onJourney Sustainable ConsultingonJourney is a consulting agency conceived to assist the Société Générale Group in improving its socio-environmental commitment. Our focus will be on education.

•Develop and implement socially responsible solutions in small, medium and big companies – applying their expertise in the projects.

•Engage Société Générale’s three levels – employees, shareholders and costumers – in onJourney’s daily life.

•To amplify results generated by organizations from the 3rd sector.;

OnJourney consulting will act in the 2nd and 3rd sectors, innovating by bringing an agency that is an actor and also part of the change in sustainable development.

Objectives

Mission“Maximize results of actions in sustainable development and to make employees, shareholders and costumers of SG aware of their need and importance”

Brazilian Context and contrasts

Rest of the world

28%

32% 27%

13%

It is essential and ithas good results

It still has very smallimpact in fact

It does not bring anybenefit to the country

I do not know, I wouldlike knowing more

2175 Brazilians have given their opinion on

the NGO’s work:

• Resources applied on the third sector budgets for approximately US$1 trillion•More than 1 million entities only in India

There are almost 275 thousands of NGOs in the country who controls budgets of approximately R$10,9 bi being R$1,2 bi in laws of incentive only.

Corporate action is crucial for further development of the already important 3rd sector in Brazil and on the rest of the world

3.900

Profit of the five biggest financial conglomerates in Brazil (MM)

7.800

Banco do Brasil

Itaú-Unibanco

BradescoCEF

Total

8.800

7.620

29.700

Santander 1.580

Piauí

Tocantins

Amapá

Acre

Total

Roraima

12.791

9.608

5.261

4.836

36.155

3.661

GDP of the 5 poorest States in Brazil (MM) The five biggest

financial conglomerates in Brazil have profits almost the

size of the 5 poorest Brazilian states GDPs

combined.

Brazil

Source: Folha de São Paulo

Source: IBGE

Source: CEATS-USP

2nd and 3rd Sectors – wide action

SG

onJourney

Social IPO

Social M&A

Social Franchise

Others

Certifications

Tax exemption

Best practice

3rd Sector

Consulting

Help organizations in listing their projects on the Social and Environmental Stock Exchange (BVS&A) for alternatives in fund raising and visibility

Fusion of complementary projects, respecting each one’s

singularities.

Replication of successful Social Projects

Application of the best practices in management in order to improve professionalism at NGOs.

To help projects to qualify for tax exemptions guaranteed by law

To help companies to get certifications such as ISO.

To solve problems related to CSR such as leader’s lack of engagement or sustainables indicatives in the Human Ressources.

Strategic Implementation of CSR in the companies – trough the knowledge acquired throughout time.

Partnerships Partnerships with universities and research centers to develop new solutions in sustainable technology

Every sector of SG has aspects that could be

made more sustainable – onJourney will act in

these areas

Société Générale: our first client

Make social environmental pre-requisites more rigid

in credit operations

Applying sustainability

concepts in managerial aspects

Work with the CSR area to improve and develop its actions

Help SG in order to define purchase

policies in all facilties

Looking for new oportunities with

partners: Universities and

Research Institutes

Facilities

Credit

Human Ressources

New Business

CSR

Others

Société Générale: our work forceAccording to Ken Wilber’s Theory AQAL (All quadrants, all

levels) all people should be understood as a complex of these 4 holons (as he calls). Onjourney believes also that to get employees engaged in our volunteer program, we should touch them in all these four levels. We developed some strategies to accomplish it:

"We"Interior-Collective

Cultural

"Its"Exterior-Collective

Social

"It"Exterior-Individual

Behavioral

"I"Interior-Individual

Intentional

.The second project tries to reach the cultural holon. It will be onJourney’s Money – some coins to be given to those participating in vonlunteering activities that may be exchanged in some places with which SG keeps partnerships.

The first one is at the Intentional holon – it’s the onJourney’s Challenge Day, a day in which we’ll invite employees who hadn’t volunteered yet and we’ll show them the importance of volunteering and how it can be very important to them as well.

The behavioral and the social holon will be approached by the onJourney online platform – a website that compilates the needs of NGOs and companies (such as solutions for some problems or practices that need to improve) in one hand and on the other hand also gathers solutions developed by employees, costumers and shareholders – once they know the NGO’s or companies problems, they will be able to help even being very far from the project’s location.The way to put all these three programs together is our Bank of Ideas. It’s also possible to post ideas and best pratices of other NGOs as well – which will make the Bank of Ideas a body of knowledge.

Action – Consciouness – Action...

Diagnosis

In our researches we realized that to correctly diagnose which are the community’s needs (1) is of main importance to any action related to it. There are many ways to act in our society and sometimes companies don’t know exactly what to do in the 3rd sector or in communities to achieve better results. Diagnose (2) is the base of onJourney consulting. It will show what is the best way of action (3), leading to improved results (4).We have elaborated a 50 days plan that contemplates all issues related to this subject – to help not only companies but also the 3rd sector to reach better results and deeper results.

