Online Marketing for Utopia City (Real Estate Township in India)

Vinod Mohite

About Utopia… First Mega City in Konkan located near Ganpatipule.

To be projected as Tourist real estate destination.

A Planned and self managed city

Residential offerings include hk, 1bhk, 2bhk, Penthouses, Bungalows, Bungalow Plots for Sale

Food and shopping Malls, Hospital, school, colleges within the premises

World-class amenities

Utopia Target Audience

Country : India, US and UK

Age Demographics : 25 and above

Income : INR 50,000 per month

Interest : People searching for investment in real estate, eco

friendly homes, old age homes, residential apartments at low cost,

bungalows near beaches etc.

What are the Tools ???

Online Marketing Tools to promote Utopia city:

SEO PPC Campaigns SMO - Facebook Banner Advertisement on Domestic Portals Email Marketing SMS Marketing (Mobile Marketing) Classifieds / Forums Affiliate Marketing

SEO

SEO is the process of achieving organic rankings in major search engines for our targeted Keywords, thereby increasing traffic to our website

There are two main components of SEO :

ON Page Optimization: Changes related to website

OFF Page Optimization: Activities done on web pages another websites which will help in our organic rankings

SEO – ON Page Optimzation

Dimakh Consultants Pvt Ltd

Sample Targeted Keyword for SEO

Keyword Local Monthly Searches[land for sale in konkan] 140[land in konkan] 73[konkan land for sale] 36[buy land in konkan] 22[cheap land in konkan] 12[cheap land in konkan] 12

Expected Results

Rankings on first page in 3 months

Traffic to increase by 100 % from the current traffic in 3 months

10 leads per month starting from 4th month.

PPC – Pay Per Click Pay Per Click - Advertisers bid on "keywords" that they believe their target market would type in the search bar

of search engines when they are looking for their type of product or service.

Pay Per Click Platforms

Google Ad words

LinkedIn

Banner Advertisement

Google Ad words

There would be two campaigns one for search and other for banner advertisement through Google ad words

Expected Budget : INR 1,00,000

Expected Cost Per Click : INR 20

Expected Clicks : 5000

Expected Leads : 200 – 250 (tentative)

Google Ad words

Landing Page : The web page where the user would land up once he clicks the ad copies

Things to be on the Landing web page:Basic information of the projectOfferings : Residential, CommercialPhotos showing amenities @ the proposed townshipCosting if possible (content)Enquiry form

*Note – The Landing page should show the benefits to the user. It should act as an enticer.

Dimakh Consultants Pvt Ltd

Social Media Optimzation

Face book

Objective The basic purpose of smo activity would be to promote the brand Utopia as an Tourist Real Estate Property, as an ideal investment destination

Account Setup

We will set up an account in Utopia Mega City

We will create custom Facebook page with display picture being well aligned with the Cover Photo to give it an aesthetic view for the Facebook page.

Find the relevant target audience according to their city, profession and workplace for people to like the pages

Facebook Content Strategy

The most important part of facebook promotion is too keep the audience engaged

Contest : We Would be conducting various contest i.e upload your Best Photo (Konkan), and win prize. Etc

Informative : Provide latest information related to real estate i.e loan rates, new home loan schemes etc

Tweets : Tweet just 2 times a day(max).

Photos : Upload photos related to Konkan regularly

Facebook Lead Generation

Enquiry form on FB : Create a Customer Database Framework a Form through Facebook – asking Name, Email, DOB, Lifestyle etc..

Facebook Advertising can be conducted to get more fans liking the Facebook fan page of Suashish (With an eye-catching ad copy)

Facebook Analytics and in house tools will be used to measure the success and performance of the page

Facebook Results

Approx 100 - 250 Fans on Facebook every month

Brand penetration through Facebook to a larger audience

Directly shows up in the Google ranking as Facebook being search friendly

Domestic Portals - Banners

Banner Advertisement – Banner Advertisement are

banners which run across the website on various web

pages.

Banners are shown in various shapes and at various spots

across the website.

Banner AdvertisementFor Banner Advertisement we would be targeting : News Portals – esakal, lokmat, rediff etc Real estate website – makaan, 99 acres, pune properties etc Real estate forums Website related to Konkan – e.g

http://www.konkanonline.com http://www.konkanyatra.com

http://www.konkaninfo.com

*Note – Banners will speak about offerings, pricing and location. It will show Utopia as an Tourist Real estate destination

Email Marketing

Email marketing is directly marketing a commercial message to a group of people using email.

Components of email marketingDatabase of TGEmailer

Database for Email MarketingSearch for people offering database of user interested in konkan properties

Search for database of people having income above 50,000 per month (Maharashtra, NRI in US and UK)

SMS Marketing

Send SMS to our TG regarding offers

The offers should entice the user to visit our website

Classifieds / Forums

Classifieds : Add our listings to various online classifieds in relevant sections along with the offers99acres, sulekha, makaan.com

Forums : Participate in real estate forums to create awareness in the TGEg Indianrealestateforum.com

Affiliate MarketingAffiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own mark eting efforts.

Affiliate Internet Marketing is based on cost per lead or cost per sale. It simply indicates that the merchant pays the commission to the affiliate only when he makes a sale through that affiliate

THANKS !!!

Vinod MohiteOnline Marketing ConsultantEmail : vinodmohite99@gmail.comPhone No : +919922490853 / +919158560444