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Who we are
What we have done
What we will do
Index
onirica 09
Fuoriscala is a group of professional and crea5ve people working in various sectors such as communica5on, press, design, art, architecture, law, management and economy.
Since 2007 Fuoriscala has been crea5ng and organizing events that are focused on the valoriza5on of public space and of the centrality of people, with par5cular aAen5on on shared par5cipa5on.
The society does not conceive entertainment as the goal, but as the instrument to personal enrichment, pursued through the s5mula5on of crea5vity and of cultural curiosity.
Fuoriscala aims, furthermore, to amplify the innova5ve ini5a5ves that cannot yet reach a fair recogni5on of their value, by giving them crea5ve and strategic consultancy.
Socialisa5on, cultural exchange, social responsibility and wide shared par5cipa5on are the bases of every one of our projects.
Fuoriscala: about us
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Area of competence Ac:vi:es
Concept and event planning • Defining the purpose of the event • Defining of the program and its content • Budge5ng and fundraising
Communica5on • Development of the media plan • Planning of the image and of promo5on material • Crea5on of alterna5ve adver5sement campaigns • Press office • Internet, blogs and social networking
Loca5on, set design and management • Loca5on, set prepara5on and design • Loca5on management and stage management
Media documenta5on • Video and photographic reportage • Catalogue design and publishing
Legal and commercial consultancy • Contract law • Administra5on • Accoun5ng
Our Competences
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Who we are
What we have done
What we will do
Index
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Verona Risuona
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An event promoted by the Music Academy Conservatorio Dall’Abaco and by the Art Academy Accademia Cignaroli of Verona in collabora5on with the University of Göteborg.
A resonant route that, since 2007, annually invades the historical city centre of Verona with concerts for unusual instruments, interac5ve installa5ons and performance of musicians, dancers and the general public.
From the 14th to the 21st May 2009 Verona Risuona became a fes5val of sound and art including the project “SOUND ART IN CITY SPACES” financed by the European Union, an ar5s5c laboratory made by students and professors from five european music and art academies.
Verona Risuona
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Dies Irae
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The Literature Society commissioned Fuoriscala to develop a project for the re‐launch of the cultural ins5tu5on among the new genera5on.
Dies Irae was a two day fes5val of art, music and cultural exchange where the young public had the possibility to discover and appreciate this pres5gious cultural loca5on.
Dies Irae was the first in a series of events and ac5vi5es which include crea5ve wri5ng and journalism courses, concerts, readings, book crossing and cineforums.
Dies Irae
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Artsenale 07
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The Amici di Pio ONG commissioned Fuoriscala to organize a fundraising event to finance the kindergarden of Pambamarca in Ecuador.
Fuoriscala decided to innovate the tradi5onal fundraising tools by trying to sensi5se the public through the crea5vity of the visitors and using communica5on, art and entertainment.
Artsenale, which took place in Verona between the 7th and the 15th July, included numerous interac5ve spaces where the public had the possibility to discover new ar5s5c talents, to freely express themselves and to spread their message solidarity and crea5vity.
Organised as a fes5val of art and music with a “tentacle assault on the everyday indifference” which sponsored for nine days social exchange and culture through:
• Music: Concerts, jam sessions and dj sets every night with na5on wide famous ar5sts from the avant‐garde and contemporary music scene.
• Art: live pain5ng on 16 refrigerators; spaces dedicated to the public exhibi5on and sharing of pain5ngs, photos and drawings; contemporary art exhibi5ons by young ar5sts from the Art Academi of Verona; a photo reportage made by Tommaso Cin5 in the Ecuadorian kindergarden financed by Artsenale.
• Conferences: debates on the subject of solidarity and reportage.
Artsenale 07
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Who we are
What we have done
What we will do
Index
onirica 09
Onirica is a fes5val of art, music, and entertainment which aims to sensi5se the public towards ecology and to support culture.
Through art exhibi5ons, concerts, workshops and conferences the visitor will be ac5vally involved in a crea5ve process that is able to s5mulate his cultural and environmental interest.
The fes5val will try to have minimal environmental impact, at the same 5me promo5ng energy saving, the reu5lisa5on, recycling and recover of wasted material.
