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CRISIS & RISK COMMUNICATIONSFlorida Department of
Health—Office of Communications
Innovation t Collaboration t Accountability t Responsivenesst
ExcellenceInnovation t Collaboration t Accountability t
Responsivenesst Excellence
CRISIS & RISK COMMUNICATIONSFlorida Department of
Health—Office of Communications
Innovation t Collaboration t Accountability t Responsivenesst
ExcellenceInnovation t Collaboration t Accountability t
Responsivenesst Excellence
CRISIS & RISK COMMUNICATIONSFlorida Department of
Health—Office of Communications
Innovation t Collaboration t Accountability t Responsivenesst
ExcellenceInnovation t Collaboration t Accountability t
Responsivenesst Excellence
One Voice, One Message:
Social Media Capabilities
and Partnerships
May 15, 2014
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CRISIS & RISK COMMUNICATIONSFlorida Department of
Health—Office of Communications
Innovation t Collaboration t Accountability t Responsivenesst
ExcellenceInnovation t Collaboration t Accountability t
Responsivenesst Excellence
FDOH Social Media
under Blue Skies
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CRISIS & RISK COMMUNICATIONSFlorida Department of
Health—Office of Communications
Innovation t Collaboration t Accountability t Responsivenesst
ExcellenceInnovation t Collaboration t Accountability t
Responsivenesst Excellence
Facebook
Twitter
Pinterest
YouTube
Flickr
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CRISIS & RISK COMMUNICATIONSFlorida Department of
Health—Office of Communications
Innovation t Collaboration t Accountability t Responsivenesst
ExcellenceInnovation t Collaboration t Accountability t
Responsivenesst Excellence
Facebook – 4,363 Likes
Twitter – 3,490 Followers
Pinterest – 783 Followers
YouTube – 234 videos
Flickr - 147 photos
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CRISIS & RISK COMMUNICATIONSFlorida Department of
Health—Office of Communications
Innovation t Collaboration t Accountability t Responsivenesst
ExcellenceInnovation t Collaboration t Accountability t
Responsivenesst Excellence
The Florida Department of Health is currently ranked thirdin the
nation for its social media
outreach.
MPH Programs List– Top 45 Most Social Media Friendly State
Health Departments for 2013
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CRISIS & RISK COMMUNICATIONSFlorida Department of
Health—Office of Communications
Innovation t Collaboration t Accountability t Responsivenesst
ExcellenceInnovation t Collaboration t Accountability t
Responsivenesst Excellence
There are qualitative benefits in this investment:
LoyaltyTrust
InteractionSource credibility
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CRISIS & RISK COMMUNICATIONSFlorida Department of
Health—Office of Communications
Innovation t Collaboration t Accountability t Responsivenesst
ExcellenceInnovation t Collaboration t Accountability t
Responsivenesst Excellence
CRISIS & RISK COMMUNICATIONSFlorida Department of
Health—Office of Communications
Innovation t Collaboration t Accountability t Responsivenesst
ExcellenceInnovation t Collaboration t Accountability t
Responsivenesst Excellence
CRISIS & RISK COMMUNICATIONSFlorida Department of
Health—Office of Communications
Innovation t Collaboration t Accountability t Responsivenesst
ExcellenceInnovation t Collaboration t Accountability t
Responsivenesst Excellence
Social Media under
Gray Skies
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CRISIS & RISK COMMUNICATIONSFlorida Department of
Health—Office of Communications
Innovation t Collaboration t Accountability t Responsivenesst
ExcellenceInnovation t Collaboration t Accountability t
Responsivenesst Excellence
CRISIS & RISK COMMUNICATIONSFlorida Department of
Health—Office of Communications
Innovation t Collaboration t Accountability t Responsivenesst
ExcellenceInnovation t Collaboration t Accountability t
Responsivenesst Excellence
CRISIS & RISK COMMUNICATIONSFlorida Department of
Health—Office of Communications
Innovation t Collaboration t Accountability t Responsivenesst
ExcellenceInnovation t Collaboration t Accountability t
Responsivenesst Excellence
Florida Department of Health’s
Role - ESF-8
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CRISIS & RISK COMMUNICATIONSFlorida Department of
Health—Office of Communications
Innovation t Collaboration t Accountability t Responsivenesst
ExcellenceInnovation t Collaboration t Accountability t
Responsivenesst Excellence
CRISIS & RISK COMMUNICATIONSFlorida Department of
Health—Office of Communications
Innovation t Collaboration t Accountability t Responsivenesst
ExcellenceInnovation t Collaboration t Accountability t
Responsivenesst Excellence
CRISIS & RISK COMMUNICATIONSFlorida Department of
Health—Office of Communications
Innovation t Collaboration t Accountability t Responsivenesst
ExcellenceInnovation t Collaboration t Accountability t
Responsivenesst Excellence
Information Management Unit in
ESF-14
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CRISIS & RISK COMMUNICATIONSFlorida Department of
Health—Office of Communications
Innovation t Collaboration t Accountability t Responsivenesst
ExcellenceInnovation t Collaboration t Accountability t
Responsivenesst Excellence
CRISIS & RISK COMMUNICATIONSFlorida Department of
Health—Office of Communications
Innovation t Collaboration t Accountability t Responsivenesst
ExcellenceInnovation t Collaboration t Accountability t
Responsivenesst Excellence
CRISIS & RISK COMMUNICATIONSFlorida Department of
Health—Office of Communications
Innovation t Collaboration t Accountability t Responsivenesst
ExcellenceInnovation t Collaboration t Accountability t
Responsivenesst Excellence
Social Media collaborations
during the 2014 Spring
Flooding Event
Myescambia.com
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CRISIS & RISK COMMUNICATIONSFlorida Department of
Health—Office of Communications
Innovation t Collaboration t Accountability t Responsivenesst
ExcellenceInnovation t Collaboration t Accountability t
Responsivenesst Excellence
Tuesday night into Wednesday morning, April 28 & 29,
Florida’s Panhandle was hit with torrential rain that caused
widespread flooding.
