Online Community-Building 2.0 for Museums: Challenges and Opportunities in a Global and Diverse World

8/9/2019 Online Community-Building 2.0 for Museums: Challenges and Opportunities in a Global and Diverse World

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http://www.flickr.com/photos/noormaryam/1448502649

Online Community-Building 2.0for Museums

3rdInternational Meeting of Technologies Applied to Museology, Conservation and Restoration EITEC. Porto, October 2008. Pilar Gonzalo

Pilar Gonzalo

in a Global and Diverse World


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Clarifying our points

http://www.flickr.com/photos/buck82/105131397/

- Museum Professionals oriented

- Tools, tools, tools

- Web Developers oriented

- Expensive and difficult ideas

- Key for succeeding

- Uses and applications

- Accessible proposal

- Sustainability for museums

Online Community-Building 2.0 for Museums in a Global and Diverse World - Pilar Gonzalo


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Table of Contents

http://www.flickr.com/photos/baboon/115446241

1- Radical Trust

2- Challenges for museums

3- Opportunities

4- Yes, but

5- Thesecret tips for museums 2.0



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http://www.flickr.com/photos/bright/26616579

Trust

Web 2.0

Museums

Cultural Diversity



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http://www.flickr.com/photos/freemind/313179879/

Trust?!



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http://www.flickr.com/photos/11399277@N06/1127902519

Yes,

TRUST



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http://www.flickr.com/photos/18877859@N00/200373746/

Do museumstrust their users?

The Value ofTrust



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Security cameras



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Guards

http://www.flickr.com/photos/bobtrancho/2446585954



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Visual barriers

http://www.flickr.com/photos/mic4ael/683734481



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http://www.flickr.com/photos/xiaming/417314713

Do not touch!!!



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No photos



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But people like breaking rules

http://www.flickr.com/photos/beinder/4024250384/



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But security sometimes fails

http://www.flickr.com/photos/nikkomyers/3132715368/



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And people want to remember what museums contain

http://www.flickr.com/photos/ginamarie/4573792829/



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Are visitors treated as potential criminals?

http://www.flickr.com/photos/clintonfowler/121862823



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Do not laugh?!



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Do, REALLY, museums look like trusting their visitors?

http://www.flickr.com/photos/robinthom/424929441



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http://www.flickr.com/photos/ro_buk/2532746037/in/set-72157594286414570/

Mature museums build communities around them

Trust them!They are your museum



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interactivityparticipation

connectivity

Web 2.0 = the best tool for online community building

http://www.flickr.com/photos/danielabarbosa/473148745/



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Challenges for museums



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Th i h bit h h d


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Their habits have changed

http://www.flickr.com/photos/danielbroche/2258988806/


I f ti h h d


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Information access has changed

http://www.nuigalway.ie/microbiology/cpoblab/gamidi/images/rss.jpg



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Academic institutions have changed


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Academic institutions have changed


Public goes away users are here


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The Google Generation

Public goes away = users are here

https://reader010.{domain}/reader010/html5/0530/5b0e4106a921e/5b0e411393205.jpg



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http://www.flickr.com/photos/speko/349669919/

What aboutmuseums?

Did they change?


Museums for social events


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Museums for social events

https://reader010.{domain}/reader010/html5/0530/5b0e4106a921e/5b0e4115c64ad.jpg


Museums as best partners for corporations


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http://museums.bankofamerica.com/

Museums as best partners for corporations


Museums as economical platforms


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Museums as economical platforms

http://www.britishmuseum.org/the_museum/news_and_press_releases/press_releases/2006/ebay_partnership.aspx


Museums as models for social responsibility


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Museums as models for social responsibility

http://www.calmuseums.info/gmi/index.html



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Web 2.0museums community

Opportunities for museums

http://www.flickr.com/photos/bitrot/362373831


Anything anytime anywhere


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Anything, anytime, anywhere



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Yes, but

I have some problems


Yes but


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Obsolete technology?

Yes, but

http://www.gearfuse.com/wp-content/uploads/andrew/3_feb07/floppy_disk_journal.jpg


Yes, but


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You are just one among the staff-mass of yourmuseum?

