Online Business Online Business Development Development

Session 1Session 1Cyprien Bocher & Mickael DubourgCyprien Bocher & Mickael Dubourg

Generation CGeneration C

CollaborateCollaborate - - CreateCreate - - CommunicateCommunicate

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Persons born between 1984 - 1996 Persons born between 1984 - 1996

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It’s not an age group It’s not an age group

it’s an attitude and mindsetit’s an attitude and mindset

Youtube GenerationYoutube Generation

Empowered by Empowered by technologytechnology

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ShareShare content that they consume across content that they consume across all platforms and all screensall platforms and all screens

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YoutubeYoutube is the place to be connected is the place to be connected

Millennials Generation

Millennials = Generation Y = Digital Native

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Born between the early 1980’s to the early 2000’s

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Addicted to technology

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Looking for innovation and creative contents

What are the characteristics What are the characteristics of Millennials?of Millennials?

ConnectedConnected – – EngagedEngaged – – GlobalizedGlobalized

CommunicativeCommunicative – – Web connectedWeb connected

Multi-tasksMulti-tasks – – ImpatientImpatient – – Adaptable Quickly bored Adaptable Quickly bored – – InterdependentInterdependent

From wikipedia.com

What are their expectations for What are their expectations for travel + hotels?travel + hotels?

Looking for attractive destination where Looking for attractive destination where they can create memories to they can create memories to shareshare

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Good quality Good quality Wi-FiWi-Fi + technologies + technologies

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SustainableSustainable development development

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Place with cool designPlace with cool design

How is their consumer behavior How is their consumer behavior different than current different than current

consumers?consumers?Good Good WifiWifi connection is a basic connection is a basic

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ShareShare memories & experiences to their memories & experiences to their communitycommunity

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CommunityCommunity reviews is decisive reviews is decisive

Review Hotels Targeting Review Hotels Targeting MillennialsMillennials

How does this match?How does this match?

EngagedEngaged – – Globalized Globalized - - StyleStyle

CommunicativeCommunicative – – Web Web – – FancyFancy

Multi-tasksMulti-tasks – – ImpatientImpatient – – Adaptable Quickly bored Adaptable Quickly bored – – Interdependent Interdependent – – ConnectedConnected

– – TechnologiesTechnologies