value and build bridges to future contacts. In this regard, we thank all of our industry underwriters, in particular our Title Underwriter, the Corporation for Public Broadcasting, with which PMBA is continually fostering an invaluable partnership. We encourage you to take the opportunity to personally thank each of our Annual Conference Underwriters and Sponsors detailed in this program by visiting their booths and connecting with their people.

We want to encourage your organization to become increasingly involved in PMBA, whether it be through active involvement in our web discussion threads, via social media, or participation in “PMBA Toolkit” distance learning programming. Take some time to meet our Board and staff and consider serving on a committee or running for a Board seat next year. As a trade association, PMBA’s focus is on your organization’s success, and active involvement creates the most direct path to draw value from PMBA membership.

Please join us in thanking PMBA’s Content Committee and our headquarters team at Coulter Nonprofit Management for assembling a high-quality Annual Conference. We know you will enjoy your time in our nation’s capital. But mostly, our chief objective is that you and your organization emerge from these next few days invigorated and even more committed to public media. Especially during these uncertain times, your role as a public media business professional is critically important to the health and future of public media.

Enjoy your experience and take advantage of all PMBA has to offer!

Tom Livingston Board Chair President, Livingston Associates

Madison Hodges Content Committee Chair General Manager, WQCS

4

Sche

dul

eTu

esd

ayW

edne

sday

Thur

sday

Frid

ayC

PE

Bio

sG

ener

al

Info

rmat

ion

Map

Public Media Business Assocation

pmbaonline.org

Map

Schedule

Tuesday

Wed

nesday

Thursday

Friday

General

Inform

ation

5

CP

EB

ios

Make sure to check out our Exhibitors in the Hermitage & Ballroom Foyer!

Allegiance SoftwareCARS

Fairway PaymentsPBS

Current Newspaper/current.orgBDO USA, LLP

CPB

Meeting Space Floorplan

LOWER LOBBY LEVEL

MEZZANINE LEVEL

GRAND BALLROOM

BALLROOM II

BALLROOM FOYER

BA

LLR

OO

M II

I

BA

LLR

OO

M I

HERMITAGEMEN

COAT ROOM

WOMEN

ELEVATORS

MEETING FACILITIESLOWER LEVEL

TOLOBBY

MADISON ROOM

MOUNTVERNON MONTCELLO

PUPU

EXECUTIVE ROOM

ASH

LAWN

SAGAMORE

HILL I

SAGAMORE

HILL II

Opening ReceptionExhibit Hall & Refreshment Breaks

BALLROOM FOYER

HERMITAGE

DN

DN

SENATE

CAPITOL ATRIUM BALLROOM

MONTPELIER

MEN

ELEVATORS

WOMEN

COATROOM

General Sessions, Wednesday-Compliance Tracks& Continental Breakfasts

Newcomers Session

Pre-Conference Workshops& Sustainability Tracks

Compliance Tracks(not Wednesday) Core Skills Tracks

Sche

dul

eTu

esd

ayW

edne

sday

Thur

sday

Frid

ayG

ener

al

Info

rmat

ion

Map

Public Media Business Assocation6

CP

EB

ios

SCHEDULE AT A GLANCETuesday, May 28

12:00pm - 6:00pm Registration Open Ballroom Foyer, Lower Level Lobby

12:30pm - 6:00pm Pre-Conference Workshop: Completing CPB’s Annual Financial Report Ballroom I

7:00pm - 10:00pm Baltimore Orioles vs. Washington Nationals Game Amenities provided by Dow Lohnes (pre-registration required)

WedNesdAy, MAy 29

7:00am - 5:00pm Registration Open Ballroom Foyer, Lower Level Lobby

7:30am - 12:00pm Pre-Conference Workshop: Completing the sAs and sABs Ballroom I

12:30pm - 1:00pm Newcomers session Madison Room

1:00pm - 2:00pm Opening Keynote Panel: What Public Media Means to America Today and Tomorrow Atrium Ballroom

2:00pm - 2:15pm Refreshment Break with exhibitors Hermitage Room & Ballroom Foyer

2:15pm - 3:30pm Concurrent sessions #1How Licensees Can Combine station Operations While Addressing Regulatory Concerns Ballroom I

CsG 101: Understanding the TV & Radio Community service Grant Programs Atrium Ballroom

sHRM’s HR Professional Competency Model: A Roadmap for success Ballroom III

3:30pm - 3:45pm Refreshment Break with exhibitors Hermitage Room & Ballroom Foyer

3:45pm - 5:00pm Concurrent sessions #2Monthly Giving: A sustainable Revenue solution Ballroom IUpdates to CPB’s Radio & TV Annual Financial Reports Atrium BallroomGetting What you Want: setting and Maintaining Boundaries with Others Ballroom III

5:00pm - 6:00pm Welcome Reception with exhibitors Hermitage Room & Ballroom Foyer

7:30pm - 9:30pm Moonlight Trolley Tour of the Monuments Amenities provided by Capital Public Radio (pre-registration required)

Thursday, May 30

7:30am - 5:00pm Registration Open Ballroom Foyer, Lower Level Lobby

8:00am - 8:45am Continental Breakfast – with Patrick Butler, APTs Atrium Ballroom9:00am - 10:15am Concurrent sessions #3

How you Can Use FAsB to Improve Operations, Liquidity and More Ballroom I

Core CPB Compliance Ballroom III’m Not Interviewing for a Job, I’m Interviewing employers Ballroom III

sustainability Track Compliance Track Core skills Track

pmbaonline.org

Map

Schedule

Tuesday

Wed

nesday

Thursday

Friday

General

Inform

ation

7

CP

EB

ios

10:15am - 10:45am Refreshment Break with exhibitors Hermitage Room & Ballroom Foyer

10:45am - 12:00pm Concurrent sessions #4spectrum sales and Other Ways to enhance your Bottom Line Ballroom I

Fun Facts About FCC Licensee Renewal and Overall FCC Compliance Ballroom II

Professional development: It’s Not Just HR’s Responsibility Anymore! Ballroom III

12:00pm - 1:15pmKeynote Lunch with CPB: surviving a staggering Funding Loss: NHPTV and WGBH’s Collaborative solution

Atrium Ballroom

1:30pm - 2:45pm Concurrent sessions #5

developing & Monetizing digital Content Ballroom I

state of the system Ballroom IIClarifying ObamaCare: The Challenges, Myths and Confusion Ballroom III

2:45pm - 3:15pm Refreshment Break with exhibitors Hermitage Room & Ballroom Foyer

3:15pm - 4:30pm Concurrent sessions #6Budgeting & Revenue Forecasting Ballroom IWhat to expect When you’re expecting…a CPB Audit! Ballroom IILeAN Audits and Leaner Audit Fees Ballroom III

4:30pm - 5:30pm Membership Meeting Atrium Ballroom

FRIdAy, MAy 31

8:00am - 11:30am Registration Open Ballroom Foyer, Lower Level Lobby

8:00am - 8:45am Continental Breakfast – with Laurie Rocha, BdO Atrium Ballroom8:45am - 10:00am Concurrent sessions #7

Identifying Growth drivers in Leading stations Ballroom ICPB Updates Ballroom IITeleworking: How to Make It Work for employees and employers Ballroom III

10:00am - 10:15am Refreshment Break Hermitage Room & Ballroom Foyer

10:15am - 11:30am Concurrent sessions #8CPB Grant Programs that Help Public Media stations succeed Ballroom I

The Official Word on eeOC: An Overview of Important Laws & Regulations Ballroom II

Leadership during extraordinary Times Ballroom III11:30am Conference Concludes

sustainability Track Compliance Track Core skills Track

Sche

dul

eTu

esd

ayW

edne

sday

Thur

sday

Frid

ayG

ener

al

Info

rmat

ion

Map

Public Media Business Assocation8

CP

EB

ios

Thank you to our 2013 Conference Sponsors

Title

Producer

Directors

NPR CMYK color logo for light background, coated stocks

Use at any scale

Downsize the “®” when the using logo on oversized applications such outdoor advertising and large exhibit displays

C=0, M=80, Y=70, K=0

C=100, M=35, Y=0, K=100

C=70, M=35, Y=0, K=0

Trendsetter Underwriters

DDDDDDDDDDDD E E E E E E E E E E E E III E E E E E ECurrentFOR PEOPLE IN PUBLIC MEDIA

Thank you to the 2013 PMBA Supporter Honor Roll:

Nancy Geiger, KCTS 9

Rob Gordon, Nashville Public Radio

Esperanza Flury, WXPN

Madison Hodges, WQCS

Tom Livingston, Livingston Associates

Jun Reina, Capital Public Radio

Jean Wong, 90.9 wbur

pmbaonline.org

Map

Schedule

Tuesday

Wed

nesday

Thursday

Friday

General

Inform

ation

9

CP

EB

ios

General InformationAttire

Conference participants should wear casual business attire, defined as dress slacks or casual dress wear. As hotel temperatures are frequently cold, bringing a jacket, sweater, or wrap is recommended.

BadgesFor access to conference sessions and events, we ask that you wear your badge at all times. Please pick up your badges at the Registration Desk in the Ballroom Foyer, Lower Level Lobby.

Continuing Education InformationSelect from 47.5 hours of CPE credit to earn up to 23.5 hours of credits at the 2013 PMBA Annual Conference. Four days of sessions are offered during the meeting with topics of interest to those in the public media industry. Please view the section on CPE process on page 40 for more details.

HandoutsPMBA is trying to reduce the amount of paper we use. This is an effort both to be responsible to the environment and to increase the quality and timeliness of the resources provided through this learning experience. Electronic program materials and handouts will replace paper and are accessible online during and after the conference on PMBA’s conference website.

Dining InformationPMBA is pleased to provide a continental breakfast on Thursday and Friday and a keynote lunch on Thursday. The Washington Court Hotel’s Bistro 525 restaurant is open for breakfast, lunch, and dinner. Within one block of the hotel are: Starbucks, Quiznos, Kelly’s Irish Times (casual), Billy Goat Tavern & Grill, and Bistro Bis (fine dining). Union Station is two blocks from the hotel, offering a selection of restaurants and a food court on the lower level.

MembershipThe Public Media Business Association is the “go-to” trade association serving the business needs of public media, focused on delivering programs and services that enhance the efficiency, effectiveness and economics of public media. For more information, please visit our website at www.pmbaonline.org or call 703-506-3292. Or visit the PMBA Registration Desk in Ballroom Foyer, Lower Level Lobby.

New to PMBA?Don’t miss the Newcomers Session on Wednesday, May 29, 2013 at 12:30pm in the Madison Room.

Refund PolicyNotification of cancellation must be submitted in writing to PMBA Headquarters. Cancellations received by May 10, 2013 will receive full refund. Cancellations received by May 21, 2013 will be subject to a $100 cancellation fee. Substitutions are allowed but must be submitted in writing. Registrants who fail to attend the Annual Conference without submitting a cancellation notice are responsible for full payment.

