ONLINE MEDIA KIT - Amazon Web Servicescolorado-springs.s3.amazonaws.com/.../visit_cos_2019_online_media_kit.pdf · 1 Available only to CVB Partners, connect with visitors on the leading

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Available only to CVB Partners, connect with visitors on the leading travel website for Colorado Springs & the Pikes Peak region. VisitCOS.com has a bold, mobile-responsive design and targets a qualified audience with disposable income and a high propensity to travel.

TELL YOUR STORY TO VISITORS PLANNING TRAVEL TO THE REGION

MELISSA WILLIAMS // MARKETING MANAGER // 719.685.7641 // [email protected]

More than 5 millionpageviews annually

65% of audience usesmobile devices

Website visitors are 56% female,

travel and outdoor enthusiasts

Select from Targeted Ad Placements:

Homepage | Things to Do | Events | Where to Stay | Outdoor Adventures | Food & Drink | ShoppingArts & Culture | Meeting Planners | Weddings & Reunions | Run of Site

Additional Custom Opportunities Available!

ONLINE MEDIA KITVisitCOS.com

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A Variety of High-Performing Options


ONLINE COUPONSHelp visitors stretch their vacation

budget with money-savings coupons.

VISITOR NEWSLETTER ADSInvite visitors to your business through native newsletter ads.

NATIVE ADSReach highly targeted visitors who want to

know your story and be part of it.

ENHANCED PARTNER PAGESVisitors want to know more and see more with extended copy and a complete photo

gallery.

FEATURED APP LISTINGBe the among the top listings when people

use the mobile app to plan their fun.

VISITOR GUIDE ORDER ADSWhen someone orders a guide, be the first

business they see on the website and in an email.

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Why Native Advertising?

1. BETTER PERFORMANCE

2. IMPROVES PURCHASE INTENT

3. BETTER EXPERIENCE FOR WEBSITE VISITORS

4. INTEGRATED WITH WEB DESIGN

4xincrease in CTR for native ads

compared to display ads.

- DoubleClick Publisher Blog, May 2017

18%of people who click on native ads

have higher purchase intent.

- Marketing Trend, Inc.com

25%more consumers looked at native

ads than at standard banners.

- Native Ads vs. Banner Ads, Sharethrough


Native advertising is a placement that looks like it is part of the website content and helps to educate and inspire rather than simply “sell.”

On average, native advertising on VisitCOS.com has performed 511.11%higher (0.18 CTR vs 1.10 CTR) than traditional banner ads performed in the past.

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Feature Ad


EXAMPLE

This placement will really get your business noticed. Located in the upper right section of high-traffic pages, the Feature Ad consists of a larger image, title and enough body copy to get your story started. We suggest linking to a page on your site that continues the story you started in the Feature Ad.

CLICK TO SEE EXAMPLE >>

https://www.visitcos.com/

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Highlight Ad


EXAMPLE

Grab the user’s attention with this placement that lives right below the top content of high-traffic pages. Each Highlight Ad consists of an image, title, advertorial-style copy and link directly to a URL of your choosing. We suggest linking to a page on your site that continues the story you started in your Highlight Ad.


https://www.visitcos.com/

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Tile Story Ad


EXAMPLE

Vivid imagery and bright colors ensure that these ads stand out. Tile Story Ads include a high-res photo, attention-grabbing title and link to your page. We suggest linking to a page that relates to the title you place in the Tile Story Ad.


https://www.visitcos.com/things-to-do/

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Collage Story Ad


EXAMPLE

Dominate the real estate on a high-traffic page with large, vivid imagery, attention-grabbing title, advertorial-style copy and a link to your page. We suggest linking to a page on your site that continues the story you’ve written in the copy.


https://www.visitcos.com/things-to-do/

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Events Ribbon Ad


EXAMPLE

» Advertisement does not have to promote an event or be event related to qualify for this placement.

Promote an event, exhibit or any other time-sensitive experience at the footer of high-traffic pages. Event Ribbon Ads get an image, title, copy and link to a page of your choice. We suggest linking to a page on your site that continues the story you’ve written in the Event Ribbon Ad.

