One YOung WOrld Pittsburgh 2012kristinrama.weebly.com/uploads/2/7/5/3/27536793/pgh_magazine_o… · the 2011 Summit in Zurich, she was invited to Pittsburgh. “If the business leaders

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the countdown has begun to the third annual One Young World Summit. Before we even touch down in your most livable city, we want to say, “Thank you, Pittsburgh” for being such a truly welcoming host city for the 2012 Summit. Your leadership,

hospitable spirit and generosity in opening your city and hearts to our world’s next-generation leaders have been inspiring.

As Londoners with Olympic fever, we’ve had the thrill of hosting guests for the Summer Games. We assure you, Pittsburgh, that those who spent time with us left having not only witnessed magnificent athletic events but also having heard about our abundant enthusiasm for Pittsburgh as this year’s One Young World Summit host and our anticipation for the time we’ll spend with you in October.

We know you are as excited as we are about Pittsburgh welcoming the world – 1,500 delegates from 196 countries. From our first visit to your city on a cold, rainy, London-like day in March a year and a half ago, your warmth took any chill away. We were not at all surprised that you beat out tough competition in Johannesburg, Dubai and Melbourne for the 2012 Summit. Your bid to One Young World was compelling and beautiful, and we were mesmerized.

In it we saw that so many of the world’s pressing issues our One Young World delegates will address during their four-day stay have already been tackled in Pittsburgh. We were captivated by your transformation from industrial brownfields to one of the world’s leading sustainable architecture centers. By the city’s steadfastness in developing world-class technology, medical and financial centers. By

your insightful and unwavering belief that the city’s future depended upon fortifying the young adult demographic and in developing them as your new leaders and drivers of the region’s economy. How much better could you make this statement than with the youngest large-city mayor in the U.S.? Your success in reconstructing the infrastructure was a masterful collaborative effort among Pittsburgh’s government, corporate, academic and nonprofit leadership.

It is just this energy that has motivated city leaders to form the One Young World Pittsburgh Partnership – and the Executive Committee, Host Committee, Delegate Ambassadors (your 2011, 30-member Pittsburgh delegation at the Zurich Summit), volunteers and others who are a welcoming force behind this city’s summit.There are so many to recognize, but we must give our wholehearted thanks to Mayor Luke Ravenstahl, Congressman Mike Doyle, PNC CEO Jim Rohr, PNC-Pittsburgh President Sy Holzer, Bayer MaterialScience NAFTA Region CEO Jerry MacCleary and Orbital Engineering CEO Greg Babe. Be proud, Pittsburgh. You are a model of what a true community is and what it means to come together to accomplish a goal.

We are most certain that the emerging leaders who visit with you will leave with a sense of your culture and what you’ve accomplished. We applaud your enthusiasm in developing Saturday afternoon Breakout Sessions throughout the city and in hosting our delegates for home dinners on Saturday evening. For all you are doing – and for all the region is – we can’t wait for October 18.

t h e F O u n d e r s

a letter From co-FounderS kate roBertSon & david joneS

RepRinted fRom the oct. 2012 issue of pittsbuRgh magazine2


Special SeSSionS

The Food Revolution with Jamie Oliver

Titans of Tech: Arianna Huffington, Pete Cashmore, Jack Dorsey and Jimmy Wales

Muhammad Yunus

Women Up: Fatima Bhutto

Ethical Business: Will Hutton

Sport and Society

Special Speaker Sessions: Joss Stone, Paul Polman, Peter Solmssen, Marc Keilberger, Astronaut Ron Garan

plenary SeSSionS

Education: Arianna Huffington, Pete Cashmore, Jim Rohr

Transparency and Integrity: Bob Geldof, Muhammad Yunus

Global Health: Natalia Vodianova

Human Rights

Role of Global Business: Will Hutton, Doug Richard

Leadership and Governance: Bill Strickland, Manfred Honeck

Sustainable Development

the third annual One Young World Summit will be held in Pittsburgh on October 18-22. The four-day Summit will serve as a platform for delegates, supported by high-profile counselors, to address and identify solutions to the same issues that world leaders tackle every day. Delegates will get the chance to learn more through plenary, special and breakout sessions.

The Summit will also feature several special events, which were part of Pittsburgh’s bid to host One Young World. These include an opening ceremony held in Heinz Hall for the Performing Arts, set to the world-famous Pittsburgh Symphony Orchestra and the Children’s Festival Chorus of Pittsburgh. Breakout sessions will be held at many sites around Pittsburgh, capped off with relaxed dining with families, who will open their homes all over the city to delegates from around the world.

