One Show 2013 | Vole 2

Vol. 2

MAGAZINE

GOLD PENCIL

Travel more, see more.

Brand: TUIAgency: Grey, Beijing

Industry: Transport & TourismMedia: PrintMarket: China

Executive Creative Director: Chee-guan YueCreative Director: Chee-guan YueCopywriter: Ning Li, Chee-guan YueArt Director: Ning Li, Chee-guan Yue

GERMANY

Click for full credits

Click for all One Show winners





CHINA







EGYPT







AUSTRALIA



Brand: Harvey NicholsAgency: DDB, London

Industry: Retail & DistributionMedia: OutdoorMarket: United Kingdom

Executive Creative Director: Jeremy CraigenCreative Director: Peter HeyesPhotography: Alan Clarke

The Harvey Nichols SaleTry to contain your excitement

Over Excitement, Woman, 2

Click for full credits Click for all One Show winners





Over Excitement, Man


Brand: StihlAgency: Publicis, Paris

Industry: House, Garden & PetsMedia: PrintMarket: France

Chief Creative Officer: Olivier AltmannCreative Director: Frederic RoyerCopywriter: Mathieu DegryseArt Director: Fanny Chevalier, Yves-EricDeboeyPhotography: Yann Le Pape

Airplane


Brand: Deutsche BahnAgency: Ogilvy, Frankfurt am Main

Industry: Transport & TourismMedia: PrintMarket: Germany

Creative Director: Simon Oppmann, PeterRoemmelt, Stephan VogelCopywriter: Taner Ercan, HolgerGaubatz, Manuel Rentz, Peter RoemmeltArt Director: Anna Beimel, JuliaKohlenberger, Simon OppmannPhotography: Irina Werning

Still as good after 20 years. The German-Rail-Card.




Executive Creative Director: Jeremy CraigenCreative Director: Jeremy CraigenCopywriter: Mike CroweArt Director: Mike Crowe, Rob MesseterPhotography: Norbert Schoerner

Love thyselfBeauty BazaarHarvey NicholsThree floors of beautyNot open Liverpool one

Kit





Love thyselfBeauty BazaarHarvey NicholsThree floors of beautyNow open Liverpool one

Kika


Brand: ConverseAgency: Anomaly, New York

Industry: Apparel, Clothing & FootwearMedia: OutdoorMarket: United States

Chief Creative Officer: Mike ByrneExecutive Creative Director: SheenaBrady, Ian ToombsCreative Director: Mike ByrneCopywriter: Nick TerzisArt Director: Roy TorresPhotography: Dan Monick, MagdalenaWosinska

Meat Grinder


Brand: 1st for Women InsuranceAgency: Black River FC, Johannesburg

Industry: Financial & Legal servicesMedia: PrintMarket: South Africa

Creative Director: Suhana Gordhan, AhmedTillyCopywriter: Avish GordhanArt Director: Madie Van Der MerwePhotography: Clive Stewart

Why We Insure Women


Brand: AppleAgency: TBWA, Culver City

Industry: Electronics & Audio-VisualMedia: PrintMarket: United States

Creative Director: Kevin Butler, SimonCassels, Eric Grunbaum, Jon Lancaric, DuncanMilnerArt Director: Joe Fotheringham, MelindaKeough, Paul WysocanPhotography: Andy Bettles

Back Pages



Brand: Guitar Player MagazineAgency: Leo Burnett, Sao Paulo

Industry: Media & PublishingMedia: PrintMarket: Brazil

Creative Director: Guilherme Jahara, MarceloReisCopywriter: Marcelo ReisArt Director: Guilherme Jahara

Speech



Brand: PictionaryAgency: Ogilvy, Kuala Lumpur

Industry: Toys & GamesMedia: PrintMarket: Malaysia

Chief Creative Officer: Gavin SimpsonCreative Director: Tan Chee Keong, GavinSimpsonCopywriter: Donevan Chew, Tan CheeKeongArt Director: Yee Wai Khuen, GavinSimpson

Quick draw wins. Pictionary

Bear


Brand: CastrolAgency: Ogilvy, Ho Chi Minh

Industry: Automotive & ServicesMedia: PrintPublished: Jan., 2012Market: VietnamLanguage: English

Executive Creative Director: ToddMcCrackenCreative Director: Richard Copping, JuggiRamakrishnanCopywriter: Juggi RamakrishnanArt Director: Richard CoppingPhotography: Rory Carter

Audi






Dimphy





Back Pages



Brand: BerlitzAgency: TBWA, Singapore

Industry: EducationMedia: PrintMarket: Singapore

Executive Creative Director: Mel Du ToitCreative Director: Eddie Azadi, KC ChungCopywriter: Eddie AzadiArt Director: KC Chung

"Say What?!"