Sche

dul

eTu

esd

ayW

edne

sday

Thur

sday

Frid

ayG

ener

al

Info

rmat

ion

Map

Public Media Business Assocation10

CP

EB

ios

Registration Desk HoursThe Registration Desk is located in the Ballroom Foyer, Lower Level Lobby. The Registration Desk is open during the following times:

Tuesday, May 28 12:00pm - 6:00pmWednesday, May 29 7:00am - 5:00pmThursday, May 30 7:30am - 5:00pmFriday, May 31 8:00am - 11:30am

Registration Onsite registration is available. Please see the Registration Desk for more information.

Hotel AccommodationsThe Washington Court Hotel 525 New Jersey Avenue, NW Washington, D.C. (202) 628-2100The Washington Court Hotel is located in the heart of the distinctive Capitol Hill neighborhood only 3 blocks from the U.S. Capitol. You will find that the hotel is also a ten-minute walk from the famous National Mall, home to dozens of renowned monuments and free museums. The hotel is conveniently located two blocks from Union Station. Amtrak, MARC trains as well as the Red line of the Washington, D.C. Metro Rail come into Union Station. The closest airport to The Washington Court Hotel is Reagan National Airport (about 15 minutes by cab and an estimated $20-$25 ride). Dulles International Airport is an estimated 30 minutes from downtown Washington, D.C. and an estimated $55 cab ride.

Travel• Closest Airports

Reagan National Airport Dulles International Airport

• Closest Train StationUnion Station

• Washington, D.C. Metro Railhttp://www.wmata.com/

• TaxisTaxis are available to and from hotel.

pmbaonline.org

Map

Schedule

Tuesday

Wed

nesday

Thursday

Friday

General

Inform

ation

11

CP

EB

ios

Thank you to the 2013 PMBA Board of Directors

Tom Livingston, Chair, Livingston AssociatesRob Gordon, Vice Chair, Nashville Public Radio

Jocelyn Enriquez, Treasurer, WJCT-TV/FMMadison Hodges, Conference Chair, WQCS

Esperanza Flury, WXPNNancy Geiger, KCTS 9

Mark Leonard, Illinios Public MediaJun Reina, Capital Public Radio

Brian Sickora, WSKG-TV/FMSherby Wilks, WHROJean Wong, WBUR

Ex Officio Members:Susan Julbe, NPRDeborah Lein, DEIKevin Martin, CPB

Liz Rosa-Piñero, PBS

Thank you to the PMBA Content CommitteeMadison Hodges, Chair

Esperanza FluryLiz Rosa-Piñero

Jun ReinaSherby Wilks

Thank you to the PMBA StaffAndy Schwarz, Executive Director

Abby Brdlik, Member Services AssociateJessica Conyers, Creative Services Manager

Shaughna Giracca, Resource Development ManagerKendra Pouliot, Resource Development Coordinator

Mary Katherine Saladino, Events Manager

Sche

dul

eTu

esd

ayW

edne

sday

Thur

sday

Frid

ayG

ener

al

Info

rmat

ion

Map

Public Media Business Assocation12

CP

EB

ios

DETAILED CONFERENCE SCHEDULE

TUESDAY, MAY 28, 201312:00 pm – 6:00 pm REGISTRATION OPEN Ballroom Foyer, Lower Lobby

12:30pm – 6:00pm PRECONFERENCE WORKSHOP Ballroom ICompleting CPB’s Annual Financial Report

CONTENT LEADERS: Tim Appel, CPBThis workshop is designed to discuss and illustrate the unique aspects of financial reporting to CPB utilizing the Annual Financial Report (AFR). CPB staff will define and discuss the application of non-federal financial support (NFFS) policies to station revenues. All AFR users are strongly encouraged to attend this training opportunity. Light snacks will be served.Learning Objectives: • How to identify and report non-federal financial support (NFFS)• Understanding compliance requirements of the Communications Act• Understanding special reporting requirements for various licensee typesCPE Credits: 6.5 Course level: IntermediateInstructional Delivery Method: Group/LivePrerequisites: An understanding of public broadcasting accounting and financial reportingField of study: Specialized Knowledge and Applications

7:00pm – 10:00pm BALTIMORE ORIOLES VS. WASHINGTON NATIONALS Nationals ParkPre-Registration Required | Amenities provided by Dow Lohnes

C

M

Y

CM

MY

CY

CMY

K

PMBA_NPR_2013.pdf 1 4/15/13 12:56 PM

pmbaonline.org

Map

Schedule

Tuesday

Wed

nesday

Thursday

Friday

General

Inform

ation

13

CP

EB

ios

WEDNESDAY, MAY 29, 20137:00am – 5:00pm REGISTRATION OPEN Ballroom Foyer, Lower Lobby

7:30am – 12:00pm PRECONFERENCE WORKSHOP Ballroom ICompleting the SAS and SABS

CONTENT LEADERS: Damon Frazier, BI Solutions & Kevin Thompson, BI SolutionsAll CPB-qualified public television grantees are required to complete the annual Station Activities Survey (SAS) and the Station Activity Benchmark Study (SABS). All CPB-qualified public radio grantees are required to complete the annual SAS. This is a practical how-to workshop on accurately completing the SAS and SABS surveys – both of which have recently undergone changes. Attendees will be led through each of the SAS and SABS sections and discuss the types of financial and non-financial information to be reported.The workshop will begin by focusing on the SAS survey (approx. 1.5 hours) and then spend the duration discussing the SABS survey. The following areas will be covered in support of both surveys: data collection, consolidation, error checking, available tools, available help desk support, and review submitting your surveys. Attendees are encouraged to ask questions and bring station situations on how to handle and report financial and non-financial survey information. The session will conclude by briefly explaining the types of reporting available to the user community. Any personnel involved with collecting, entering, and/or reporting survey information are welcome. Continental breakfast will be served.Learning Objectives: • How to gather and check information for the SAS and SABS surveys• How to use SAS and SABS help features• How to use SAS and SABS reporting tools to generate benchmarking reportsCPE Credits: 5 Course Level: IntermediateInstructional Delivery Method: Group/LivePrerequisites: An understanding of public broadcasting accounting methodsField of study: Specialized Knowledge and Applications

8:00am – 12:00pm ExHiBiToR SET-UP Hermitage Room & Ballroom Foyer

12:30pm – 1:00pm NEWCOMERS SESSION Madison Room

1:00pm – 2:00pm OPENING KEYNOTE PANEL Atrium BallroomWhat Public Media Means to America Today and Tomorrow

CONTENT LEADERS: Paula Kerger, President and CEO, PBS, Gary Knell, President and CEO, NPR & Patricia de Stacy Harrison, President and CEO, CPB MODERATED BY: Michel Martin, Host of Tell Me More, NPRThe 2013 PMBA Annual Conference will kick off with an inspiring opening keynote panel featuring public media’s top leaders, who will discuss the vital impact public media has on all of our lives and outline how CPB, NPR, and PBS are developing innovative methods for public media to thrive in the changing media landscape. They will address how your role as a public media business professional is critically important to the health and future of public media.

Sche

dul

eTu

esd

ayW

edne

sday

Thur

sday

Frid

ayG

ener

al

Info

rmat

ion

Map

Public Media Business Assocation14

CP

EB

ios

2:00pm – 2:15pm REFRESHMENT BREAK WITH EXHIBITORS Hermitage Room & Ballroom FoyerSponsored by: Allegiance Software

2:15pm – 3:30pm SUSTAINABILITY TRACK: Ballroom IHow Licensees Can Combine Station Operations While Addressing Regulatory Concerns

CONTENT LEADERS: John Crigler, Garvey, Schubert, Barer Law & Larry Miller, Schwartz, Woods & MillerOperating agreements between public broadcast licensees can be an area of refuge for licensees in financial straits, an opportunity for those that can afford to take on new challenges, and a means to enhanced public service. They can also lead to regulatory heartache. This session reviews arrangements by which noncommercial stations can be affiliated, networked, jointly operated, or farmed out for management within FCC rules and policies. Come discuss and learn about TBAs, LMAs, PSOAs, Joint Master Control, Joint Programming, and the FCC’s KSUF decision.Learning Objectives:• Learn how others in the field are teaming up to cut costs• Know the law and the regulatory limits when considering the possibility of

pairing up with, seeking help from, or lending your resources to another broadcaster in the market

CPE Credits: 1.5 Course level: AdvancedInstructional Delivery Method: Group/Live Prerequisite: Management skills, general knowledge of public media business practices Field of Study: Regulatory Ethics

2:15pm – 3:30pm COMPLIANCE TRACK: Atrium Ballroom

CSG 101: Understanding the TV & Radio Community Service Grant Programs

CONTENT LEADERS: Kate Arno, CPB & Deborah Carr, CPBThe TV and Radio Community Service Grant policies and calculations can be quite complex. This session will help demystify the process so that you can ensure you maintain all your CSG eligibility requirements. The session also provides you the tools to estimate your own CSG for forecasting purposes.Learning Objectives:• Understand all policies and calculations of CPB’s community service grant• Ensure proper use of stations’ CSGs• Stations to maintain compliance to the Public Broadcasting ActCPE Credits: 1.5 Course Level: Intermediate Instructional Delivery Method: Group/Live Prerequisite: A basic understanding of CSGField of Study: Specialized Knowledge and Applications

pmbaonline.org

Map

Schedule

Tuesday

Wed

nesday

Thursday

Friday

General

Inform

ation

15

CP

EB

ios

2:15pm – 3:30pm CORE SKILLS TRACK: Ballroom III

SHRM’s HR Professional Competency Model: A Road Map for SuccessCONTENT LEADER: Dr. Alexander Alonso, Society for Human Resource ManagementIf you want to understand the critical technical and behavioral competencies needed for individual success and growth at all levels of an HR career, come to this session. You will learn about the HR Professional Competency Model, which SHRM recently developed to allow HR professionals to systematically analyze their competency needs and to help organizations develop performance appraisal tools and other HR systems. In addition, you will learn how several SHRM competency self-development tools can accelerate your professional growth and increase your ability to contribute to the success of your organization.Learning Objectives:• Learners will be able to define the core competencies needed for success

in the practice of HR• Learners will be able to identify key gaps in competence between early

career HR professionals and senior HR professionalsCPE Credits: 1.5 Course level: IntermediateInstructional Delivery Method: Group/Live Prerequisite: Management skills, human resource managementField of Study: Personnel/HR

3:30pm – 3:45pm REFRESHMENT BREAK WITH EXHIBITORS Hermitage Room & Ballroom FoyerSponsored by: DEI

3:45pm – 5:00pm SUSTAINABILITY TRACK: Ballroom I

Monthly Giving: A Sustainable Revenue SolutionCONTENT LEADERS: Barbara Appleby, Appleby Arganbright & Holly Gaete, KUT RadioThink of Netflix. No commitments. No hassles. Just an open-ended agreement for monthly payments. imagine your organization having Netflix-like agreements with its members. Making the shift from annual to monthly giving means adopting a new way of doing business. A successful transition requires Membership and Finance to work closely together to establish new business rules and processes. Using real-life cases, Appleby will show you ways to maximize the immediate and long-term revenue impact of monthly giving for your station.Learning Objectives:• Learn why monthly giving is a whole new business model, not just another

way to pay• Learn where to invest to ensure a successful transition from annual to monthly

giving• How to calculate the difference between projected Sustainer revenue and

projected annual membership revenue, and variables that drive the differenceCPE Credits: 1.5 Course level: Intermediate Instructional Delivery Method: Group/Live Prerequisite: Basic understanding of accounting and reporting for the non-profit sector, general knowledge of public media business practicesField of Study: Finance

