ONLINE MEDIA PACK · Tri247 caters for triathletes of all ages and abilities and is the UK’s leading provider of triathlon information and news. We bring the world of triathlon

ONLINEMEDIA PACK2015

Tri247 - “The number one triathlon resource in the UK”The sport of triathlon has continued to see amazing growth over the last couple of years in both active participants and general public awareness. Triathlon is a young, all inclusive and growing sport – in 2014 over 140,000 people were actively involved in triathlon and that figure is on target to increase even further in 2015.

Tri247 caters for triathletes of all ages and abilities and is the UK’s leading provider of triathlon information and news. We bring the world of triathlon under one roof with visually stunning imagery, insightful event coverage, in-depth features, professional opinions and interviews with the top names in the sport.

As the official results partner of the British Triathlon and a founding member of the Triathlon Industry Association Tri247 is an integral part of the sport within the UK.

TRI247 ONLINE MEDIA PACK 2015 CONTACT: Andy Tomlinson E: [email protected] M: +44 (0)7931 705058

A selection of our official partners

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Tri247.com StatisticsAudience Demographic

130,000 active triathletes

UK market revenue: 326 million GBP

Gender

72% male

28% female

Social Grade

78% ABC1

56% National Average

Average Wage

47,500 GBP

26,500 GBP National Average

Swim Necessities

71% purchased a wetsuit in last 3 years

Run Habits

Over 90% of athletes purchased run shoes in 2014

Cycle Spending

Last bike purchased average £1,620

Next bike purchased planned £2,230

Statistics from Triathlon Industry Survey 2014


Our UsersThe triathlon market is made up of active, affluent professionals, who rely heavily on the internet for work, communication and the planning of their social lives.

The demographics of triathletes are almost unique compared to other sports - the sport requires focus and a drive to succeed and triathletes are continually searching for products that will not only give them the edge but will also enhance their distinct image as a triathlete. This constant striving for better performance, coupled with their strong buying power, results in triathletes being some of the most proactive new technology adopters in sport.

UK Audience Share: 75%

Weekly Emails: 20,000

Monthly Page Views: 150,000+

2015 Events: 3000+

Years of Results: 15 (over 1.25 million individual results)

Detailed editorial: 150 articles/month

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OpportunitiesTri247 offer partners a variety of advertising integrations to allow them to engage with our users in the most efficient manner and achieve their objectives.

Ad Units

Leaderboard 728 x 90

Skyscraper 160 x 600

MPU 300 x 250

Button 160 x 160

Site Skins Specs on request

Advertising units are integrated on 99% of pages including home and section* homepages.

Section SponsorshipsWe have a number of creative opportunities to associate your marketing message to a specific section. As well as the obvious raised profile you will also receive the benefits of the perceived editorial endorsement.

Section sponsorship can include: • Logo/branding across the section

pages• Monthly advertorial articles • Monthly competitions & promotions

opportunities


*Sections AvailableEvents, Results, Training, Swim, Bike, Run, Nutrition, Products, News, Columns, Tri Directory & Links, Features, Interviews, Offers & Competitions, Video & Podcasts, Beginners, Women, Long Distance (including Ironman). Duathlon, Aquathlon, Off Road & Adventure, Pro Field, Travel, Race for Charity

Event Sections: Challenger World, Human Race, Ironman, Challenge, Brownlee Triathlon, One Step Beyond, Pacesetter, Powerman

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Weekly NewsletterRelaunched for 2015 the newsletter delivers the week’s top headlines and feature stories, the weekend’s race reports and results to our opt-in subscriber database.

We offer brands a unique opportunity to interact with the engaged recipients via a dedicated sponsorship package:

• Co-branded naming opportunity e.g. Tri247 Newsletter brought you by xxxxxxxxxx

• Minimum of two primary ad slots (exclusive presence)• Editorial block once per month

Example SponsorshipsGE Tri-Viewer www.tri247.com/go/triviewer.html• Allows athletes to visualise their race

performance and compare themselves against friends and opponents

• Applied to 6000+ event results in Tri247 database

• GE branding across embedable player and sitewide on tri247.com

• 40K+ Google search results• First 7 days’ stats: 150K PV’s / 4min

25s average viewing time / 38 days total viewing time

Mazda Performance Predictor www.tri247.com/performance_predictor• Forecast your race time for a variety of

distances simply by submitting your times for each of the individual sports. Athletes can log their times and share via social

• Branded by Mazda to activate London Triathlon sponsorship

• Embedded on Mazda properties• 200k+ views / month in lead up to race

Speedo Triathlon App• Delivering the best news, events and

results from Tri247.com to iOS users in the UK

• First app launched by Pentland Group in UK• 20,000+ downloads• Engagement 68% higher than desktop site


Advertising Rate Card

SponsorshipNewsletter, site section and feature opportunities are available on 3 month, season and annual packages. Get in touch to discuss pricing and options.

Specifications Leaderboard File Size: 100K Maximum Pixel Size 728 x 90

Skyscraper File Size: 100K Maximum Pixel Size: 160 x 600

MPU File Size: 100K Maximum Pixel Size 300 x 250

Button File Size: 50K Maximum Pixel Size 160 x 160

Acceptable Media Types HTML, GIF’s, JPEG, other ad formats available on request.

Flash Adverts Tri247 requires all Flash adverts to have tracking links embedded in any Flash artwork supplied.

Advert Location One Month 3 Months 6 Months 12 Months

Leaderboard (728 x 90)

Home Page £550 £550 £550 £550

Section £440 £396 £374 £352

Skyscraper (160 x 600)

Home Page £550 £550 £550 £550

Section £440 £396 £374 £352

MPU (300 x 250)

Home Page £450 £450 £450 £450

Section £360 £324 £306 £288

Button (160 x 160)

Home Page £350 £350 £350 £350

Section £280 £252 £238 £224

Site Skin Home Page POA POA POA POA

Section POA POA POA POA

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Documents

ONLINE MEDIA PACK · Tri247 caters for triathletes of all ages and abilities and is the UK’s leading provider of triathlon information and news. We bring the world of triathlon