The event will take place in Palazzo del Mercato Vecchio in Verona, from the 11th to the 19th September combined with “ArtVerona” and “Abitare il Tempo”.
In par5cular, Fuoriscala wants to organize a fes5val of ten days during which art, in all its forms, will be hosted in a sustainable environmental, aimed to promote sustainable actudes in the everyday life.
Onirica 09
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Problem: Communica5on is becoming more unidirec5onal and invasive day by day, whatever its content, and therefore people have developed a strong resistance to what doesn’t concern them directly.
Solu:on: To sensi5ze the visitor, involving her/him through entertainment and to s5mulate crea5ve, cultural and social curiosity making her/him an ac5ve part of the event.
How: crea5ng a sustainable event that can concretely demonstrate how is possible to live respec5ng the environment;
organising design and ar5s5c workshops focused on recycling; showing a contemporary art exhibi5on able to s5mulate the interest of the visitors; promo5ng the crea5ve expression of the public in rela5on to ecological themes and secng up spaces able to collect its crafs;
invi5ng young professional designers and media experts to experiment with new techniques to divulge green messages and to design and use sustainable products;
Onirica 09: New approach
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The event will take place in the pres5gious Palazzo del Mercato Vecchio in the heart of Verona. The Palace was built in the 13th century and was recently refurbished, becoming a wonderful exposi5on centre of more of 2000 sqm and in conjunc5on with the courtyard is the perfect loca5on for the cultural and entertainment ac5vi5es of Onirica 09.
Onirica 09: Loca5on
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The loca:on • The project of furnishing and of the exhibi5on will be sustainable and func5onal, keeping a high standard of quality design and appearance. For this reason the loca5on is going to be decorated by one of the most famous groups of designers specialised in reu5lisa5on of discharged materials: Resign from Faenza (www.resign.it) and it will include the best examples of sustainable furniture.
• Some spaces will be dedicated to socialising and entertainment including bars, interac5ve installa5ons, public expression area, documentary video projec5on on the ecological theme;
• There will also be an exhibi5on of contemporary art and video art prepared by ArtVerona; • A stage for performances, concerts and conferences will be set up outdoors and in the courtyard there will be space dedicated to workshops and interac5ve installa5ons focused on recycling and other ecological themes;
• The cutlery, the cups and all promo5onal material will be produced using sustainable material
Art • ArtVerona, the third largest art fair in Italy will collaborate for the selec5on and the prepara5on of the art exibithions and the art performance.
Onirica 09: What will happen
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Music
The music will be selected to be both culturally s5mula5ng and entertaining, keeping a link to the events main theme.
Video Video documentary produced by talented young ar5sts on an ecological theme will be projected indoors
Other There will be workshops and conferences on redesign, recycling, sustainable behaviour for both children and adults throughout the fes5val realized by Resign, Amia, Agsm and other important companies and studios
Onirica 09: What will happen
The fes5val will take place from the 11th to the 20th of September because of the favorable climate and to include two weekends.
The daily program:
10.00 the space opens to the public
16.00 the workshops start
20.30 – 23.00 Outdoor concert, performance or conference.
23. 00 – 02.00 Dj set / concerts indoors
Onirica 09: Provisional program
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Public organisa:ons: Public organiza5ons, Conservatorio di Verona
Companies: • ArtVerona • Abitare il Tempo • AGSM • AMIA • Scatolificio Ceriana • Isap • Cremonesi Consulenze • Run Mul5media • Eco Goccia • Clab Comunicazione
The partners will be invited to contribute economically or with their experience, skills and products to the organiza5on of this event.
• Ente Fiera • GIV • Fedrigoni • Franklin&Marshall • Karboxx • Sinte5k • Void • Mima
Onirica 09: Possible partners
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The Fuoriscala design team will design and coordinate the image of the event for the visual adver5sement including wall and window posters and leaflets, all to be printed on recycled paper.
Slideshow and video spots will be produced by skilled video makers promo5ng the event as well as a sustainable everyday life and will be broadcast on the internet (including youtube, facebook and myspace) and every available television sta5on.
An alterna5ve viral marke5ng campaign will be created to aAract and impress the young public s5mula5ng its crea5vity.
The press office will take care of the promo5on in the main and specialised media, both na5onal and interna5onal.
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Onirica 09: Promo5on