O n T H e A g e n d A

Breakout SeSSionS:

Conflict Kitchen: Where Art and Social Activism Meet

Edible Schoolyard

JustAction

KONY 2012

Leadership Secrets of the World’s Most Successful Leaders

Art for Work’s Sake

Pittsburgh CONNECTS

Social Business Breakouts

Sustainable Beer

Youth Power! How Local Youth are Fighting for Education Justice

Unintended Consequences of Aid

Sustainable Cultivation: Growing Greener Communities Across the Globe

Regenerative Medicine

International Criminal Court

Global Concussion Epidemic and Brain Injury

Imagery

The Powerhouse of IT and Innovation

Creating High Fashion Through Social Good: Recycling and Resettling

Ending Human Trafficking

Foundation CEO Roundtable

Healthcare Leadership and Teams on the RISE

Sustainability, Alternative Energy and Green Manufacturing Technologies

Solving the Euro Crisis

Creative Skills for Innovation (CSI:Lab)

The UPMC Advantage: The Marriage of Clinical Access, IT Diversity and Electronic Data

Post-Industrial Preservation

A Civically Engaged Future

Faith in a Secular World

21st Century Government

Corporate Philanthropy

At the Intersection of Profit and Community

A Home Run for Change

Women’s Health: From Crisis to Well-Being

How Title IX and Athletics are Helping to Achieve Equity for Women

Public-Private Partnership: Leadership Skill for Success

Painting a Brighter Future for Youth

Hip-Hop Activism

Sports and Society

Creating a Global Dialogue with Art

The Revitalization of Homewood

Perspectives on Human Rights

Impact Your World: A Conversation with Service Leaders on Project Development

Exiled and International Writers and the Transformation of a Pittsburgh Neighborhood

octoBer 18-22

RepRinted fRom the oct. 2012 issue of pittsbuRgh magazine 3


steve sokol kAtIe MCsoRleY sY holzeR

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Ask anyone in the business of selling Pittsburgh how far in advance conference targets are set and when the bid process begins, with proposals and number-crunching, and the answer is three to five years easily. But the timeline from the One Young

World pitch to implementation was less than 18 months. “Pittsburgh came together in a way few cities can,” said Sy

Holzer, president PNC Bank, Pittsburgh and co-chairman of the Summit. “The corporate and civic sectors worked in concert because they saw this event was an opportunity for Pittsburgh to get the rec-ognition it deserves.”

the initial meetingModeled after the annual World Economic Forum in Davos,

Switzerland, this Summit gives young leaders a voice on the world’s critical issues. When One Young World Co-founder Kate Robertson visited the United States to meet with corporate executives in various cities about sponsoring high-potential young leaders as delegates to the 2011 Summit in Zurich, she was invited to Pittsburgh.

“If the business leaders invited to lunch were impressed with the ambitious objectives of One Young World, we hoped to throw our hat into the ring for 2012,” said Katie McSorley, president-Mid-Atlantic, Havas PR.

Robertson met with 40 representatives, including the World Affairs Council of Pittsburgh, Allegheny Conference, Bayer MaterialScience LLC, PNC, Hillman Company, Transitions Optical and Point Park University.

“Kate (Robertson) told a compelling story,” said Rebecca Lucore, chief of staff, Bayer MaterialScience. “Her fervency for One Young World, wit and charm won us over and won the day.”

A small group formed the One Young World Pittsburgh Partnership.

“With a window of less than three months, a strong bid was developed that demonstrated Pittsburgh’s passion and story of trans-formation,” said Steven Sokol, president & CEO, World Affairs Council.

the BidThe story, crafted by writers, layout artists and VisitPittsburgh

photo archivists, was accompanied by the artwork of homegrown

pop artist Burton Morris, who volunteered his talent to create a com-memorative image for the Summit.

Eva Blum, PNC Foundation president, had an idea for dinners in residents’ homes that came to represent the city’s culture and was one of the bid’s selling points, along with breakout sessions that showed off Pittsburgh’s transformation.

“How better to welcome international guests and let them experi-ence our unique hospitality than to invite them into your home,” said Blum.

Other special touches included a welcome “bridge party” with the city’s signature fireworks and support letters from two former presidents, congressional leaders, regional officials and CEOs.

“We wanted One Young World to see how our city connects to big issues at the heart of the delegate discussion at the Summit,” said Bill Flanagan, executive vice president, Allegheny Conference.

the Site viSitThe bid’s wow factor won Pittsburgh one of four finalist slots –

alongside Dubai, Johannesburg and Melbourne. Quickly, the compe-tition was down to the two ‘burg(h)s. Site visits for the two finalists became crucial, and Pittsburgh opened doors to all of its proposed locations in the bid.

