One Direction: This is us - Brasil Columbia... · One Direction: This is us - Brasil Release Date: September, 6th Fans F 13-18 Niall Horan, Zayn Malik, Liam Payne, Harry Styles and

Sony Pictures EntertainmentPre-Planning Worksheet

One Direction: This is us - BrasilRelease Date: September, 6th

Synopsis:

Marketing

Fans F 13-18Positioning:

Cast:

Niall Horan, Zayn Malik, Liam Payne, Harry Styles and Louis Tomlinson

Media BudgetSupport - Week 2Support - Week 3

Planning 1

3

Flight Dates:

ONE DIRECTION: THIS IS US is a captivating and intimate all-access look at life on the road for the global music phenomenon. Weaved with stunning live concert footage, this inspiring feature film tells the remarkable story of Niall, Zayn, Liam, Harry and Louis' meteoric rise to fame, from their humble hometown beginnings and competing on the X-Factor, to conquering the world and performing at London's famed O2 Arena. Hear it from the boys themselves and see through their own eyes what it's really like to be One Direction.

Competitive: RELEASE DATES

Media Strategy: Branding Campaign

BR

Showtimes Campaign

Rich Media 1

234



Fans F 13-18


Theatrical Demos:Primary:

Creative Dates


RELEASE DATES

Branding CampaignObjective:Media Tactic:

Recommended Sites:GoogleFacebookHunt MobileCaprichoGlossContigo!MTVLetras.musCifraclubBlog Radioactive UnicornsHot WordsBlog Depois dos QuinzeBlog Lully de VerdadeBlog Niina SecretsIngresso.com

Showtimes CampaignObjective:Media Tactic:

Recommended Sites:Ingresso.com

Rich Media



Fans F 13-18


Fans F 13-18


RELEASE DATES

Placements:30%Search, 30% Display Network, 5%Mobile search, 5% Mobile Display and 30% Video AdSocial AdMobile AdsArroba bannerSuper bannerVideo LayerSuer banner +SquareBackground + Top MusicBackground + Top MusicPublieditorial + TweetInText Video Wide Publieditorial + Tweet Publieditorial + Tweet Publieditorial + TweetRoadblock Ticket Site

Prompt intent to see film

Recommended Sites: Placements:Ticket site with Roadblock



Fans F 13-18


Offline HighlightsTVNA

Prime Time Shows:NA

Total TV GRPs:

MPAA Rating:

Tracking Begins

2 Upfront Commitments:

Site

4 Background Research

Special Events / HolidaysBrazil

04/19/2013


RELEASE DATES

Placements:



Fans F 13-18

Offline HighlightsOOH

Print

Newspaper

N/A

Upfront Commitments:

Amount Site Amount

Background Research

Special Events / HolidaysBrazil Other Countries

04/19/2013 N/A

ONE DIRECTION: THIS IS US is a captivating and intimate all-access look at life on the road for the global music phenomenon. Weaved with stunning live concert footage, this inspiring feature film tells the remarkable story of Niall, Zayn, Liam, Harry and Louis' meteoric rise to fame, from their humble hometown beginnings and

RELEASE DATES

Recommended Sites: Placements:Ticketing Sites Heavy showtimes units

One Direction: This is us - BrasilONLINE MEDIA PLAN_v1

TARGET: Fans F 13-18 NET COSTRELEASE DATE: 6/9/2013 NET MEDIA RECOMMENDATION: R$143,318.27FLIGHT DATES: 08/26 - 09/08 COMMISSION R$0.00

Overall Coverage 13.50% ADSERVING FEES R$840.00Total Unique user target 12,235,969 TOTAL ONLINE GROSS COST: R$144,158.27

on-line banners R$0.00Dólar GUARANTEED IMPRESSIONS: 36,707,906 MEDIA BUDGET R$145,000.00

AVERAGE NET CPM: $3.90 GRAN TOTAL R$144,998.27SITES PLACEMENT/TARGET Internet Internet Portal Total Portal Total Ad Frequency Period % of target % of target GUARANTEEDGUARANTEED RUN Pan regional NET

Country Total Country Total Unique Users by user Days Coverage / Period Coverage / Period IMPRESSIONS CLICKS DATES NET CPM NET COST

Unique Users Target Users monthly monthly by portal channel by Country Users

Brazil - 09/06/2013

Total ### 367,625 ###

Branding Campaign ### 152,125 R$54,868.61

Facebook

90,634,568 22,376,666 45.65%

5,000,000 25,000 R$5,000.00F fãs 13-18/ parents 35-44 ROS 63,719,000 21,983,055 3 7 32.49% 5,000,000 25,000 08/26 - 09/01 R$0.20 R$5,000.00Hunt Mobile 3,000,000 15,000 R$3,840.00Mobile Ads ROS 20,230,000 4,046,000 4 7 79.44% 3,000,000 15,000 08/26 - 09/01 R$0.26 R$3,840.00Capricho 177,499 R$5,040.97Arroba banner Moda 2,954,000 1,355,886 3 7 18.70% 177,499 08/26 - 09/01 R$28.40 R$5,040.97Gloss 210,000 R$4,956.00

