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Members: Janakiraman Santhosh Kumar  Ahamed Iqbal  Archana KC Peng Li Understanding Knowledge-Sharing in Online Communities of Practice

Online K Sharing Final

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8/7/2019 Online K Sharing Final

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Members:

Janakiraman Santhosh Kumar 

 Ahamed Iqbal 

 Archana KC 

Peng Li 

Understanding Knowledge-Sharing in OnlineCommunities of Practice

8/7/2019 Online K Sharing Final

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� Knowledge Critical organizational source

� Need to leverage and share to maximizevalue

� Purpose of the paper

 ± Promote the understanding

 ± Discusses trends & Role of OLC

Introduction

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� Perceived Usefulness of KM system

�  Trust factor� Proximity of K Sharing to career

advancement

� Sense of Community

� Perceived Value congruence

Agenda

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�  Tangible resources no longer source of 

Competitive advantage� Overemphasis of role of IT

� Lack of consideration of Cultural &Motivational factors

� Need of the hour Combine Social & IS

Developments in KM

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� IS focus Core business process, critical

data� KM focus beyond day to day activities

� KM needs to effectively harness IS tomaximize value of Knowledge base

� Challenge transit from information toexperiential knowledge

KM in love with IS

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� COP group informally bound by shared

expertise and passion� Based on intrinsic value the member

brings

� Characteristics

 ± High level of trust & shared behavioralnorms

 ± Mutual respect & reciprocity

 ± Direct link to creation & sharing of 

COPs & OLCs

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�  Transfer of resource from source to

recipient� K sharing means K is generated in

recipient and not the same in I sharing

� Conversation effective conduit for K 

sharing ± Common context facilitates tacit K 

transfer

 ± Conversation creates new cards dontbother to reshuffle

Knowledge Sharing

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Your own sub headline

Templates

Factors AffectingKnowledge

Sharing

Organizational

Structure

Technical

Infrastructure

Trust

Career

Advancement

Sense of 

Community

Value

Congruence

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Organization Structure

Organization's challenge to spread new

knowledge

Organization's challenge to spread new

knowledge

Level 1

Level 2

Level 3

Level n

 Top

Management

 Best

Practices

 Knowledge

Flow to all

levels

Challenge in new Knowledge Flow 

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Centralized, bureaucratic management

style stifles creation of new knowledge

Centralized, bureaucratic management

style stifles creation of new knowledge

Organization Structure

Centralized Organization Structure

Executive Office

Line ManagementStaff Function

Country X Country Y Country Z

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Flexible and decentralized structureencourages k sharing particularly TACITKnowledge.

Flexible and decentralized structureencourages k sharing particularly TACITKnowledge.

Organization Structure

Centralized Organization Structure

Executive Office

Country X Country Y Country Z

Hypothesis 1: The less hierarchical the

organizations structure, greater the instances of K 

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Technical Infrastructure

�IT facilitates collaborativework & enable KT

�Inability to transfer TacitKnowledge� Two Aspects of Systems Use

�Easy usage and valuable

content motivates K sharing�Perceived usefulness of ITsystem.

 A Process

H1: The greater the ease of use of a knowledge-sharing system, the greater ones

use of the system for knowledge sharing.

H1: The greater the ease of use of a knowledge-sharing system, the greater ones

use of the system for knowledge sharing.

H2: The greater the perceived usefulness of the knowledge-sharing system, the

greater a users participation in knowledge sharing.

H2: The greater the perceived usefulness of the knowledge-sharing system, the

greater a users participation in knowledge sharing.

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� Trust in a much debated construct (Krammer & Tyler 1996)

Trust

Trust

In theirOpenness &

Honesty

In their

intensions &

Concerns

In their

Reliability

In their

Competence

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Trust

3 Dimensions

Benevolence

Competence

Integrity