University of Pittsburgh Chancellor Mark Nordenberg spent one-on-one time with evaluator Alison Cooksey. Greeters lined the streets with “Pittsburgh Wants One Young World” signs. And rein-forcing the city’s reputation as a desirable movie set, a Batman look-alike joined the sign-carrying effort.

The Pittsburgh delegation attended the 2011 Summit, waiting for the announcement on the final day.

“All of the hard work finally paid off when Pittsburgh won the bid,” said Holzer.

the year oF collaBorationThe team who brainstormed and envisioned what Pittsburgh

would look like if One Young World came to town is now preparing to be the best host it can be.

“It was time for a new challenge to put Pittsburgh on the global stage again,” said Jason Fulvi, executive vice president, VisitPittsburgh.

hoW oNe YoUNG WoRlD CAMe to PIttsBURGh a team including Steve Sokol, katie mcSorley and Sy holzer joined ForceS to Bring the Summit to pittSBurgh in record time.

one young world 2012 delegateS From leFt: joSie Badger - parent education & advocacy leaderShip center / Brent haBerStroh - pnc Financial ServiceS group / katie kirkpatrick - Bayer kelly kalmar - havaS pr / andy douglaSS - pnc Financial ServiceS group / Shinora graySon - pnc Financial ServiceS group / SaBrina liu - inStitute For gloBal laBor and human rightS / ryan cain - pnc Financial ServiceS group / aBe taleB - rework / amirah hunt - pittSBurgh promiSe / angela mineo - havaS pr / amanda Sennert - allegheny conFerence on community development / Brandon Blache-cohen - amizade gloBal Service learning / melek yazici - univerSity oF pittSBurgh / allyce pinchBack - pittSBurgh puBlic SchoolS

sY holzeR



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Since Pittsburgh has more bridges than almost any other city in the world, it’s only fit-ting that the 2012 One Young World Summit kicks off its nighttime party on one of its most famous bridges – the Roberto Clemente Bridge.

Bridge Party Chairwoman Andrea Carelli wants the party to reflect a typical Pittsburgh street fair, full of great local food, carnival games and entertainment.

“I really wanted to showcase to the del-egates and the world how amazing and diverse Pittsburgh is,” said Carelli, who is also PNC’s senior vice president and director of public rela-tions and special events. “From the very first night, I want everyone to see why Pittsburgh beat out all of the other competition for the Summit. We’re going to close the bridge and roll out the red carpet to show them what Pittsburgh is all about.”

And she’s not exaggerating. Marching bands and dancers will lead the delegates from Heinz Hall to the bridge, where they will enter on a red carpet.

Carelli’s focus for the party, which is expect-ed to host more than 2,000 invited guests, is to represent all the cultures of Pittsburgh. Two stag-es will be set up with continuous acts featuring Ukrainian and Irish dancers, an African dance team and more.

Local vendors are providing Pittsburgh-style foods, while stilt walkers, jugglers, caricaturists and more will entertain all night. A 15-minute fireworks show will cap off the night and usher in the start of the Summit with a bang.

When the One Young World Summit comes to town, delegates and visitors will be wel-comed with a pop of color, courtesy of famed Pittsburgh pop artist, Burton Morris. Recruited by One Young World Pittsburgh, Morris was asked to create a one-of-a-kind design for the banners that will hang throughout the city.

Organizers approached Morris for his inter-nationally recognized, bold and graphic art style, which has been his trademark for the past 25 years. His style is characterized by black outlines and vivid colors.

For this new challenge, Morris came up with different sketches and concepts that he thought would best represent Pittsburgh; he

immediately began thinking of the three rivers, the buildings and bridges. Morris says he also wanted to put a twist on the design by adding the tree and stars, showing a green Pittsburgh as a “beautiful, new and energetic place.” All of these elements combine in Morris’ design to portray people from around the world meeting in the “city of bridges” to discuss solutions to systemic problems, with the supportive back-drop of Pittsburgh.

“As a Pittsburgher and an artist, it’s an honor to have your artwork in front of people from all over the world,” said Morris. “It’s a great feeling to be part of such a big initiative led by our next generation of leaders.”

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6 RepRinted fRom the oct. 2012 issue of pittsbuRgh magazine


home dinnerSWhen delegates from around the globe come to Pittsburgh for the Summit, they

will be thousands of miles away from the places they call home. But Pittsburghers will do their best to make them feel part of the family during Saturday evening “home dinners.” According to the Summit’s founders, the home dinners idea was one of the biggest selling points in the initial bid that Pittsburgh pitched to One Young World.

