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Zumi Nguyen, Managing Director of Innity Vietnam updates vietnamese market in regard to services available in Vietnam.
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2010
Online marketing services in Vietnam
Agenda
Online marketing
Web development
Other online materials development
Search optimization and marketing
Social media marketing
Online marketing plans
Customer research and Analysis
Online Marketing encompasses a variety of Internet
marketing and online media strategies to promote
your brand and product to generate top-of-mind
awareness among your key target markets.
Online Marketing
Web Development
Your web site enables you to directly communicate with current and future customers.
Website/Microsite Design and Programming
Content Management and Development
Flash, Video, Game and Photo Gallery Integration
Engage your customers
Web Development
Website/ Microsite Design and Programming
Content Management and Development
Flash, Video, Game and Photo Gallery Integtation
Beautiful Flash in a website
Flash Development
Gif, photo, video development
Game and online applications
Other online materials Development
Flash Development
Standard banner
Balloon banner
Banner with video (TVC)
Rich media banner
Gif, photo, video development
Game and online applications
A fun game in a Samsung SGH U900 campaign
How important SEO and SEM?
Keyword Assessment
Ad Content Development
Link Building Strategies
AdWords Campaign Management
Campaign Measurement & Analysis
Search optimization and marketing
(SEO & SEM)
How important SEO and SEM
To attract prospective customers who are searching for you.
Source: The Art of SEO
What do we do before buying?
SEARCH
SEE 1 to 2 websites
Let’s do Search Optimization and marketing
Let’s do Search Optimization and marketing
Where do we see after a
search?
Do you want your sites to be here?
Keep in mind
Keyword Assessment To analyze and find relevant keywords
Ad Content DevelopmentTo show an impressive and right message
Link Building Strategies Who links to your site, number of links?
Campaign Measurement & AnalysisROI of a campaign (CPC)Ranking of your site
AdWords Campaign
Pay per Click campaign
Google AdWords
Yahoo AdWords
Microsoft AdWords
Social networks enable a dialogue among customers and fuel word-of-mouth.
Forum Management
Facebook and Linkedin Profile Management
Blog, community seeding and Online PR
Promotional Campaigns, Games, and Contests
Social Media Marketing
Forum Management
Network = # Connections of consortium
members + # Group Members (sponsored
group)
Contribution = # Sponsored Group
Members who start Discussions or post News
+
# consortium members who start Discussions
or post News in targeted Groups.Participation = # Commenters in Sponsored
Group + #Commenters to any Discussions initiated by consortium members in targeted groups
Set goals for frequency of comments
Network = # of Fans
Contribution = (Marketing
Agent only)Participation = # Commenters
Facebook and Linkedin Profile Management
NCP Model – Case Examples
Facebook Management
NCP Model – Case Examples
Linkedin Management
Blog, community seeding and Online PR
Blog, community seeding and Online PR
Blog, community seeding and Online PR
NCP Model – Case Examples
Promotional Campaigns, Games, and Contests
NCP Model – Case Examples
Promotional Campaigns, Games, and Contests
NCP Model – Case Examples
Promotional Campaigns, Games, and Contests
An online marketing plan is a part of a marketing plan and can never be separated.
Online marketing strategy (planning and booking)
Third Party Tracking
Web and campaign analysis
Online marketing plans
Online marketing strategy (planning)
Target audience: To whom? Age
Male/ Female
Location: Hanoi, Hochiminh
Class: A, B,C, D
Which message
Objective: Why? To attract new customersTo maintain old customersTo educate your customersTo turn your customers into your fansTo promote your brand/ productTo increase sale
Which websites
Which position? top, down, right, left
When? How long?
How? Creative, format
When to change creative
Is that expensive?
Online marketing strategy (planning)
Basic online banner or Adnetwork banner?
Basic online banners:
Many different sizes in Vietnamese websites
=> resize cost is higher.
CPM
CPV
CPC CPE
CPD
Online marketing strategy (booking)
CPA
Objectives were achieved
Is that an effective campaign? ROI
Web and Campaign analysis
If your goal is for your customers to prefer you, keep a pulse on their changing needs.
Segmentation and Analysis Need-state Assessment Focus Groups Quantitative / Statistical Studies Interviews with Industry Leaders Expert Roundtables
Customer Research & Analysis
How to do research online?
• Quiz • Online survey and interview• Online measurement
Suppliers in Vietnam:- TNS- Cimigo- Nielsen
And more…
Thank you for your attention
Innity contact
Nguyen Phuong DungEmail: [email protected]: 0948.123.195www.innity.com
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