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OnlineCommunityColleges.org Innovations 2012 America’s Community Colleges Online – Trusted, Affordable, Transferable SEARCH ∙ CONNECT ∙ EDUCATE. Education Requirements for Jobs, 2018. Georgetown University, Center on Education and the Workforce, 2010 p. 14 - PowerPoint PPT Presentation
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OnlineCommunityColleges.orgInnovations 2012
America’s Community Colleges Online –Trusted, Affordable, Transferable
SEARCH ∙ CONNECT ∙ EDUCATE
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Less than high school10%
High school grad-uate28%
Associate's degree17%
Some college12%
Bachelor's degree23%
Graduate degree10%
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Education Requirements for Jobs, 2018
Georgetown University, Center on Education and the Workforce, 2010 p. 14 http://www9.georgetown.edu/grad/gppi/hpi/cew/pdfs/FullReport.pdf
Private Sector Online Enrollment Share
2008 2009 2010* 2011* 2012* 2013* 2014* 2015*0%
10%
20%
30%
40%
50%
60%
70%
32%
42%45%
48%52%
56%60%
64%
Source: 2008/2009 Reported by Eduventures*2010-2015 Forecasted by AboutEdu, Using 50% of Current CAGR
OnlineCommunityColleges.orgWhy the Need?
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Increase value to the nation’s community colleges —
including online community colleges – positioning for a changing world and future
Respond to shrinking marketing budgets – opportunity for a new market of students
External resources for national brand building campaigns and expertise and marketing • Annually, billions of dollars are being spent on marketing by less cost
effective competitors; while the already limited marketingdollars of many community colleges are disappearing
OnlineCommunityColleges.org
Why the Need?
How do student
s choose
aCollege?
Thanks to new online marketing options like facebook, Twitter and Google -- peer-to-peer reviews carry even more weight than traditional marketing.
The American Association of Community Colleges (AACC), in collaboration with AboutEdu (a nonprofit online education consumer group), led discussions with online leaders from community colleges across the country.
OnlineCommunityColleges.org (OCC) has developed a plan to incubate a new and "trusted“ single access search site for the online program offerings of community colleges.
OnlineCommunityColleges.org
How OCC Came About
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Conclusions reached by the group:• Online offerings of community colleges are often being
excluded from online searches, students are too often “guided” to online education providers with the largest marketing budgets and the higher tuitions.
• Community colleges, individually, cannot afford to effectively compete. Collectively, OCC can provide greater visibility and accessibility via a "trusted" national searchable site to low income students, unemployed workers, and other underserved student populations.
OnlineCommunityColleges.org
The Start
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“We are very excited about this endeavor taking Darton College national. It is an affordable way to get national visibility”.
– Renita Luck, Darton College
OnlineCommunityColleges.org
OCC Members To Date Who are the OCC members?
Anne Arundel CC, Broward College, Dallas TeleCollege Online, Darton College, Foothill College, Illinois Central College, Ivy Tech CC, Northern Virginia CC and Rio Salado CC
Currently, accepting new members Through Partnerships anything is possible…
TOGETHER: The OCC member colleges jointly:• Serve more than 600,000 students nationwide
• Have an inventory in excess of 2,000 online courses (e.g., e-commerce, Fire Science Technology, Counseling, Medical Office Management, Child Development and much more)
• Are helping to engage and educate other colleges on the initiative, and its timely importance
OnlineCommunityColleges.org
Members Collaboratively To Date
One-Stop Access to Affordable Higher Education - a central, “trusted” website that will provide students with one-stop access to online program offerings of member community colleges nationwide
Student Focused Website – a student friendly site that incorporates advanced interactive tools to search, identify and self-select affordable online community college programs
Centralized Marketing and Communications – to increase the presence of participating community colleges’ online programs in online searches
Future Services - for our community colleges and their students - personalized student enrollment services, best practices in student support, and student retention/completion services
OnlineCommunityColleges.orgFocus
OnlineCommunityColleges.org
To Date
What has been happening?
• Building the foundation/infrastructure
• Recruiting Community Colleges members
• Establishing guidelines for Corporate Sponsors
• Building the OCC website…
Opportunity to Partner now to make a difference tomorrow:
Increase visibility and affordable access to: Traditional students – needing direction and Retooling Skills enhancement
Innovate and position community colleges for the future – keep viable and competitive
Together we can make a difference!
OnlineCommunityColleges.org
Why Now?
OnlineCommunityColleges.orgQ & A
Valerie Cavazos, [email protected] [email protected]
For more information on the OnlineCommunityColleges.org call 214-576-0917