Brand: MeccanoAgency: Y&R, Boulogne-Billancourt

Industry: Toys & GamesMedia: PrintPublished: May., 2012Market: FranceLanguage: English

Creative Director: Jorge Carre?o, Robin deLestradeCopywriter: Pierre Philippe SardonArt Director: Emmanuel CourteauPhotography: Achim Lippoth

Dog


Brand: LoctiteAgency: DDB, Berlin

Industry: Office equipmentMedia: OutdoorMarket: Germany

Chief Creative Officer: Eric SchoefflerExecutive Creative Director: Ali AliCreative Director: Maged NassarCopywriter: Ali Ali, Maged NassarArt Director: Ali Ali, Maged Nassar

LEAFLET


Brand: SharpieAgency: DraftFCB, Sao Paulo

Industry: Office equipmentMedia: PrintPublished: Mar., 2012Market: Brazil

Creative Director: Benjamin YungJr., Cssio ZanattaCopywriter: Marcelo Jun SatoArt Director: Henrique Del LamaPhotography: Lucio Cunha

Miniatures






Fencing


Brand: LeicaAgency: Saatchi & Saatchi, Sao Paulo

Industry: Electronics & Audio-VisualMedia: PrintMarket: Brazil

Creative Director: Fbio Fernandes, EduardoLimaCopywriter: Thiago CarvalhoArt Director: Bruno Oppido

Soul Ads






Moto


Brand: GladAgency: DDB, Hong Kong

Industry: House, Garden & PetsMedia: PrintMarket: China

Creative Director: Jeffry Gamble, AsawinPhanichwatana, May WongCopywriter: Jeffry Gamble, Joshua Wong, MayWongArt Director: Tony Cheung, AsawinPhanichwatana, Leslie WongPhotography: Nok, Remix Studio

Glad Cling Wrap






Airplane





Pineapple






Back Pages



Brand: Q20Agency: Bester Burke, Cape Town

Industry: Industrial & AgriculturalMedia: PrintMarket: South Africa

Executive Creative Director: Stephen BurkeCreative Director: Wallace SeggieCopywriter: Ruan CoetzeeArt Director: Romano Cardinal, Tim JonesPhotography: Simon Barnes

Donkey



Brand: SchoeffelAgency: Ogilvy, Frankfurt am Main

Industry: Apparel, Clothing & FootwearMedia: OutdoorMarket: Germany

Chief Creative Officer: Stephan VogelCreative Director: Nico Ammann, HelmutMeyer, Lothar MuellerCopywriter: Martin Gillan, Lothar MuellerArt Director: Nico Ammann, Till SchaffarczykPhotography: Uli Wiesmeier

Right now in a fitness studio a man iswatching himself in the mirror running on thespot and sweating.

Campaign With a View, Fitness Studio






GERMANY



Brand: Playstation Portable (PSP)Agency: TBWA, Madrid

Industry: Toys & GamesMedia: PrintPublished: Feb., 2013Market: Spain

Chief Creative Officer: GuillermoGines, Juan SnchezCreative Director: Vicente RodrguezCopywriter: Vicente RodrguezArt Director: Fran LpezPhotography: Jess Alonso

Mouse and Cheese





Ferrari


Brand: BMWAgency: Ireland/Davenport, Johannesburg

Industry: Automotive & ServicesMedia: PrintMarket: South Africa

Executive Creative Director: JohnDavenport, Philip IrelandCopywriter: Anthea WeberArt Director: Gina Anderson King

BMW Rear View Camera Cover


Brand: SkolAgency: Saatchi & Saatchi, Sao Paulo

Industry: Alcoholic drinksMedia: PrintMarket: Brazil

Creative Director: FbioFernandes, Eduardo Lima, Theo RochaCopywriter: Rodrigo ViscontiArt Director: Pedro Pinhal

Igniter Ad


Brand: Axe/LynxAgency: BBH, London

Industry: Beauty & HealthMedia: PrintPublished: Jan., 2012Market: United KingdomLanguage: English

Executive Creative Director: Nick GillCreative Director: Dominic Goldman, DavidKolbuszCopywriter: Daniel Schaefer, DeanWoodhouseArt Director: Hugo Bierschenk, SzymonRosePhotography: Jean-Yves LemoigneDirector: Tom Kuntz

PETROL STATION


Brand: Coca-ColaAgency: JWT, Sao Paulo

Industry: Non-alcoholic drinksMedia: Direct MarketMarket: Brazil

Chief Creative Officer: Ricardo JohnExecutive Creative Director: RobertoFernandez, Ricardo JohnCreative Director: Angela BassichettiCopywriter: Leandro PinheiroArt Director: Rodrigo Adam, Andrea Pissarro

Amplifier





Aftermath






CHINA






In a designer kitchen a woman is preparingherself a protein drink. With no fat. Nosugar. And no salt.

Campaign With a View, Protein Drink





Why We Insure Women





Park





Garage Door


Brand: GE - General ElectricAgency: BBDO, Sydney

Industry: Industrial & AgriculturalMedia: PrintMarket: Australia

Creative Director: Rebecca Carrasco, PaulNagyCopywriter: Josh BraithwaiteArt Director: Sebastian Vizor

GE Works





"Say What?!"





