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ONE PLANET LEADERSPROGRAMME
OverviewThis information explains how, as a One Planet
Leader, you will be equipped to make a difference
to your employer, your professional development,
and our planet.
It is not enough just to learn about sustainability.
There must also be action. By the end of the One
Planet Leaders programme you will have
developed two action plans: a personal plan for
those areas that you directly control, and a
strategic plan for your company or business unit
as a whole.
To help you develop your action plans and the
thinking behind them, the programme provides:
n three face-to-face workshops
n on-line learning modules that fit around your
existing work commitments
n personalised learning that is tailored to your
company’s situation
n networking with other One Planet Leaders from
a range of business sectors.
An outstanding team is ready to facilitate your
learning. We have brought together a range of
experts from WWF, business, universities and
NGOs. You can expect rapid progress as you
stretch yourself within a creative and supportive
environment.
During the three-month programme you will work
through three phases: Explore; Challenge; Apply.
You will have the opportunity to use the
programme to complete the 'One Planet Leaders
pathway’ with University of Exeter in the UK
(subject to approval). This pathway is dedicated
to the study of leadership and sustainability
within an organisational setting focusing
specifically on the needs and challenges facing
contemporary business.
This pathway is an option within the MSc
Sustainable Development and will be undertaken
through distance learning. Completion of the One
Planet Leaders pathway will achieve 60 credits,
providing a Postgraduate Certificate in sustainable
development (1/3 of a Masters)
Secure website
As soon as you have registered for the programme we’ll
send you a password so that you can start looking
‘‘’’
Wonderful, the mix of
attendees provided
stimulating debate, and
the speakers – well, wow!
Paul Turner, Head of
Sustainable Development,
Lloyds TSB Bank Plc
Alastair McIntosh, author of Soil and Soul, broadcaster and activist on environmental issues.
THE PORNOGRAPHY OF CONSUMERISM
This session debates how consumerism links to sustainability and explores the tensions between
lifestyle, consumerism, happiness, wellbeing and environmental quality.
Prof.Dr Michael Braungart –‘CRADLE TO CRADLE THINKING’
Participants will hear about ‘cradle to cradle’ thinking from one of the leading global exponents in the
field of bio-mimicry.
‘Personal Pathway Identification’ READINGS REVIEW
Participants will review the online materials available and chart their personal pathways for the Explore
phase. Participants can choose which of the 48 readings to explore. Topic areas range from how the
natural world functions to the impact of human and business activity.
You will continue to explore in greater depth the
themes that were introduced during the workshop.
48 readings on topics ranging from Ecological
systems to Stakeholder engagement with full
references for further investigation are provided.
You will choose your own path through these
resources and are encouraged to share them with
colleagues to promote discussion on areas
relevant to your business. We encourage you to
use the on-line forum to debate with other One
Planet Leaders. Throughout the programme you
will need to allocate at least four hours a week to
on-line learning (this work-load can be shared with
colleagues if you create a ‘support team’ back in
the workplace). You will be required to report back
on your exploration at the Interim Workshop.
Sample Sessions
On-line learning module
During this intensive two-day workshop you’ll
explore some of the most important issues facing
business and the planet in the 21st century.
You can expect a mix of expert input, group work
and individual exercises. You will start to form a
team-working environment where all the One
Planet Leaders know and support each other.
By the end of the workshop you’ll have a deeper
understanding of the scale of the challenge, and
will have a real enthusiasm for leading change
in sustainability.
“When one tugs at a single thing in nature, he finds it
attached to the rest of the world”John Muir, Naturalist
Explore
Kick-Off Workshop
Sample Sessions
Jan-Peter Onstwedder. Head of Risk, Integrated Supply & Trading, BP Oil International Ltd
This session reinforces the opportunities of identifying and managing non-financial environmental and
social risks and illustrates the benefits from integrating them into business priorities and processes.
Case Studies review – ‘SUSTAINABLE BUSINESS IS POSSIBLE!’
An increasing number of organisations are taking on the challenge of being sustainable. Organisations such
as Proctor & Gamble and Nokia are invited to inspire by sharing examples of enabling and achieving change
in business practice.
WHAT IS THE SCALE OF THE CHALLENGE? Richard Holland WWF Fresh Water
Richard Holland brings to life the direct and indirect uses of water across product lifecycles and
illustrates the short and medium term implications of environmental and social trends for business.
He poses the question of a Water footprint alongside a Carbon footprint.
Having reviewed the learning points from your
exploration, we will further challenge your thinking
with the support of global experts who have a
wealth of practical experience. You will review and
evaluate examples of excellence in corporate
responsibility and sustainability. Together we’ll
identify transformational thinking about the
purpose and nature of business activities. By the
end of the workshop you will have new confidence
in leading thinking on environmental and social
issues that pose threats to ‘business as usual’.
You will also be introduced to the all important
‘apply phase’. You will be familiarised with a series
of management tools which will help you create
your strategic and operational plans.
On-line learning module
Through on-line learning you will continue to challenge
your own and others’ thinking on sustainability as you
work through the 'apply' management tools.