Well over a hundred hosts from the Pittsburgh area will prepare home dinners for delegates who will be divided into groups of 10 and transported to homes all around town to enjoy a home-cooked meal. Hosts had to be limited to locations within 10 miles of downtown.

“The interest has been overwhelming,” said Steve Sokol, president and CEO of World Affairs Council of Pittsburgh. “We are really excited about the prospect of having delegates meet with the people of Pittsburgh for an evening of conversation, networking and good food.”

Hosts are designing their own menus for the evening and have a lot of freedom. They are also asked to accommodate halal, kosher or vegetarian diets.

“Pittsburghers will be able to engage with delegates from all over the world,” said Sokol.

wake up callWake Up Call USA is a global, peaceful movement for change established by

young ambassadors who participated in the 2011 One Young World Summit in Zurich.

“The charge is for various countries (represented by ambassadors) to choose issues of interest to them and organize campaigns that generate awareness and positive change,” said Angela Mineo, senior account executive at Havas PR.

With the tagline, “Skip Your Lunch, Feed a Child,” Wake Up Call USA focuses on raising awareness for childhood food insecurity in the United States.

Pittsburgh served as the model city for a fundraising event last month for the initiative, spearheaded by the young group of Pittsburghers who attended the One Young World Summit in Zurich last year. Money was raised for the Pittsburgh Food Bank, with donations sent to their pantries to provide nutritious foods to local children in need. Mineo and fellow organizers hope that ambassadors from other states will use this local event as a national model for future Wake Up Call fundraisers.

Delegates will learn more about the Wake Up Call initiative at the One Young World Summit in Pittsburgh, notably during the press event featuring Chef Jamie Oliver, where Pittsburgh health initiatives supporting the concept of his “food revo-lution” will be discussed. Oliver is a famed English chef and television personality, who’s known for his campaigns for healthy foods in schools and his Emmy award-winning television series, “Food Revolution with Jamie Oliver.” He will also serve as a counselor at the Summit.

For more information, visit Wake Up Call on Facebook.

alcoa inc. mitilha Silva BRAZIL

Quan zhou CHINA

eSzter Bognar HUNGARY

jaSon williamS JAMAICA

alina Blyum RUSSIA

kim chuaUNITED KINGDOM

Felicity FoSterUNITED STATES

hadil SennoUNITED STATES

lauren murphy UNITED STATES

malika harriSonUNITED STATES

matthew jenSenUNITED STATES

Bayer materialSciencekatie kirkpatrickUNITED STATES

Stephanie weSchkeGERMANY

aldina pemBertonUNITED STATES

yajuan wangPEOPLE’S REPUBLIC OF CHINA

kaSSie leuSchelUNITED STATES

imran ghori SyedINDIA

dick’S Sporting goodS

Stephanie FoSterUNITED STATES

marjon FakharUNITED STATES

david progarUNITED STATES

lindSey rummelUNITED STATES

Bryan SFerraUNITED STATES

zack duncanUNITED STATES

matthew StropeUNITED STATES

jamie preSkittUNITED STATES

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116

m e e t t h e

d e l e g a t e s*

LIST AS OF 9/5/12

our neXt generation oF leaderS:

1,500 delegateS From 196 countrieS, many

From local companieS



o n e Y o u n g

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B Y T H e n U M B e R S

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119

111

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local employment By 33 Foreign countrieS

2010 pittSBurgh eXport SaleS to the world*

mining metal chemicalS machinery computer/electronic

other

revenue growth For pittSBurgh-BaSed puBlic companieS*

2009

2011

2010

10,000 + 5,000 - 10,000 1,000 - 5,000 500 - 1,000 < 500

$10,000 $30,000 $50,000 $70,000 $90,000 $100,000 $113,000

domeStic Foreign

domeStic Foreign

domeStic Foreign

Federated inveStorS

patrick StrolloUNITED STATES

david catalaneUNITED STATES

h.j. heinz company

wenQing jiangCHINA

maha el eBiaryEGYPT

Sarah SchmidtGERMANY

namrata poddarINDIA

Samantha taylorNEW ZEALAND

phuti gladyS molotoS. AFRICA

lucy cawkwellUNITED KINGDOM

dion harriSUNITED KINGDOM

david molinaVENEZUELA

huntington Bank

tenzin chamBeeUNITED STATES

lorielle milBryUNITED STATES

pncgaSSimou BahUNITED STATES

kathryn eganUNITED STATES

joSeph vehecUNITED STATES

ppg induStrieSmarie-noelle maillet FRANCE

henk zechTHE NETHERLANDS

liu jiajieCHINA

o v e r

c o u n t r i e SrepreSented

* VALUES MEASURED IN MILLIONS

* VALUES MEASURED IN MILLIONS

PITTSBURGH HOSTS 385 FOREIGN-OWNED COMPANIES THAT OPERATE 977 UNITS AND EMPLOY 53,536 LOCAL PEOPLE.