Duck







Battleship





Speech






At this moment a Key Account Manager issitting in a new car enjoying the fivecentimetres extra leg room.

Campaign With a View, Leg Room





"Say What?!"





Miniatures


Brand: Coca-ColaAgency: Ogilvy, Shanghai

Industry: Non-alcoholic drinksMedia: OutdoorPublished: Mar., 2012Market: China

Chief Creative Officer: Graham FinkExecutive Creative Director: Francis WeeArt Director: Jonathan Mak Long

#COKEHANDS






Back Pages






In an open plan office a man has noticedthe constant noise of the air conditioning justbecause it went off.

Campaign With a View, Air Conditioning





Miniatures





Boxer





Speech







EGYPT






"Say What?!"





Why We Insure Women





Soul Ads






Speech






Porsche





Bathtub





Airplane





"Say What?!"





Drum Kit





Soul Ads






Glad Cling Wrap



Brand: Land RoverAgency: Y&R, Johannesburg

Industry: Automotive & ServicesMedia: OutdoorMarket: South Africa

Chief Creative Officer: Graham LangExecutive Creative Director: RuiAlves, Graham LangCopywriter: Layla LeimanArt Director: Jac Sun

LIONS





Back Pages






Mouse






Why We Insure Women





In a temperature controlled conference rooma meeting about "Workload EfficiencyManagement" is just starting.

Campaign With a View, Conference Room





FIREWORKS


NEWSPAPER

GOLD PENCIL

Brand: The Sunday TimesAgency: CHI & Partners, London

Industry: Media & PublishingMedia: PrintPublished: Nov., 2011Market: United Kingdom

Executive Creative Director: JonBurley, Jonathan BurleyCreative Director: Jonathan BurleyCopywriter: Daniel FisherArt Director: Dan Beckett, Richard Brim

Rolling Stones





Drive awareness of the Rich List and drivesales of The Sunday Times on April 29th

Sport






Dragons Den






Harry Potter



SILVER PENCIL

Brand: VolkswagenAgency: DDB, Sydney

Industry: Automotive & ServicesMedia: PrintPublished: Apr., 2012Market: AustraliaLanguage: English

Executive Creative Director: Dylan HarrisonCreative Director: Nick Pringle, SteveWakelamCopywriter: Nick Pringle, Steve WakelamArt Director: Nick Pringle, Steve WakelamPhotography: Andreas Bommert

Park Assist





Bikers-Police





Car Jack-Glass Truck


Brand: Harvey NicholsAgency: Y&R, Dubai

Industry: Retail & DistributionMedia: PrintMarket: United Arab Emirates

Chief Creative Officer: Shahir ZagCreative Director: Kalpesh Patankar, ShahirZagCopywriter: Shahir ZagArt Director: Kalpesh PatankarPhotography: Remix Studio, Bangkok NokPipattungkul, Anuchai Secharunputong

Starts 1st june

Pelicans


BRONZE PENCIL

Brand: CafiaspirinAgency: BBDO, Sao Paulo

Industry: PharmaceuticalMedia: PrintMarket: Brazil

Chief Creative Officer: Marcello SerpaExecutive Creative Director: Luiz SanchesCreative Director: Andr Kassu, MarcosMedeiros, Luiz Sanches, Renato SimesCopywriter: Ana Carolina dos ReisArt Director: Marco Monteiro

Lawyer





We need to talk





Dad


I look forward to the baby is not mine.For all life's twists and turns: Flexible financialplans.

Brand: Swiss LifeAgency: Leo Burnett, Zurich

Industry: Financial & Legal servicesMedia: PrintMarket: Switzerland

Executive Creative Director: Peter BrnnimannCreative Director: Peter BroennimannCopywriter: Thomas Schb, Simon SmitArt Director: Daniele Barbiero, Reto Clement

The baby



Brand: Hot WheelsAgency: Ogilvy, Mumbai

Industry: Toys & GamesMedia: PrintMarket: India

Chief Creative Officer: Abhijit Avasthi, RajivRaoExecutive Creative Director: Sukesh KumarNayakCreative Director: Abhijit Avasthi, SukeshKumar Nayak, Rajiv Rao, Pratheeb RaviCopywriter: Sukesh Kumar NayakArt Director: Pratheeb Ravi, VinitSanghvi, Swaroop SankarPhotography: Studio 31, Sean Eng

Hotwheels Vintage Collection

REFRIGERATOR


Brand: VodafoneAgency: They, Amsterdam

Industry: Professional & Public servicesMedia: PrintMarket: Netherlands

Creative Director: They

I just called



Brand: Super PellAgency: Lowe, Jakarta

Industry: House, Garden & PetsMedia: PrintMarket: Indonesia

Creative Director: Firman Halim, Din SumediCopywriter: Kurniawan HatigoranArt Director: Aji Bekti, Reza MaulanaPhotography: Nurulita n.photography

No Mess Campaign



Brand: VolkswagenAgency: BBDO, Sao Paulo

Industry: Automotive & ServicesMedia: PrintMarket: Brazil

Creative Director: Andr Kassu, MarcosMedeiros, Luiz Sanches, Renato SimesCopywriter: Alexandre ScaffArt Director: Marcus KawamuraPhotography: Mario Daloia

Wine


We've got everything we need a loan.For all life's twists and turns: Flexible financialplans.