Super banner ROS 853,000 335,229 3 7 89.49% 210,000 08/26 - 09/01 R$23.60 R$4,956.00Contigo 140,000 R$2,013.20Video Layer ROS 3,316,000 1,233,552 3 7 16.21% 140,000 08/26 - 09/01 R$14.38 R$2,013.20MTV 249,998 R$3,749.97

Super banner ROS 4,738,000 1,899,938 3 7 18.80% 249,998 08/26 - 09/01 R$15.00 R$3,749.97Letras.mus 417,712 R$4,493.99Background One Direction page

23,092,000 8,936,604 3 4 16.21%132,000

08/29 - 09/01Diária R$1,922.58

Top Music - 642x100 Top 10 Home 285,712 R$9.00 R$2,571.41Cifraclub 478,609 R$4,571.48Background One Direction page+10 artistas similares

5,554,000 2,149,398 3 4 16.21%44,000

08/29 - 09/01Diária R$660.00

Top Music - 642x100 Top 10 Home 434,609 R$9.00 R$3,911.48Blog Radioactive Unicorns 60,000 R$2,880.00

1 Blubieditorial + 1 tweet Blog + Twitter 108,000 35,532 3 1 100.00% 60,000 08/28/2013 R$2,880.00Hot Words 300,000 100,000 R$5,000.00

InText Video Wide ROS 43,743,000 26,245,800 3 7 1.63% 300,000 100,000 08/26 - 09/01 R$0.05 R$5,000.00Blog Depois dos Quinze 130,000 R$6,048.00

1 Blubieditorial + 1 tweet Blog + Twitter 580,000 189,080 3 1 100.00% 130,000 08/30/2013 R$6,048.00

Google 2,425,000 12,125 R$7,275.00

70,505,000 23,125,640 3 7 4.91% 2,425,000 12,125 08/26 - 09/01 R$0.60 R$7,275.00

Adserver 140,000 R$3.00 R$420.00

Release Week ### 97,500 R$29,585.86

Facebook

90,634,568 22,376,666 66.97%

5,000,000 25,000 R$5,000.00F fãs 13-18/ parents 35-44 ROS 63,719,000 21,983,055 3 4 56.86% 5,000,000 25,000 09/02 - 09/05 R$0.20 R$5,000.00

Google 1,500,000 7,500 R$4,500.00

70,505,000 23,125,640 3 4 5.32% 1,500,000 7,500 09/02 - 09/05 R$0.60 R$4,500.00

Hunt Mobile 3,000,000 15,000 R$3,840.00Mobile Ads ROS 20,230,000 4,046,000 6 4 92.68% 3,000,000 15,000 09/02 - 09/05 R$0.26 R$3,840.00

Capricho 101,428 R$2,880.56Arroba banner Moda 2,954,000 1,355,886 3 4 18.70% 101,428 09/02 - 09/05 R$28.40 R$2,880.56

Gloss 120,000 R$2,832.00

Super banner ROS 853,000 335,229 3 4 89.49% 120,000 09/02 - 09/05 R$23.60 R$2,832.00

Contigo 80,000 R$1,150.40

Video Layer ROS 3,316,000 1,233,552 3 4 16.21% 80,000 09/02 - 09/05 R$14.38 R$1,150.40

MTV 142,860 R$2,142.90Super banner ROS 4,738,000 1,899,938 3 4 18.80% 142,860 09/02 - 09/05 R$15.00 R$2,142.90Blog Lully de Verdade 3,350 R$1,140.00

1 Blubieditorial + 1 tweet Blog + Twitter 63,000 16,695 3 1 100.00% 3,350 03/09/13 R$1,140.00Blog Niina Secrets 66,000 R$3,600.001 Blubieditorial + 1 tweet Blog + Twitter 263,000 80,478 3 1 100.00% 66,000 06/09/13 R$3,600.00Hot Words 300,000 50,000 R$2,500.00

InText Video Wide ROS 43,743,000 26,245,800 3 4 2.86% 300,000 50,000 09/02 - 09/05 R$0.05 R$2,500.00Adserver 80,000 R$3.00 R$240.00

Release Day 4,835,164 58,000 R$29,017.98

Facebook

90,634,568 22,376,666 27.56%

2,000,000 20,000 R$4,000.00F fãs 13-18/ parents 35-44 ROS 63,719,000 21,983,055 3 1 90.98% 2,000,000 20,000 06/09/2013 R$0.20 R$4,000.00