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PNC1_fp.indd 1 9/12/12 6:46 AM10.12_109x124_OneYoungWorld_reprint.indd 9 9/19/12 11:41 AM

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Make the green economy…the economy. That’s the goal of Lindsay Ruprecht, 29, and the Pittsburgh Green House (PGH) initiative.

PGH is a 110-year-old home that’s been renovated to become an education, outreach and training

facility where Pittsburghers can learn about residential energy and water savings. Ruprecht, PGH’s program administrator, guides this collaborative and works “deeply in communities that are underserved or overlooked” to ensure the people are empowered to take real action in their own homes. For example, this year PGH hosted com-munity events by partnering with local electric companies to host education seminars where families and individuals learned simple, effective actions they can take.

Ruprecht said the most challenging part of this project is establishing rapport with people and communities. But once you create trust, people are willing to listen and act.

“People want to come learn and take immediate action,” said Ruprecht. “They’re excited when they realize the possibilities of financial savings.”

What surprised Ruprecht was when she realized that the participants are now PGH’s biggest ambassadors. They tell everyone they know to call PGH, get involved and take action to address sustainable development issues.

Today, “we find that traditional and new media are overlapping instead of com-peting,” said

Ben Kamber, 24, a communica-tions specialist and blogger at the Allegheny Conference on Community Development. He is also the associate producer of “Our Region’s Business,”

a weekly television program focusing on business affairs important to the Pittsburgh region. But he’s not just informed about what’s going on here; he knows what’s going on all over the globe. He works with national and international media to promote Pittsburgh and its transformation story and consumes up to eight media sources each day (ranging from tra-ditional to social blogs, Twitter and other channels) to stay informed.

Ben kamBer

Some say that recent grads can’t land jobs because they lack relevant experience. So, what are

you supposed to do when you’re a twenty-something without experience and without a job? Abe Taleb, 25, and two friends, started up a new social venture for Pittsburgh’s growing sus-

tainable economy. His social business is ReWork, an on-demand staffing company for social enterprises that employs recent college graduates with temporary – but very real – on-the-job experience while they search for full-time employment. The most challeng-ing part of running a social business? “Operating in an emerging sector,” said Taleb. “It’s difficult to have people understand your services when you operate in a social enterprise.”

aBe taleBlindSay ruprechtSuStainaBle development

Social BuSineSS

media

P i t t s b u r g h t h O u g h t l e a d e r s

aS hoSt oF one young world 2012, pittSBurgh iS a BuStling laBoratory For many oF the moSt important iSSueS at the

heart oF the Summit. here are 21 local men and women who are inFuSing our city with energy and new ideaS.



Today is one of the most exciting times in health care – locally, nationally and internationally. The industry is grow-ing, which means it’s also an exciting time

to work in human resources. Eric McIntosh, 29, is the Director of HR for UPMC International & Commercial Services and

UPMC Cancer Center. He supports UPMC operations in talent management, leadership development and recruiting. And because the world is becoming increasingly globalized, one of the main areas McIntosh focuses his time on is “global mobility” of the company and its employees, which is essential for UPMC in sharing knowledge and opera-tional responsibilities to local operations in an increasingly globalized industry.

ERIC MCINTOSH

It may seem unusual to use game theory and epidemi-ology in the same sentence. But Euna Shim, 33, uses both when studying and evaluating diseases.

Shim, assistant professor of epidemiology at the University of Pittsburgh Graduate School of Public Health, uses a number of

methods to model how diseases spread out, such as mathematics, economics, psychol-ogy and computer science. And she studies the motivation, incentives and willingness of people when they are deciding whether or not to take a vaccine. Shim said other fac-tors include, “attitude, individual motivation, barriers, perceived side effects and conve-nience.”

EUNHA SHIM

What’s the one question you would ask an international economist if you had the chance? How about: What’s going on with the Euro (currency)?

Well, that question gets directed to Bill Adams, 31, a senior international economist

at PNC Financial Services Group. He is responsible for forecasting and analysis for PNC Financial and its international clients. He’ll address that very question and provide his perspective at the One Young World Summit. He’ll be participating on a panel titled, “Solving the Euro Crisis,” where he and others will discuss the root causes, policy issues and more.