We need



Brand: Independent NewspapersAgency: Lowe, Cape Town

Industry: Media & PublishingMedia: PrintMarket: South Africa

Creative Director: Kirk GainsfordCopywriter: Natalie RoseArt Director: Dane AlexanderPhotography: David Prior

Winston





Styrofoam


Brand: Mercedes-BenzAgency: BBDO, Dusseldorf

Industry: Automotive & ServicesMedia: PrintMarket: Germany

Creative Director: Jan Harbeck, DavidMously, Wolfgang SchneiderCopywriter: Jan HarbeckArt Director: Daniel Haschtmann

Tree of Life


Brand: Coca-ColaAgency: McCann Erickson, Berlin

Industry: Non-alcoholic drinksMedia: PrintPublished: Apr., 2012Market: GermanyLanguage: English

Chief Creative Officer: Bill BiancoliExecutive Creative Director: ThorstenAdenauer, Stefan BaechleCreative Director: Bill Biancoli, TiloEndert, Erik GonanCopywriter: Tilo EndertArt Director: Erik Gonan, Lisa MarieSchrder

Open Happiness


Brand: VolkswagenAgency: Ogilvy, Cape Town


Executive Creative Director: Chris GotzCreative Director: Chris Gotz, JamieMietz, Sanjiv Mistry, PrabashanGopalakrishnan PatherCopywriter: Sanjiv MistryArt Director: Jamie Mietz, PrabashanGopalakrishnan Pather

Just because it fits doesn't mean it'll work.Choose Volkswagen Genuine Parts.

Contact Lens


Where it all begins

Brand: StaedtlerAgency: Leo Burnett, Hong Kong

Industry: Office equipmentMedia: PrintPublished: Mar., 2012Market: China

Executive Creative Director: Connie LoCreative Director: Adrian Lam, WenLouie, Miranda ShingCopywriter: Fanny Lau, Wen LouieArt Director: May ChanPhotography: Stephen Cheung

Chair



My career is the most important thing are mychildren.For all life's twists and turns: Flexible financialplans.




Most important thing



MUM DAD IOUPlan your gap year with the world's largestonline travel agency.Expedia.co.uk

Brand: ExpediaAgency: Ogilvy, London

Industry: Transport & TourismMedia: PrintPublished: Dec., 2012Market: United Kingdom

Chief Creative Officer: Gerry HumanExecutive Creative Director: Gerry HumanCreative Director: Mark Harrison, Gerry HumanCopywriter: Jon Morgan, Mike WatsonArt Director: Jon Morgan, Mike Watson

MUM DAD IOU






Jackie






Frisbee


All you can Moscow.


Industry: Transport & TourismMedia: PrintMarket: United Kingdom

Executive Creative Director: Gerry HumanCreative Director: Gerry HumanCopywriter: Laura RogersArt Director: Trevallyn Hall

Moscow






Sailor


All you can Paris.


Industry: Transport & TourismMedia: OutdoorMarket: United Kingdom


PARIS



Brand: The GuardianAgency: BBH, London

Industry: Media & PublishingMedia: OutdoorPublished: Jan., 2012Market: United KingdomLanguage: English

Executive Creative Director: Nick GillCreative Director: David KolbuszCopywriter: Peter ReidArt Director: Carl Broadhurst

PIE CHART



All you can London.


Industry: Transport & TourismMedia: OutdoorMarket: United Kingdom


LONDON






BUFFALO






Ball


Brand: SnickersAgency: BBDO, London

Industry: Confectionery & SnacksMedia: PrintMarket: United Kingdom

Creative Director: Alex Grieve, Adrian RossiCopywriter: Diccon DriverArt Director: Alan Wilson

You're Not You When You're Hungry


Brand: Penguin BooksAgency: Y&R, Kuala Lumpur

Industry: Media & PublishingMedia: PrintMarket: Malaysia

Creative Director: Gigi LeeCopywriter: Edward Ong, Boone WongArt Director: Joshua TayPhotography: Cue Art

Malcolm



Where it all begins




Church



Brand: Mercedes-BenzAgency: BBDO, Johannesburg


Creative Director: Jenny Glover, RobMcLennan, Brent SingerCopywriter: Jenny GloverArt Director: Brent Singer

Brains





Styrofoam


Brand: GollogAgency: BBDO, Sao Paulo

Industry: Transport & TourismMedia: PrintMarket: Brazil

Creative Director: Andr Kassu, MarcosMedeirosCopywriter: Ricardo WolffArt Director: Guiga Giacomo

Bear






SOFA






Dragons Den






Battleship


I love to be single is looking for partner.For all life's twists and turns: Flexible financialplans.




