onlineadvertising information

www.CemNet.com: the industry-leading online portal

Introduction

CemNet.com provides a wealth of daily industry news, videos, data, statistics, technical support and commentary, unmatched in the cement sector.

CemNet.com is the online home of International Cement Review (ICR)

with wide-ranging industry information, technical discussions, training

and conference activities, along with daily and weekly newsletters.

CemNet also features comprehensive research facilities, digital versions

of ICR, high defi nition conference videos, equipment supplier directory

and access to cement plant information and global cement statistics.

Daily cement industry news

ICR digital magazine

Global cement statisitics

Industry supplier database

Technical discussion forum

HD conference videos

Daily/Weekly newsletter

Banners shown across multiple pages to ensure visibility

Premium directory listings available

Continuous improvements to the site ensure that CemNet.com retains

strategic value to our premium subscribers alongside general users of

the site.

Key features for advertisers:

CemNet.com attracts more visitors each month than any other

website in the cement sector

A selection of advertising options to suit every budget

Advertisers can track their campaign's performance online via a

personal login using a third party ad management platform

All traffi c fi gures independently audited by the BPA

The industry-leading online portal

Advertising

With such a strong audience, CemNet.com is the ideal platform to hold the attention of the cement industry’s key decision makers.

Our website off ers four prime positions for advertising, all designed for maximum impact.

1. Leader BoardHighly-visible premium position shown throughout

the website and associate sites (ie, CemNet e-Learning).

Displayed across the top of the page, this position commands

attention from any visitor to the site. Limited to 6 advertisers

3. Half PagePositioned within the news and premium online editorial

sections. This position will give you greater exposure to key

industry personnel who regularly visit the site. Limited to 8

advertisers

2. Large RectangleA key position set within the page content maximises

visibility. These adverts are carefully placed to be noticed while

visitors browse the website. Limited to 8 advertisers

4. Peel DownShown on all pages of the site in the top-right corner, these

spaces off er an eye catching showcase for your company.

Adverts can be targeted to users of these specifi c pages (please

see ‘2016 Rates’ section). Single monthly positions available

1

2

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Demographics

CemNet.com enjoys the highest volume of web traffi c to its pages in comparison to competitor websites and is the only cement industry website with traffi c fi gures independently audited by the BPA.

CemNet.com off ers unique high value content to cement

industry professionals. No other website in our sector

off ers the same wealth of information.

We continuously build awareness of CemNet.com

through independent advertising, social media and links

with other industry sites, attracting new visitors and

creating dynamic content which keeps existing users

returning.

Site traffi c sources overview*

Search engines

75.33%

Referring sites

4.14%

Direct traffi c

19.03%

Other

1.5%

Average monthly visitors ...................52,807

Unique monthly visitors .....................37,805

Monthly page views ......................138,867

Average page views per session ...............2.63

Average time on site ................2.42 mins

Asia ........................................................................ 53.07%

Europe ...................................................................23.19%

Americas .............................................................. 14.46%

Africa ........................................................................7.34%

Oceania ...................................................................1.27%

(Not set).............................................. ........................0.67%

Visitor location by continent

India ........................................................................27.89%

United States .........................................................8.79%

United Kingdom ................................................. 6.28%

Germany ................................................................ 3.89%

Indonesia ............................................................... 2.38%

France.............................................. ............................2.05%

Pakistan ...................................................................2.01%

Turkey.......................................... ................................1.88%

UAE ...........................................................................1.78%

Philippines.......................................... .......................1.68%

Top 10 visiting countries

*Data audited by the BPA

e-Newsletter

Sent fi ve days a week, with the option to receive an additional news summary each Friday, our email newsletters off er advertisers a regular platform to boost brand awareness and exploit current industry trends.

Complement your CemNet.com campaign with tailored advertising in our email newsletters. Choose between three striking positions, all designed to maximise visibility and encourage reader interaction.

The most popular website by visitor volume in the cement industry

1. Leader BoardCommanding position shown at the top or bottom of the newsletter.

2. Large RectangleA key position set within the newsletter content for your attention-

grabbing graphics.

3. Text AdvertsEye-catching text advert nestled within news story content ensures

reader attention.