Sche

dul

eTu

esd

ayW

edne

sday

Thur

sday

Frid

ayG

ener

al

Info

rmat

ion

Map

Public Media Business Assocation16

CP

EB

ios

3:45pm – 5:00pm COMPLIANCE TRACK: Atrium Ballroom

Updates to CPB’s Radio & TV Annual Financial ReportsCONTENT LEADER: Tim Appel, CPB CPB staff will discuss forthcoming updates to the format of the Annual Financial Report (AFR) that CSG grantees submit to CPB annually.Learning Objectives:• Identify the station information necessary for completing the AFR• Understanding how to correctly prepare the updated AFR and report non-

Federal fi nancial support (NFFS)CPE Credits: 1.5 Course level: Intermediate Instructional Delivery Method: Group/Live Prerequisite: An understanding of public broadcasting accounting and fi nancial reportingField of Study: Specialized Knowledge and Applications

3:45pm – 5:00pm CORE SKILLS TRACK: Ballroom IIIGetting What You Want: Setting and Maintaining Boundaries with Others

CONTENT LEADER: Mark Sachs, Mark Sachs & AssociatesThe success of your station greatly depends on good communication. An important way to improve it is by setting effective boundaries or limits with others. When staff sets better boundaries with each other and then sticks with those decisions, productivity increases, teamwork is more effective, and morale improves. And there’s more: fewer deadlines are missed, important work gets done, people do not avoid each other, and there is less stress and turnover. Successfully setting boundaries at work also has tremendous benefi ts for people’s personal lives.Learning Objectives:• Understanding why it may be diffi cult for you to set boundaries• Learning the specifi c steps to successfully set them• Increasing your skills in setting effective boundaries with othersCPE Credits: 1.5 Course level: Basic/Intermediate Instructional Delivery Method: Group/Live Prerequisite: NoneField of Study: Communications

5:00pm – 6:00pm WELCOME RECEPTION WITH EXHIBITORS Hermitage Room & Ballroom FoyerSponsored by: PBS

Join your fellow attendees at this relaxing networking event. Welcome comments will be provided by PBS President/CEO Paula Kerger, PMBA Board Chair, Tom Livingston, and PMBA Executive Director, Andy Schwarz. Appetizers and beverages provided.

7:30pm – 9:30pm MOONLIGHT TROLLEY TOUR OF THE MONUMENTS Pre-Registration Required | Amenities provided by Capital Public Radio

The Nonprofit Practice at BDO.

In an industry dominated by increasing regulation and fiscal challenges, proactive financial advisory is crucial. With a strategic commitment to the nonprofit industry, BDO’s Nonprofit practice professionals provide swift and practical resolution of issues through partner-led client service teams and direct access to industry leaders.

© 2013 BDO USA, LLP. All rights reserved.

Accountants and Consultantswww.bdo.com/nonprofit

“What we need is a dedicated Nonpro�t team.”

People who know Nonprofits, know BDO.

Laurie Arena Rocha, Partner, Nonprofit & Education Practice301-634-4976 / lrocha@bdo.com

BDO7101 Wisconsin Ave, Suite 800Bethesda, MD 20814-4827 301-654-4900

PMBA NP+E Conference ad 4-13.indd 1 4/15/13 1:31 PM

Sche

dul

eTu

esd

ayW

edne

sday

Thur

sday

Frid

ayG

ener

al

Info

rmat

ion

Map

Public Media Business Assocation18

CP

EB

ios

THURSDAY, MAY 30, 20137:30am – 5:00pm REGISTRATION OPEN Ballroom Foyer, Lower Lobby

8:00am – 8:45am CONTINENTAL BREAKFAST Atrium BallroomSponsored by: NPR

Public Media Funding and Government RelationsCONTENT LEADER: Patrick Butler, CEO, Association of Public Television StationsAPTS CEO Pat Butler will provide an update on the federal Hill activities, address the strategy for funding in the 113th Congress, and share best funding procedures for stations.

9:00am – 10:15am SUSTAINABILITY TRACK: Ballroom I

How You Can Use FASB to Improve Operations, Liquidity and MoreCONTENT LEADERS: Lee Klumpp, FASB Practice Fellow & Polly Povejsil Heath, WETALearn how to define financial performance for your organization and what current best practices are. We will discuss the Financial Accounting Standards Board’s (FASB) current project on not-for-profit financial reporting which addresses how organizations convey their financial performance through their financial statements to their stakeholders.Learning Objectives:• Learn how to define financial performance• How to use financial statements to report financial performanceCPE Credits: 1.5 Course level: OverviewInstructional Delivery Method: Group/Live Prerequisite: Basic understanding of accounting and reporting for the not-for-profit sectorField of Study: Accounting

9:00am – 10:15am COMPLIANCE TRACK: Ballroom II

Core CPB ComplianceCONTENT LEADERS: Bob Winteringham & Bill Richardson, CPBBill Richardson, CPB’s Deputy Inspector General, and Bob Winteringham will provide an overview of station compliance to ensure stations maintain their eligibility as a CSG qualification. The presenters will also provide examples of the most common non-compliant incidents and give you tips on how to meet all the guidelines and regulations as a CSG recipient.Learning Objectives:• Stations to maintain compliance to the Community Service Grant General

Provisions• Stations to maintain compliance to the Public Broadcasting ActCPE Credits: 1.5 Course level: Intermediate Instructional Delivery Method: Group/Live Prerequisite: A basic understanding of CSGField of Study: Specialized Knowledge and Applications

pmbaonline.org

Map

Schedule

Tuesday

Wed

nesday

Thursday

Friday

General

Inform

ation

19

CP

EB

ios

9:00am – 10:15am CORE SKILLS TRACK: Ballroom IIII’m Not Interviewing for a Job, I’m Interviewing Employers

CONTENT LEADER: J.C. Patrick, J.C. Patrick ConsultingThe best and brightest Boomers, Xers and Millennials have one critical thing in common – the desire for flexibility in the workplace. They want to do what they want to do – and growing numbers of employers are willing to let them! By 2020, fully 50% of the workforce is predicted to be freelance talent. We will examine the three generations’ differing needs for flexibility and discuss ways that your organization can appeal to each of them. We’ll explore the elements that should be played up in job postings to attract top-notch workers. And we’ll discuss ways to add more flexibility to your station – from the simple to the adventurous!Learning Objectives:• Examine the increasing need for individual freedom in the workplace –

among all three working age groups• Explore research and surveys from these age groups as to their workplace

preferences and look at ways employers may wish to consider adapting the work environment to fit each group

• Discuss ideas that stations are already doing to provide flexibility in the workplace so that we can also learn from the group

CPE Credits: 1.5 Course level: Intermediate/Advanced Instructional Delivery Method: Group/Live Prerequisite: Management skillsField of Study: Personnel/Human Resources

10:15am – 10:45am REFRESHMENT BREAK WITH EXHIBITORS Hermitage Room & Ballroom FoyerSponsored by: Silverman Consulting

10:45am – 12:00pm SUSTAINABILITY TRACK: Ballroom I

Spectrum Sales and Other Ways to Enhance Your Bottom LineCONTENT LEADERS: Lonna Thompson, Association of Public Television Stations & Emil Mara, Association of Public Television StationsThis session discusses financial opportunities for stations in the FCC spectrum auction and channel sharing proceedings. APTS’s Thompson and Mara will also talk about opportunities to strengthen you station’s financial performance through education, public safety, and job training services, security federal agency grants, and group purchasing power.Learning Objectives:• Identify Spectrum opportunities• Understand generating revenue with community partners• Secure federal agency grantsCPE Credits: 1.5 Course level: Intermediate Instructional Delivery Method: Group/Live Prerequisite: NoneField of Study: Specialized Knowledge & Applications

Sche

dul

eTu

esd

ayW

edne

sday

Thur

sday

Frid

ayG

ener

al

Info

rmat

ion

Map

Public Media Business Assocation20

CP

EB

ios

10:45am – 12:00pm COMPLIANCE TRACK: Ballroom II

Fun Facts About FCC Licensee Renewal and Overall FCC ComplianceCONTENT LEADER: Meg Miller, Dow Lohnes PLLC This session covers FCC license renewals and overall FCC compliance for public broadcast stations. The session will explain the FCC’s license renewal process, discuss common pitfalls for public broadcast stations, and suggest best practices for FCC license renewals. The session will also discuss overall FCC compliance for public broadcast stations, focusing on the most common compliance pitfalls and suggesting best compliance practices. Learning Objectives:• Understand FCC license renewal process, pitfalls, and best practices• Understand FCC compliance for broadcast stations, pitfalls, and best

practicesCPE Credits: 1.5 Course level: Update Instructional Delivery Method: Group/Live Prerequisite: NoneField of Study: Specialized Knowledge & Applications

10:45am – 12:00pm CORE SKILLS TRACK: Ballroom IIIProfessional Development: It’s Not Just HR’s Responsibility Anymore!

CONTENT LEADERS: Laurie Kigonya, Vermont Public Radio, Vibha Jain Miller, WETA & Carol Sorber, PBSThe vital community service your station provides has as much to do with its employees as it does great programs. As technologies change, the nature of your employees’ work has changed, too. How do you prepare your employees for new and challenging roles, what training do you offer to build skills and stretch abilities, how do you comply with FCC regulations around diversity and harassment, and still support a well-rounded and balanced employee? Whether you’re part of a large station or small, developing your employees to meet the changing needs of your station can be overwhelming for managers and HR professionals. Join this session and discover that there is more to professional development than just training.Learning Objectives:• Creating a learning culture at your station• How to organize and deliver employee development opportunities• Planning for the workforce of the futureCPE Credits: 1.5 Course level: Basic Instructional Delivery Method: Group/Live Prerequisite: None Field of Study: Personnel/Human Resources

pmbaonline.org

Map

Schedule

Tuesday

Wed

nesday

Thursday

Friday

General

Inform

ation

21

CP

EB

ios

12:00pm – 1:15pm KEYNOTE LUNCH Atrium Ballroom

Sponsored by: Corporation for Public BroadcastingSurviving a Staggering Funding Loss: NHPTV and WGBH’s Collaborative SolutionCONTENT LEADERS: Ben Godley, COO & Executive VP, WGBH; Peter Frid, President and CEO, New Hampshire Public Television; Mark Erstling, Senior VP, System Development & Media Strategy, CPB; and Kevin Martin, VP, Station Grants & Television Station Initivatives, CPBIn 2011, when New Hampshire Public Television lost all of its state and university funding, it was forced to dramatically cut staff and local programming. With the threat of imminent closure, NHPTV sought collaboration opportunities with neighboring stations, including WGBH. Leveraging a variety of CPB grant programs, these two stations have launched a significant collaboration that benefits the communities they serve, protects and strengthens both stations’ brand and development efforts, and ensures NHPTV’s sustainability.

