2014 U.S. HiSpanic Media Kit

One Of the

most read entertainment brands in the hispanic community

Editorial / about us

Year established: 1982FrequencY: 12x/YEar (MonthlY)

Source: Simmons NCS/NHCS Spring 2012

Source: Publisher’s estimate 2013

Editorial brEakdown

General Entertainment 47%

Exclusives 15%

Soap Operas 10%

News 10%

Fashion and Beauty 10%

Home and Health 5%

Cooking 3%

Source: Publisher’s estimate 2013

Most rEad sEctions bY tvynovelas rEadErs

Exclusivas 89%

Salud 89%

Foto del ayer 86%

Belleza 83%

Casas de famosos/Hogar 83%

Entrevista central 83%

Los pleitazos 83%

Moda 83%

Lo mejor y lo peor 82%

La tele 82%

Echale un ojo 82%

El bisturí de las estrellas 81%

Se comenta 81%

Este soy yo 80%

Sexy entrevista 80%

Cocina 79%

Horóscopo 79%

One of the most popular entertainment brands in the Hispanic community, TVyNovelas has been the

go-to-source for any information regarding the most beloved stars in the Spanish-speaking community in the U.S. for over 30 years. A pillar within the market, TVyNovelas became the first entertainment magazine to be launched in the U.S. Hispanic market; the first to interview Latin show business stars in the U.S. Hispanic market; and the first magazine to provide exclusive interviews, latest news happenings, and celebrity news in Spanish to U.S. Hispanics.

TVyNovelas is the only magazine to set itself from the rest by leveraging Grupo Televisa’s vast pool of entertain-ment talent to report the latest and exclusive news in Latin show business and its stars. The magazine offers the celebrity news that the audiences crave, and present it in a fun and tasteful manner matter, with exclusive images and content.

TVyNovelas is one of the most established and trusted sources of entertainment in the U.S. Hispanic market, making it no surprise that it is one of the most read magazines in the Hispanic market today. Through its extensive coverage on telenovelas, one of Hispanics’ hottest passion points, TVyNovelas provides an unmatched connection to its readers and advertisers alike.

TVyNoVelas has been the go-to-source for any information regarding the most beloved stars in the spanish-speaking community in the u.s. for over 30 years

”

“

t VyNovelas is published by Televisa Publishing + Digital, which is part of Grupo Televisa, the largest media

company in the Spanish-speaking world based in its market share and a major participant in the international entertainment business. With presence in 20 countries and over 100,000 points of sale, Televisa Publishing + Digital publish over 189 titles with an annual circulation of over 174 million. With 10 channels and over 100 websites, Televisa Interactive connects with its users because of the editorial content of each site, averaging over 4 minutes per page view in Latin America.

Televisa Publishing + Digital’s titles are #1 in market and audience share in most of its markets and provides multi-platform opportunities for optimum delivery and impact. Televisa Publishing + Digital’s popular brands extend to online properties, events, and branded products that reach a greater audience and exceed advertiser’s needs.

about tElEvisa Publishing + digital

The

tVynovelas Reader / Research

rEadEr / rEsEarch

PRINT AND CUSTOM PUBLISHING

PROMOTIONS ONLINE & MOBILE TALENT USE & MANAGEMENT

Televisa Magazines

Print Advertising

Advertorials

In-Book Promotions /Sweepstakes

Print Online Tie-Ins

Custom Publishing

Content Development

Database Creation

Special Issues

Multi-Media Programs

Signature Events

Shopper Marketing

Customized Programs

Grassroots Strategies

Integrated Opportunities

Esmas.com / Televisa Portal

Vertical Sites

Content Integration

Promotions & Advertising

Polls & Surveys

Site Sponsorship

iPad Apps

Mobile Apps

Retail to content / In-store

DVD’s, Novelas, etc.