BILL ADAMS

Why aren’t there more women in politics in the state of Pennsylvania? First, statistics show that women do not run at the same rates as men. Second, according

to Dana Brown of the Pennsylvania Center for Women, Politics, and Public Policy at

Chatham University, political parties can be a major barrier for women, as they histori-cally have been biased toward recruiting male candidates. Brown, director of the Center, coordinates research initiatives on this topic, because “we have to learn it in order to change it.” Brown, 34, also orga-nizes training programs, such as “Ready to Run,” which is a one-day bi-partisan seminar for women interested in running for office.

DANA BROWN

GLOBAL BUSINESS

POLITICS, LEADERSHIP AND WOMEN

PUBLIC HEALTH

INTERNATIONAL BUSINESS

MEET

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ROBERT MORRIS UNIVERSITY

BESART STAVILECI UNITED STATES

RTIINTERNATIONAL

BRIAN DEVINE UNITED STATES

GRACE TAING UNITED STATES

ELIZABETH MABIEUNITED STATES

UNIVERSITY OF PITTSBURGH

LINDSEYNEYLANDUNITED STATES

UPMCELENA CINOITALY

ASHLEY KETTERER UNITED STATES

CAROLINE STEVENSONUNITED STATES

ERIC MCINTOSH UNITED STATES

JARRED MATCHETTUNITED STATES

JEFFREY KNORRUNITED STATES

KELLY BUTLERUNITED STATES

MAELISSA GOULDUNITED STATES

NEIL KARLSUNITED STATES

PAMELA COUDRIETUNITED STATES

STACEY SIMONUNITED STATES

STEFANIE MASSARIUNITED STATES

ZACHARY SENFTUNITED STATES

KARISSA MILLICKUNITED STATES

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11REPRINTED FROM THE OCT. 2012 ISSUE OF PITTSBURGH MAGAZINE

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We need more Kevin Carters. Not just in Pittsburgh, but across the United States and around the world.

Carter, 24, is the founder and executive director of Adonai Center for Black Males, a nonprofit orga-

nization that supports and promotes the social, educational and economic advancement of black males in the Pittsburgh region.

He and his colleagues work to provide the necessary skills and connections for these men in order to ensure high school graduation and success beyond graduation day.

It all began when Carter recognized a trend in his life. He noticed there were no African-American men in the majority of places he spent his time, such as college, net-working events or even at work.

“I asked myself, ‘If they’re not here, where are they?’” said Carter. “They’re either on the streets, in jail or dead.”

Carter knew he had to do something to address this issue.

As he began this project, he was quick to discover the existing focus on elementary and middle school students by other organizations. So, where was the breakdown? It was clear to Carter that there was a lack of attention placed on ensuring the success of high school students immediately before and after graduation. And when he established the Adonai Center in 2009, he knew it needed to focus on men between high school and post-secondary school.

In just a few years, the Adonai Center, which started with 56 participants in 2009, has increased to more than 515 in 2011. Currently, the Center operates only in Pittsburgh where Carter said “is a great place to be an entre-preneur. There is a strong philanthropic community that wants to invest in projects” and help nonprofits succeed.

But keep a close eye on the Adonai Center, as it may become a model for replication in other cities across the United States. Carter not only runs a successful and impact-ful nonprofit, but he’s also a volunteer board member at the Northside Coalition for Fair Housing and the treasurer of Pittsburgh Community Services, Inc.

K e V i n c a r t e r

leaderShip

“We grow food, and we teach people to grow food,” said Julie Butcher Pezzino of

Grow Pittsburgh, a nonprofit orga-nization that demonstrates, teaches and promotes responsible urban food production. Pezzino, 31, is the executive director and is especially

passionate about Edible Schoolyard, a school-based educational program for elementary school students. Grow Pittsburgh plants gardens on school property for educational use by stu-dents and teachers. Nutrition and food growth lessons are incorporated into the teachers’ existing science curriculum, and the hands-on lessons are taught during school hours with the help of Grow Pittsburgh’s garden educators.

julie Butcher pezzino

Saving money while reducing energy usage is a pretty cool combination. Ian Nash, 24, works

for Bayer MaterialScience LLC as a polyurethane advocacy specialist. “At Bayer, we use our scientific exper-tise to develop innovative products

and technologies that address energy challenges,” said Nash. For example, polyurethane foam insulation is the stuff that insulates walls and ceilings in many buildings. It keeps your home cooler in the summer and warmer in the winter, helping you to reduce your energy usage and your electric bills. He works day-in and day-out advocat-ing for sustainable use and growth of polyurethanes in the residential and commercial building industry.

ian naSh SuStainaBle development

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When you have 7 million fans on Facebook, you spend more time listening than anything else. Sometimes what you hear is good and sometimes not so good. But listening is one of the most important aspects

of a successful social media channel. Jessica Berlin, 32, is a social media manager at American Eagle Outfitters, Inc. where she is responsible for helping to build brand aware-ness for American Eagle and Aerie via social media. And listening is a key component for her and the various chan-nels that she manages as part of her day-to-day job.

