Embed Size (px)
Citation preview
Online Higher Education: State of the Market 2014
Online Higher Education in Context: An Era of Attention & Evolution
Value Chain of Higher EducationSTUDENTS
FACULTY CURRICULUM CREDENTIALS
AFFILIATION
© 2013 Eduventures, Inc. 7
Relation of Student Debt to Perceptions of Value
I did not borrow money to finance my
education.
Less than $10,000 $10,001 - $20,000 $20,001+0%
10%
20%
30%
40%
50%
60%
52%
18%
12%15%
40%
12%14%
27%25%
6%10%
50%
Value exceeds cost Value equals cost Cost exceeds value
Colu
mn
%
3 Observations for an Era of Attention & Evolution
1. The Online Higher Education Market is Maturing
Evolution of Online
© 2013 Eduventures, Inc.
2. The Online Higher Education Market is Mainstream
© 2014 Eduventures, Inc.
Preference for 100% online delivery is in high demand and has increased since 2011 (51% prefer in 2013 v. 41% in 2011).
OREGON MARKET: Demand for Online Education – Preferred Delivery
19
Preferred Online Delivery Method
Other, please specify
Online program with an extended on-campus attendance/residency requirement
Online program with a brief, one-weekend, on-campus attendance/residency requirement
Hybrid program
100% online
% 10% 20% 30% 40% 50% 60%
3%
6%
20%
23%
48%
1%
6%
22%
30%
41%
1%
5%
18%
25%
51%
2013 (n=301) 2011 (n=300) 2009 (n=281)
3. The Online Higher Education Market is Mercantile
E C A M P U S O S U D E G R E E S O N L I N E
In 2013, 47% are somewhat or very aware that OSU offers online programs vs. 38% in 2011.
Brand awareness and perception – Oregon providers
47%
© 2014 Eduventures, Inc.
Prospects in Oregon demonstrate increased interest in top preferred subject area, Business, in 2013.
OREGON MARKET: Demand for Online Education – Primary Subject Area
29
Primary Subject Area of Interest
*Includes Business administration/management; Business/management – accounting; and Business/management – marketing.
Business
- all*
Computer and in
formation sc
iences
Health pro
fessions a
nd related
Psychology
Nursing
Communications,
journalis
m, and PR
Education - t
eacher e
ducation (K
-12)
Engineering
0%
5%
10%
15%
20%
25%
30% 28%
10%
6% 5% 4%2% 2% 2%
23%
10%9%
3%6%
1%
5%
1%
24%
10%
6%3%
6%
1%
5%
1%
2013 (n=301) 2011 (n=300) 2009 (n=281)
A Few Closing Observations
Thank you!
Mark R. Nemec, Ph.D.President & CEO
@marknemec