Single






No Mess Campaign





Creative Director: Chris Gotz, Jamie MietzCopywriter: Cuanan Cronwright, Craig RossArt Director: Justin Enderstein, Katie MylreaPhotography: Guy Neveling

Just because it works, doesn't mean it's fixed





Brains





We need to talk





BUSHBABY





Brains


Where it all begins




Car



Brand: ATTIXAgency: SHED

Industry: Professional & Public servicesMedia: PrintMarket: Australia

Executive Creative Director: Andrew TinningCreative Director: Drew Ridley, AndrewTinningCopywriter: Matt Ridley, Andrew TinningArt Director: Drew Ridley, Mathew Ridley

Turn your roof space into storage space.

Roof Space





Desmond






DRAWERS



Industry: Automotive & ServicesMedia: Direct MarketMarket: South Africa

Executive Creative Director: Chris GotzCopywriter: Sanjiv MistryArt Director: Prabashan GopalakrishnanPather

The BlueMotion Label





Selfies





LIONS





No Mess Campaign






Styrofoam


I'll get married once is never enough.For all life's twists and turns: Flexible financialplans.




Once



NON-BROADCAST

GOLD PENCIL

Brand: Old SpiceAgency: Wieden+Kennedy

Industry: Beauty & HealthMedia: CyberMarket: United States

Chief Creative Officer: Dan WiedenExecutive Creative Director: SusanHoffman, Joe StaplesCreative Director: Craig Allen, Jason BagleyCopywriter: Andy LaugenourArt Director: Max StinsonDirector: Tom Kuntz

Muscle Music Watch the video


SILVER PENCIL

Brand: ToshibaAgency: Pereira & O'Dell, San Francisco

Industry: Electronics & Audio-VisualMedia: TV & CinemaMarket: United States

Chief Creative Officer: PJ PereiraExecutive Creative Director: JaimeRobinsonCreative Director: Jason ApaliskiCopywriter: Neil RamananArt Director: Chaz WhitworthDirector: Drake Doremus

The Beauty Inside Watch the video


BRONZE PENCIL

Brand: VolkswagenAgency: DDB, Berlin

Industry: Public interest & Non-profitMedia: Ambient & InteractiveMarket: Germany

Chief Creative Officer: Eric SchoefflerCreative Director: Nils Haseborg, MarcIskenCopywriter: Valerie Von MeissArt Director: Lilli Langenheim

A Crash Course to Shine Watch the video


Brand: Grey PouponAgency: CP+B, Boulder

Industry: FoodMedia: TV & CinemaMarket: United States

Creative Director: Robin Fitzgerald, JasonGaboriau, Cameron Harris, MikeKohlbecker, Rob Reilly, Alexandra SannCopywriter: Jamie ToalArt Director: Tushar DateDirector: Bryan Buckley

The Chase Watch the video


Brand: Coca-ColaAgency: Duval Guillaume, Antwerp

Industry: Non-alcoholic drinksMedia: Promotion & EventMarket: Belgium

Executive Creative Director: KatrienBottez, Geoffrey HantsonCopywriter: Ralf De Houwer, Dries de WildeArt Director: Jonas CaluweDirector: Cecilia Verheyden

You have 70 seconds Watch the video


Brand: Litter GenieAgency: JWT, New York

Industry: House, Garden & PetsMedia: TV & CinemaMarket: United States

Creative Director: Sarah Barclay, JeffBenjamin, Billy Faraut, Ryan Kutscher, MattMacDonaldCopywriter: David CanavanArt Director: Hope JordanDirector: Keith Schofield

I Haz a Catnip in Mah Head Watch the video


Brand: PumaAgency: Droga5, New York

Industry: Apparel, Clothing & FootwearMedia: Cyber

Creative Director: David Droga, TedRoyer, Nik StudzinskiCopywriter: Erik HogfeldtArt Director: Petter HernmarckDirector: James Gooding

White Paper Watch the video


Brand: Axe/LynxAgency: BBH, New York

Industry: Beauty & HealthMedia: TV & CinemaMarket: United States

Creative Director: John Patroulis, Ari WeissCopywriter: Ian HartArt Director: Dave BrownDirector: Filip Engstrom

Office Love Watch the video


Brand: SkittlesAgency: BBDO, Toronto

Industry: Confectionery & SnacksMedia: TV & CinemaMarket: Canada

Executive Creative Director: PeterIgnazi, Carlos MorenoCreative Director: Mike Donaghey, ChrisJoakimCopywriter: Chris JoakimArt Director: Mike DonagheyDirector: Chris Joakim, Jeff Low

Dr. Cyclops Watch the video


Brand: Axe/LynxAgency: BBH, New York

Industry: Beauty & HealthMedia: TV & CinemaMarket: United States

Creative Director: John Patroulis, Ari WeissCopywriter: Peter RoschArt Director: Nate AbleDirector: Rattling Stick, Ringan Ledwidge

