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Seminar Goal
To provide you with information on using online marketing techniques to promote and advertise their business.
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What is “Internet Marketing”?
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Internet Marketing
Internet marketing refers to strategies to promote your business online.
Definition:
It is important to remember that any Internet marketing strategy should be part of your overall marketing strategy.
This includes online and traditional offline marketing.
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Popular Methods of Online Marketing
1. Search Engine Optimization
2. Online Display advertising
3. Email Marketing
4. Social Media Strategies
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Search Engine Optimisation (SEO)
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SEO tips
1. Keyword rich content
2. Relevant content
3. Use images to complement text
4. As many external links as possible (links pointing to you)
5. Connected to Social media.
6. Always drive traffic to your website
7. Well organized and simple
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What is Online Display Advertising?
Online display advertising can be defined as using the Internet as an advertising medium (i.e. promotional messages appear on other websites and/or search engine results pages).
Definition:
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• Location• Age• Sex• Keywords (appear in your users profile)• Education• Workplace• Relationship status• Relationship interests• Languages
Facebook Advertising
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E-mail marketing is a form of direct marketing which uses e-mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:
Sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business.
Sending e-mails to a specific target audience with the purpose of acquiring new customers.
Adding advertisements to e-mails sent by other companies to their customers.
What is e-mail Marketing?
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Benefits
• Highly Targeted: dynamic, personalized content• Immediate: shorter lead times• Test and Refine: ensuring optimal results through continues
improvement.• Measurable: effectiveness of campaigns (ROI).Greater insight
into customer behavior.• Reach: unlimited distribution globally, infinitely scalable• Better conversion rates: seamless – uninterrupted process
from prospect to customer in a matter of clicks.• Cost effective: fast acting, flexible focused campaigns equals
maximum return on investment.
What is e-mail Marketing?
E-mail Tips & Techniques
1. Use a high impact subject line.
2. Make sure your web address appears early. Provide a link to a relevant landing page.
3. Identify the user’s pain quickly. Use a classic problem/solution format.
4. Write with enthusiasm
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Social Media Marketing
Definition:Social Media Marketing is an approach to marketing your business by using electronic social media to raise visibility and to promote products and services.
Social media are primarily Internet and mobile-based tools for sharing and discussing information. They are a collaborative way of using the web to enhance creativity and knowledge exchange.
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Other Forms of Social Networking
BloggingA blog is a website (maintained by an individual or organization) where people post entries of commentary, or other material such as graphics or video.
Web Syndication (RSS)A form of syndication in which a section of a website is made available for other sites to use.
Social BookmarkingRefers to saving web links to websites that you want to remember and/or share with other people. You can save these bookmarks for yourself, or share with others.
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• The phenomenon
• Half of Canadians are on Social Networks (17 million)• 50% of online Canadians visit once per week• 40% visit every day• 35% say their time spent has increased• 86% of 18-34 year old• 66% of 35-54 are on • 40% of 55 plus as well• 37% of women visit every day (24% of men)
• The trends
Companies are implementing social media strategiesWe non longer look for information, it finds us.Explosion of things that use location (foursquare)ROI will be measured, and it will matter
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www.businessenterprisecentre.ca