As much as 15 to 20 inches of rain fell on the Panhandle over
a
24-hour period.
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CRISIS & RISK COMMUNICATIONSFlorida Department of
Health—Office of Communications
Innovation t Collaboration t Accountability t Responsivenesst
ExcellenceInnovation t Collaboration t Accountability t
Responsivenesst Excellence
Partners DOH supported by retweeting and reposting multiple
situation/response
advisories and information:
@FLSERT
@HealthyFla
@NWSTallahasee
@flhsmv
@fl511_state
@Red Cross of NW FL
@MyFDOT
@FEMA
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CRISIS & RISK COMMUNICATIONSFlorida Department of
Health—Office of Communications
Innovation t Collaboration t Accountability t Responsivenesst
ExcellenceInnovation t Collaboration t Accountability t
Responsivenesst Excellence
ABC 27 retweeted DOH’s lightning safety information and
others,
reaching 14,110 viewers
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CRISIS & RISK COMMUNICATIONSFlorida Department of
Health—Office of Communications
Innovation t Collaboration t Accountability t Responsivenesst
ExcellenceInnovation t Collaboration t Accountability t
Responsivenesst Excellence
Pensacola News Journal retweeted health department closures
and
others to 10,207 readers
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CRISIS & RISK COMMUNICATIONSFlorida Department of
Health—Office of Communications
Innovation t Collaboration t Accountability t Responsivenesst
ExcellenceInnovation t Collaboration t Accountability t
Responsivenesst Excellence
In cooperation with Representatives Doug Broxson and Mike
Hill,
FDOH shared Disaster Relief Food Distribution for the Gulf
Breeze Flood Victims
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CRISIS & RISK COMMUNICATIONSFlorida Department of
Health—Office of Communications
Innovation t Collaboration t Accountability t Responsivenesst
ExcellenceInnovation t Collaboration t Accountability t
Responsivenesst Excellence
Centers For Disease Control and Prevention retweeted Flood
Water
hazard warning to 1,531,610 followers
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CRISIS & RISK COMMUNICATIONSFlorida Department of
Health—Office of Communications
Innovation t Collaboration t Accountability t Responsivenesst
ExcellenceInnovation t Collaboration t Accountability t
Responsivenesst Excellence
And of course the SERT was a constant partner in emergency
messaging.
South Florida Water Management District
Volunteer Florida
Go_Jacksonville
JAX Community
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CRISIS & RISK COMMUNICATIONSFlorida Department of
Health—Office of Communications
Innovation t Collaboration t Accountability t Responsivenesst
ExcellenceInnovation t Collaboration t Accountability t
Responsivenesst Excellence
Tuesday, April 29, 2014: Pre-flood Facebook: 4,250Twitter:
3,377
Wednesday, May 7, 2014: Post-floodFacebook: 4,329 Increase of 79
on FacebookTwitter: 3,450 Increase of 73 on Twitter
Tuesday, May 13, 2014 Facebook: 4,363 Increase of 34 on Facebook
since 5/7Twitter: 3,490 Increase of 40 on Twitter since 5/7
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CRISIS & RISK COMMUNICATIONSFlorida Department of
Health—Office of Communications
Innovation t Collaboration t Accountability t Responsivenesst
ExcellenceInnovation t Collaboration t Accountability t
Responsivenesst Excellence
The Florida Department of Health strives to make the most
of partnerships in both directions through the mutual advantage
of
social media platforms.
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CRISIS & RISK COMMUNICATIONSFlorida Department of
Health—Office of Communications
Innovation t Collaboration t Accountability t Responsivenesst
ExcellenceInnovation t Collaboration t Accountability t
Responsivenesst Excellence
www.floridahealth.gov
https://twitter.com/HealthyFla
www.facebook.com/FLDepartmentofHealth
http://newsroom.doh.state.fl.us/
http://www.floridahealth.gov/https://twitter.com/HealthyFlahttp://www.facebook.com/FLDepartmentofHealthhttp://newsroom.doh.state.fl.us/
