Upload
sitashwa-srivastava
View
895
Download
2
Embed Size (px)
DESCRIPTION
Citation preview
Online Marketing for Real Estate Industry
Online Marketing for Real Estate Industry
EAP Venture
By:Sitash and ManikCo-founders, Jade Magnetwww.jademagnet.com
www.jademagnet.comCopyright 2010 – Jade Magnet
Creativity is at the very epicenter of the universe.
Jade Magnet is all about tapping creative talentacross the world using the crowdsourcing platform
www.jademagnet.comCopyright 2010 – Jade Magnet
Online Media Space & Real Estate Industry
• Selling homes is no more about buildings….It’s about People!• Digital & Online Media is the fastest, easiest and most cost
effective way to reach “people”• Some facts –
– 93% of Real Estate Companies use email– 90% use the internet to check online listings– 59% use it to access brokerage websites– 48% of a Realtor's business originated on the internet in 2008– 11% send newsletters regularly to their clients
Ad-ology's latest survey found that, across all demographics, online media had the most influence on the choice of real estate agent.
www.jademagnet.comCopyright 2010 – Jade Magnet
Online Media Space & Real Estate Industry
• Some interesting facts on Social Marketing– 76% of the companies surveyed agree that social media is dramatically
changing the way that companies communicate with potential and existing customers
– 48% of companies that were surveyed all plan on INCREASING budgets with regard to online marketing and social media.
– Online Marketing is taking away budget from “traditional forms of marketing”
• 22% are decreasing spending on telemarketing • 52% are decreasing on direct mailings • 57% are decreasing on events such as trade shows • 60% are spending less money on print media • 83% are decreasing spending on radio or TV ads
www.jademagnet.comCopyright 2010 – Jade Magnet
Online Media Space & Real Estate Industry
• Most interesting statistics– 94% of the companies agreed that social media can directly influence
the reputation of a company's brand in the eyes of its potential customers.
– 91% agreed that it is effective in ensuring brand awareness. – 87% agreed that social media has improved their specific search engine
rankings and can increase website traffic.
• And some simple reasons why you should consider social media– It’s natural – Your website is exposed to a larger group– Great source of web traffic– Low cost/High returns– Complements other marketing efforts
www.jademagnet.comCopyright 2010 – Jade Magnet
So why are companies not doing it?
46% of the companies surveyed claim that there isn't enough knowledgeable staff in place to help support the effort
www.jademagnet.comCopyright 2010 – Jade Magnet
Jade Magnet is the solution
It’s difficult to source quality skills It’s difficult to source quality skills
Access to 100+ providers with online marketing skill sets
Access to 100+ providers with online marketing skill sets
Cost-quality tussle Cost-quality tussle Quality available at multiple price points Quality available at multiple price points
On-the-ground execution is disconnected from generation of creative solutions On-the-ground execution is disconnected from generation of creative solutions
Ecosystem has end-to-end solution providers Ecosystem has end-to-end solution providers
Real Estate Expertise Real Estate Expertise Partnership with Real Estate Consulting Firm with experience of supporting 1000+ customers
Partnership with Real Estate Consulting Firm with experience of supporting 1000+ customers
www.jademagnet.comCopyright 2010 – Jade Magnet
Some of India’s largest builders
Slide ShareYesYesPresence on Linked in YesFans on Facebook 700
Raheja Developers - Builder in GurgaonRaheja Developers - Builder in Gurgaon
Twitter followersYesYesPresence on You Tube 120Fans on Facebook 1300
Mantri Square - Builder in BangaloreMantri Square - Builder in Bangalore
Twitter followers8585Fans on Facebook 200Presence on Flickr Yes
Marg Properties - Builder in ChennaiMarg Properties - Builder in Chennai
www.jademagnet.comCopyright 2010 – Jade Magnet
Some customers
www.jademagnet.comCopyright 2010 – Jade Magnet
Thank you for your time!Thank you for your time!
Sitashwa SrivastavaCo-Founder & [email protected]+91-9902433688
Manik KinraCo-Founder & [email protected]+91–9986049185
Connect with us
www.jademagnet.com