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ONLINE MARKETING SURVIVAL CHECKLISTF O R B U I L D E R SIt’s more important than ever to be prepared as you embark on your journey into online marketing. You want to make sure your list includes everything you will need to survive and stay comfortable, but you don’t want to overload yourself with unnecessary items that are just going to hold you back.
So we’ve put together the ultimate online marketing survival checklist for builders. It’s got everything you need for a successful online marketing program. So let’s start packing…
© 2011 Builders Digital Experience, Inc. All rights reserved.
201106SURVIVALCHECK
WEBSITEAn engaging and effective website -- Your website is the hub for all of your online activity. You want to make sure it’s engaging, provides quality information and includes a strong call to action.
MOBILEA solid mobile marketing strategy – 15% of your web traffic comes from mobile today – and those numbers are increasing. A mobile website, text message marketing and custom app development are a few of the options.
LISTING AGGREGATORA listing aggregator partner – The Swiss army knife of your online market-ing tool kit. With the BDX Bundle, one marketing decision gets you placement across hundreds of leading websites including the two leading new home websites, Newhomesource and Move New Homes.
ADVERTISINGA strong advertising strategy becomes your online marketing firestarters – things that capture your audience and spark the fire of interest. From Display Advertising on targeted websites to placement across the BDX Vertical Ad Network to featured and showcased listings, find the mix that works for you to attract new home shoppers to your brand.
RICH MEDIADon’t forget to stop and enjoy the view and share your beautiful scenery with your potential home buyers. To keep your audience engaged and active online, you will want to make sure your plan includes things like video, renderings, interactive floorplans, and virtual staging.
REALTOR OUTREACHAnd because trips are always more fun with a friend, don’t forget about reaching out to your local realtor community to help market and sell your homes. BDX Connect email campaigns to our exclusive database of agents, and NHS Professional – the largest new home portal for realtors are the perfect combination.
So as you journey into the wilderness of online marketing, remember:• Be prepared and have a map of where you’re going.• Pack the essentials, and don’t overload with unnecessary items• Don’t travel alone, BDX is here to help guide you.
For more information contact your BDX account representative or email [email protected]