Yes, but



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lamusediffuse: Museums in Libya 2.0


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Africaliahttp://www.africalia.be

Observatory of Cultural Policies in Africahttp://ocpa.irmo.hr/index-en.html

Africa Unionhttp://www.africa-union.org





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Dailymotion

del.icio.usDevilfinderFlickr

Google MapsGoogle EarthGoogle Video

Ipernity

MetacafeSlideshareTechnorati

VimeoWikimapiaWikipedia

Yahoo MapsYouTubeZippivideos

y




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Libyen

LibiLibyaLibioLibye

Libia

y




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More than 70 emails sent to,

AFRICOM, Africalia, Observatory of Cultural Policies in Africa andAfrican Union representatives UN and UNESCO representatives in Libya Embassies of several countries in Libya Archaeology teams with projects in Libya University Departments of art and Archaeology in Libya and

abroad

Specialized Listservs for museums and art&technlogyprofessionals

Besides, more than 100 direct messages to social web userssharing relevant contents on museums in Libya

... and articles, announcements and comments in numerous blogs

y




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Al Khums, Museo de Leptis Magna

Al Marj, Museo de Ptolemais

Awbari, Museo de Germa

Benghazi, Museo de Arte Islmico

Beni Walid, Museo de Beni Walid

Ghadames (ciudad vieja), Museo de Ghadames

Jadu, Museo Al Baruni

Janzr, Museo de Janzr

Qasr Libia, Museo de Qasr Libia

Sabratha, Museo de Sabratha

Sahhat, Museo de Cyrene

Susah, Al Jabal al Akhdar, Museo de Apollonia

Tocra, Museo de Tocra

Trpoli, Museo Dar al-Karamanli

Trpoli, Museo de la Medina

Trpoli, Museo Jamahiriya

Duimdog: Jamahiriya Museum, 1 de abril de 2006, en arbulus, Tsarrbuus, Libia. Museo Jamahiriya

y




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http://www.lamusediffuse.com/libyanmuseums/maps/libyagm_new.htm

y


http://www.lamusediffuse.com/libyanmuseums/maps/libyagm_new.htmhttp://www.lamusediffuse.com/libyanmuseums/maps/libyagm_new.htmhttp://www.lamusediffuse.com/libyanmuseums/maps/libyagm_new.htm


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http://www.lamusediffuse.com/libyanmuseums/maps/libyagm_new.htmhttp://www.lamusediffuse.com/libyanmuseums/maps/libyagm_new.htm


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http://www.seedwiki.com/wiki/museums_in_libya/museums_in_libya


http://www.seedwiki.com/wiki/museums_in_libya/museums_in_libyahttp://www.seedwiki.com/wiki/museums_in_libya/museums_in_libya


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http://www.seedwiki.com/wiki/museums_in_libya/jamahiriya_museum?wikiPageId=960907

http://www.seedwiki.com/wiki/museums_in_libya/jamahiriya_museum?wikiPageId=960907http://www.seedwiki.com/wiki/museums_in_libya/jamahiriya_museum?wikiPageId=960907


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The secret tips for a museum 2.0?



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http://www.flickr.com/photos/rsihamau/2335795858/

Get ready for the change



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http://www.flickr.com/photos/exploratorium/2723534878

Are you a community site?



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Museums are people



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http://www.flickr.com/photos/nido/69591077/

Yes, museums are people



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http://www.flickr.com/photos/sharman/10534989/

Do you know who your users are?



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How can you match your audiences?



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http://www.flickr.com/photos/ogil/2540634421/

Museums 2.0 = Museums of Diversity



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Get your institution lighter


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Renew yourself



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Keep connected



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but do not be a geek fashion victim



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Open Channels



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Follow the conversation



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Leave your trace

Be personal!



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http://www.flickr.com/photos/wallyg/2374569418/

Diversity?



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l


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http://www.flickr.com/photos/isemantics/362374396/

Money = access to culture?



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Make it simple



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http://www.flickr.com/photos/baboon/2868425950/

Make it accesible!


G ltili l


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http://www.flickr.com/photos/53537358@N00/2282009820/

Go multilingual



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Know your neighbors



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http://www.flickr.com/photos/omar_eduardo/242314897/

Consider other points of view



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Be sustainable



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http://www.flickr.com/photos/isadocafe/89091113

Just a bit to build the future



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http://www.flickr.com/photos/rayparnova/2352948390/

Museums have always beendiverse


To keep this conversation


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del.icio.us: http://del.icio.us/pilar.gonzalo

Slideshows: http://www.slideshare.net/pilargonzalo

Correo pilar.gonzalo(at)fulbrightmail.org

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Online Community-Building 2.0 for Museums: Challenges and Opportunities in a Global and Diverse World