Online media marketing workshop

QUICK STATS

• IN 2000 SOUTH AFRICA HAD 2.4 MILLION INTERNET USERS

• IN 2014 14 MILLION USERS LOGGED ON (40.9% OF SOUTH AFRICAN ADULTS) – MOSTLY AT WORK ,

• IN 2016 32 MILLION SOUTH AFRICANS SHOULD LOG IN – MOSTLY BY MOBILE PHONE.

• ONLINE ADVERTISING IS GROWING AT BETWEEN 30 – 40% YEAR ON YEAR OUTSTRIPPING OUTDOOR (12% AND

RADIO 10%) RESPECTIVELY.

• SOUTH AFRICA’S ONLINE RETAIL MARKET IN 2013 WAS WORTH ABOUT R4.4-BILLION.

• NASPERS (OWNER OF KALAHARI.NET) REPORTED A 64% INCREASE IN ONLINE SALES THE PAST FINANCIAL YEAR

TO 20.4 BILLION.

WWW.SHOWME.CO.ZA/BALLITO WWW.SHOWME.CO.ZA/DURBAN WWW.SHOWME.CO.ZA/UMHLANGA

HOW GOOGLE FINDS YOU

• GOOGLEBOTS CRAWL THE WEB SEARCHING THROUGH A MASSIVE BOOK WITH BILLIONS OF PAGES AND

IMPRESSIVE INDEXING

• ALGORITHMS DETERMINE WHICH SITES TO CRAWL, HOW OFTEN ETC.

• QUALITY CONTENT AND REGULAR UPDATES ARE KEY TO GOOGLE ADDING THAT WEBSITE TO THEIR INDEX

LIBRARY. NEW SITES, CHANGES TO EXISTING SITES, AND DEAD LINKS ARE NOTED AND USED TO UPDATE THE

GOOGLE INDEX.

• WORDS AND KEY CONTENT TAGS, TITLE TAGS AND ‘ALT’ ATTRIBUTES ARE INDEXED

• RELEVANCY IS DEEMED BY 200+ FACTORS INCLUDING PAGERANK.



3 WAYS TO PUT YOUR BUSINESS ONLINE

1. BUSINESS DIRECTORY LISTINGS

• FREE. EASILY DONE. ENSURES A GOOGLE SEARCH WILL FIND SOMETHING ABOUT YOU.

• YALWA, BRABY’S, YELLOW PAGES, NETPAGES

• GOOGLE+ PAGES

• SHOWME BALLITO, SHOWME DURBAN, SHOWME UMHLANGA!

2. WEBSITE

3. FACEBOOK BUSINESS PAGE


A GOOD WEBSITE IS VISUALLY APPEALING TO ATTRACT (AND HOLD) POTENTIAL

CUSTOMERS AND SEARCH ENGINE OPTIMIZED WITH KEY WORDS FOR

GOOGLEBOTS TO FIND, INDEX AND DISPLAY.



3 TOOLS TO DRIVE TRAFFIC TO YOU

EMAIL MARKETING ONLINE PR SOCIAL MEDIA NETWORKING

INFORMATIVE NEWSLETTERS DIRECT

TO YOUR CUSTOMER BASE

GENERATES INTEREST & PUSHES

PEOPLE THROUGH TO YOUR WEBSITE

USE MASS MAILER LIKE MAILCHIMP,

GRAPHIC MAIL, ICONTACT.

NEWSWORTHY CONTENT

ESTABLISHES YOUR EXPERTISE

ARTICLES, EVENT LISTING, IMAGES

STIR INTEREST

BANNER ADVERTISING IS A VISUALLY

APPEALING LINK DIRECT TO YOUR

WEBSITE

FACEBOOK IS STILL #1 SOCIAL MEDIA

PLATFORM

USE HOOTSUITE OR BUFFER TO

INTEGRATE AND MANAGE ALL

PLATFORMS: SCHEDULE POSTS,

MONITOR COMMENTS ETC.

INSTAGRAM IS THE UP AND COMING

KID ON THE BLOCK


ONLINE PR WITH SHOWME

FREE EVENT AND ENTERTAINMENT LISTING

EVENTS PAGE BALLITO

PUBLISH YOUR NEWS AND ARTICLES

PROPERTY NEWS

FACEBOOK MARKETING AND BANNER ADVERTISING

SHOWME BALLITO FACEBOOK


Website promotion and banner advert from R 300 per month.

http://showme.co.za/ballito/events-entertainment/

http://showme.co.za/ballito/property/

https://www.facebook.com/pages/ShowMe-Ballito/617376254987842

FACE BOOK MANAGEMENT MADE EASY

• CREATE A FACEBOOK BUSINESS PAGE –** KEYWORD RICH DESCRIPTION

• INVITE FRIENDS TO ‘LIKE’ YOUR PAGE – LIKE THEIRS**

• AT LEAST 3 POSTS PER DAY – ** SCHEDULING TOOL FOR EASY MANAGEMENT

• IMAGE RICH (484 X 252 OPTIMAL) – TAG YOUR FRIENDS**

• SHARE, LIKE, INTERACT, POST OPINIONS, ASK QUESTIONS, HUMOR, GREAT IDEAS…HAVE FUN!


COOL TOOLS TO SET YOU UP

Alexa.com – determine where you are on the Google page rankings

Hootsuite – social media management tool to integrate posts across multiple platforms

Google Keyword planner – test similar words for highest search score to write descriptions

ShowMe.co.za – Online PR, Advertising, Web Design, Web Hosting, Super Helpful People!


Documents

Online media marketing workshop