1:30pm – 2:45pm SUSTAINABILITY TRACK: Ballroom IDeveloping & Monetizing Digital Content

CONTENT LEADERS: Paul Adams, Capital Public Radio & Al Gibes, Capital Public RadioWayne Gretzky associated his success in the NHL with knowing where the puck was going. As access to media content shifts from terrestrial radio to online and mobile platforms, so goes the audience. In order to retain current users as well as to reach new users, it is essential that your content is available “where your users are going.” This shift in access via online and mobile devices creates the opportunity to connect users with online and mobile underwriting opportunities increasing the engagement between users and underwriters as well as increasing fund-raising opportunities. Learn how Capital Public Radio developed their digital platforms as well as established successful digital underwriting opportunities.Learning Objectives:• Understand the development of digital assets• Learn strategies and tactics for monetizing digital assetsCPE Credits: 1.5 Course level: Intermediate Instructional Delivery Method: Group/Live Prerequisite: Management skills, general knowledge of public media business practicesField of Study: Management Advisory Services

1:30pm – 2:45pm COMPLIANCE TRACK: Ballroom II

State of the System CONTENT LEADER: Moustapha Abdul, CPBThe session will review public radio and television trends utilizing the wealth of data found in SABS and the AFR. The session will also examine recent economic trends and station financial health metrics. The session will provide insights into public television and radio revenue and expense trends to help station managers understand how they should position their station for the future.Learning Objectives:• Understand trends in public media

Sche

dul

eTu

esd

ayW

edne

sday

Thur

sday

Frid

ayG

ener

al

Info

rmat

ion

Map

Public Media Business Assocation22

CP

EB

ios

• Use public media trends to make decisions about station activitiesCPE Credits: 1.5 Course level: Intermediate Instructional Delivery Method: Group/Live Prerequisite: An understanding of public media, SABS, and AFRField of Study: Specialized Knowledge and Applications

1:30pm – 2:45pm CORE SKILLS TRACK: Ballroom III

Clarifying ObamaCare: The Challenges, Myths and ConfusionCONTENT LEADER: Harry Atlas, Venable LLPThe session will provide a high-level overview of the obamaCare provisions relevant to employer-sponsored health plans. There will be a particular focus on provisions becoming effective January 1, 2014, and the steps employers need to take between now and the end of the year to remain compliant.Learning Objectives:• Identify medical plan structures that will no longer be compliant as of

January 1, 2014, and understand alternatives for compliant structures• Identify HR data tracking necessary to remain compliant as of January 1,

2014• Estimate financial consequences of not providing qualifying coverage, to

enable modeling of alternativesCPE Credits: 1.5 Course level: Basic Instructional Delivery Method: Group/Live Prerequisite: Basic understanding of employer-sponsored medical plans.Field of Study: Personnel/Human Resources

2:45pm - 3:15pm REFRESHMENT BREAK WITH EXHIBITORS Hermitage Room & Ballroom FoyerSponsored by: Current Newspaper/current.org

3:15pm – 4:30pm SUSTAINABILITY TRACK: Ballroom I Budgeting & Revenue Forecasting

CONTENT LEADERS: Robert Cross, KUT Radio & Holly Gaete, KUT RadioFind out how effective methods to use financial, member, and listener data to more accurately forecast, plan, and manage for your station’s success.Learning Objectives:• Understand listener data and how it corresponds to member revenue• Apply listening trends to pledge drive forecastingCPE Credits: 1.5 Course level: IntermediateInstructional Delivery Method: Group/Live Prerequisite: Basic understanding of accounting, general knowledge of public media business practicesField of Study: Finance

pmbaonline.org

Map

Schedule

Tuesday

Wed

nesday

Thursday

Friday

General

Inform

ation

23

CP

EB

ios

3:15pm – 4:30pm COMPLIANCE TRACK: Ballroom IIWhat to Expect When You’re Expecting…a CPB Audit!

CONTENT LEADER: Mary Lewis, Lakeshore Public Television Find out what a CPB audit is like from the station perspective. Hear from an “audit veteran” what worked, lessons learned the hard way, what she wish she had known and done ahead of time, and the process her station went through to complete its CPB audit. This session will help you understand the elements of CPB compliance and how they are examined during a CPB audit. Learn how to maintain records to prove compliance, the process behind an inspection and post-audit requirements so you are fully prepared for a CPB audit.Learning Objectives:• Recording – Discreet Accounting• Creating – Proof of Communication Act Requirements• Publishing – Financial RecordsCPE Credits: 1.5 Course level: Basic Instructional Delivery Method: Group/Live Prerequisite: Basic understanding of accountingField of Study: Auditing, Specialized Knowledge & Applications

3:15pm – 4:30pm CORE SKILLS TRACK: Ballroom III

LEAN Audits and Leaner Audit FeesCONTENT LEADERS: Robert Watson, James Moore & Co. & Kevin Warren, James Moore & Co.This session will explain LEAN concepts and steps public broadcasting stations can take to improve efficiency related to external audits and help keep audit fees to a minimum. Additional matters covered in this presentation will be the new clarified auditing standards and what effect this will have on an organization being audited.Learning Objectives:• Learn how LEAN concepts apply to the external audit process• Learn what steps can be taken to reduce time and fees related to external

audits• Understand how the new clarified auditing standards will impact your

organizationCPE Credits: 1.5 Course level: IntermediateInstructional Delivery Method: Group/Live Prerequisite: NoneField of Study: Auditing

4:30pm – 5:30pm MEMBERSHIP MEETING Atrium Ballroom

We strongly encourage you to attend the 2013 PMBA Membership Meeting. Learn about the business of the association, including the past year’s accomplisments and initiatives planned for the upcoming year. PMBA leadership will be recognized, you will have the opportunity to ask questions about PMBA. PMBA Board members will also conduct short listening sessions to get your input on PMBA’s strategic direction and new initiatives, products, and services.There will be a drawing for a free registration for the 2014 PMBA Annual Conference (must be present to win).

Sche

dul

eTu

esd

ayW

edne

sday

Thur

sday

Frid

ayG

ener

al

Info

rmat

ion

Map

Public Media Business Assocation24

CP

EB

ios

FRIDAY, MAY 31, 2013 8:00am – 11:30am REGISTRATION OPEN Ballroom Foyer, Lower Lobby

8:00am – 8:45am CONTINENTAL BREAKFAST Atrium BallroomSponsored by: BDO USA, LLP

CONTENT LEADER: Laurie Arena Rocha, Partner in BDO’s Nonprofit&EducationIndustryGroupLaurie Arena Rocha will address risk management issues specific to public media organizations and strategies you can employ to mitigate these risks so your organization can continue to do what it does best – educate America.

8:45am – 10:00am SUSTAINABILITY TRACK: Ballroom IIdentifying Growth Drivers in Leading Stations

CONTENT LEADER: Mark Fuerst, Innovation4MediaMark Fuerst, Director of the Public Media Futures project, shares his analysis of factors that appear to be driving many of the top performing stations. His analysis identified a “virtuous cycle,” most often displayed by top-performing radio stations, involving format clarification, news expansions, changes in development staffing, and redefining the role of the CEo. As important as the model is the resulting “capacity gap”– a chasm between fast-growing and slow-growing stations. What options exist for stations looking to create or enhance their own virtuous cycle?Learning Objectives:• Help senior station staff assess their station’s multi-year performance • Provide a context for evaluating financial growth rates• Encourage managers to identify options for future developmentCPE Credits: 1.5 Course level: Intermediate Instructional Delivery Method: Group/Live Prerequisite: General knowledge of public media business practicesField of Study: Management Advisory Services

8:45am – 10:00am COMPLIANCE TRACK: Ballroom II CPB Updates

CONTENT LEADERS: Kate Arno, CPB; Deborah Carr, CPB, Kevin Martin, CPB & Greg Schnirring, CPBThis session will provide an update on a number of activities at CPB that are relevant to a station’s compliance to CSG and federal Broadcasting Act requirements. Also planned for this workshop is the introduction of new TV and Radio CSG policy guidelines that are expected to be finalized in time for presentation at the PMBA conference. Learning Objectives:• Understand all the new TV CSG policies to maintain CSG complianceCPE Credits: 1.5 Course level: Intermediate Instructional Delivery Method: Group/Live Prerequisite: A basic understanding of CSGField of Study: Specialized knowledge and applications

pmbaonline.org

Map

Schedule

Tuesday

Wed

nesday

Thursday

Friday

General

Inform

ation

25

CP

EB

ios

8:45am – 10:00am CORE SKILLS TRACK: Ballroom III

Teleworking: How to Make it Work for Employees and EmployersCONTENT LEADERS: Jessica Driscoll, PBS, Doug Eichten, DEI & Erin M. Fuller, CoulterMODERATED BY: Liz Rosa-Piñero, PBSTeleworking and flexible work arrangements can improve an employee’s quality of life and their quality of work. Find out how to decide if teleworking is right for your employees, how to set expectations, and how to establish teleworking policies. We’ll talk about what technology you need to support teleworking, from remote desktop service to Skype to phone plans. Hear from executives who have seen an increase in productivity, benefitted from a geographically diverse staff, and recruited top talent because of their teleworking culture.Learning Objectives:• Determine positions that qualify and would benefit from teleworking• Learn how to establish teleworking policies• Understand technological investment in teleworkingCPE Credits: 1.5 Course level: Basic Instructional Delivery Method: Group/Live Prerequisite: NoneField of Study: Personnel/HR

10:00am – 10:15am REFRESHMENT BREAK Hermitage Room & Ballroom Foyer

10:15am – 11:30am SUSTAINABILITY TRACK Ballroom ICPB Grant Programs that Help Public Media Stations Succeed

CONTENT LEADERS: Kevin Martin, CPB & Alison White, CPBAttend this workshop to learn about the latest CPB grant opportunities designed to help stations strengthen not only their programming and services but also their financial sustainability.Learning Objectives:• Gain information about CPB grant programs in order to make decisions

about station activitiesCPE Credits: 1.5 Course level: Intermediate Instructional Delivery Method: Group/Live Prerequisite: A basic understanding of CSGField of Study: Specialized Knowledge and Applications

10:15am – 11:30am COMPLIANCE TRACK: Ballroom IIThe Official Word on EEOC: An Overview of Important Laws & Regulations

CONTENT LEADER: Bronwen Andrea Okwesa, U.S. Equal Employment Opportunity CommissionSince its inception after passage of the Civil Rights Act of 1964, EEoC has provided guidance to applicants and employees of federal government agencies, private companies, state and local governments, educational institutions, employment agencies and labor organizations. While these entities may have EEo offices that administer and ensure institutional compliance with these laws, EEOC carries the major enforcement authority. Its role is to

Sche

dul

eTu

esd

ayW

edne

sday

Thur

sday

Frid

ayG

ener

al

Info

rmat

ion

Map

Public Media Business Assocation26

CP

EB

ios

promote equal opportunity in employment through receiving and investigating discrimination charges, mediation and litigation, as well as outreach and technical assistance. Since violations of EEO laws can result in expensive litigation, attorneys’ fees, compensatory damages, and other damages, organizations need to understand and apply EEO laws appropriately in the workplace, also keep up to date with evolving EEO regulations, amendments, and policies.Learning Objectives: • To acquire knowledge of the EEOC’s role in enforcing federal laws

prohibiting employment discrimination• To gain an update on existing and new laws and amendments• To understand the rights and responsibilities of employees, supervisors

and managers under EEO lawsCPE Credits: 1.5 Course level: Overview Instructional Delivery Method: Group/Live Prerequisite: NoneField of Study: Personnel/Human Resources