American Eagle Outfitters, whose corporate headquar-ters is located in Pittsburgh, offers high quality, on-trend clothing, accessories and personal care products at afford-able prices in hundreds of stores in the United States and Canada in addition to its online store.

She and her team “participate in conversations about the brand and really engage with customers,” said Berlin. And guess what? They reply to everyone! “We want them to know we’re listening,” she said.

These constant interactions prove that it’s clearly a dif-ferent world today than it was even five or 10 years ago.

“We’re now able to have one-on-one conversations with our customers,” said Berlin. “There’s now a direct line of communication between the company and the end user.”

Over the next several years, Berlin expects new social media channels to emerge and that some channels we use today may very well become obsolete. According to Berlin, one thing is for sure: mobile use, applications and capability will become even more prevalent as technology develops and the number of people using smart phones continues to increase.

Social media isn’t just a job…it’s Berlin’s life. She’s constantly engaged, whether it’s catching up on local, national or international news or reading up on the latest trends and case studies on social media. And at AE, they’re always looking to find new and innovative ways to “stand out from the noise,” said Berlin. So, check out American Eagle on Facebook to see how she enables AE to create a distinct presence in an increasingly loud arena.

According to Lauren Murphy, 23, an up-and-coming business development associate at Alcoa Inc., companies

will need to “manage massive data sets with the ability to optimize decision-making” as the technology revolution continues over the next five to 10 years. Technology hasn’t just made companies

more global through videoconferenc-ing; it has enabled the availability of tremendous volumes of data for all companies. This can lead to reduced time and expenses to access data and enabling businesses to be more efficient and more profitable. And efficiency and profitability are good things for Murphy, since her job at Alcoa, which operates in more than 30 countries, is to enable profitable growth.

lauren murphy

It’s com-mon knowledge that kids don’t want to study in the summer. That’s where Kristin Rama, 31, steps in.

Rama, the youth services coordinator at the Allegheny County Library, may have found a way to make summer

learning just a little bit easier for kids (and parents). She was responsible for launching “Questyins” this summer, an online interactive reading initiative for K-5 students. This educational program invites students to pursue a journey of discovery through encounters with books, websites and real-world experi-ences. Rama hopes that this program will serve as the national model for future programs.

kriStin rama

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“No, we don’t serve Cuban sand-wiches,” was a common phrase at Conflict Kitchen (CK) for

six months; instead, they serve more traditional Cuban dishes, that be found right in the Caribbean country. Robert Sayre, 32, is the culinary director at CK, a take-out restaurant that changes its menu twice each year to focus on

a different country and culture with which the United States has conflict. It aims to change Pittsburghers’ mis-conceptions of foreign countries and cultures through culinary education. Sayre has been in the food industry a long time, but he joined CK because he “wanted to do something more directly involved in international rela-tions and politics…something with more of a social aspect.”

roBert Sayre Food

Understanding one’s place in the world, how you impact others and how others impact you.” That’s how Amiena Mahsoob, 34, responded when asked to describe in a tweet (that means 140 characters or

less) the World Affairs Council of Pittsburgh’s goal for the people and organizations in the Pittsburgh region. She did it in 88 characters, including punctuation.

The Council describes itself as an “independent, non-partisan, nonprofit organization dedicated to promoting [to the western Pennsylvania region] a deeper understanding of key contemporary international issues.” It works with local organizations and business leaders to engage in a dia-logue on these issues and how to address how Pittsburgh fits into the world. Mahsoob, deputy director of Education Programs, finds that “organizations, communities and lead-ers are open and excited to learning about what’s happening in the rest of the world.”

But it’s not just about the business leaders. The Council also works with local schools to provide international expo-sure to students. For example, the Council will send inter-national speakers to middle schools to enable the students to learn about global cultures. It also organizes videoconfer-ence meetings between local and international schools, a cost-effective way to “allow local students to connect with foreign students.”

The students are being exposed to the concepts of diversity and communities at a younger age (versus stu-dents several decades ago), and they are developing an understanding early on that not every city is like Pittsburgh and that “being different is a good thing,” said Mahsoob. “They’re developing an appreciation for diversity.”

Each and every day the Council – through education and dialogue – is making Pittsburgh an even better place to live, to work and to visit.

During the One Young World Summit, the Council will bring its expertise in global education to area high school students and the delegates.