Televisa Talent / Celebrity Endorsement

Creative Rights

In-store appearances

As part of Televisa Publishing + Digital, we provide a number of multi-platform opportunities that bring advertiser’s brands and products to life. From fashion shows and themed events, to conferences and multi-media programs, we take brands to the next level! Aside from our signature events, TVyNovelas puts together custom events tailored to meet your brand’s needs.

cross PlatforM caPabilitiEs

rEadErshiP ranking: u.s. hisPanic MagazinE MarkEt(Numbers in 000/Avg issue audience)

Source: Simmons NCS/NHCS Spring 2013

gEndEr

Female 72%

Male 28%

avEragE agE

18-24 13%

25-34 18%

35-44 29%

45-54 21%

55+ 19%

Avg Age 38

Median Age 35

Marital status

Married 55%

Not Married 45%

countrY / rEgion of birth

Mexico 50%

United States 20%

Central America 11%

South America 8%

Puerto Rico 2%

Dominican Republic 5%

Cuba 4%

languagE sPokEn in hoME

Spanish Dominant 78%

Bilingual 22%

English Dominant 8%

as PEr cEnsus, tvynovelas rEadErs rEsidE in

West 35%

South 43%

Northeast 13%

Midwest 9%

highEst lEvEl of Education coMPlEtEd

Attended / Graduated College+ 75%

hoME ownErshiP

Own 51%

Rent 45%

Live with Parents / Family 4%

housEhold sizE

Avg People in Household 4

Avg Children in Household 2

EMPloYMEnt status

Employed 62%

Homemaker 13%

Other 12%

childrEn in housEhold

% of Readers

with Children in Household 67%

agE of childrEn in housEhold

Under 2 7%

3-5 23%

6-11 31%

12-17 34%

housEhold incoME

$30,000 – $49,999 38%

$50,000 – $74,999 18%

$75,000+ 19%

Average HHI $58,550

Median HHI $55,760

dEMograPhic ProfilE

Source: Simmons NCS/NHCS Spring 2013

People en español 2,545

vanidades 2,034

tvynovelas 2,009

Cosmopolitan en español 1,509

tvynotas 1,139

national Geographic en español 1,099

latina 1,037

ser Padres 898

aaRP viva 778

Furia Musical 584

Poder Hispanic 579

siempre Mujer 555

Harper’s Bazaar en español 410

Marketing / Promotional Opportunities

MarkEting / ProM

otionaloPPortunitiEs

dEfining thE tvynovelas rEadErthey love their magazines!

agree witH tHe following StateMentS: TVynoVelas index

Magazines are my main source of entertainment 388

i enjoy reading ads in magazines 217

rely on magazines to keep me informed 205

tvynovelas readers rely heavily on their families and friends when shopping

agree witH tHe following StateMentS: TVynoVelas index

i enjoy shopping with my children 187

i am usually the first among friends to shop at a new store 214

i prefer to shop with my family 178

TVynovelas readers crave celebrity gossip and in turn are influenced by their favorite celebrities when shopping

agree witH tHe following StateMentS: TVynoVelas index

i love to keep up with celebrity news/gossip 227

i buy the same products that celebrities use 197

TVynovelas readers love shopping especially when it comes to clothes and cosmetics!

agree witH tHe following StateMentS: TVynoVelas index

i go shopping frequently 164

i really enjoy clothes shopping 162

i spend a lot of money on toiletries/cosmetics 153

i go out of my way to find new stores 287

Source: Spring 2013 NHCS Adult Survey 12-monthIndex against General Market women

MorE than half (74%) of tvynovelas rEadErs arE influEncEd bY ads in thE MagazinE whEn Making PurchasEs

categories in which they are influenced by ads to make purchasing decisions

Fashion (clothing and accesories) 79%

beauty Products (toiletries) 63%

consumer Products 81%

electronics 26%

telecomm 21%

Groceries 84%

autos 9%

insurance 7%Source: BIGresearch/TVyNovelas subscriber study

aGree with the FollowinG:

TVyNovelas is my main source of gossip and entertainment 77%

TVyNovelas has content no other publication has 81%

i enjoy reading ads in TVyNovelas 81%

signaturE EvEnts

sPEcial collEctor’s issuEs

cover PartiesTVyNovelas will bring you special cover parties that will showcase their hot covers of the moment. Whether it is a special issue, unique special sections, or anniversary issue celebration, TVyNovelas will work together with your brands to make the cover and magazine come to life. During cover parties, your brand will come face to face with the magazine audience and be able to have a unique opportunity to get to know a vast consumer base.

El blog del director Want to be a part of the latest entertainment news? Join TVyNovelas Magazine Editor, Luis Alfonso Borrego, as he shares the latest happenings of the Spanish entertainment industry, live from his weekly video blog. From break-ups to make-ups, to dishing on the stars you love and those you love to hate, Luis Alfonso Borrego, discusses it all! Live from his Televisa Publishing office in Miami, Florida, Luis Alfonso, showcases his true expertise on the entertainment industry and delivers it with style and class! Knowing his readers best, El Blog del Director, was created specifically for the loyal audience TVyNovelas Magazine continues to cater to each month! Don’t miss out on this exclusive and unique opportunity.