Susan Glenn Watch the video


Brand: Every Mother CountsAgency: CHI & Partners, New York

Industry: Public interest & Non-profitMedia: TV & CinemaMarket: United States

Creative Director: Jeff Anderson, IsaacSilverglateCopywriter: Ronnie LeeArt Director: Patrick ReganDirector: AG Rojas

The Walk Watch the video


Brand: Southern ComfortAgency: Wieden+Kennedy, New York

Industry: Alcoholic drinksMedia: TV & CinemaMarket: United States

Executive Creative Director: IanReichenthal, Scott VitroneCreative Director: Ian Reichenthal, ScottVitroneCopywriter: Nick KaplanArt Director: Jeff DryerDirector: Tim Godsall

"Whatever's Comfortable" Beach Watch the video


Brand: Farmers InsuranceAgency: Paulilu, Los Angeles

Industry: Financial & Legal servicesMedia: TV & CinemaMarket: United States

Copywriter: Paul DownsDirector: Lucia Aniello

Dollar Shave Club Watch the video


Brand: FebelfinAgency: Duval Guillaume, Antwerp

Industry: Financial & Legal servicesMedia: Promotion & EventMarket: France

Creative Director: Katrien HantsonCopywriter: Ralf De HouwerArt Director: Jonas CaluweDirector: Tom Willems

Mind Reader Watch the video


Brand: Alive - Coalition to Abolish the DeathPenaltyAgency: Serviceplan, Munich

Industry: Public interest & Non-profitMedia: CyberMarket: Germany

Chief Creative Officer: Alexander SchillExecutive Creative Director: MarkusMaczey, Cosimo Mller, Henning PatznerCreative Director: Bernd NagenrauftCopywriter: Petra Nachtigall, Simon RaabArt Director: Tim Kremer, JeromePflger, Kathrin Wetzel

Troy Davis - I am alive Watch the video


OUT OF HOME

GOLD PENCIL




Park Assist





Bikers-Police


Brand: LegoAgency: Serviceplan, Munich

Industry: Toys & GamesMedia: OutdoorMarket: Germany

Chief Creative Officer: Alexander SchillExecutive Creative Director: MatthiasHarbeckCreative Director: Oliver Palmer, AlexanderRehmCopywriter: Nicolas Becker, LorenzLanggartnerArt Director: Andreas Balog, Marijo Sanje

LEGO Builders of Sound





Car Jack-Glass Truck





#COKEHANDS



SILVER PENCIL




Winston





Jackie





Sailor





PIE CHART



Brand: The TimesAgency: CHI & Partners, London

Industry: Media & PublishingMedia: PrintPublished: Dec., 2011Market: United KingdomLanguage: English

Executive Creative Director: Jon BurleyCreative Director: Jonathan BurleyCopywriter: Ron WebsterArt Director: Alexei Berwitz

The LifeThe TimesThe definitive Diamond Jubilee coverage.From the newspaper that has witnessed itall.

Walkabout


Brand: Western UnionAgency: McCann Erickson, Mumbai

Industry: Financial & Legal servicesMedia: OutdoorMarket: India

Chief Creative Officer: Prasoon JoshiExecutive Creative Director: AkshayKapnadak, Rahul MathewCreative Director: Prasoon Joshi, AkshayKapnadak, Rahul MathewCopywriter: Rahul MathewArt Director: Mukesh Jadhav, AkshayKapnadak

Queen Mao






Philip






Churchill





EGG





PILL





ORANGE





RECORD





Desmond





Selfies


Brand: JamesonAgency: TBWA, New York

Industry: Alcoholic drinksMedia: OutdoorMarket: United States

As I sank deeper into the bog, I help on fordeal life.And with the other arm I clutched thenearest branch. John JamesonTaste above all else

Oil paintings, 1


Brand: McDonald'sAgency: DDB, New York

Industry: FoodMedia: PrintMarket: United States

Chief Creative Officer: Matt EastwoodCreative Director: Matt EastwoodCopywriter: John Downing, Iggy RodriquezArt Director: Justin Carew, Matt KnappPhotography: Sean Izzard

Forgiveness is never far awayMcDonald'sI'm lovin' it

Forgiveness, Drawing





Airplane


Brand: Coca-ColaAgency: McCann Erickson, Geneva

Industry: Non-alcoholic drinksMedia: OutdoorMarket: Switzerland

Creative Director: Bill BiancoliCopywriter: Bill Biancoli, Florian KaehlerArt Director: Birol Bayraktar, FlorianFischkal, Michael Jacob

Athletes


Brand: Books.chAgency: Publicis, Zurich

Industry: Internet sites & ServicesMedia: OutdoorMarket: Switzerland

Creative Director: Ralph Halder, Tim HoppinCopywriter: David LuebkeArt Director: Bruce Roberts

Loading bar






Kit


Brand: Carvalho HoskenAgency: Artplan, Rio de Janeiro

Industry: Professional & Public servicesMedia: OutdoorMarket: Brazil

Creative Director: AlessandraSadock, Gustavo Tirre, Roberto VilhenaCopywriter: Rodrigo Lopes, Joo ResendeArt Director: Augusto Correia, MoacyrMarques

