ONIXtraining Handout

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BookMetadata

&

ONIX

practicalguidanceandbestpractice

March

4

&

5,

2013

Fulldayprofessionaldevelopmenttraining

sponsoredbytheBookIndustryStudyGroup

ATTENDEEPACKET


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ONIX: practical guidanceand best practice

Graham Bell

EDItEUR

New York City4th, 5th March 2013


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EDItEUR, 3941 North Road, London N7 9DP, UK +44 20 7503 6418 [email protected] www.editeur.org


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ONIX: practical guidanceand best practice

Graham BellEDItEUR

New York City4th, 5th March 2013

About me

20 years experience at the point wherepublishing and technology meet

formerly senior manager in IT departmentfor HarperCollins UK led development of bibliographic, editorial and

digital asset management systems

involved in e-book, e-audio, print-on-demandand online projects

joined EDItEUR in mid-2010, primarilyresponsible for ONIX development

About EDItEUR not-for-profit membership organisation develops, supports and promotes metadata

and identification standards for the book,e-book and serials supply chains

acknowledged centre of expertise onstandards and metadata for the industry

based in London, but a global membershipof publishers, distributors, wholesalers,subscription agents, retailers, libraries,

system vendors, rights organizations andtrade associations

About EDItEUR also provides management services to

International ISBN, ISTC, ISNI Agencies

EDItEUR has three full-time staff, two FTEproject staff, plus consultants from both thebook and serials sectors

we also work closely with other standards

organisations, to ensure our standards meetthe needs of their stakeholders too

member participation is vital to ensure thatstandards keep pace with evolving businessrequirements


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About today

the backgound what is ONIX? ten minute XML the ONIX data structure how ONIX data feeds work tricky parts of the ONIX message

examples and best practice for ONIX 2.1 and3.0 print ande-books

What is ONIX?

What is ONIX?

the ONIX for Books Product InformationMessage is the international XML-basedstandard for representing andcommunicating book trade information inelectronic form

Typical use cases

a publisher needs to provide informationabout its catalogue of products to adistributor, wholesaler, retailer or othersupply chain partner

includes both current andforthcoming products may cover basic product information anda wide

range of collateral material

scope extends over the full lifecycle for book,e-book and other products ieincludes post-publication updates to price and availability


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Typical use cases

a specialist data aggregator or otherorganisation providing data services needsto collect metadata from many sources, andredistribute consolidated data aboutproducts to supply chain partners

this may include managing the authority ofdata received from multiple data suppliers can add value to the data, through aggregation,

or input of editorial effort

data conversion on input or output

Typical use cases

a distributor, wholesaler, retailer or libraryneeds to collect metadata from its suppliersto populate its internal systems

may include both internal catalogue andconsumer-facing systems such as an onlinestore

currency and authority is a key concern, tomaintain quality of customer service

supply chains are no longer constrained bynational boundaries needs to work in multi-national, multi-language, multi-currency world

database database

Publishers Retailers

Editorial Planeta

Casa del Libro


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Editorial Planeta


unsupportableif data files are

all unique


centralagencies

or dataaggregators


simpler ifstandarddata file


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database database ONIX for Books is a standardised message

specification , not a database

but what you can deliver in your ONIX isdependent on the design of yourin-house database

ONIX data model often used to guide design ofinternal applications

export ingest

Roots of ONIX

1997 EPICS and BIC Basic 1998 project 1998 W3C XML specification 1999 Online Information Exchange initiative

from AAP Digital Issues working party

ONIX developed by EDItEUR, originally incollaboration with BISG (USA) and BIC (UK)

2000 ONIX v1.0, 1.1 and 1.2 retired

July 2001 ONIX v2.0 retired

Roots of ONIX

1997 EPICS and BIC Basic 1998 project 1998 W3C XML specification 1999 Online Information Exchange initiative

from AAP Digital Issues working party

ONIX developed by EDItEUR, originally incollaboration with BISG (USA) and BIC (UK) 2000 ONIX v1.0, 1.1 and 1.2 retired July 2001 ONIX v2.0 retired


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Roots of ONIX

current status June 2003 ONIX v2.1 most widely deployed April 2009 ONIX v3.0 growing in importance

widely used in North America, WesternEurope, Japan, Russia, parts of Eastern

Europe, with early implementations inChina and Egypt

used by small and large organisations included in many off-the-shelf IT systems, but

also plausible for in-house developers

ONIX governance

no fees payable for use of standard documentation is available free of charge

covered by permissive EDItEUR licence standard is managed by EDItEUR

membership supports development, andmembers help identify new requirements

all changes discussed by National Groups toensure broad international applicability

ratified by an International SteeringCommittee to ensure some stability

http://www.editeur.org/files/about/EDItEUR%20

IPR%20licence%20v06%20-%2008-12-09%20%5BFINAL%5D.pdf

Commercial effects

ONIX standards support the business needsof a wide range of stakeholders

have transparent governance, independentfrom particular commercial pressures

encourage competition by levelling theplaying field, promoting interoperability,reducing vendor lock-in, lowering cost

support choice and change by decouplinginterfacesfrom applications

http://www.cabinetoffice.gov.uk/sites/default/files/resources/Open-Standards-Principles-FINAL.pdf