Google 1,600,000 8,000 R$4,800.00

70,505,000 23,125,640 3 1 22.69% 1,600,000 8,000 06/09/2013 R$0.60 R$4,800.00

Hunt Mobile 500,000 5,000 R$1,280.00Mobile Ads ROS 20,230,000 4,046,000 4 1 92.68% 500,000 5,000 06/09/2013 R$0.26 R$1,280.00Capricho 25,360 R$720.22

Arroba banner Moda 2,954,000 1,355,886 3 1 18.70% 25,360 06/09/2013 R$28.40 R$720.22Gloss 30,000 R$708.00

Super banner ROS 853,000 335,229 3 1 89.49% 30,000 06/09/2013 R$23.60 R$708.00Contigo 20,000 R$287.60

Video Layer ROS 3,316,000 1,233,552 3 1 16.21% 20,000 06/09/2013 R$14.38 R$287.60MTV 135,712 R$4,585.68

Super banner ROS 4,738,000 1,899,938 3 1 18.80%

35,71206/09/2013

R$15.00 R$535.68Splash Home + Channels 100,000 Diária R$4,050.00Letras.mus 104,432 R$1,123.53

Background One Direction page 23,092,000 8,936,604 3 1 3.69%

33,00008/29 - 09/01

Diária R$480.65Top Music - 642x100 Top 10 Home 71,432 R$9.00 R$642.89Cifraclub 119,660 R$1,142.94

Background One Direction page+10 artistas similares 5,554,000 2,149,398 3 1 5.12%

11,00006/09/2013

Diária R$165.00Top Music - 642x100 Top 10 Home 108,660 R$9.00 R$977.94Hot Words 200,000 25,000 R$1,250.00

InText Video Wide ROS 43,743,000 26,245,800 3 1 7.62% 200,000 25,000 06/09/2013 R$0.05 R$1,250.00Ingresso.com 100,000 R$9,120.00

Roadblock ROS 1,621,329 554,495 4 1 100.00% 100,000 06/09/2013 R$60.80 R$9,120.00Adserver 20,000 R$3.00 R$60.00

Release Weekend 8,970,286 60,000 R$30,685.83

Facebook

90,634,568 22,376,666 30.99%

4,000,000 20,000 R$4,000.00F fãs 13-18/ parents 35-44 ROS 63,719,000 21,983,055 3 2 90.98% 4,000,000 20,000 09/07 - 09/08 R$0.20 R$4,000.00

Google 2,000,000 10,000 R$6,000.00

70,505,000 23,125,640 3 2 14.18% 2,000,000 10,000 09/07 - 09/08 R$0.60 R$6,000.00

Hunt Mobile 2,000,000 5,000 R$1,280.00Mobile Ads ROS 20,230,000 15,273,650 3 2 65.47% 2,000,000 5,000 09/07 - 09/08 R$0.26 R$1,280.00

Capricho 50,714 R$1,440.28Arroba banner Moda 2,954,000 2,230,270 3 2 11.37% 50,714 09/07 - 09/08 R$28.40 R$1,440.28

Gloss 60,000 R$1,416.00

Super banner ROS 853,000 335,229 3 2 89.49% 60,000 09/07 - 09/08 R$23.60 R$1,416.00

Contigo 40,000 R$575.20

Video Layer ROS 3,316,000 1,233,552 3 2 16.21% 40,000 09/07 - 09/08 R$14.38 R$575.20

MTV 71,430 R$1,071.45Super banner ROS 4,738,000 1,899,938 3 2 18.80% 71,430 09/07 - 09/08 R$15.00 R$1,071.45

Letras.mus 208,856 R$2,247.32

Background One Direction page 23,092,000 8,936,604 3 2 3.69%

66,00009/07 - 09/08

Diária R$961.62Top Music - 642x100 Top 10 Home 142,856 R$9.00 R$1,285.70

Cifraclub 239,286 R$2,285.57

Background One Direction page+10 artistas similares 5,554,000 2,149,398 3 2 5.12%

22,00008/29 - 09/01

Diária R$330.00Top Music - 642x100 Top 10 Home 217,286 R$9.00 R$1,955.57Hot Words 200,000 25,000 R$1,250.00

InText Video Wide ROS 43,743,000 26,245,800 4 1 5.72% 200,000 25,000 09/07 - 09/08 R$0.05 R$1,250.00Ingresso.com 100,000 R$9,120.00

Roadblock ROS 1,621,329 554,495 4 1 100.00% 100,000 05/17/2013 R$60.80 R$9,120.00Adserver 40,000 R$3.00 R$120.00

