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Folding Piazza Bergamo into the Fabric of Greenville - 4240 Architecture's illustrated programming book
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TABLE OF CONTENTS
01
02
03
04
FIBER
FABRIC
WEAVING
PLAID
01
“We cannot live only for ourselves. A thousand fi bers connect us with our fellow men.” - Herman Melville
THE FIBER OF GREENVILLE
INNOVATIVE DESIGN
Liberty Bridge at Falls Park Lawrence Halprin-designed Main Street
WORLD-CLASS CULTURAL EVENTS
Springsteen at Bi-Lo Artisphere US Pro Cycling Championships
HISTORY AND FUTURE OF TEXTILES
Local Textile Mill, c1920 High-Tech Textile used in Automotive Industry
QUALITIES OF FINE FABRICS
texture, pattern, luminocity, scale, transparency, color, vibrancy, sheen, mystery, performance
INNOVATIVE PARTNERSHIPS
NFABRIC OF INNOVATION
85
85
185
25
385
29
123
291
385
CLEMSON
UNIVERSITY
FURMAN
UNIVERSITY
GREENVILLE
TECH COLLEGECLEMSON
- ICAR
BOB JONES
UNIVERSITY
GLEN
RAVEN
CUSTOM
FABRICS
SOUTHERN
WEAVING
GLOBAL
TEXTILE
PARTNER
MICHELIN
NORTH
AMERICA
INNEGRITY
GREENVILLE
SPARTANBURG
INTERNATIONAL
AIRPORT
BMW
MANU-
FACTURING
CO.
HUBBEL
LIGHTING
W.L. GORE
& ASSOC.
DuPONT
TO COLUMBIA &
CHARLESTON
CLEMSON
EASLEYGREENVILLE
DOWNTOWN
GREER
FABRIC OF INNOVATION: REGIONAL
CITY AS FABRIC, DESIGNERS AS WEAVERS
WORKING DEFINITION OF WEAVE
02“When the fabric of the universe becomes unknown, it is the duty of the university to produce weavers.” -Gordon Gee
PHYSICAL FABRIC OF GREENVILLE:
EXISTING CONDITIONS
Key Planning Principles
• expand to the fi ve corners of downtown
• create a green necklace
• celebrate points of arrival
• tame the roads
• create a linked transit network
DOWNTOWN MASTER PLAN
SITE AERIAL
PIAZZA VECCHIO
cafe-lined space with tower, water feature and access to second level spaces
PIAZZA BERGAMO
windy, limited shade, divided space, cluttered, disconnected from Main
cluttered, not unique, piazza unannounced, prime retail corner currently vacant
INTERSECTION AT MAIN and COFFEE
uninviting, tall edges, service alley, cluttered
LAURENS STREET
narrow pedestrian space, active retail and restaurants, partial shade, understated
COFFEE STREET
PHYSICAL FABRIC OF GREENVILLE:
EARTHEN MATERIALS
STREET WALLS
STREET WALLS
03“I broider the world upon a loom,
I broider with dreams my tapestry...”
from The Loom of Dreams by Arthur Symons
CONVENTIONAL PLACEMENT OF PROGRAM
WASHINGTON STREET
RIC
HA
RD
SO
N S
TR
EE
T
MA
IN S
TR
EE
TM
AIN
ST
RE
ET
MA
IN S
TR
EE
T
NORTH STREET
BUNCOMBE STREET
LA
UR
EN
S S
TR
EE
T
COFFEE STREET
ISSUE #1
TOO TIGHT
WASHINGTON STREET
RIC
HA
RD
SO
N S
TR
EE
T
MA
IN S
TR
EE
TM
AIN
ST
RE
ET
MA
IN S
TR
EE
T
NORTH STREET
BUNCOMBE STREET
LA
UR
EN
S S
TR
EE
TL
AU
RE
NS
ST
RE
ET
COFFEE STREET
SOLUTION #1
WASHINGTON STREET
RIC
HA
RD
SO
N S
TR
EE
T
MA
IN S
TR
EE
TM
AIN
ST
RE
ET
MA
IN S
TR
EE
T
NORTH STREET
BUNCOMBE STREET
LA
UR
EN
S S
TR
EE
T
COFFEE STREET
ISSUE #2
NOT UNIQUENOT UNIQUE
WASHINGTON STREET
RIC
HA
RD
SO
N S
TR
EE
T
MA
IN S
TR
EE
TM
AIN
ST
RE
ET
MA
IN S
TR
EE
T
NORTH STREET
BUNCOMBE STREET
LA
UR
EN
S S
TR
EE
T
COFFEE STREET
SOLUTION #2
WASHINGTON STREET
RIC
HA
RD
SO
N S
TR
EE
T
MA
IN S
TR
EE
TM
AIN
ST
RE
ET
MA
IN S
TR
EE
T
NORTH STREET
BUNCOMBE STREET
LA
UR
EN
S S
TR
EE
T
COFFEE STREET
ISSUE #3
WASHINGTON STREET
RIC
HA
RD
SO
N S
TR
EE
T
MA
IN S
TR
EE
TM
AIN
ST
RE
ET
MA
IN S
TR
EE
T
NORTH STREET
BUNCOMBE STREET
TOO TIGHT
LA
UR
EN
S S
TR
EE
T
COFFEE STREET
CAN ALL 3 BE SOLVED GRACEFULLY?