Commercial effects

provides an industry lexicon reduction of technical risks enables benchmarking against competitors promotes service quality, lowers customer

service costs

certification can generate brand value can broaden supplier base easier entry to international trade


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ONIX business benefits

for publishers supply of rich metadata in asingle, standard format, for all downstreamneeds

for distributors, retailers efficient, timelydelivery and aggregation of data frommultiple publishers

a shared language single source of truth about products





http://w

ww

.bic

.org

.uk/

5/ONIX

-for-B

oo

ks/





http://ww

w.b

ic.o

rg.u

k/5/ONIX

-for-B

oo

ks/

http://ww

w.bisg.org/what-we-do-21-15-onix-for-books.php

Showing 1324 of 841,539 results


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Titles that meet the BICBasic standard see average

sales 98% higher than those

that dont meet the standard.

I

I

II

I I

based on a study of the top-selling 100,000ISBNs in the UK in 2011

[For online sales, products]with progressively increasing

amounts of enhancedmetadata see progressivelyincreasing average sales.

http://www.nielsenbookdata.co.uk/controller.php?page=1129

Research has proven that themore information customershave about a book, the more

likely they are to buy it.


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ONIX provides a way to transmitthis information in a clean andseamless way across multiple

trading partner relationships.

http://www.bisg.org/what-we-do-21-15-onix-for-books.php

Didnt we used to havea sales team.

Metadata is all youve got

(in the growing partof the market)

ONIX in detail


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Versions of ONIX

ONIX 2.1 stable since 2004 (and compatible with 2.0) most widely deployed at present

ONIX 3.0 growing number of implementations reflects significant developments in e-book

market, internationalisation etc

Nielsen able to accept ONIX 3.0 reference name and short tag flavours

ONIX 2.1 vsONIX 3.0

two quite different messages block-level updates

digital products sets and series sales rights marketing collateral parallel multi-lingual data related works international markets

10 yearsaccumulatedexperience

globalbest practice

guide

ONIX 2.1 documentation

Specification PDF, several separate documents new HTML version, single document

codelists readable PDF, HTML, plus CSV, TSV, XML for

integration into applications, regularly updated

schemas and tools DTD, XSD

XSLT tools egtag converter



integration into applications, regularly updated schemas and tools

DTD, XSD XSLT tools egtag converter



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integration into applications, regularly updated

schemas and tools DTD, XSD XSLT tools egtag converter


Specification PDF, several separate documents

new HTML version, single document codelists

readable PDF, HTML, plus CSV, TSV, XML forintegration into applications, regularly updated

schemas and tools DTD, XSD XSLT tools egtag converter


ONIX 3.0 documentation Specification

PDF, HTML Implementation and Best Practice Guide

HTML only, regularly updated codelists

set of codelist files shared with ONIX 2.1 schemas and tools

XSD, RNG, DTD, and new Schematron XSLT tools, UML class diagrams

Specification PDF, HTML

Implementation and Best Practice Guide HTML only, regularly updated

codelists

set of codelist files shared with ONIX 2.1 schemas and tools

XSD, RNG, DTD, and new Schematron XSLT tools, UML class diagrams



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Internationalisation

standards like ONIX need to cope with multiple languages (German, French, Greek) multiple scripts (Latin, Arabic, Cyrillic, Kanji) multiple cultures and business environments

ONIX is not just an XML message a generalised data model, supporting the use of

shared standard identifiers like ISBN and ISTC

controlled vocabularies global implementation guidelines

ONIX is built using XML syntax

so well take a few minutes to learn XML

XML

structured data format generally used for communicationrather than

for storage

W3C standard neutral and non-proprietarytechnology, supported by lots of softwaretools

syntax based on data so its just text you can open it in Windows

Notepad, Mac TextEdit, or a web browser

XML

structured data format generally used for communicationrather than

for storage

W3C standard neutral and non-proprietarytechnology, supported by lots of software

tools syntax based on data

so its just text you can open it in WindowsNotepad, Mac TextEdit, or a web browser

looks likefamiliarHTML

but youcreate yourown tags

and alltags mustbe closed


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data

MaryOConnor

datashould begranular

tags canbe nested

shortempty tag

syntax


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ONIXtraining Handout