The Social Home Tour


Brand: Ray-BanAgency: Marcel, Paris

Industry: Personal accessoriesMedia: PrintPublished: Mar., 2012Market: France

Chief Creative Officer: Erik VervroegenCreative Director: Dimitri Guerassimov, EricJannonCopywriter: Martin RocaboyArt Director: Anas Boileau, BastienGrisolet, Souen Le VanPhotography: Mark Seliger

1942 LOVERS





Love thyselfBeauty BazaarHarvey NicholsThree floors of beautyNow open Liverpool one

Kika


Brand: KIAAgency: David&Goliath, El Segundo

Industry: Automotive & ServicesMedia: OutdoorMarket: United States

Creative Director: David Angelo, JohnBattle, Eron Broughton, Colin JefferyCopywriter: Noah PhillipsArt Director: Joseph DanluckPhotography: Toby Pederson

Kia Optima Panoramic Sunroof


Brand: Tiger BrandsAgency: TBWA, Johannesburg

Industry: FoodMedia: OutdoorMarket: South Africa

Creative Director: Matthew Brink, AdamLivesey, Justin WrightCopywriter: Vincent OsmondArt Director: Jade ManningPhotography: Vernon Reed

Wall of Shoes





Meat Grinder


Brand: Books.chAgency: Publicis, Zurich

Industry: Internet sites & ServicesMedia: OutdoorMarket: Switzerland

Creative Director: Ralph Halder, Tim HoppinCopywriter: David LuebkeArt Director: Bruce Roberts

Loading bar





Wine


Brand: B&B HotelsAgency: Publicis, Frankfurt am Main

Industry: Transport & TourismMedia: OutdoorPublished: Jun., 2012Market: GermanyLanguage: German

Executive Creative Director: Volker SchraderCreative Director: Mathias Henkel, DianaSukoppCopywriter: Felix SeiffertArt Director: Anne Henkel, Christian KuzmanPhotography: Marc Wuchner

Bed & Breakfast - Single room starting from45,50

Bed & Breakfast - Double room starting from61,00

B&B Cheese


Brand: GuinnessAgency: BBDO, London

Industry: Alcoholic drinksMedia: OutdoorMarket: United Kingdom

Creative Director: Dave Buchanan, MikeHannettCopywriter: Mike SutherlandArt Director: Ant NelsonPhotography: Nadav Kander

Made of More Campaign


Brand: Life CycleAgency: DDB, Singapore

Industry: Culture, Recreation & SportMedia: OutdoorMarket: Singapore

Chief Creative Officer: Neil JohnsonExecutive Creative Director: Joji JacobCreative Director: Andrew Hook, ThomasYangCopywriter: Andrew HookArt Director: Chris Soh, Thomas YangPhotography: Allan Ng

TERRAIN


Brand: BreezeAgency: Lowe, Singapore

Industry: House, Garden & PetsMedia: OutdoorMarket: Singapore

Chief Creative Officer: ClintonManson, Dominic StallardExecutive Creative Director: ClintonManson, Dominic StallardCreative Director: Lisa GlasgowCopywriter: Lisa GlasgowArt Director: Loh Seow Khian, Liong KhoonKiatPhotography: Jeremy Wong

CHOCOLATE





Styrofoam


Brand: MetroAgency: Rethink, Vancouver

Industry: Media & PublishingMedia: OutdoorMarket: Canada

Creative Director: Chris Booth, IanGrais, Chris StaplesCopywriter: Chris Booth, Dave ThornhillArt Director: Joel ArbezPhotography: Philip Rostron

Mini Box


Brand: GuinnessAgency: Grey, Toronto

Industry: Alcoholic drinksMedia: OutdoorMarket: Canada

Creative Director: Patrick ScissonsCopywriter: James AnsleyArt Director: Todd Lawson

Window Pints


Brand: IKEAAgency: Leo Burnett, Toronto

Industry: House, Garden & PetsMedia: OutdoorMarket: Canada

Creative Director: David Federico, LisaGreenberg, Judy John, Morgan KurchakCopywriter: Andrew CaieArt Director: Noel Fenn

Human Coupons


Brand: BreezeAgency: Lowe, Singapore

Industry: House, Garden & PetsMedia: OutdoorMarket: Singapore

Chief Creative Officer: ClintonManson, Dominic StallardExecutive Creative Director: ClintonManson, Dominic StallardCreative Director: Lisa GlasgowCopywriter: Lisa GlasgowArt Director: Loh Seow Khian, Liong KhoonKiatPhotography: Jeremy Wong

ICE CREAM






Dimphy


Brand: Frucor BeveragesAgency: BBDO, Auckland

Industry: Non-alcoholic drinksMedia: OutdoorMarket: New Zealand

Creative Director: Aaron Turk, NickWorthingtonCopywriter: Graeme ClarkeArt Director: Jae Morrison, Lachlan Palmer-Hubbard