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Specs: Native Advertising

NATIVE WEBSITE

ADS

SPECIFICATIONS

Feature Ad• 300x250 px image • 24-character title• 140-character description

• Tracking URL to a page on your site that continues the story

Highlight Ad• 200x200 px image• 24-character title• 120-character description


Collage Story Ad• 800x600 px image• 26-character title• 215-character description


Tile Story Ad• 400x300 px image • 26-character title


Events Ribbon Ad

• 240x160 px image • 22-character title• 85-character description

• Tracking URL to a page on your site where tickets are sold or more info is provided


Send all items to [email protected]

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Pricing: Native Advertising


Billing for banner ads will be matched with your partner renewal date.*All items except consumer newsletter ads are billed with partnership renewal. For new placements, an invoice will be generated upon receipt of order form that prorates the cost per year up to your partnership renewal date. Going forward, renewals will be included in your annual partnership billing. You may cancel at any time, but the CVB will not issue refunds for mid-year cancellations. Newsletter ads will be invoiced prior to the scheduled release date. Payment must be received in advance for a newsletter ad to run.

NATIVE WEBSITE ADS 2018-2019 RATE BASED ON AD TYPE & PAGE LOCATION

Feature Ad• $595 - Meetings | Shopping | Weddings• $795 - Arts | Dining & Nightlife

• $895 - Run of Site• $2,395 - Events | Lodging | Outdoor

Adventures

• $3,495 - Homepage | Things to Do

Highlight Ad• $495 - Meetings | Shopping | Weddings• $695 - Arts | Dining & Nightlife

• $795 - Run of Site• $2,195 - Events | Lodging | Outdoor

Adventures


Collage Story Ad • $245 - Weddings• $395 - Meetings | Shopping

• $495 - Arts | Dining & Nightlife• $1,245 - Outdoor Adventures


Tile Story Ad • $195 - Weddings• $295 - Meetings | Shopping

• $445 - Arts | Dining & Nightlife• $995 - Outdoor Adventure


Events Ribbon Ad

1-Month Pricing

$75 - Arts | Dining & Nightlife $245 - Outdoor Adventure$300 - Homepage | Things to Do

3-Month Pricing

$195 - Arts | Dining & Nightlife$375 - Outdoor Adventure$750 - Homepage | Things to Do

6-Month Pricing

$235 - Arts | Dining & Nightlife$595 - Outdoor Adventure$1,195 - Homepage | Things to Do

12-Month Pricing

$550 - Arts | Dining & Nightlife$995 - Outdoor Adventure$1,995 - Homepage | Things to Do

11MELISSA WILLIAMS // MARKETING MANAGER // 719.685.7641 // [email protected]

Additional Online Upgrades• Digital Coupon• Consumer Newsletter Ad• Visitor Guide Confirmation Page & Email Ads• Enhanced Partner Detail Page• Featured App Listing• Visitor Information Center Digital Display Ad or Video

Beyond Native Advertising options, you have a variety of ways to increase your digital presence on CVB platforms. Each of these opportunities will highlight your business for increased awareness and traffic. You may order any of these items at any time throughout the year. Your first payment will be pro-rated so that subsequent billings are on your annual dues invoice. Refunds are not available if you cancel your ad or enhancement before your billing term is over.

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Digital Coupon


EXAMPLE

Gain exposure on one of the most highly trafficked pages on VisitCOS.com. There’s nothing better than saving money on vacation and our users take full advantage of it! Get visibility to visitors with a coupon listed on the right hand side of the Deals & Coupons page. Remember that you can also add up to three free deals on these pages and update them yourself any time you like. CLICK TO SEE EXAMPLE >>

https://www.visitcos.com/deals/

13MELISSA WILLIAMS // MARKETING MANAGER // 719.685.7641 // [email protected]

EXAMPLE

Consumer Newsletter AdReach an audience of more than 60K subscribers who have shown an active interest in visiting Colorado Springs. These ads are displayed in our monthly consumer newsletters and include a high-res image, title, copy and tracking link to the page of your choice on your website.

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Visitor Guide Thank You Page & Confirmation Email Ad


Captivate users who have just ordered a Visitor Guide on our site. These consumers have a high likelihood of traveling to Colorado Springs and are interested in learning about what they can do, see and experience while they’re in the region. Your ad will appear on both the thank you page and the confirmation email – it’s like buying two ads for the price of one!


EXAMPLE

» Only three placements will be sold per year on a first-come, first-served basis.

https://www.visitcos.com/travel-tools/visitor-guide/order-additional-information/visitor-guide-request-confirmation/

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Give your VisitCOS,com Partner Detail Page some pizzazz with up to 10 images, 300 words of copy, a video and two PDFs. These additions help to paint a broader story of your business for our site visitors and increases the click-through rate to your website.