HISTORIC BUNCOMBE AXISBU
NC
OM
BE AXIS
WASHINGTON STREET
RIC
HA
RD
SO
N S
TR
EE
T
MA
IN S
TR
EE
TM
AIN
ST
RE
ET
NORTH STREET
BUNCOMBE STREET
BUNCOMBE STREET
BUNCOMBE STREET
BUNCOMBE STREET
BUNCOMBE STREET
BUNCOMBE STREET
BUNCOMBE STREET
BUNCOMBE STREET
BUNCOMBE STREET
LA
UR
EN
S S
TR
EE
T
COFFEE STREET
BUNCOMBE BEND
WASHINGTON STREET
RIC
HA
RD
SO
N S
TR
EE
T
MA
IN S
TR
EE
TM
AIN
ST
RE
ET
MA
IN S
TR
EE
T
NORTH STREET
BUNCOMBE STREET
BUNCOMBE STREET
BUNCOMBE STREET
BUNCOMBE STREET
BUNCOMBE STREET
BUNCOMBE STREET
BUNCOMBE STREET
BUNCOMBE STREET
BUNCOMBE STREET
LA
UR
EN
S S
TR
EE
T
COFFEE STREET
PIAZZA
FABRIC
MAIN STREET
FABRIC
PIAZZA FABRIC, MAIN STREET FABRIC
EN
TR
Y
GR
EE
N R
OO
F
THREE DIMENSIONAL PROGRAM DIAGRAM
12
3
4
5
5
Make Piazza Bergamo the
heart of the Project
Energize Piazza with active
ground fl oor uses
Create activity day and night
Create Unique Space at
intersection of Coffee and
Main Street
Extend vibrancy of Piazza
down Laurens Street
1
2
3
4
5
GOALS OF THE MASTER PLAN
PUBLIC REALM
WEST WASHINGTON STREET
WEST NORTH STREET
EAST WASHINGTON STREET
EAST NORTH STREET
BUNCOMBE STREET
NO
RT
H R
ICH
AR
DS
ON
ST
RE
ET
NO
RT
H L
AU
RE
NS
ST
RE
ET
NO
RT
H M
AIN
ST
RE
ET
NO
RT
H B
RO
WN
ST
RE
ET
NO
RT
H L
AU
RE
NS
ST
RE
ET
NO
RT
H L
AU
RE
NS
ST
RE
ET
NO
RT
H L
AU
RE
NS
ST
RE
ET
NO
RT
H L
AU
RE
NS
ST
RE
ET
NO
RT
H L
AU
RE
NS
ST
RE
ET
NO
RT
H L
AU
RE
NS
ST
RE
ET
NO
RT
H L
AU
RE
NS
ST
RE
ET
NO
RT
H L
AU
RE
NS
ST
RE
ET
NO
RT
H L
AU
RE
NS
ST
RE
ET
NO
RT
H L
AU
RE
NS
ST
RE
ET
NO
RT
H L
AU
RE
NS
ST
RE
ET
NO
RT
H L
AU
RE
NS
ST
RE
ET
NO
RT
H L
AU
RE
NS
ST
RE
ET
NO
RT
H L
AU
RE
NS
ST
RE
ET
extend fl oor surface to engage Main Street
COMPONENTS: FLOOR
WEST WASHINGTON STREET
WEST NORTH STREET
EAST WASHINGTON STREET
EAST NORTH STREET
BUNCOMBE STREETN
OR
TH
RIC
HA
RD
SO
N S
TR
EE
T
NO
RT
H L
AU
RE
NS
ST
RE
ET
NO
RT
H M
AIN
ST
RE
ET
NO
RT
H B
RO
WN
ST
RE
ETE
T
COMPONENTS: CEILING
open spaces at Main Street intersection and at western Piazza space with ceiling between
FLOOR PLANS
PHASE 1SERVICE LEVEL
WASHINGTON STREET
RIC
HA
RD
SO
N S
TR
EE
T
MA
IN S
TR
EE
T
COFFEE
STREET
PIAZZA
BERGAMO
WASHINGTON
STREET
MAIN
STREET
COFFEE STREET
RETAIL4,500 sf
PIAZZA
BERGAMO
PROPERTY LINE
BUILDING ABOVE
STREET ABOVE
PROPERTY LINE
BUILDING ABOVE
LAURENS
STREET
PHASE 1LEVEL 1
WASHINGTON STREET
RIC
HA
RD
SO
N S
TR
EE
T
MA
IN S
TR
EE
T
COFFEE
STREET
PIAZZA
BERGAMO
WASHINGTON
STREET
LAURENS
STREET
PIAZZA BERGAMO
DESIGN FORTHCOMING
MAIN
STREET
COFFEE STREET
RETAIL10,500 sf
ANTHROPOLOGIE6,500 sf
CERTUS BANK 6,700 sf
RETAIL8,700 sf
SERVICE
FUTURELOBBY
LOBBY
OFFICE900 sf
EXISTING