Target Users

Search, Ad Network, Mobile and Video Ad

30%Search,30% Ad Network, 10%Mobile and 30% Video Ad







One Direction: This is us - BrasilVersão 1

BUDGET SUMMARY

SITES IMPRESSIONS CLICKS Click R$ Reais

Google - Brazil 7,525,000 37,625 R$0.60 R$3.00

Facebook - Brazil 16,000,000 90,000 R$0.20 R$1.13

Hunt Mobile 8,500,000 40,000 R$0.26 R$1.20

Capricho 355,001 R$28.40

Gloss 420,000 R$23.60

Contigo! 280,000 R$14.38

MTV 600,000 R$19.25

Letras.mus 731,000 R$10.76

Cifraclub 837,555 R$9.55Blog Radioactive Unicorns 60,000 R$48.00

Hot Words 1,000,000 200,000 R$0.05 R$10.00

Blog Depois dos Quinze 130,000 R$46.52

Blog Lully de Verdade 3,350 R$340.30

Blog Niina Secrets 66,000 R$54.55

Ingresso.com 200,000 R$91.20

AdServing Fees 280,000 - R$3.00

TOTAL PLAN in U$ Dollars 36,987,906 367,625 R$0.07 R$3.90

Portals

R$144,158.27

CPM R$ Reais

Virtual Net - REAIS

One Direction: This is us - BrasilVersão 1

BUDGET SUMMARY

NOTES

R$22,575.00

R$18,000.00 Social Ad

R$10,240.00 Mobile Ads

R$10,082.03 Arroba banner

R$9,912.00 Super banner

R$4,026.40 Video Layer

R$11,550.00 Super banner + Square

R$7,864.85 Background + Top Music

R$8,000.00 Background + Top MusicR$2,880.00 Publieditorial + Tweet

R$10,000.00 InText Video Wide

R$6,048.00 Publieditorial + Tweet



R$18,240.00 Roadblock Ticket site

R$840.00 AD Server / Technology

R$144,158.27

Admotion-Rich media ad serverTotal VirtualNet invoice

R$840.00### R$144,998.27

To pay to Portals R$ Reais

30%Search, 30% Display Network, 5%Mobile search, 5% Mobile Display

and 30% Video Ad

SONY PICTURESOne Direction: This is us

OPENING DAY: September, 06thSITE DEMOGRAPHICS

SiteUnique Users

Brazil - Google

Google 70,505,000 49,1% 50,9%

Brazil - FacebookFacebook 63,719,000 48% 52%

Brazil - Ingresso.comHunt Mobile 20,230,000 49% 51%

Brazil - Ingresso.comCapricho 2,954,000 49% 51%

Brazil - Google

Gloss 853,000 49,1% 50,9%

Brazil - FacebookContigo! 3,316,000 48% 52%

Brazil - Ingresso.comMTV 4,738,000 49% 51%

Brazil - Ingresso.comLetras.mus 23,092,000 49% 51%

Brazil - Google

Cifraclub 5,554,000 49,1% 50,9%

Brazil - FacebookBlog Radioactive Unicorns 108,000 48% 52%

% Male/Female

Brazil - Ingresso.com

Hot Words 43,743,000 49% 51%


Blog Depois dos Quinze 580,000 49% 51%

Brazil - GoogleBlog Lully de Verdade 63,000 49,1% 50,9%

Brazil - FacebookBlog Niina Secrets 263,000 48% 52%


Ingresso.com 1,621,329 49% 51%

SONY PICTURESOne Direction: This is us

OPENING DAY: September, 06thSITE DEMOGRAPHICS

Age Range % CompBrazil - Google

49,1% 50,9% F 13-18 33% 23,125,640

Brazil - Facebook48% 52% F 13-18 35% 21,983,055

Brazil - Ingresso.com49% 51% F 13-18 20% 4,046,000


Brazil - Google

49,1% 50,9% F 13-18 39% 335,229

Brazil - Facebook48% 52% F 13-18/ Parents 35-44 37% 1,233,552



Brazil - Google

49,1% 50,9% F 13-18 39% 2,149,398

Brazil - Facebook48% 52% F 13-18 33% 35,532

% Male/Female

Unique Users in Age Range


49% 51% F 13-18 60% 26,245,800


49% 51% F 13-18 33% 189,080

Brazil - Google49,1% 50,9% M/F 25+ 27% 16,695

Brazil - Facebook48% 52% F 13-18 31% 80,478


49% 51% F 13-18/ Parents 35-44 34% 554,495

Documents

One Direction: This is us - Brasil Columbia... · One Direction: This is us - Brasil Release Date: September, 6th Fans F 13-18 Niall Horan, Zayn Malik, Liam Payne, Harry Styles and