Interim Workshop
Challenge
“We believe that the leading global companies of 2020 will
be those that provide goods and services and reach new
customers in ways that address the world’s major
challenges – including poverty, climate change, resource
depletion, globalization, and demographic shifts”Niall Fitzgerald, Chairman of Reuters, former Chairman of Unilever
Sample Sessions
COMMUNICATION AND BEHAVIOURAL CHANGE
This interactive session on how communication and influencing strategies can support behaviour
change in organisations will help you identify and overcome the blockages to implementing a
sustainability strategy within your organisation.
Dr John Blewitt, Director of Professional Development and Innovation, Exeter University
THE ROLE OF MARKETING AND EXTERNAL COMMUNICATION.
This session explores how sustainability can be related to your organisation’s marketing activities.
John Blewitt identifies opportunities to use a comprehensive response to the challenges of
sustainability to create brand value.
Alex Macgillivray, AccountAbility. ASSURANCE AND VERIFICATION.
Participants will hear about the role of non-financial reporting in communicating corporate commitment
to sustainability. Alex MacGillivray explores the role of assurance and verification in non-financial
reporting.
The final workshop brings together experts in
non-financial reporting, leadership and
management. Together we review plans and
stimulate ambitious thinking on how to respond to
the challenges of responsibility and sustainability.
It’s essential to take your learning from the
programme back into the workplace. Further
interactive sessions will explore the role of change
management and communications in making your
plan a reality. Opportunities for further support in
taking action plans forward will also be identified.
Final Workshop
A series of tools provide a step-by-step process for
identifying and managing key environmental and social
issues for your particular business. You will complete
all eight steps before the final workshop, with on-line
support and guidance from our panel of experts.
The output will be two types of action plan: a
personal plan and a strategic plan. The personal
plan focuses on areas within your particular area of
authority where you can implement and control
change. The strategic plan focuses on actions that
are of strategic importance to your business as a
whole, business unit or particular process (you
choose the scale).
Our tools draw upon best practice in sustainability
management systems, stakeholder engagement,
materiality measurement and strategic alignment.
The process can provide the basis for on-going
strategic management, non-financial reporting and
communication with key stakeholders such as
investors and NGOs.
On-line learning module
Apply
“We are what we repeatedly do. Excellence then is not an
act, but a habit”Aristotle, Philosopher
‘‘’’
the beginning of a
structure on which to
build my sustainability
plan, and the arguments
to back it up
Bruce Haase, European
Corporate Responsibility
Director, Canon
How much time will I need to invest in the
programme?
The programme takes approximately 100 hours
over three months. This is split into three two-day
workshops plus a minimum of four hours on-line
learning a week. The length of the programme
helps achieve real change in strategies and
actions.
Why has WWF developed this programme?
WWF sees a future in which companies make a
positive contribution to the well being of society
and the planet. We have unique experience in
building partnerships that move business practices
towards a new paradigm.
Who is it for?
It’s aimed at business leaders from all functions
who want to make dramatic progress in building
sustainability into business models.
Where will the workshops be held?
The spring 2008 workshops will be held in the
beautiful surroundings of Hotel La Barcarolle on
the shoes of Lake Geneva, Switzerland. The
venue for the autumn 2008 workshops will be in
the UK or Switzerland.
How much does it cost?
€10,000 per participant. This includes all expert
input, on-line support and materials (travel and
accommodation not included).
Questions and Answers
On-going Review
100-day review
When you complete the programme you will have
access to a 100 day review with course tutors.
This provides a real deadline and a further
opportunity for one-to-one support as you
implement your action plans.
On-line community
Going forward you will continue to have access to
the One Planet Leaders on-line community. You
can discuss experiences with fellow programme
participants and continue to develop strong
relationships across business sectors.
One Planet Leaders Alumni
You will automatically join the One Planet Leaders
alumni, opening up the prospect of a long term
flow of information, events, news and useful
contacts.
Step forward to be a ONE PLANET LEADER
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WWF International
Avenue du Mont-Blanc
1196 Gland
Switzerland
tel: +41 22 364 9111
fax: +41 22 364 0074
www.panda.org/
business/training
Autumn 2008
n 3-5 Sep
n 15-17 Oct
n 19-21 Nov
Venue:
Taplow House Hotel, Taplow, Buckinghamshire -
easily accessible from Heathrow Airport
and Central London.
Application deadline: 15 July 08
'Early bird' reductions: save €500 if register by
31 March 08, save €250 if register by 31 May 08.
For further information or to arrange an exploratory
meeting contact: Mandy Thomas, Manager,
Business Training, WWF International.
[email protected] Tel +41 22 364 9231
Dates and Venues
WWF's mission is to stop the degradation of the planet's natural environment
and to build a future in which humans live in harmony with nature, by:
- conserving the world's biological diversity
- ensuring that the use of renewable natural resources is sustainable
- promoting the reduction of pollution and wasteful consumption.
‘‘ ’’The best and brightest want to be hired by the companies they
respect the most because its no longer just about the paycheck
Graham Sinclair – UNEP PRI and UNEP FI