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ONLINE PERSONAL BRANDING
FIND YOUR VOICE
ESTABLISHING NARRATIVE
Questions that help you develop your personal vision:
• What problem do I plan to solve?
• Why do I believe this problem needs to be
addressed?
• Does this problem matter to other people?
• Do I honestly believe we have the answer to that
problem?
• What changes do I believe I can affect?
• What are my greatest strengths?
• What is my dream for my life?
• How would things be different if my dream came
true?
• Does my dream connect on a personal level with
others?
ESTABLISHING NARRATIVE
Questions to ask to develop your personal narrative:
• What’s your life story?
• Who or what made a big impact in your life?
• Why is this important to you?
• On a good day, what excites you?
• On a bad day, what irritates you?
• What do you believe that most people don’t
believe?
• Why do you believe that?
• What problem or injustice do you see in the
world?
• What are you doing, or could you do, about it?
ESTABLISHING NARRATIVE
THE VALUE OF
A PLATFORM
“All the world’s a stage” – William Shakespeare
INTRODUCTION TO THE WORLD
CREDIBILITY
REFERRALS
PR OPPORTUNITIES
LAUNCH PLATFORM
ORGANISING YOUR THOUGHTS
OWNING YOUR
PLATFORM
DECIDING ON A PLATFORM
• Your own personal
website
• Your company website
• Podcasting
• Vlogging (YouTube)
• Blogging (Wordpress)
• Medium
PURPOSE
DESIGN
“When you see a person’s digital presence and then meet them and there is a level of consistency, that’s a
really successful brand. That natural voice.”
— Fiona Triaca
• A logo or a photograph?
• Should I hire a designer or producer to
design my platform?
DESIGN
CONTENT
BLOG
Blog - a regularly updated website or
web page, typically one run by an
individual or small group, that is written
in an informal or conversational style.
Vlog-abloginwhichthepos1ngs
areprimarilyinvideoform.
VLOGGING
Podcast-adigitalaudiofilemadeavailableon
theInternetfordownloadingtoacomputeror
mobiledevice,typicallyavailableasaseries,
newinstallmentsofwhichcanbereceivedby
subscribersautoma1cally.
PODCASTING
NAMING CONVENTIONS
MARKETING
YOUR PLATFORM
SEARCH ENGINE OPTIMISATION
EMAIL MARKETING
DECIDING ON SOCIAL NETWORKS
Frequency The general rule here is quality not quantity. The advice is to focus on
producing two pieces of quality content a week and the distributing it
to a wider audience through advertising.
Who Facebook has a good spread across all age groups and is a good place
to find the majority of people who use social networks. (Sprout Social.
2017
Media Facebook allows you to use Text, Images and Video to connect with
your audience. However their algorithms are known to prioritise video
content.
Live Video and Facebook Stories are good mechanisms to provide live
content on Facebook. Letting people know what is happening right
now in your life.
Ad Targeting Advertising on Facebook allows you to target individuals on a variety
of unique attributes. These include location, demographics, interests,
behaviours and life stages.
Frequency Twitter needs a fairly consistent stream of content. According to Fastcompany, after analysing twitter
engagement, it seems that 30 tweets a day is the moreoptimal to drive the largest engagement.
However Alexandra Skey of Spokal has a helpful note here: Small business owners are better off adhering to
the 5 tweets per day rule because it gets you the maximum bang for your stretched buck. You may not have
time for 20+ tweets per day. Make the most of the time you do have. (Fast Company. 2017)
Who Twitter is mainly used by an audience under the age of 45 (Sprout Social. 2017)
Media Twitter is predominantly used by tweeting short text based pieces of content. You are able to include image
and video content.
A useful feature on Twitter is the ability to tweet and run polls from your profile. You’re able to ask questions
and people can engage in the content easily and your presented with statisics about their opinion on the poll.
Ad Targeting Twitter is predominantly used by tweeting short text based pieces of content. You are able to include image
and video content.
A useful feature on Twitter is the ability to tweet and run polls from your profile. You’re able to ask questions
and people can engage in the content easily and your presented with statisics about their opinion on the poll.
Frequency Content on LinkedIn needs to be high quality. Most social media professionals would suggest no more than
one post a day, excluding weekends.
However, professionals do still use the network on weekends, so some content may get better traction if
posted on the weekend. Depending on the nature of the topic. Example: Professionals are likely to read self
help content over the weekend.
Who LinkedIn is a business network, so the age category will be post graduates and older. Due to its reputation
as a networking site and recruitment tool, many business professionals are actively involved on the
platform
Media LinkedIn allows you to use Text, Images and Video to connect with your audience
Ad Targeting With LinkedIn, you’re targeting a quality audience in a professional context. Market to influencers, decision
makers, and executives who act on new opportunities. Combine targeting criteria to build your ideal
persona: IT decision makers, C-level executives, prospective students, small business owners, and more.
LinkedIn data is differentiated because members have professional incentives to keep their profiles
accurate and up-to-date. Use real, member-generated demographic data to reach the right audience: job
title, company, industry, seniority, and more.
Frequency According to bufferapp.com major brands post an average of 1.5 times per day to Instagram.
There’s no drop-off in engagement for posting more, provided you can keep up the rate of
posting. (Social. 2017)
Who Instagrams users are predominantly under the age of 35 and use the platform to stay in
touch with friends, celebrities and lifestyle influencers
Media Instagram allows you to use Text, Images and Video to connect with your audience.
However the each most must use an image or video, while the text supports the content as
a comment or description. In general the content in the image holder is most engaged with
and the text caption is not always read.
Live Video and Instagram Stories are good mechanisms to provide live content on
Facebook. Letting people know what is happening right now in your life.
Ad Targeting Advertising on Instagram is linked to Facebook which allows allows you to target
individuals on a variety of unique attributes. These include location, demographics, interest
and life stages.
NICHE NETWORKS
• Goodreads
• Medium
FINDING COMMUNITIES
THE TOOLKIT
DESIGN & EDITING TOOLS
Canva Lightroom Snapseed Unsplash
PRODUCTIVITY & MANAGEMENT TOOLS
Evernote FB page Mailchimp Wordpress
Hootsuite Buffer FB Ads Adwords Express
ANALYTIC TOOLS
Google Analytics
CONTENT CURATION
Klout Flipboard Pulse
PODCASTING TOOLS
Anchor Podbean