10:15am – 11:30am CORE SKILLS TRACK: Ballroom III

Leadership During Extraordinary TimesCONTENT LEADERS: Craig Beeby, University Station Alliance, Rob Gordon, Nashville Public Radio, & Brian Sickora, WSKG Public Media Radio & TVWe are successful; we make a difference; and we are a target. How do you lead your organization with all the pressures? This session focuses on the core skills of an effective leader specifi cally customized for public media managers. The training resources will come from the on-going leadership initiatives and materials developed by USA Executive Director Craig Beeby. This session is designed for all licensee types including joint licensees. Specifi c examples and techniques will be presented with take-home resources to improve your leadership skills. Capital campaigns, expansion projects, and fundraisers require leaders who can withstand the storm and keep the organization moving forward. Essential characteristics of an effective leader will be reviewed and specifi c examples presented (Nashville Public Radio’s Rob Gordon President & CEO, & WSKG Public Media Radio & TV’s Brian Sickora President & CEO). Whether it is productivity, motivation, or inspiring a vision, it’s the little things that add up to big leadership success.Learning Objectives:• Provide effective leadership that protects the organization and ensures its

sustainability• Develop and nurture an organization’s vision and goals so that others

embrace the vision and goals as their own• Overcome obstacles to successCPE Credits: 1.5 Course level: Intermediate Instructional Delivery Method: Group/Live Prerequisite: NoneField of Study: Business Management & Operations

11:30amCONFERENCE CONCLUDES

Emeritus

● Budgeting

● Applications

● Project Management

● Reporting

● Analysis & Review

● Special Projects

● Daily Operations

If your finance projects are piling up, we can help.

soundsolutionsfinance.com

206.371.0090

In partnership with PMBA, we’ve built a career center specifically for people in public media. Employers can

easily post and manage job opportunities in print and online, set up pre-screening applicant filters, accept online applications and easily post to many other sites with one click. Job seekers can post resumes in our anonymous resume database, set up targeted job notifications, and search by state or job function. Group subscribers to Current and members of PMBA now have an added perk—save 15% on all job postings online and in print. Email Kathleen Unwin at unwin@current.org to learn more or visit current.org/subscribe. Log on to the career center to take a test drive today at jobs.current.org.

Your members keep you going.

We keep the members

coming.DEI Co-Ops mean more

net revenue for your station.

Group purchasing discounts on acquisition lists, email appends, and

wealth screening: www.deiworksite.org/services/overview

Sche

dul

eTu

esd

ayW

edne

sday

Thur

sday

Frid

ayC

PE

Bio

sG

ener

al

Info

rmat

ion

Map

Public Media Business Assocation28

SPEAKER BIOSMoustapha Abdul

Moustapha joined the System Development and Media Strategy Department of the Corporation for Public Broadcasting as a Financial Analyst in 2011. He has an MBA and a BA in Finance, both from the University of Arkansas. He was also awarded the Wall Street Journal Award for outstanding achievement in 2008. Before joining CPB, Moustapha worked as a Financial Analyst at Corporate Financial Outsourcing, LLC in Little Rock, Arkansas, where he effectively served as the CFo for a number of small companies and nonprofi ts.

Paul AdamsAs the Director of Corporate Underwriting, Paul is responsible for managing the sales team of sales executives representing Capital Public Radio’s NPR/News stations and Classical/Jazz stations. The underwriting department works in close partnership with local and regional businesses developing on-air and online marketing plans raising revenue for Capital Public Radio. Paul joined Capital Public Radio in July of 2012, after being the General Sales Manager of Integrated Media at Clear Channel Media & Entertainment in Sacramento. At Clear Channel Paul managed a staff of 21 sellers focusing on monetizing streaming audio and all digital content on six station platforms. Paul’s fi rst accomplishment was to develop the underwriting platform for all online and mobile content as well as direct the relationship with National Public Media and Public Media Interactive.

Alexander Alonso, PhD, SPHRIn his role as Vice President for Research at the Society for Human Resource Management, Alexander is responsible for all SHRM research activities, including the development of SHRM’s Competency Self-Assessment and HR

www.dowlohnes.comAttorneys at Law

Dow Lohnes is Proud to Sponsor the

2013 PMBA Annual Conference

pmbaonline.org

Map

Schedule

Tuesday

Wed

nesday

Thursday

Friday

CP

EB

ios

General

Inform

ation

29

Professionals Competency Model. He also oversees the teams responsible for research products like People Insight engagement tools, SHRM Benchmarking Services, and the Workplace and Employment Trends Center. Prior to joining SHRM in 2011, Dr. Alonso worked with numerous subject matter experts worldwide with the aim of identifying performance standards, developing competency models, designing organizational assessments, and conducting job analyses. Among other assignments, he led a project for SHRM to study the state of HR education and supported the development of assessments for university accreditation. Dr. Alonso received his doctorate in industrial-organizational Psychology from Florida international University in 2003.

Tim AppelTim is a Senior Financial Review Specialist at the Corporation for Public Broadcasting. He joined CPB’s Financial Review Team in 2008, after working for several years as a financial analyst at a large Maryland-based credit union. He has also worked as a master control operator for a commercial television station, and served as a volunteer announcer at a Radio CSG Grantee and NPR affiliate.

Barbara ApplebyBarbara is co-founder and partner in Appleby Arganbright and a fundraising veteran of more than 20 years. Public radio professionals will recognize Barbara as the strategist behind several fundraising initiatives now considered industry standards, including the 3 Million Giver campaign and DEI’s Benchmarks for Public Radio Fundraising. With professional experience ranging from leadership positions with NPR, DEI and most recently MPR|APM, Barbara has amassed a depth and breadth of expertise unmatched in the field.

Kate ArnoKate joined the Corporation for Public Broadcasting in January, 2013, as Director of TV CSG Policy and Review. Previously, she was a senior policy associate at the University of Southern Maine where she directed a national research initiative that tracked the activities of almost 5,000 U.S. Dept. of Justice grant recipients. Kate previously enjoyed nine years at Maine Public Broadcasting where she was Vice President of Television and Education. She has a 2008 Master’s Degree in Public Policy and Management and an undergraduate degree in journalism.

Harry AtlasHarry is a member of Venable, LLP’s Employee Benefits and Executive Compensation Group, and handles a broad range of employee benefit and executive compensation matters. His practice includes the implementation, operation and termination of all types of retirement plans, including qualified plans, 403(b) plans and 457 plans. In the executive compensation area, Harry’s practice encompasses nonqualified retirement plans, equity compensation, arrangements, and golden parachute issues. Harry also assists clients with ERISA matters in connection with merger and acquisition transactions, and with PBGC negotiations in the context of potential or actual bankruptcy situations. He also has experience with COBRA and HIPAA. Harry is keenly aware of the cost pressures and financial realities facing organizations in the current economic environment. He helps clients find practical, cost-effective solutions to the complex compliance challenges arising in his practice area.

Craig Beeby USA Executive Director Craig Beeby has four decades of broadcast management experience. When industry leaders look for someone to train managers and future leaders for the system, they turn to Beeby. In the past six years, he has conducted over 2,000 station consultations and regional and national training initiatives. He has worked with stations in every size market

Sche

dul

eTu

esd

ayW

edne

sday

Thur

sday

Frid

ayC

PE

Bio

sG

ener

al

Info

rmat

ion

Map

Public Media Business Assocation30

and has been a resource for all the networks serving the public media system from TV to Radio. He has also trained and consulted on the international level. Besides his past roles as GM and then Director of KOSU, he has served as President of Public Radio In Mid America (PRIMA) and founding President of the USA before becoming the USA’s current Executive Director. The USA is a not-for-profit national resource serving over 200 public media organizations.

Patrick ButlerPatrick is President and Chief Executive officer of the Association of Public Television Stations. Butler joined APTS on January 1, 2011, after 20 years at The Washington Post Company, where he was senior vice president with responsibilities for public policy, new business development, television production, the conference business, community service and special corporate projects. During his service with the Post Company, he was chairman of PCS Action, a consortium of companies that secured the licensing and launch of the wireless digital industry of personal communications services. As president of Newsweek Productions, Butler supervised production of Watergate Plus 30: Shadow of History, a PBS retrospective on the Watergate scandal, that won the Emmy Award for Best Documentary of 2003. In government service, Butler was special assistant to US Senate Majority Leader Howard H. Baker, Jr. (R.-TN) and consultant to the White House Chief of Staff during Baker’s service with President Reagan.

Deborah CarrDeborah joined the Corporation for Public Broadcasting 16 years ago and currently serves as the Director, CSG Radio Administration. She also manages CPB investments in radio programming and system support as a grant project manager. Prior to her tenure in the radio department, Deborah managed benefit programs and other Human Resources-related functions as a Human Resources Specialist at CPB.

John CriglerJohn is a member of the law firm of Garvey, Schubert & Barer, where he practices in the field of media law. He holds a J.D. from Georgetown University Law Center, a Ph.D. in literature from Yale University, and a B.A. from Wesleyan University. He is frequent speaker at media conferences and the author of Suing the Messenger, ABA Communications Lawyer; The Public Radio Legal Handbook; Decency Redux, Catholic University Law Review; Why Sparky Can’t Bark, CommLaw Conspectus; and If You Can’t Say Anything Neutral, Don’t Say Anything at All, Journal of Taxation of Exempt Organizations.

Robert CrossFor the past 10 years Robert has applied his skills in strategic planning and financial management while leading the accounting/finance team at KUT/KUTX Radio. During his tenure, KUT/KUTX has grown from one station carrying a mix of news and music to two independent signals, one a 24x7 news service and the other a 24x7 AAA music format, and moved into the newly constructed KUT Public Media Studios. This period has seen a substantial growth in both asset base and revenue streams. Prior to assuming his role at KUT/KUTX, Robert lead the Federal Grants team for the University of Texas at Austin, served as a controller for a leading regional construction company and was senior partner in a successful business consulting firm based out of Austin, Texas with clients in five states.

Jessica Driscoll, PHRJessica is a Human Resources Generalist for PBS, where her responsibilities include hands-on operations in HR functional areas such as compensation, policy creation and development, diversity and outreach, HRIS and organizational development. Jessica’s professional accomplishments include creating and implementing new policies and programs such as telework, employee drug testing and background checks; rewriting and distributing

pmbaonline.org

Map

Schedule

Tuesday

Wed

nesday

Thursday

Friday

CP

EB

ios

General

Inform

ation

31

employee handbooks; and implementing new payroll and HRIS systems. Jessica has more than eight years of HR experience. Prior to joining PBS, she worked as an HR Manager for the Council for Exceptional Children and before that, as an HR Administrator for Advance Realty Group. Jessica is also active in her local Society for Human Resource Management (SHRM) chapter – she served as NOVA/Dulles SHRM Mentoring Program Historian from 2008 - 2010. in 2006, Jessica earned her Professional of Human Resources (PHR) certification. in 2000, Jessica earned a bachelor’s degree in history with a minor in psychology from Salisbury University.