Consciousness

Consciousness

VolunteerVolunteerParticipation in projectsParticipation in projects

ResultsResults

• To make people aware of the need of sustainable development

• To make people aware that better results in socio environmental actions will lead all society to a better future

•Mean of action and engagement of the employees

•Need of engagement also of the employee’s family members so that the relation can be more lasting

•To harvest the results of the efforts

•To measure and evaluate the results in order to identify our “Best practices”

•Apprenticeship with local communities

•Insertion in enviroments different from the usual

Companies’ action are crucial for the development of an already important 3rd sector in Brazil and in the rest of the world

Implementation: Development of an international committee composed of people in charge of the areas of CSR, HR, General Management and Regional Departments to form the Agency. This committee will define general goals to Société Général’s social consulting area. It’s the committee’s task to define the agency strategies such as in which countries onJourney model may be replicable and the changes needed to fit the model into local realities.

Chairs 480 Desks 800 Litter bin 60 Organizers 50 Total 1.390

Implementation costs

Analytic skills

Needed competences

LeadershipDriven for costs

Interpersonal relationship

Essential Desirable differential Not requiredNeeded

Leve

ls

Coordinator

Consultant

Analyst

Young Apprentice

Replying: Through the Standardized Operations Practices Manual , training of new partners in Brazil, an analysis of the market and the understanding of local customs and culture with local inhabitants, onJourney may be replied in other parts of the world . A study of companies’ needs and the status of the 3rd Sector is a main phase to the success of replications.

In the beggining, onJourney will have four people. Needed competencies were evaluated, as well as the costs of the first year of functioning

3rd Trimester2nd Trimester1st Trimester

Creation

Training

Client prospection

Start of activities

Implementation

4th Trimester2009

Sche

dule

Other facilities such as I.T., Public Relations, Communication will be delegated to other specialized companies – or used in common with Société Générale

Description Cost/yearCoordinator 140.000 Consultant 105.123 Junior Anlyst 40.000 Intern 15.600 Telephone and internet 1.200 Other costs 300

Total 302.223 Total / Month 25.185

Source: PayScale. IKEA

Positive Environment – But requires attention

Opportunities

•Third sector on consolidation phase

• Innovation in partnerships with research centers

• Fiscal incentives for the Third Sector

• To become the first bank to act for the improvement of the Third Sector

Strengths

• Capacity of adaptation and agglutination

• Collaborative innovation on projects and online volunteering

• Impartiality in the analysis and know-how of the Third Sector

• Being a strategic issue in the Société Générale Group and counting with it’s CSR knowledge

•Easy replication

Weakness

• Lean structure - hard to monitor all projects

• Initial dependence of Société Générale

Treats

• The employees don’t get

involved

• NGOs and Enterprises don’t

perceive value in onJourney’s

services – lack of demand

• World-wide economic crisis

1 Lack of volunteers

2 Unappropriate replication

4 Mismatch of competences

3 Non-acceptance among 3rd sector organizations

Risk

s

Extreme

Preventive actions Attention Level

• Policies of incentive• Focus on opinion formers

• Studies for adaptation to local realities

Extreme

Medium

High

Impact Probability

•Reduction of results obtained

High

• Image damages• Reduced opportunities of

replication

• Precludes one of onJourney’s way of action

Medium

Low

• Understanding of the needs and respecting peculiarities

• Professionals with analytical profile• Focus in projects where onJourney

already has know-how

• Impossibility of acting in some projects

Medium

Teaching and learningImproving Competitivity

•A better image value – with low cost

•Higher engagement SG’s employees

•Increase on motivation – more production allied to commitment

•Brings SG Group closer to distant environments - bringing also potential customers

•Through consulting, SG Group will be able to share its values.

Société GénéraleConsciousness of employees, clients and

shareholders of the importance of actions permeated by a sustainable and social

responsible spirit.

Stimulates the generation of sustainable ideas by stakeholders

Improves Société Générale’s brand and perceived image among competitors and

customers

3rd Sector 2nd

Improves the social network and helps to find complementary projects

Alternative fund raising – In the Brazilian context, fitting to the BVS&A rules and launching of the “Social IPO” project

Professionalizes management and processes

Companies

Strengthening of the company’s image and brand

Savings due to better use of available means

Professional help on the development of sustainable projects on their core

business

Benefits

onJourney’s advantages•Aplicabiltiy

•Low cost

•Financial Independence after establishment

•Possibility to replicate the project in many countries – trough diagnosis and customization of onJourney’s parameters

•Possibility to engage all three levels on the volunteer program

•Actions in the 2nd and 3rd sectors, allowing a deeper and amplified CSR

At the university

interviews

in the newspaper

BUZZING

Blog – our window to the world

The comments on our blog gave us some ideas that improved our project.Here are some of them:- Acting in education of employees, so that they can also share the

knowledge of sustainability with other people.- Acting in Human Resources – with indicators related to sustainables

subjects, such as environmental learning, engagement in social projects etc.

- Special pre-requisites for credit (something like the “Principles of Equator”)

- Diagnosis of the communities needs before the begginig of activities

200 commentsMore than 6.000 visitorsEngagement of teachers and students of our University

With teachers