One World Pizza

Background

Started in March 2004

Located at 5th and Green

Serves Pizza and other side dishes

Open 7 days a week

Times vary with days◦ Monday-Thursday:

11 A.M.-2 A.M.◦ Friday-Saturday: 11

A.M.-2:30 A.M ◦ Sunday 4 P.M.-12

A.M.

• Locationo Location in bar district

• Customer Dealso $6.00 for a large pizzao Daily special

• Online presenceo Facebook pageo 300 orders online per weeko On EatCU.com and offer delivery

Strengths

• Open late night hours weeklyo 10 P.M.-3 A.M. are busiest hours

• International pizza styleo American(cheese), Asian(kimchi

pizza),Indian(Tandoori)

Strengths

Weaknesses

• Website incomplete

• Appearance of Restauranto Logo is not eye-catchingo dark inside the storeo losing dine in customer

• Linked with Campus Specialso Distracting to Customerso Websites information do not match

Opportunities

• Adding more specials to menuo "Late night Specials"

• Shifts for Employees

• Expansion Plans for the Futureo Prime Locationo Seating Spaceo More Orders

Threats

• Local competitiono Many restaurants in small area

• Website links to campusspecials.como Customer access to competitors

• Cyclicality of school calendaro Inconsistent business throughout year

Conclusion

• Overall doing well

• Can improve by implementing a few changeso Some Immediateo Some over time

• Seems reasonable it will continue business in future