Doug EichtenSince 1997 Doug has played a major role in growing DEI from a consulting/membership firm serving 123 public radio stations to a full service revenue support organization serving more than 275 public radio stations. Doug is responsible for hiring and maintaining a core staff team and a group of knowledgeable discipline-based advisors who serve DEi member stations. Prior to coming to DEI, Doug was a senior vice president in development and marketing at Public Radio International. In addition, he has held marketing and fundraising executive level positions in the non-profit professional theater, healthcare and thoroughbred horse racing industries. in the evenings and on weekends, he teaches graduate-level marketing courses at two universities in Minnesota. Doug thoroughly enjoys working directly with fundraisers, marketers and managers at public radio stations of all sizes. He is always available to work with member stations on department structures, analysis of effectiveness in all revenue areas and to work with stations to develop new or enhanced DEI services to meet public radio’s changing needs. In addition, Doug represents DEI member stations in a wide variety of national meetings and on major projects to benefit the public media system.

Mark ErstlingMark is the Senior Vice President, System Development & Media Strategy at the Corporation for Public Broadcasting. Previously, Mark was the Executive Vice President and Chief operating officer for the Association of Public Television Stations (APTS). Prior to joining APTS in 1999, he was general manager of WPSx-TV and WPSU-FM, operated by Penn State University, serving 29 counties in central Pennsylvania and New York. While there, Mark also served on the Pennsylvania Public Television Network Commission and on the state’s advisory committee, supporting Governor Tom Ridge’s economic outreach to the Ontario, Canada, provincial government. Mark held numerous broadcast management positions at WGBY-TV in Springfield, MA, and has managed programming for local, regional, and national distribution including Frontline, American Playhouse and national PBS specials. Earlier, Mark was a producer/director at WJCT, responsible for 3,000 hours of local content over a three-year period. He also produced and directed one of the first multi-point satellite interconnected interviews on American television. Mark is a graduate of the University of Florida.

Damon FrazierDamon is a senior consultant with the Business Intelligence Solutions Group (BI Solutions) and has over thirteen years of experience in performance and cost management consulting services. Prior to joining the BI Solutions Group, he worked in a similar capacity with PricewaterhouseCoopers Management Consulting Services and IBM Business Consulting Services. He has been the primary point of contact for the CPB SAS/SABS initiatives during the last seven years. Mr. Frazier has a B.A. from Ohio University.

Peter FridPeter has been the President and CEO of New Hampshire Public Television since 1996. He serves as a Professional Vice Chairman on the PBS Board of Directors, and serves on the PBS Station Services and Executive

Sche

dul

eTu

esd

ayW

edne

sday

Thur

sday

Frid

ayC

PE

Bio

sG

ener

al

Info

rmat

ion

Map

Public Media Business Assocation32

Committees. He is the immediate past chair of NETA, the National Education Telecommunications Association. Long active in public media, Peter has also served as Co-Chair of the organization of State Broadcast Executives (oSBE) and has been a panelist on several CPB committees and other advisory committees to the industry. He’s been President of The Alaska Television Network and President of The Texas Public Broadcasting Association. He has chaired the PBS Education Committee and DFI Task Force and has served on the Content Policy and Technology and Distribution committees.

Mark FuerstMark is the founder and President of Innovation4Media (I4M). I4M works with public broadcasting executives to understand opportunities and business requirements for public media in the digital era. With support from the Wyncote Foundation, he serves as Director of Strategic Initiatives for Current, and he directs the Public Media Futures Forum, a cooperative endeavor of the School of Communication at American University and USC/Anneberg Center on Communications Leadership & Policy. The on-going Forums bring key players, innovators, producers, artists and funders together to identify strategic opportunities for public media companies and networks. in 2003, Mark co-founded the integrated Media Association (iMA), the principle advisory group for new media strategy and practice in U. S. public broadcasting. From 2007 to 2009, Mark managed the Public Media Innovation Fund, a CPB investment program aimed at accelerating new media R&D.

Erin M. Fuller, FASAE, CAEErin joined Coulter as a Senior Associate in 2002, was named a Vice President in 2006 and Group President, Strategy & innovation in 2009. Fuller also serves as the President for the Alliance for Women in Media, an organization which advances the impact of women in electronic media and allied fields. During her first six years at Coulter, Fuller focused on serving as the chief executive for the National Association of Women Business Owners (NAWBO), the most prominent and visible nonprofit organization in the United States representing female entrepreneurs via an 80 chapter network. She also served as the executive director for Tysons Tomorrow, an advocacy group seeking transit-oriented development for one of the fastest growing economic and job centers in the country.

Holly GaeteIn her position at KUT/KUTX, Holly manages the membership department with an annual budget of over $2.5 million. During her six-year tenure, KUT/KUTx achieved its first $1 million on-air membership drive, a feat that has now been repeated three times, and her department routinely meets goals in all other campaigns. KUT/KUTX recently reached the goal of having half of its membership population become sustaining members. Prior to coming to KUT/KUTX Holly was Membership Specialist at KOSU, a public radio station licensed to Oklahoma State University.

Al GibesAl is the Director of Digital Content, responsible for keeping Capital Public Radio on the leading-edge of meeting members’ desire for news, information and music on all digital platforms and creating new ways to engage listeners and supporters. He joined Capital Public Radio in January 2012 and has been involved with digital and interactive media for more than a dozen years. He worked behind the scenes, leading the development of two of the top travel websites and in the public eye as a columnist covering the continuing digital revolution. Prior to joining the staff, Al directed the team that developed and maintained the original LasVegas.com and Hawaii.com sites, along with dozens more for Stephens Media LLC. He authored more than 650 columns and hundreds of blog posts about technology trends and the role of

pmbaonline.org

Map

Schedule

Tuesday

Wed

nesday

Thursday

Friday

CP

EB

ios

General

Inform

ation

33

technology in our lives as The online Guy for the Las Vegas Review-Journal and Reviewjournal.com.

Benjamin GodleyAs Chief operating officer and Executive Vice President, Ben manages WGBH’s overall operations, ensuring that editorial teams and supporting departments work effectively to realize the organization’s goals. He oversees WGBH’s TV and radio services, and all administrative, legal, marketing and development functions. Much of Ben’s focus has been on improving WGBH’s audience engagement and fundraising results. He initiated the development of the first cloud-based customer relationship system built for public media stations and oversees the Contributor Development Partnership, helping public media create stronger systemwide fundraising practices. He also oversees the collaboration with New Hampshire Public Television. Ben joined WGBH in 2008 after serving in senior positions for Governor Mitt Romney, including as senior advisor and deputy national finance director managing fundraising operations for the 2008 presidential campaign. Prior to his work in the political arena, Ben co-founded and was president and CEo of the award-winning agency CGN Marketing & Creative Services. He also has worked in marketing and management roles at IBM and at Hill and Knowlton and has served on the boards of a number of local non-profits.

Rob GordonRob began his non-profit career in 1975 as a grants officer for jazz, folk and ethnic music projects in the Music Division of the National Endowment for the Arts, leaving in 1980 to take a position in the Station Services department of National Public Radio. He was Director of Member Services for National Public Radio from 1983 to 1987. Rob was named General Manager of WSSU-FM in Springfield, illinois, (now WUiS-FM licensed to the University of illinois at Springfield) in 1988. During his tenure WSSU launched WiPA-FM to extend service to Pittsfield, illinois. Rob came to Nashville as President of Nashville Public Radio WPLN-FM in March, 1995 and led WPLN’s transition from a unit of city government to a community licensee, oversaw design and construction of new facilities and the acquisitions of WHRS-FM, WTML-FM and WPLN-AM, and the recent launch of a full-time classical music service. Rob currently serves on the boards of the Public Media Business Association and Eastern Region Public Media.

Polly Povejsil HeathPolly became Senior Vice President and Chief Financial officer of WETA in 2003. in this position, she is responsible for finance, information technology, human resources, facilities and administrative functions at WETA. She serves on WETA’s Executive Committee of the four corporate officers and she is Treasurer of the Board of Trustees. She came to WETA with 20 years of financial and general management experience in for-profit media and publishing. At America Online, Inc., she was vice president of key audiences and led development of content and business models for the health, teen, women and parenting services on AOL. Over seventeen years at The Washington Post Company, she worked in the business and editorial operations of the newspaper, in the company’s new media businesses as the corporate controller. Heath was vice president and general manager of The Washington Post’s interactive division during the launch of washingtonpost.com in 1996. Prior to The Washington Post, she was a consultant with The Boston Consulting Group and on the audit staff of Price Waterhouse & Co. in Pittsburgh. Heath holds a Masters in Business Administration (MBA) from Harvard Business School and a bachelor’s degree in public policymaking and economics from Brown University. She is a Certified Public Accountant (CPA).

Sche

dul

eTu

esd

ayW

edne

sday

Thur

sday

Frid

ayC

PE

Bio

sG

ener

al

Info

rmat

ion

Map

Public Media Business Assocation34

Laurie KigonyaLaurie joined Vermont Public Radio in 1998 as an Accounting Associate. In 2008, she assumed the role of Human Resource Supervisor. In this role, Laurie has found that a high energy level blended with a sense of humor and no nonsense communication style are most effective in dealing with the various issues that arise on a daily basis. This approach has been instrumental in preserving a culture of respect and appreciation that defines Vermont Public Radio and that has made it one of the most desirable employers in the region and was recently recognized as a 2013 Best Places to Work in Vermont.

Lee KlumppLee is a Not-For-Profit Practice Fellow at the Financial Accounting Standards Board (FASB). Lee is assigned to the FASB for two years and during that time will act as a project manager focusing on implementation and emerging practice problems in the nonprofit industry. This will include making recommendations to the Board on technical issues, developing and drafting Accounting Standards Updates with his primary focus being on the Not-For-Profit Financial Reporting: Financial Statement Project. Lee will also research problems and analyze comments from nonprofit organizations as well as academic and practicing members of the FASB constituency and lead Board discussions on current accounting issues that affect nonprofit organizations. Lee is an Assurance Director with BDO USA, LLP and was their Accounting and Auditing Technical Leader for the National Nonprofit industry Group, prior to being appointed to the FASB and has been with the firm for over seven years. Prior to joining BDo, Lee worked in the audit practices of Ernst and Young, LLP and KPMG. Lee has significant experience with Not-for-Profit organizations and in his role at BDo has spent a significant amount of time researching, writing, and disseminating information related to recent accounting and auditing pronouncements.

Mary LewisMary is the Vice President of Administration at Northwest Indiana Public Broadcasting, Inc. (Lakeshore Public Television and Lakeshore Public Radio). Mary runs the Business office and performs all finance and accounting procedures for the station. She is responsible for maintaining CPB Compliance, completing all annual surveys and annual financial reports for the Corporation for Public Broadcasting. Mary has been employed at Lakeshore Public Television since August 2006, and works closely with the CEo and Board of Directors.