Apart from of our regular issues, TVyNovelas publishes special issues, providing great advertiser exposure because of their unique content, increase in sell through, and the higher on sale cycle. Advertisers have the ability to sponsor and own a special issue.

A special event honoring the 20 hottest actresses and TV personalities of the moment. From on screen to off screen, TVyNovelas honors those women that are “Divina y Humana”, and are truly recognized for their work on and behind the cameras. Apart from being beautiful, these actresses are mothers, wives, and have their own aspirations and goals.

Rates / Circulation / Dates / Specs

ratEs / circulationdatEs / sPEcs

custoMizEd Editorial UNiqUe cross plAtform properties

Las parejas más sexy

de la pantalla

Alfombra roja:

Lo mejor y Lo peor deL 2013

momentos de la

alfombra roja

momentos

momentos

momentos

custom Publishing Advertisers have the ability to sponsor and create a customized issue that will surround their brand, products and initiatives. In addition to a 32-page in-magazine booklet, advertisers will have the option to create a corresponding iPad application to enhance the print version using the latest technological interactions.

special sections Advertisers have the opportunity to create their own in-book advertorial series, that will enhance their product initiatives and advertising strategies. With advertorials, clients will incorporate the unique and exclusive creative design catering to each magazine look/feel and readers. These series speak to consumers and create the additional buzz for brands across all categories.

shopper Marketing activation Program Let TVyNovelas move your product through our multi-tiered retail program, which includes advertising pages, online exposure, on site shopper interaction, and a fun and engaging retail program that will drive sales, retail traffic, and brand awareness for your product. Retail portion includes a branded activation that can be used in sampling as well as interactive experience in stores nationwide.

*No extensionsNote: Televisa Publishing will not be held responsible for any unpublished ads if the materials were not turned in by the above mentioned deadlines.

2014 closing datEsISSUE

NUMBER

36-01

36-02

36-03

36-04

36-05

36-06

36-07

36-08

36-09

36-10

36-11

36-12

ISSUE MONTH

January

february

march

April

may

June

July

August

september

october

November

December

ON SALE DATE

12-24-2013

01-21-2014

02-25-2014

03-25-2014

04-22-2014

05-27-2014

06-24-2014

07-22-2014

08-26-2014

09-23-2014

10-21-2014

11-25-2014

RESERVATION DEADLINE

11-25-2013

12-23-2013

01-27-2014

02-24-2014

03-24-2014

04-28-2014

05-27-2014

06-23-2014

07-28-2014

08-25-2014

09-22-2014

10-27-2014

MATERIAL DEADLINE*

11-29-2013

12-27-2013

01-31-2014

02-28-2014

03-28-2014

05-02-2014

05-30-2014

06-27-2014

08-01-2014

08-29-2014

09-26-2014

10-31-2014

With a circulation of 400,000 in 2014, TVyNoVelas is amongst the fastest groWing entertainment magazines in the market, groWing consistently With a groWth of 100% over the last 5 years.

”

“+86% growth from 2010-2014

circulation vitalitYrate Base growth 2010-2014

2010 200,0002011 270,0002012 300,0002013 350,0002014 375,000

ratEs4c 1x rates

Full Page $48,0001/2 Page $30,0001/3 Page $21,6002 Page spreads $96,000 premium positions

2nd cover $60,0003rd cover $57,600back cover $62,400

additional sizes, special positions, 2c and bw rates available upon request.rates are in gross.Frequency discounts available.

2014 rate Base guarantee 375,000**ABC Audited

in inches–indicated in width by height. perfect Bound (1/8 gutter allowance). live matter (7/16 each side from trim).

Full Pagetrim size - 7.75 x 10.5Bleed size - 8 x 10.75Non-Bleed size - 7.25 x 10

2 Page SPreadtrim size - 15.5 x 10.5Bleed size - 15.75 x 10.75Non-Bleed size - 15 x 10

1/2 Page Horizontaltrim size - 7.75 x 5.25Bleed size - 8 x 5.5Non-Bleed size - 7.25 x 4.75

1/2 Page Verticaltrim size - 3.875 x 10.5Bleed size - 4.125 x 10.75Non-Bleed size - 3.375 x 10

1/3 Page Verticaltrim size - 2.5833 x 10.5Bleed size - 2.8333 x 10.75Non-Bleed size - 2.2083 x 10.125

Digital

Offerings for 2014

digital offErings

for 2013

PrintSure

In order to guarantee the safe and timely arrival of your materials, we encourage you to use PrintSure. PrintSure is our new, reliable and cutting edge solution software that collects job information from the user via a form, performs an optional local pre-flight check and delivers assets from the user’s workstation over the internet to the PrintSure server, thereby making the process of delivery safe, fast and easy.