Positions available: CemNet newsletters off er you:

Direct access to readers’ inboxes worldwide

A daily or weekly vehicle for your adverts

Exclusive advertising options available

Highly–targeted audience

CemNet B2B Premium Listings - stand out from the crowdCemNet B2B is a long-established directory of over 2000 equipment suppliers in the cement industry. It now off ers a revised interface with enhanced

features to showcase your company to potential customers. Choose your level of exposure by selecting one of the premium Gold or Silver subscription

packages, or opt for the free listing.

Silver Subscription: only EUR 300 per year

company

Gold Subscription: only EUR 950 per year

All the features of a Silver subscription, plus:

Start creating your listing today at www.CemNet.com/B2B

CemNet.com off ers solutions for all your online advertising needs, whether it is part of a big campaign or a simple one-off message. From just EUR 125 per week* the global cement industry is within your reach! * based on a 12-month Half Page campaign

Non-standard advertisements

Expandables ...........................................................................price on application

Overlays ...................................................................................price on application

Advertorials ............................................................................price on application

Competitions ..........................................................................price on application

Leader Board 728 x 90

Half Page

300 x 600

Large Rectangle(Mid Page Unit - MPU)

300 x 250

Peel Down300 x 250

Rates

Sales of all positions are capped to prevent dilution.

Adverts are displayed at random and automatically refreshed every 30 seconds to ensure fair viewing opportunities.

Track the performance of your web banner at any time using a dedicated analytics portal.

Type of advert Size (pixels) Price Advert duration

Leader Board 728 x 90 EUR 8000 12 months

MPU 300 x 250 EUR 7000 12 months

Half Page 300 x 600 EUR 6500 12 months

Peel Down 300 x 250 EUR 1250 Monthly

Newsletters:

Leader Board 728 x 90 EUR 500 Per week

MPU 300 x 250 EUR 400 Per week

Text adverts n/a EUR 400 Per week

CemNet.comInformation at your fi ngertips.

Specifi cations

Get the best results...Files should not exceed 200KB (or 300KB for rich media). Artwork should be supplied as GIF, JPEG, HTML5

General ad requirementsWe accept GIF, JPG and rich media Html 5, with a 15 second maximum

for any animation. Any sound must be user-initiated, defi ned as a click

and not a mouse-over or rollover, and clearly labelled with “Play” and

“Stop” controls. All advertising content must be clearly diff erentiated

from editorial content. CemNet reserves the right to reject any ads that

are disparaging to CemNet and its associated brands, have potential for

confusion or have a detrimental eff ect on the user experience. We accept

all third-party code to display advertising material from vendors such as

DoubleClick.

HTML 5 ad requirementsIf sending html ads created in programs such as Adobe Edge, the following

information must be sent:

Packaged HTML5 zip folder

The click-thru (destination) URLFor the ad to be made clickable, HTML5 creatives should use a clickTAG

embedded within the file. For more information view this guide:

http://www.iab.net/media/file/HTML5DAv101.pdf

Additional notes: Please ensure that there are no spaces in the fi lenames.

Guidelines for all expanding adsExpanding ads must be user-initiated. User-initiated standard ad units

expand beyond standard size on mouse-over and must include language

to indicate rollover functionality, such as “rollover to learn more” or

“rollover to expand.” Non user-initiated expanding ads are accepted on a

case-by-case basis.

The ad must have a PROMINENT “CLOSE X” button, not less than 10-pt

type, in the upper right corner or the bottom of the expanded portion of

the ad. The expanded portion MUST automatically close when the user’s

cursor moves off the ad.

The smart choice for online advertising in the cement industry

Key contacts:

Advertisement Manager: Elodie Compos

e: e.compos@CemNet.com t: +44 (0) 1306 740 363

Regional representative for Germany, Switzerland and Austria:

Gabriele Fahlbusch

e: fahlbusch@intermediapartners.de t: +49 (0) 202 27169 15

Tradeship Publications LtdOld King’s Head Court15 High Street, DorkingSurrey, RH4 1ARUnited KingdomSince 1988

online advertising information

Advertisement ManagerElodie ComposInternational Cement Reviewt: +44 (0) 1306 740 363 e: e.compos@CemNet.com

Regional sales offi ceRepresentative for Germany, Austria and Switzerland: Gabriele FahlbuschIMP InterMediaPartners GmbHe: fahlbusch@intermediapartners.de

EditorialThomas Armstronge: t.armstrong@CemNet.com

Subscriptionse: subscribe@CemNet.com

Maint: +44 (0) 1306 740 363 f: +44 (0) 1306 740 660e: info@CemNet.comw: CemNet.com

Advertising contacts