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ONFOCUS SOLVING AD VIEWABILITY FOR PUBLISHERS

Onfocus - teasing - copie

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Page 1: Onfocus - teasing - copie

ONFOCUS

SOLVING AD VIEWABILITY FOR PUBLISHERS

Page 2: Onfocus - teasing - copie

Viewability is key to increase RPMC

PM

Viewability ratio

20% 30% 40% 50% 60% 70%

Fill

rate

Viewability ratio

20% 30% 40% 50% 60% 70%

RPM

Viewability ratio

20% 30% 40% 50% 60% 70%

Page 3: Onfocus - teasing - copie

Onfocus overview: Go beyond passive measurement

Onfocus IQ User experience, adblockers, engagement

and inventory viewability analytics

Onfocus Tag Tag all pages and

ad placements

1.Measure everything 2. Optimize in real time

ONFOCUS

OPTIMIZERSADSERVING

CHAIN

PUBLISHER

WEBSITE

GROW

VIEWABILITY

INCREASE

RPM

ONFOCUS

Onfocus dynamic pre-serving technologies optimize inventory before the call to the adserver

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REFRESH SMARTLY Create viewable impressions without compromising on CTR

ONFOCUS

Page 5: Onfocus - teasing - copie

! > 15 s1st Print 2nd Print

% viewability = 70 %

Duration 15 s ?

CTR 90 % x 3

Smart refresh overview

90% clicks in the first 15s

! < 15 s1st Print 2nd Print

% Viewability = X

Duration = X

CTR = X

" 60 s

Refresh viewable placement based on time-to-click

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ONFOCUS REFRESH - CLIENT DATA up to 25% of viewable impressions can be refreshed

Viewability

CTR

CPM

Fill rate

RPM

0 100 200 300 400 500 600

300

200

150

150

150

100

100

100

85

100

1st print 2nd print

MPU ATF

ONFOCUS

Viewability

CTR

CPM

Fill rate

RPM

0 100 200 300 400 500 600

600

250

250

500

600

100

100

100

85

100

MPU BTF

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PREDICT VIEWABILITY Predict viewability at impression level and increase RPM

ONFOCUS

Page 8: Onfocus - teasing - copie

!50 %

MEASURERS

Non actionable average figure

for each placement measured post impression

PUBLISHERS

Manage and sell viewability based packages to maximise fill rate and CPM

!20 %

!80 %

Predict viewability: go beyond the average…

ONFOCUS

Real time prediction at impression level based on

user, device, content and viewability measurements

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! 50 % = 5M

! 40 % = 4 M

! 30 % = 3 M

# 10M

# 10M

# 10M

INVENTORY

viewable today 70% onfocus 70%4 0 5,7

5 0 7,1

3 0 4,3

TOTAL 0 17

… to increase the available inventory

that suits advertisers demand …

viewable today 50% onfocus 50%4 0 8

5 10 10

3 0 6

TOTAL 10 24

DIRECT SALES

advertisers demand a minimum of 70% of

viewable impressions

PROGRAMATIC SALES

traders demand a minimum of 50% of viewable

impressions

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WITH ONFOCUS

Extract the 20M viewed

and build a package of

40M impressions

50% viewed

… and to maximise CPM and fill rate.

Impressions

Viewabililty %

CPM

Fill rate

RPM

0 50 100 150 200

120

200

150

50

40

100

100

100

20

100

WITHOUT ONFOCUSWITH ONFOCUS

WITHOUT ONFOUS

100M impressions

20% viewed

Generate more revenue with less impressions ! Or sell the remaining 60 Millions non viewed impressions

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GOING FURTHER Be proactive on user experience, layout optimization and advertisers demand

ONFOCUS

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ONFOCUS

SMART LOADING

Optimize ad leading time to enhance user experience and

increase user engagement

Onfocus: a complete and adaptable offering

PREDICT DURATION

Build ad packages based on viewablity duration

INTELLIGENT PAGES

Optimize ad position in real time to increase the viewability of each

impression for each user

+10 %

impressions

+30 %

RPM

+30 %

viewable impressions

Page 13: Onfocus - teasing - copie

Anh-Tuan GAI, CEO [email protected]

Frank Durousset, COO [email protected]

ONFOCUS