One Team, One Emotional Cult Brand.

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Miracle on Ice!

The Lake Wobegon Effect

“Where the women are strong, the men are good looking and all the children

are above average.”

90% of business managers rated their performance “above average”

86% of workers in another study asserted they were “above average,” while only 1% rated themselves

“below average”

Social scientist, David Myers’ textbook Social Psychology, (5th edition)

60% of 829,000 high school seniors surveyed by the College Entrance Examination Board rated their “ability to get along with others” in the top 10%,

while 25% claimed they were in the top 1%. None said they were “below average”

A survey of nearly 400 companies found:

Nearly all of their senior executives liked to pat themselves on the back for their organizations’

treatment of customers.

Bain & Company Study

Ninety-six percent said they were “focused” on the customer.

Eighty percent believed they delivered a “superior experience” to their customers.

A study of customers were asked to rate the providers of goods and services they

bought from:

They gave only 8 percent of companies a superior rating!

Bain & Company Study continued…

Avoiding the Lake Wobegon Effect• Consider Your Service Poor• Keep Your Gaze Directed Outward• Constantly Re-evaluate Your Brand and your Company Brand• Focus on What’s Working as well as What’s Not Working

Perceptual Reality

Inspire, Impassion and Empower!

How long an employee stays and how productive he or she is

while they are there depends on their relationship with their

immediate SUPERVISOR.

Most Important1. Do I know what is expected of me at work?2. Do I have the materials and equipment I need to do my work right?3. At work, do I have the opportunity to do what I do best every day?4. In the last seven days, have I received recognition or praise for doing good work?5. Does my supervisor, or someone at work, seem to care about me as a person?6. Is there someone at work who encourages my development?

Most Importantcontinued…

7. At work, do my opinions seem to count?8. Does the mission/purpose of my company make me feel my job is important?9. Are my co-workers committed to doing quality work?10. Do I have a best friend at work?11. In the last six months, has someone at work talked to me about my progress?12. This last year, have I had opportunities at work to learn and grow?

Cult Brands enjoySustainable Success.

Why be aCULT BRAND?

Cult Brands want to improve the lives of others.

Cult Brands make people feel good about themselves.

Cult Brands dare to be different.

Creating a CULT BRAND

First you must create a cult “Community”

A cult brand is the result of an extraordinary community, not an extraordinary product. It all

starts with building a community.

What Motivates Us?

Physiological NeedsFood, Shelter, Clothing

Low Emotional NeedsSafety, Security, Social Interaction

and Self-Esteem

SelfActualization

Learn, Grow, ReachOur Fullest Potential

- Dr. Abraham Maslow

“What we have here is a failure to

Communicate”

1. Never make assumptions2. Communicate with clarity3. Set clear expectations4. Ask what is expected of you5. Don’t be afraid to ask questions – any question6. Encourage those around you to ask questions7. Make every communication interactive, not static8. Avoid electronic communication – communicate in person

How can we avoid communication BREAKDOWN?

Technology

Ray thinks Tom will succeed.

Ray thinks Tom will succeed. (It’s Ray, and no one else who thinks this.)Ray thinks Tom will succeed. (Ray’s not entirely certain.)Ray thinks Tom will succeed. (It’s Tom, and no one else.)Ray thinks Tom will succeed. (Tom’s not succeeding now, but it will happen.) Ray thinks Tom will succeed. (As opposed to fail.)

The Organization of the Future!

The organization of the future will have only two employees. A person and a dog. The person will be there to feed the dog. The dog will be there to keep the person from touching anything. - Warren Bennis

Get to know your customers.

Turn on your Radar

YOU19?? – 20??

“For it matters not, how much we own, the cars…the house…the cash…what matters is how we live and love…and how we spend our dash.”

- Linda Ellis