The CVB team can get your Detail Page set up initially. You then have the ability to log in to the Partner Data Update system at any time to make edits to your listing and submit new images.


Enhanced Partner Detail Page EXAMPLE

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Visit Colorado Springs App - Featured Listing


Get your listing featured above all others in the various categories on our mobile app. Non-featured Partners will appear in the listing according to how far away they are from the user. With a featured listing, you’ll always appear at the top, alongside other featured listings.

To see an example, download the app from the App Store or Google Play – search for “Colorado Springs Travel Info.” Navigate to Explore Colorado Springs > Outdoor Adventure > Biking to see a Featured Listing.

EXAMPLE

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Visitor Information Center | Digital Display Ad


EXAMPLE

Capture an audience of 20K visitors annually who walk into our Visitor Information Center to discover things to do, places toeat and places to stay in the region. Ad units include: ½ screen, full screen, 30-second video and 60-second video (videos are full screen).

FULL-SCREEN EXAMPLE

Find the perfect souvenir IN OLD COLORADO CITY

Adventure awaits at the base of PIKES PEAK – AMERICA’S MOUNTAIN

HALF-SCREEN EXAMPLES

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Specs: Online Upgrades


ENHANCEMENT SPECIFICATIONS

Digital Coupon • 400 x 238 pixels - JPG or static GIF

Consumer Newsletter Ad • 150 characters of copy (including spaces)• 150x80 pixel image

Visitor Guide Confirmation Ad(ad placed on page and in email)

• 300x200 pixels• JPG or & URL

Enhanced Partner Detail Page • 10 horizontal photos• Embed code to YouTube video• 300-word description • 2 PDF’s

VisitCOS App Featured Listing • No materials required

Visitor Information Center Display Ad

• Half- or Full-Screen• High-res image for static display ad (CVB will size it correctly)

Visitor Information Center Video • 30- or 60-second video file (.mov or .mp4)

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Billing for banner ads will be matched with your partner renewal date.*All items except consumer newsletter ads are billed with partnership renewal. For new placements, an invoice will be generated upon receipt of order form that prorates the cost per year up to your partnership renewal date. Going forward, renewals will be included in your annual partnership billing. You may cancel at any time, but the CVB will not issue refunds for mid-year cancellations. Newsletter ads will be invoiced prior to the scheduled release date. Payment must be received in advance for a newsletter ad to run.


ENHANCEMENT ANNUAL RATE

Digital Coupon $310 per coupon

Consumer Newsletter Ad $500 per placement ~OR~$1,200 for 3 placements

Visitor Guide Confirmation Ad(ad placed on page and in email)

$1,000

Enhanced Partner Detail Page $129 per category

VisitCOS App $200 per category

Visitor Information Center Display Ad

$250 - Half-Screen Ad$375 - Full-Screen Ad

Visitor Information Center Video $475 - 30-Second Video$550 - 60-Second Video

Pricing: Online Upgrades

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Next Steps


Now that you’re familiar with all of the great opportunities on VisitCOS.com and other platforms, what’s next? Here’s a step-by-step process for what to do now.

1. Determine which Native Ads and Enhancements are best suited to your business and budget.

2. If you’re not sure, set up a one-on-one meeting with a member of our team to review options and develop a marketing plan.

3. Fill out the order form and send it to one or all of the contacts on the next page.

4. We will send you an invoice that you can pay by check or credit card. Provide our team with the design file, images, copy and links needed to create your ad or enhancement.

5. Your ad will go live once we have all assets and payment.

6. Our team will be in touch if we have recommendations to improve your ad’s performance.

7. Contact the CVB team (or log into the Partner Update system for some items) to update your ad or enhancement.

ORDER FORM >>


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Contact Information


KIMBERLIE GRIFFISPartnership Development Director

[email protected]

719.685.7627

DENISE NOBLEPartner Relations Manager

[email protected]

719.685.7621

MELISSA WILLIAMSMarketing Manager

[email protected]

719.685.7641

ORDER FORM >>

mailto:[email protected]




Documents

ONLINE MEDIA KIT - Amazon Web Servicescolorado-springs.s3.amazonaws.com/.../visit_cos_2019_online_media_kit.pdf · 1 Available only to CVB Partners, connect with visitors on the leading