BANK OF AMERICA
BUILDING
EXISTING
BANK OF AMERICA
PARKING
EXISTING
BUILDING
TO REMAIN
EXISTING
BERGAMO BUILDING
EXISTING
SURFACE PARKING
PROPERTY LINE
PROPERTY LINE
BUILDING ABOVE
BUILDING ABOVE
7’-
8”
7’-1”
PHASE 1LEVEL 2
WASHINGTON
STREET
ROOF OF
RETAIL BELOW
MAIN
STREET
COFFEE STREET
OFFICE20,000 sf
FUTURE CORE
EDGE OF FUTURE PHASE
LAURENS
STREET
PHASE 1LEVEL 3
WASHINGTON
STREET
MAIN
STREET
COFFEE STREET
OFFICE20,000 sf
LAURENS
STREET
FUTURE CORE
EDGE OF FUTURE PHASE
PHASE 1LEVEL 4
WASHINGTON
STREET
MAIN
STREET
COFFEE STREET
OFFICE20,000 sf
LAURENS
STREET
FUTURE CORE
EDGE OF FUTURE PHASE
PHASE 1LEVEL 5
WASHINGTON
STREET
MAIN
STREET
COFFEE STREET
OFFICE15,000 sf
GREENROOF2,700 sf
LAURENS
STREET
FUTURE CORE
EDGE OF FUTURE PHASE
PHASE 1LEVEL 6
WASHINGTON
STREET
MAIN
STREET
COFFEE STREET
OFFICE15,000 sf
LAURENS
STREET
FUTURE CORE
EDGE OF FUTURE PHASE
ROOF OF
STAIR BELOW
PHASE 1LEVEL 7
WASHINGTON
STREET
MAIN
STREET
COFFEE STREET
OFFICE15,000 sf
LAURENS
STREET
FUTURE CORE
EDGE OF FUTURE PHASE
PHASE 1LEVEL 8
MAIN
STREET
COFFEE STREET
OFFICE15,000 sf
WASHINGTON
STREET
LAURENS
STREET
FUTURE CORE
EDGE OF FUTURE PHASE
PHASE 1LEVEL 9
MAIN
STREET
COFFEE STREET
OFFICE15,000 sf
WASHINGTON
STREET
LAURENS
STREET
FUTURE CORE
EDGE OF FUTURE PHASE
PHASE 2
PHASE 2LEVEL 2
WASHINGTON
STREET
ROOF
BELOW
MAIN
STREET
COFFEE STREET
OFFICE17,000 sf
EDGE OF BUILDING ABOVE
LAURENS
STREET
OFFICE20,000 sf
PHASE 2TYPICAL UPPER LEVEL
WASHINGTON
STREET
195’-0”
100’-
0”
MAIN
STREET
COFFEE STREET
OFFICE19,000 sf
OFFICE15,000 sf
ROOF
BELOW
LAURENS
STREET
04
“Once you accept the universe as being something expanding into an infi nite nothing which is something, wearing stripes with plaid is easy.” -Albert Einstein
PHASE 1 DESIGN:
FORM
FORM IN CONTEXT
FORM ISOLATED
TOWER: GLAZED CURTAIN WALL
LOW VOLUME: PUNCHED OPENINGS
WEAVE
PHASE 1 DESIGN:
MATERIALS
EARTHEN MATERIALS
• brick• terra cotta• concrete
GLASS
GLASS
PHASE 1 DESIGN:
PROGRAM
PIAZZA BERGAMO
MAIN STREET /
COFFEE STREET
INTERSECTION
university activities, motion, circulation help animate the public realm; highly transparent facades encourage views in and out
PROGRAM STRATEGY
MAIN STREET /COFFEE STREETINTERSECTION
LIGHT-FILLED
.MOST PUBLIC, TRASPARENT
.CONTROLLED DAYLIGHT
.SEMI-PRIVATE
LESS DAYLIGHT
.SEMI-PRIVATE
PHASE 1 DESIGN:
ORIENTATION
SOUTH-FACING FACADE CONCEPT
NORTH-FACING FACADE CONCEPT
RENDERINGS
PHASE 2 MASSING
URBAN SCALE
OF MAIN STREET
MAIN STREET
WA
SH
ING
TO
N S
TR
EE
T
MC
BE
E A
VE
NU
E
TH
E W
ES
TIN
PO
INS
ET
T
PO
INS
ET
T P
LA
ZA
BA
NK
OF
AM
ER
ICA
WIN
DS
TR
EA
M
ON
E
NO
RT
H S
TR
EE
T
CO
LL
EG
E S
TR
EE
T
STREET VIEW
