ONLINE PLATFORM – WEBSITE & SOCIAL MEDIA

FISHERMAN’S FRIEND official web-site(http://www.fishermansfriend.com) Choose your

country here

Available:Australia, China, Hong Kong, Indonesia, Malaysia, Singapore, Thailand, Vietnam and more……..

FISHERMAN’S FRIEND official web-site

Home Page

FISHERMAN’S FRIEND official web-site

ProductProduct Shot

Flavor Name

Description

FISHERMAN’S FRIEND official web-siteHeritage Section

Contains a FISHERMAN’S FRIEND timeline.

FISHERMAN’S FRIEND official web-site

Noticeboard Section

FISHERMAN’S FRIEND official web-site

Click to see the details of each images/ video/ event/ news

FISHERMAN’S FRIEND Content Management System (CMS)

• Web-site URL:www.fishermansfriend.com/Umbraco

• Login ID: ff-country name

• Password: Sent by email

FISHERMAN’S FRIEND Content Management System (CMS)

Every heading corresponds to a page on the Web Site.

Save

Save & publish

Preview

FISHERMAN’S FRIEND Content Management System (CMS)

Upload images or files

Create

FISHERMAN’S FRIEND Content Management System (CMS)

Create a File/ Folder/ Image

Give a name

FISHERMAN’S FRIEND Content Management System (CMS)

1. Choose the file from PC

2. Click Save

FISHERMAN’S FRIEND Content Management System (CMS)

1. Create Event

2. Input Details

3. Choose Image

4. Click Save & publish

FISHERMAN’S FRIEND Content Management System (CMS)

Upload to Web-Site

Image Size Requirements

Listing image(110 px x 80 px) in jpg or png format

Main image(580 px x 420 px) in jpg or png format

Image Size Requirements

Listing image(94 px x 60 px) in jpg or png format

Main imageLandscape (400 px x 240 px) or Portrait (215 px x 320 px)

Image Size Requirements

Tile imageAt least 400 px wide and can be as tall as it wants

Image Size Requirements

Full Size image1110 px x 740 px

User Manual

Download the Website User Manual from www.ff-library.com -> Assets page

SOCIAL MEDIA

FISHERMAN’S FRIEND Facebook Fan page (Indonesia)

Landing Page

FISHERMAN’S FRIEND Facebook Fan page (Indonesia)

Promotion message

News feed

FISHERMAN’S FRIEND Facebook Fan page (Thailand)

Landing Page

FISHERMAN’S FRIEND Facebook Fan page (Thailand)

New TVC

News Feed

FISHERMAN’S FRIEND Facebook Fan page (Thailand)

Promotion Update

FISHERMAN’S FRIEND “Memang Ada Kick” Facebook page (Malaysia)

FISHERMAN’S FRIEND “Memang Ada Kick” Facebook page (Malaysia)

FISHERMAN’S FRIEND Facebook Fan page (Vietnam)

Landing Page

Some suggestions for Facebook Marketing1. It’s Fun to be Young

– “Fun” can be defined as a lot of things – surprise, achievement, win, collaboration, sensation

2. Get Personal– Create very personal campaigns to penetrate into the mind-set

of the people

3. Appreciate and recognize your fans– To make your customers feel special is to give them control and

autonomy

4. Consistently participate– Upload post regularly and quickly respond to questions

5. Images work – Facebook’s research shows that photo albums, pictures, and

videos increase engagement more than a 100 per cent, more than content without visuals. 

Logo Usage and Guidelines

• PLEASE GO THROUGH THE BRAND MANUAL AND ALL COMMUNICATION MATERIAL MUST BE DEVELOPED WITH THE FULL COOPERATION AND GET FINAL APPROVAL OF IMPEX MANAGEMENT COMPANY LIMITED.