Emil MaraEmil joined APTS in February 2010. As Vice President of Finance and Administration, Emil manages the financial affairs of the association and oversees day-to-day management of the administrative functions. He also ensures the continuing innovation of the financial and technology operations. Prior to joining APTS, Emil served as the Chief Financial officer at the Certified Financial Planner Board of Standards in Washington, D.C., where he was responsible for oversight, development and implementation of accounting controls, financial reporting and analysis. Previously, Emil was the Senior Vice President of Operations and Finance for the Baltimore Area Convention and Visitors Association, where he directed the oversight of operational functions for the organization. He also served as Controller for the American Petroleum institute, where he was responsible for financial operations.

Kevin MartinKevin oversees the management of $280 million in “formula” grants to public television and radio stations – more than 70 percent of the Corporation for Public Broadcasting’s total federal appropriation – and is responsible for several other, competitive grant programs for public television stations. He joined CPB’s staff in 2007. Previously, Kevin worked at the Independent Television Service (iTVS), where he began his career in 1990 as its first Director of Finance and Administration, establishing the infrastructure and core business systems for the

pmbaonline.org

Map

Schedule

Tuesday

Wed

nesday

Thursday

Friday

CP

EB

ios

General

Inform

ation

35

then-new public media entity. After five years with iTVS, Kevin worked as Senior Vice President and CFO of Twin Cities Public Television (KTCA), where he was instrumental in developing its first for-profit subsidiary. in 1998, Kevin joined North Texas Public Broadcasting (KERA), serving as Executive Vice President and COO and Interim President and CEO, leading the effort to turn around KERA’s financial performance after five consecutive years of deficits. Kevin has served on numerous boards of directors, including the International Public Television’s (INPUT), the Development Exchange Inc. (DEI), and the Public Media Business Association (PMBA).

Lawrence MillerLarry is a partner in Schwartz, Woods & Miller, a Washington, D.C. law firm with a national public broadcasting practice. Originally from Phildelphia, Larry is a graduate of Dickinson College and the George Washington University Law School. He is trying to make a career out of advising public broadcasting clients in areas such as FCC licensing and regulatory compliance, program production and distribution, copyright, trademark protection, and station transactions. Larry is an avid public broadcasting audience member; he just can’t get enough of the underwriting announcements.

Margaret MillerMeg is a member of Dow Lohnes, PLLC in Washington, D.C. in the Public Broadcasting and Educational Telecommunications Practice group. She joined Dow Lohnes in 1990 and became a member of the firm in 1998. Meg practices communications law and specializes in public broadcasting and related educational telecommunications matters, representing non-profit organizations, universities, colleges and educators. She provides day-to-day advice and counseling on FCC regulatory matters, FCC and federal grant application and strategies, contract negotiations, administrative pleadings and related litigation, and participation in notice and comment rulemaking proceedings. She has substantial expertise in noncommercial radio and television broadcasting transactions, including acquisitions, sales and management/operating agreements. She also handles a variety of distribution, equipment, facilities, tower site and other broadcasting-related agreements.

Vibha Jain MillerVibha joined the Washington, D.C. area’s public broadcasting station, WETA, as Vice President, Human Resources in February, 2012. She brings over 20 years of experience and success developing programs in corporate management, strategic planning and human resources in a wide array of leading industries including: retail, investment banking, healthcare media and PR, global cable television, consumer products and online, athlete and celebrity marketing and representation, and global non-profit management. Vibha has served as Vice President of HR and Administration for two international organizations and managed a globally-distributed professional staff. Her expertise includes employment, recruiting and executive search, diversity outreach and programming, employee engagement and communications, US and international compensation, HR policies, employee relations, expatriate, local national, and TCN programs, vendor selection, HRIS conversion, organizational development and training, employee health and retirement benefits, employee awards and recognition, internship programs, and HR compliance.

Bronwen Andrea OkwesaAndrea is one of EEoC’s team of Program Analysts based in field offices throughout the U.S., who coordinate EEO outreach and training programs, also act as Small Business Liaison officers. Andrea has an extensive background as a multi-cultural communications specialist and trainer. She has worked for a diverse range of organizations, both in the U.S. and internationally. Before residing in the U.S., she was employed by the United Nations, and then in the U.S., worked as an independent consultant to several international and non-profit organizations. immediately prior to joining the

Sche

dul

eTu

esd

ayW

edne

sday

Thur

sday

Frid

ayC

PE

Bio

sG

ener

al

Info

rmat

ion

Map

Public Media Business Assocation36

EEOC, she was Diversity Program Coordinator in the Bureau of Diplomatic Services, U.S. Department of State, where she worked with senior leadership to implement, promote and monitor diversity policies and initiatives. She obtained Bachelors and Masters degrees from the University of London, U.K., and University of Toronto, Canada, and pursued post-graduate training in Organization Development at Georgetown University, Washington, D.C.

J.C. PatrickSince 1992, J.C. has focused on increasing the bottom line at public radio stations. She works with stations in all market sizes, filling in with interim development staffing needs, performing development and underwriting program assessments, leading sales training and generational workshops, acclimating commercial sales staff to public radio, producing pledge drives, designing marketing plans and leading board retreats for strategic planning. Nationally, J.C. spent ten years as the Station Development Manager for NPR, where she worked with 800+ member stations in all areas of corporate fundraising, with a special focus in online sponsorship and generational marketing. J.C. is a frequent presenter at industry conferences, and is the recipient of several national development awards. Her prior lives include careers in retail and agency advertising, as well as nine years as a commercial TV director.

Liz Rosa-PiñeroLiz is the Senior Director of Human Resources for PBS where her responsibilities include managing recruitment, handling employee relations, enhancing training and development programs and overseeing diversity and outreach efforts. Liz has over 20 years of compensation and general human resources management experience with expertise in employee relations, performance management and compensation programs. Prior to joining PBS she was a member of the Human Resources Management team at MCi Telecommunications for five years and was responsible for directing their compensation function at the headquarters location in Virginia. Previously she spent several years as a human resources consultant with Towers Perrin Management Consulting firm in New York. She has conducted numerous workshops and seminars in several areas of human resources. Liz earned a bachelor’s degree in Sociology from Antioch University. Liz serves on the PMBA Board of Directors.

Bill RichardsonBill joined the Corporation for Public Broadcasting as Deputy Inspector General in 2004. He brought a wide range of management and auditing experience to CPB that spans 30 years and includes audits of grants to states and local governments, contract audits, financial statement audits, and performance audits. Bill spent 10 years with the Federal Deposit Insurance Corporation (FDIC) and Resolution Trust Corporation (RTC), where he served as the Director of Corporate Evaluation and as the Deputy Assistant Inspector General for Quality Assurance at both the FDIC and RTC. Prior to working at the FDIC, he spent 19 years with the U.S. Department of Labor as Director of Performance Audits and as the New York Regional Inspector General for Audit. Bill has a BA in economics and an MS in organizational development. He is also a Certified Government Financial Manager, Certified inspector General, and certified facilitator. He has provided training on grant auditing, conducting risk assessments, and evaluating internal controls. He led a change management initiative to create a learning organization in the FDiC, office of inspector General. He facilitated numerous internal discussions on the results of an employee survey conducted by the Gallup Organization to improve employee engagement.

Mark SachsMark has been an organizational consultant and executive coach for more than fifteen years. in his organization consulting practice, his areas of focus include: increasing communication among staff, developing effective teams, assessing organizational effectiveness, successfully managing change, planning

pmbaonline.org

Map

Schedule

Tuesday

Wed

nesday

Thursday

Friday

CP

EB

ios

General

Inform

ation

37

effectively, facilitating meetings and retreats, and working with boards of directors. Prior to opening his consulting firm, Mark was Director of CPB’s Management Consulting Service. He was Manager of Station Relations at NPR before his work at CPB.

Greg SchnirringGreg is Vice President, Radio at the Corporation for Public Broadcasting. He oversees the CPB Radio Program Fund, radio system investments, station relations, and the CPB radio department’s administrative activities. Schnirring has worked in public broadcasting for over 30 years and served as the Director of Radio at both Wisconsin Public Radio and South Dakota Public Radio. He has served on the boards of the Wisconsin Broadcasters Association and Public Radio in Mid-American (PRiMA) and on the executive committee of the Integrated Media Association (iMA).

Brian SickoraBrian is the President and CEO of WSKG Public Broadcasting in Binghamton, New York. WSKG serves one million people in the Southern Tier of New York via its television and radio stations. Before joining WSKG in 2007, Brian served four years as the Vice President of System Development and Station Grants Administration at the Corporation for Public Broadcasting (CPB) in Washington, D.C. There, he oversaw Radio and Television Community Service and Digital Infrastructure grant programs. Prior to CPB, Brian was the Executive Vice President of Administration and Operation at Oregon Public Broadcasting (OPB) in Portland, Oregon, for three years. He began his career in public broadcasting at his alma mater, Penn State University Public Broadcasting in University Park, Pennsylvania. Prior to his public broadcasting career, Brian worked in finance and strategic planning roles in the defense industry at HRB Systems, a division of Raytheon Corporation, for ten years. Brian serves on the PMBA Board of Directors.

Carol SorberCarol has spent her career seeking new methods to design, develop, deliver, and evaluate custom professional development programs, with the goals of engaging participants and improving on-the-job performance. A skilled classroom leader and group facilitator, Carol embraces distance learning technology and uses virtual classrooms, social media, and other digital tools to enhance the learning experience of participants. Prior to joining PBS, Carol managed the professional development technology needs of lawyers and staff at DLA Piper, a global law firm. Carol is a coauthor of The Art and Science of Strategic Talent Management in Law Firms, a field guide of best practices in talent management for law firm leaders, published in 2010 by Thomson Reuters. Using the Myers-Briggs Type indicator® (MBTi), she challenges others to discover their communication preferences, embrace their differences, and, ultimately, to improve their work in groups and teams.

Kevin ThompsonKevin is co-founder and partner of the Business intelligence Solutions Group (Bi Solutions) and has over fifteen years of experience in performance and cost management consulting services. He has designed and implemented performance and cost management solutions for dozens of clients and has worked within a number of different industries. He has supported the Public Television industry, the SABS and SAS surveys and the Station Performance Reporting initiatives for the past eight years. Prior to forming the BI Solutions Group, he spent six years working in a similar capacity with Price Waterhouse and PricewaterhouseCoopers Management Consulting Services, most recently as a Senior Manager. He has an MBA from the Kelley School of Business at Indiana University and a BS from Rutgers University.

Lonna ThompsonLonna is the Executive Vice President, Chief operating officer and General Counsel for the Association of Public Television Stations (APTS). In this

Sche

dul

eTu

esd

ayW

edne

sday

Thur

sday

Frid

ayC

PE

Bio

sG

ener

al

Info

rmat

ion

Map

Public Media Business Assocation38

role, Lonna oversees the operations of the association. Additionally, she is responsible for the legal affairs of the association and represents member stations’ interests in regulatory proceedings. Lonna also serves as liaison to the APTS Board of Trustees. Lonna has been with APTS for seventeen years. Before joining APTS, she was a communications lawyer in private practice for ten years. While in private practice, Lonna represented broadcast and public safety clients.

Kevin WarrenKevin is a certified public accountant licensed in Florida and has almost 15 years of experience serving clients throughout the state. As a result of working with public broadcasting stations, nonprofit organizations, professional associations, and governmental entities, his strength is in his ability to find solutions to complex accounting problems. He has had the opportunity to address accounting-related topics, including cost allocation and fraud, to association groups. He is a member of the American Institute of CPAs and the Florida Institute of CPAs, as well as the Tallahassee Society of Association Executives. Kevin received his Bachelor of Science degree from the Florida State University.