ProoF SubmiSSion

A conventional proof (MatchPrint, Chromalin) or digital color proof (Fuji, Kodak, etc) are recommended, but laser prints for layout are acceptable. For color accuracy, a digital color proof MUST be provided with every ad, otherwise we will not be held responsible for “Make-goods”.

remote File deliVery

Adobe Acrobat PDF/X-1a files only. We DO NOT accept other formats. Color ads should be sent as composite files. Remote ads which require changes must be re-submitted.

electronic adS

Whether you are a high volume advertiser or agency, or a smaller, less frequent advertiser, PrintSure is the best ad delivery option.

File FormatS

Preferred format: Adobe Acrobat PDF/X-1a.

note

Televisa Publishing + Digital’s Production Department has introduced a new software for the exclusive use of our clients. This software (PrintSure) is meant to facilitate the traffic of incoming materials, from the agency or the client, directly to our server. The PDF/X-1a format will be Televisa Publishing + Digital’s preferred format for all accepted materials. Clients are asked to send all documents electronically in PDF/X-1a format through our new software server. PrintSure will not only facilitate the traffic of materials, but will also work as a “filter” as it verifies and controls the quality of all documents sent. This will ensure excellent reproduction quality of your ads.

MatErial guidElinEs

tElEvisa Publishing + digital’s EntErtainMEnt onlinE nEtwork

about tElEvisa digital/EsMas.coM Televisa leverages all of its unique talent and properties, including the vastly popular programs on US Hispanic television, via a digital entertainment platform including a robust portal, mobile platform and various magazine websites. These digital channels bring to consumers unique and exclusive world class content, such as late breaking news, entertainment, women’s interests and sports. With 10.5 million monthly visits, 4.4 million unique visitors and almost 53.1 million pageviews in the US, Televisa Digital / Esmas.com delivers advertisers a large, highly desirable audience and offers consumers a complete digital entertainment platform experience. With the US Hispanic online audience growing faster than the total US internet population, Televisa Digital / Esmas.com’s properties are the perfect medium to reaching an engaged and ever-growing audience due to its strong impact and penetration within the market.

Product ad sizeleaderboard 728x90Medium rectangle 300x250sponsorship button 300x100Video Preroll 640x480

Floating Ads Varies. Televisa sites support Rich Media and Standard Flash Ad Units. Custom placement available.

traffic numbers for televisa digital/esmas.comVisits 11.6 Millionunique Visitors 3.5 Millionavg. time on site 00:03:23Page Views 57.7 Million

traffic numbers for televisa digital/esmas.com Mobile sitesVisits 4.0 Millionunique Visitors 1.7 Millionavg. time on site 00:05:58Page Views 18.3 Million

Source: Google Analytics, January 2013

user Profile for televisa digital/ esmas.com Male 32%Female 68%18 - 24 17%25 - 34 48%35 - 44 20%45 - 54 8%55+ 7%Median age 34Presently Married 63%not Married 37%Median hhi $80,310children in hh 64%

Source: Spring 2013 NHCS Adult Study 1Esmas.com users last 30 days

televisa Publishing + digital is a one-stop destination for online entertainment related content. From everything you need to know about your favorite telenovelas, to the latest celebrity gossip, to exclusive photogalleries of the hottest stars of the moment, we cover it all. through our network of entertainment focused sites, we bring hispanics closer to the world they love the most- the world of latin show business!

2014 onlinE nEtwork calEndar

Note: Dates and themes subject to change without prior knowledge.

Esmas telenovelas (www.esmas.com/telenovelas)The official microsite for each telenovela that is produced by Televisa, this channel provides exclusive, behind the scenes content including photo galleries, the latest gossip, live chats, and interviews of the hit telenovelas airing on Hispanic and Latin American television. Powered by the people who produce the telenovelas, Esmas Telenovelas is THE place to go to for all the latest information on your favorite telenovela.

