Thank you for your contribution!

TWITTER

Online Promotion Strategy

AGENDA 13.6.

You have all contributed to making our online strategy very successful

Here is what we have done…

TWITTERFACEBOOK

WEB SITE

- Published most interesting quotes- Published photos- Communicated with other Twitter

users- Thanked everybody who tweeted - Awarded the most popular Twitter

users

- Published the “Welcome video” by Lynne Montgomery

- Published photos and quotes from speakers right after they finish

- Shared ARTof.HR web news

- Redesigned our webpage during the conference: from being sales oriented to informative

- Published updates news from the conference on daily basis

- Published all photos - Published most important quotes

from the conference

Online Promotion Strategy

Who was engaged?- YOU - Speakers- COTRUGLI Alumni and students- COTRUGLI team

9:00am - 9:15am Conference opening

AGENDA 13.6.

EXAMPLES OF REAL-TIME POSTS

Activities: TWITTER

9:00am - 9:15am Conference opening

AGENDA 13.6.

Activities: TWITTER

EXAMPLES OF REAL-TIME POSTS

9:00am - 9:15am Conference opening

AGENDA 13.6.

Activities: TWITTER

EXAMPLES OF REAL-TIME POSTS

9:00am - 9:15am Conference opening

AGENDA 13.6.

YOUR ENGAGEMENT

Activities: TWITTER

9:00am - 9:15am Conference opening

AGENDA 13.6.

YOUR ENGAGEMENT

Activities: TWITTER

9:00am - 9:15am Conference opening

AGENDA 13.6.

WE AWARDED THE BEST ONESYOUR ENGAGEMENT

Activities: TWITTER

9:00am - 9:15am Conference opening

AGENDA 13.6.

YOUR ENGAGEMENT

Activities: TWITTER

9:00am - 9:15am Conference opening

AGENDA 13.6.

YOUR ENGAGEMENT

Activities: TWITTER

9:00am - 9:15am Conference opening

AGENDA 13.6.

YOUR REACTIONS

Activities: TWITTER

9:00am - 9:15am Conference opening

AGENDA 13.6.

YOUR REACTIONS

Activities: TWITTER

9:00am - 9:15am Conference opening

AGENDA 13.6.

INTERACTION

Activities: TWITTER

9:00am - 9:15am Conference opening

AGENDA 13.6.

SPONSORS

Activities: TWITTER

9:00am - 9:15am Conference opening

ACTIVITIES: FACEBOOK

AGENDA 13.6.-3.560 people have seen the “Welcome video” by Lynne Montgomery-We posted quotes after each lecture- We share updated news from our webpage

EXAMPLES OF POSTS

9:00am - 9:15am Conference opening

ACTIVITIES: WEBPAGE

AGENDA 13.6.- We redesigned webpage that is more informative- The webpage now contains all photos from the

conference that you can take a look at- Check out the articles published during the

conference- Read speakers’ quotes on the homepage

CONTENT

9:00am - 9:15am Conference opening

AGENDA 13.6.RESULTS

Online Promotion Strategy

9:00am - 9:15am Conference opening

AGENDA 13.6.2.371 Tweets443 Twitters

Online Promotion Strategy

9:00am - 9:15am Conference opening

AGENDA 13.6.756.411 people saw our posts14.796.700 times.*each person out of 756.411 people saw our post 195 times on average about #ARTofHR

Online Promotion Strategy

9:00am - 9:15am Conference opening

AGENDA 13.6.

Excellent brand awareness for ARTof.HR and COTRUGLI

Online Promotion Strategy

9:00am - 9:15am Conference opening

Webpage will remain active

AGENDA 13.6.

FUTURE ACTIVITIES

- We will create a separate page for each speaker with photos and content including: best quotes from the lectures, biographies, conference presentations and a wallpaper with the most significant quote

- We will create a Youtube channel where we will publish most interesting details from each lecture- We will publish content every week and keep the webpage active

Thank you for helping us achieve amazing results which directly contribute to raising awareness about the ARTof.HR!

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