The V Motion Project



Industry: FoodMedia: OutdoorMarket: South Africa

Creative Director: Matthew Brink, AdamLivesey, Justin WrightCopywriter: Vincent OsmondArt Director: Jade ManningPhotography: Vernon Reed

Wall of Shoes


Brand: Nordiska KompanietAgency: Garbergs, Stockholm

Industry: Retail & DistributionMedia: OutdoorMarket: Sweden

Creative Director: Petter deenCopywriter: Rebecka OsvaldArt Director: Mattias Dahlqvist, Johan WildePhotography: Agent Bauer, Joel Rhodin

Fashion Pains


Brand: CoronaAgency: Cramer-Krasselt, Chicago

Industry: Alcoholic drinksMedia: OutdoorMarket: United States

Creative Director: G. Andrew MeyerCopywriter: Lauren OmanoffArt Director: David Levy

Corona Familiar






CokeSanta



Brand: General MillsAgency: Saatchi & Saatchi, New York

Industry: FoodMedia: OutdoorMarket: United States

Creative Director: Peter MooreSmith, Conway WilliamsonCopywriter: Eva Schneider, Peter MooreSmithArt Director: Katie Jensen

Simple Power of Cheerios


Brand: Nordiska KompanietAgency: Garbergs, Stockholm

Industry: Retail & DistributionMedia: OutdoorMarket: Sweden

Creative Director: Petter deenCopywriter: Rebecka OsvaldArt Director: Mattias Dahlqvist, Johan WildePhotography: Agent Bauer, Joel Rhodin

Fashion Pains


Brand: B&B HotelsAgency: Publicis, Frankfurt am Main

Industry: Transport & TourismMedia: OutdoorPublished: Jun., 2012Market: GermanyLanguage: German

Executive Creative Director: Volker SchraderCreative Director: Mathias Henkel, DianaSukoppCopywriter: Felix SeiffertArt Director: Anne Henkel, Christian KuzmanPhotography: Marc Wuchner

Bed & Breakfast - Single room starting from45,50

Bed & Breakfast - Double room starting from61,00

B&B Sandwich


Brand: General MillsAgency: Saatchi & Saatchi, New York

Industry: FoodMedia: OutdoorMarket: United States

Creative Director: Peter MooreSmith, Conway WilliamsonCopywriter: Eva Schneider, Peter MooreSmithArt Director: Katie Jensen

Simple Power of Cheerios


Brand: Ray-BanAgency: Marcel, Paris

Industry: Personal accessoriesMedia: PrintPublished: Mar., 2012Market: France

Chief Creative Officer: Erik VervroegenCreative Director: Dimitri Guerassimov, EricJannonCopywriter: Martin RocaboyArt Director: Anas Boileau, BastienGrisolet, Souen Le VanPhotography: Mark Seliger

1956 DANCING


Brand: McDonald'sAgency: DDB, New York

Industry: FoodMedia: PrintMarket: United States

Chief Creative Officer: Matt EastwoodCreative Director: Matt EastwoodCopywriter: John Downing, Iggy RodriquezArt Director: Justin Carew, Matt KnappPhotography: Sean Izzard

Forgiveness is never far awayMcDonald'sI'm lovin' it

Forgiveness, Rain


Brand: Coca-ColaAgency: Ogilvy, Sao Paulo

Industry: Non-alcoholic drinksMedia: OutdoorMarket: Brazil

Creative Director: DaniloJanjcomo, Claudio Lima, AnselmoRamos, Fred SaldanhaCopywriter: Luiz Vicente SimoesArt Director: Fernando Sa

SPRITE SHOWER


Brand: MaxamAgency: JWT, Shanghai

Industry: House, Garden & PetsMedia: OutdoorMarket: ChinaLanguage: English

Executive Creative Director: Elvis Chau, YangYeoCreative Director: Hattie ChengCopywriter: Chanfron ZhaoArt Director: Danny Li, Haoxi LvPhotography: Illusion, KingkongBangkok, Surachai Puthikulangkura

CIVILIZATION-ROME



Brand: Oral-BAgency: Publicis, Sao Paulo

Industry: Beauty & HealthMedia: PrintMarket: Brazil

Chief Creative Officer: Hugo RodriguesCreative Director: Leo MaciasCopywriter: Luis Felipe FigueiredoArt Director: Antonio CorreaPhotography: Marcos Lopez

Oral-B Stages. For you to brush your babysteeth.

Babies, 2


Brand: SEATAgency: Anonimo, Mexico City

Industry: Automotive & ServicesMedia: OutdoorMarket: Mexico

Creative Director: Arturo Castilla, RayLpez, Rafael Martnez, Jorge MendezCopywriter: Carlos Allec, Rafael MartnezArt Director: Aldo Chavez, Jorge Mendez

Facebook



Industry: House, Garden & PetsMedia: OutdoorMarket: South Africa

Creative Director: Matthew Brink, AdamLivesey, Justin WrightCopywriter: Thokozani MashigoArt Director: Sifiso NkabindePhotography: Russell Scott

Roachville


Documents

One Show 2013 | Vole 2