Esmas Espectáculos (www.esmas.com/espectaculos)One of our strongest channels within Esmas.com, Esmas Espectáculos covers everything Hispanics need to know relating to entertainment. Presenting daily updates of what is happening in the world of showbiz that relates to the Hispanic and general market by featuring exclusive photo galleries and interviews with the Hispanic television and movie stars of the moment, upcoming movies, and the latest news in the world of music, Esmas Espectáculos is a one-stop destination for Hispanics with an appetite for entertainment. One of our most popular sections includes a biography of the hottest Hispanic stars, coupled with an exclusive photo gallery. Esmas Espectáculos is a window for everything happening in the world of entertainment in the Hispanic market.

audiEncE gender female 61% / Male 39%18-54 90%avg age 39avg hhi $46,700Source: Simmons NCS/NHCS Spring 2013,Based on projected target for Esmas.com users

tvynovelas.comThe go-to-source for the latest online gossip and information regarding the most beloved stars in the Spanish-speaking Americas. TVyNovelas.com is the premier site capturing all the exciting moments in Hispanic entertainment through its unique access to Televisa content with the touch that only TVyNovelas has. Featuring the latest celebrity news, exclusive photo galleries, celebrity fashion, and videos of your favorite stars, TVyNovelas.com captures the online savvy Hispanic who is passionate about everything related to entertainment.

audiEncE gender female 72% / Male 28%18-54 94%avg age 35avg hhi $65,200Source: Simmons NCS/NHCS Spring 2013,Based on projected target for Esmas.com users

audiEncE gender female 70% / Male 30%18-54 90%avg age 39avg hhi: $46,800Source: Simmons NCS/NHCS Spring 2013,Based on projected target for Esmas.com users

Our hit telenovelas airing on Hispanic and Latin American television come to life in their own microsites featuring photo galleries with the main characters, interviews, behind the scenes, synopsis of each episode, discussion forums, and general information.

teresa

soy tu dueña

tElEnovEla MicrositEs

thEME

valentine’s day

Mother’s day

father’s day

vanidades beauty awards

cosmo summer splash

summer special

back to school

vanidades icons of style

hispanic heritage Month

cosmo bash

vanidades Magia de la Moda

holiday special

datE

FebruarY 2014

aPril/MaY 2014

MaY/June 2014

MaY/auGust 2014

JulY 2014

JulY/auGust 2014

JulY/auGust 2014

sePteMber 2014

sePteMber/october 2014

noVeMber 2014

october 2014

noVeMber/deceMber 2014

Products

hottest couple, best romantic films, Valentine’s day gift guide

celebrity moms, special gifts for mom, getaway retreats

celebrity dads, gadgets for him

editor’s top picks for beauty, skin and hair products

sexy bikini swimwear, video footage, photo galleries, microsites

best beach hot spots, summer diets, sexy swimwear

back to school shopping guide, editor’s recommendations for back to school styles and gadgets

special editorial, event photo galleries and video footage, microsite

special tribute of hispanic figures, microsite, interviews and video

hottest beach party of the year

hottest Fall / winter trends, photo galleries, microsite, interviews and video

holiday season tips, recipes, travel, photo galleries and polls

digital offErings for 2014televisa Publishing + digital is committed to entertaining and informing millions of us hispanics while innovating our content through the latest technologies in order to provide hispanics with information everywhere and anywhere. we deliver our content through various different formats so that our reader fully experiences our brand in all of its dimensions.

zinio

vertical Magazine

sites

Qr codes in our major publications

tvynovelas.com

Vanidades.com

smartphone sites

Vanidades.com, esmas Mujer, cosmoenespanol.com

targeted Microsites

Vanidades icons of style

cosmo summer splash

online destinations and targeted channels

esmas Mujer

esmas salud

cosmoenespanol.com

caras.com.mx

social Media 13,904 Facebook fans53,341 twitter followers

iPad apps

MiaMi (us headquarters)

6355 nw 36th streetMiami, Fl 33166

tel: 305.871.6400Fax: 305.871.5062

nEw York

150 e 58th street, 22nd Floor

new York, nY 10155tel: 212.838.7220Fax: 212.838.8532

houston

11200 broadway, suite 2743

Pearland, tX 77584tel: 832.895.6665Fax: 832.895.6401

los angElEs

8383 wilshire boulevard, suite 348

beverly hills, ca 90211tel: 323.655.0535Fax: 323.655.8011

chicago

875 n Michigan ave,suite 3100

chicago, il 60611tel: 312.373.3710