Mahsoob and her colleagues are organizing school programs and a breakout session as part of the Saturday agenda. And, hopefully, these delegates will be tweeting about how they understand Pittsburgh’s place in the world, how they impact it and how it impacts them.

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meghan roe environmental/health & SaFety

Palpable. That’s the best word to describe Meghan Roe’s enthusiasm for safety and com-pliance. Roe, 30, is currently

manager of compliance assurance at PPG Industries, Inc., a $14.9 billion company that operates in more than 60 countries. Roe is responsible for leading

corporate compliance audits, to ensure that all PPG sites around the world are in compliance with both regulatory and PPG standards. Her passion is shared with everyone around her at PPG and within the chemical industry. She never tires of mentoring and helping new and veteran employees understand and appreciate the importance of and need for safety and compliance.



This past August, Stephanie Foster, 25, was responsible for launching Dick’s Sporting Goods’ newest social media channel: a Careers Facebook page (face-

book.com/DicksSportingGoodsCareers). Foster, who is a social media recruitment specialist, manages the page, which not only

includes information on available jobs but also gives potential candidates insight into what it’s like to work at Dick’s, which has over 460 stores nationwide. The page allows the company to carry a two-way dialogue and to answer questions for interested candidates.

“It’s all part of recruiting and retaining the best possible talent at Dick’s,” said Foster. “We can be more transparent now than ever before.”

Stephanie FoSter

Seasonality, con-nection and participa-tion are the three key components to running the restaurant of your dreams, according to Trevett Hooper, 37, the owner and chef of

Legume Bistro. Hooper, who runs the restau-

rant with his wife, Sarah Hooper, knows he could be more profitable if he took the easy route and bought in bulk from big, national vendors. But instead, he buys only grass-fed pastured meats as well as growing, procuring and preparing food from local purveyors. He works “directly with local farmers who do things the right way” because he knows it’s important to his customers…and to him.

trevett hooper

The Pittsburgh Public Schools’ Office of Teacher Effectiveness (OTE) works to ensure that every student has an excellent teacher, because “the impact

of an effective teacher [on a student] lasts a lifetime,” says Sam Franklin, 32, executive

director of the OTE. “Just imagine if a student had two or three effective teachers.”

Franklin works to learn from the teachers in order to understand and address their needs and concerns. Most recently, he worked to build and implement a new evaluation and growth system that uses multiple research-based measures to better understand the needs of the teachers, so the OTE can then make necessary changes.

Sam Franklin

This year, Scott Bricker, 35, celebrated the 10th anniversary of Bike Pittsburgh, a nonprofit organiza-tion that advocates for bikes and bike safety. While he has

always been interested in urban issues, he never set out to become a bicycling advo-

cate. After spending some time on the West Coast, he returned to Pittsburgh to realize that residents were not as eager to embrace bicy-cling as compared to cities like Amsterdam, Copenhagen, Barcelona and San Francisco. So, he started an organization to address the issue. Ten years later he has successfully placed hundreds of bike racks around the city of Pittsburgh and has more than 2,000 due-paying members.

Scott Bricker

Carpenter. Seamstress. Breadmaker. These professions don’t traditionally lead to a career in journalism. But Emily DeMarco, 30, always knew she was a

storyteller in one form or another, and she knew what was really important to people and to communities.

Today, she finds herself at PublicSource, a nonprofit online news group that focuses its efforts on investigative journalism on issues that are critical to the Pittsburgh region. Investigative journalism has become a lost art across the United States because of its “in-depth, long-form, time-consuming” pro-cess, said DeMarco. But she knows there is a “thirst and need for this information” from the people who live in western Pennsylvania.

She is also well aware that media and reporting has significantly changed over the past decade. One major change/develop-ment is the use of data journalism (otherwise known as computer-assisted reporting), which uses massive amounts of data to find similari-ties, themes and trends.

She predicts in the next five to 10 years we’ll see “new alliances between different forms of media” and an increase in data jour-nalism as the amount of information recorded continues to increase dramatically.

DeMarco said that change will happen “whether we like it or not, so we must be willing and ready to change with it.”

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PNC is proud to welcome the 2012 One Young World Summit to Pittsburgh. It’s a collection of some of the best and brightest young people in the world, joining together in Pittsburgh to discuss how to make sure the world they grow up in is an amazing place.

GEN-8917 ©2012 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association. Member FDIC

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Documents

One YOung WOrld Pittsburgh 2012kristinrama.weebly.com/uploads/2/7/5/3/27536793/pgh_magazine_o… · the 2011 Summit in Zurich, she was invited to Pittsburgh. “If the business leaders