Robert WatsonBob is a certified public accountant licensed in both Florida and Georgia and has more than 30 years of experience in the accounting profession. He works with public broadcasting stations, nonprofit organizations, healthcare organizations and governmental entities. His experience with public broadcasting stations includes auditing and taxation matters as well as reporting matters related to CPB Annual Reports. Bob has been a presenter at conferences associated with multiple industries, including past conferences for the PMBA. He is a member of the American Institute of CPAs and the Florida Institute of CPAs where he currently serves as Chair of the Peer Review Acceptance Committee. He is also a board member of Santa Fe College Foundation. Bob received his Bachelors degree in accounting from the University of South Florida.

Bob WinteringhamBob served the Corporation for Public Broadcasting’s Deputy General Counsel. Prior to CPB, Bob was senior associate at the communications law firm of McFadden, Evans & Sill. He also worked as an intern at the advertising agency Young & Rubicam. Currently, Bob serves as a Vice President and the Chair of the Legal Committee for the North American Broadcasters Association. Bob is a cum laude graduate of the Indiana University School of Law – Bloomington, where he served on the editorial board of the Federal Communications Law Journal. He received his undergraduate degree with high honors from the University of Michigan.

Alison WhiteAlison is Vice President of Media Strategy Operations at the Corporation for Public Broadcasting, a position she has held since 2011. With more than 30 years in media production and management, Alison has served CPB in several different capacities over the course of her career, including as Director of Community Engagement and Awareness and as Manager of Station Development. Alison has had a variety of television production and programming roles at New Hampshire Public Television, WGBH, PBS, and The (Christian Science) Monitor Channel in Boston. She has a B.A. in Communications from the University of New Hampshire, 1979, and an M.A. in Public Policy from George Mason University, 2005.

pmbaonline.org

Map

Schedule

Tuesday

Wed

nesday

Thursday

Friday

CP

EB

ios

General

Inform

ation

39

XPoNential radio grayscale logo for light backgrounds

Use at any scale

60% black

100% black

35% black

Serve more audiences on HD2/3 with the low cost 24/7 Triple A contemporary music service brought to you by the

producers of WORLD CAFE®.

Silverman Consulting is a Chicago-based consulting firm serving financially troubled companies nationwide.

Since our founding in 1978, we have helped engineer the turnaround of more than 600 manufacturing, distribution and service firms – public and privately held businesses from $5 million to $1 billion – similar only in that they are underperforming and experiencing varying degrees of financial difficulty.

Our expertise is in translating managerial and financial disciplines from industry to industry, identifying the reasons a business is in trouble, and developing solutions that maximize the outcome for all the stakeholders involved.

5750 Old Orchard Road, Suite 520Skokie, IL 60077

847-470-0200 - Phone847-470-0211 – Fax

www.silvermanconsulting.net

Sche

dul

eTu

esd

ayW

edne

sday

Thur

sday

Frid

ayC

PE

Bio

sG

ener

al

Info

rmat

ion

Map

Public Media Business Assocation40

CPE PROCESS

Attendees have the opportunity to select from 47.5 hours to earn up to 23.5 hours of CPE credits during the 2013 PMBA Annual Conference. Sessions that carry CPE credits include course level, number of credits to be earned, and field of study to help attendees make appropriate selections.

To receive CPE credit for participation in credit-bearing sessions, you must:

1. Sign the attendee sign-in at every session to indicate that you have attended the entire session

2. Complete the PMBA Certificate of Completion included in this program

3. Calculate and sign the PMBA Certificate of Completion and return to the registration desk or mail to PMBA Headquarters.

4. Once approved by PMBA Headquarters, a copy will be mailed to you within 6 weeks.

PMBA is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State Boards of accountancy have final authority on the acceptance of individual courses of CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors through its website: www.learningmarket.org.

If you have any questions regarding registration, refunds, complaints or program cancellation policies, please contact PMBA at 703-506-3292.

Please note that the certificate must be completed and signed to receive any credit.

Please mark sessions attended with an “X” in the “Attended” Column, like example below:

Time Track Attended Session NASBA Field of Study

Tuesday, May 28, 2013

12:30pm-6:00pm

Pre-Conference XPre-Conference Workshop: Completing CPB’s Annual Financial Report

SKA (6.5 CPE)

Wednesday, May 29, 2013

7:30am- 12:00pm

Pre-Conference X Pre-Conference Workshop: Completing the SAS and SABS SKA (5 CPE)

2:15pm-3:30pm

SustainabilityHow Licensees Can Combine Station Operations While Addressing Regulatory Concerns

Regulatory Ethics (1.5 CPE)

Compliance CSG 101: Understanding the TV & Radio Community Service Grant Programs

SKA (1.5 CPE)

Core Skills X SHRM’s HR Professional Competency Model: A Roadmap for Success P/HR (1.5 CPE)

pmbaonline.org

Map

Schedule

Tuesday

Wed

nesday

Thursday

Friday

CP

EB

ios

General

Inform

ation

41

CPE Certificate of CompletionContinuing Professional Education (CPE) Certificate of Completion

2013 PMBA Annual ConferenceMay 28 – May 31, 2013 • Washington, D.C.

Name (First & Last Name, Please Print Clearly)

Address City State Zip Code

This certificate is presented for successfully completing the following courses during the 2013 PMBA Annual Conference, May 28 – 31, 2013, in Washington, D.C. In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour. All sessions were presented in the Group-Live instructional method. PMBA’s National Registry sponsor number is: 103686.

Please check the sessions attended.

Time Track Attended Session NASBA Field of Study

Tuesday, May 28, 2013

12:30pm-6:00pm Pre-Conference

Pre-Conference Workshop: Completing CPB’s Annual Financial Report

SKA (6.5 CPE)

Wednesday, May 29, 2013

7:30am- 12:00pm Pre-Conference Pre-Conference Workshop:

Completing the SAS and SABS SKA (5 CPE)

2:15pm-3:30pm

Sustainability How Licensees Can Combine Station Operations While Addressing Regulatory Concerns

Regulatory Ethics (1.5 CPE)

Compliance CSG 101: Understanding the TV & Radio Community Service Grant Programs

SKA (1.5 CPE)

Core Skills SHRM’s HR Professional Competency Model: A Roadmap for Success P/HR (1.5 CPE)

3:45pm-5:00pm

Sustainability Monthly Giving: A Sustainable Revenue Solution

Finance (1.5 CPE)

Compliance Updates to CPB’s Radio & TV Annual Financial Reports SKA (1.5 CPE)

Core Skills Getting What You Want: Setting and Maintaining Boundaries with Others

Communications (1.5 CPE)

Thursday, May 30, 2013

9:00am-10:15am

Sustainability How You Can Use FASB to Improve Operations, Liquidity and More

Accounting (1.5 CPE)

Compliance Core CPB Compliance SKA (1.5 CPE)

Core Skills I’m Not Interviewing for a Job, I’m Interviewing Employers P/HR (1.5 CPE)

10:45am-12:00pm

Sustainability Spectrum Sales and Other Ways to Enhance Your Bottom Line SKA (1.5 CPE)

Compliance Fun Facts About FCC Licensee Renewal and Overall FCC Compliance SKA (1.5 CPE)

Core Skills Professional Development: It’s Not Just HR’s Responsibility Anymore! P/HR (1.5 CPE)

Sche

dul

eTu

esd

ayW

edne

sday

Thur

sday

Frid

ayC

PE

Bio

sG

ener

al

Info

rmat

ion

Map

Public Media Business Assocation42

1:30pm-2:45pm

Sustainability Developing & Monetizing Digital Content MAS (1.5 CPE)

Compliance State of the System SKA (1.5 CPE)

Core Skills Clarifying ObamaCare: The Challenges, Myths and Confusion P/HR (1.5 CPE)

3:15pm-4:30pm

Sustainability Budgeting & Revenue Forecasting Finance (1.5 CPE)

Compliance What to Expect When You’re Expecting…a CPB Audit! SKA (1.5 CPE)

Core Skills LEAN Audits and Leaner Audit Fees Auditing (1.5 CPE)

Friday, May 31, 2013

8:45am-10:00am

Sustainability Identifying Growth Drivers in Leading Stations MAS (1.5 CPE)

Compliance CPB Updates SKA (1.5 CPE)

Core Skills Teleworking: How to Make It Work for Employees and Employers P/HR (1.5 CPE)

10:15am-11:30am

Sustainability CPB Grant Programs that Help Public Media Stations Succeed SKA (1.5 CPE)

Compliance The official Word on EEoC: An Overview of Important Rules & Regulations

P/HR (1.5 CPE)

Core Skills Leadership During Extraordinary Times BMO (1.5 CPE)

Accounting AuditingBusiness

Management & Organization (BMO)

Communications Finance

/1.5 CPE possible

/1.5 CPE possible

/1.5 CPE possible

/1.5 CPE possible

/3 CPE possible

Management Advisory Services

(MAS)

Personnel/HR (P/HR) Regulatory Ethics

Specialized Knowledge &

Applications (SKA)

/3 CPE possible

/9 CPE possible

/1.5 CPE possible

/25 CPE possible

Total CPE Credit Hours attended ____________ (maximum 23.5 CPE Credit Hours).

I certify that the sessions checked above were attended.

Signature of Attendee:

Date:

Date: Andy Schwarz, PMBA Executive Director

Please return this certificate to the Registration Desk before leaving the conference. A copy will be signed and mailed to you in 4-6 weeks.

Public Media Business Association 1760 Old Meadow Road, Suite 500 | McLean, VA 22102

readyfor morefor more

ready

Expand your audience. Improve your bottom line. Get WBUR syndication.

Corey Lewis: 617.358.2339 | clewis@wbur.org

44

Sche

dul

eTu

esd

ayW

edne

sday

Thur

sday

Frid

ayC

PE

Bio

sG

ener

al

Info

rmat

ion

Map

Public Media Business Assocation

45pmbaonline.org

Map

Schedule

Tuesday

Wed

nesday

Thursday

Friday

CP

EB

ios

General

Inform

ation

46

Sche

dul

eTu

esd

ayW

edne

sday

Thur

sday

Frid

ayC

PE

Bio

sG

ener

al

Info

rmat

ion

Map

Public Media Business Assocation

47pmbaonline.org

Map

Schedule

Tuesday

Wed

nesday

Thursday

Friday

CP

EB

ios

General

Inform

ation

48

Sche

dul

eTu

esd

ayW

edne

sday

Thur

sday

Frid

ayC

PE

Bio

sG

ener

al

Info

rmat

ion

Map

Public Media Business Assocation

Celebrating PMBAand public media’s commitment

to opening up new worlds for everyone.

What if a Cat with a Hat taught them This and That?

What if

pbs.org

Cat

in t

he

Hat

© 1

95

7, 1

98

5 D

r. S

eu

ss E

nte

rpri

ses,

Po

rtfo

lio E

nte

rtai

nm

en

t In

c an

d C

olli

ng

wo

od

O’H

are

Pro

du

ctio

ns

Ltd

.