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An overview of One Central Point's gaming media capabilities and global advertising opportunities
Citation preview
One Central Point is a global media sales house who, by
partnering with leading media owners in each individual
market worldwide, can offer agencies:
• Premium, branded, local language sites in every key territory worldwide
• Central reporting and accounts management
• A strong understanding of cultural and digital differences in each market
• Parity in pricing as if bought locally
• Guaranteed inventory
• Strength in depth of all verticals
• 100% transparency in all of the sites we provide
Utilising our expertise in premium campaign planning and
management, One Central Point have gained an excellent
reputation in executing gaming campaigns: meeting stringent
KPI’s and creating stunning results:
• Over the last year we have worked with Sony Entertainment Network, Activision,
Nordic Games and Blizzard.
• Using consistent bookings, we have been able to optimise our offering to gain superb
results for both branding and sales focused campaigns.
• We are able to reach gaming enthusiasts in every territory around the world.
• OCP have built custom ad units in house.
GTA V
GTA V was the fastest-selling entertainment product ever
Number of days it took the following games/movies to reach
$1 billion in revenue
OCP were responsible for the digital advertising of GTA V in DE, FR, UK,
NO and SE – it became the fastest-selling entertainment product ever.
Skylanders
Campaign review:
Midway through the campaign, the client wanted to
investigate the availability of roadblocks. Within 2 days, we
were able to instigate a full roadblock on a contextually
relevant and extremely popular gaming site – ninjakiwi.com
Using our close publisher relationships, we were able to modify the
campaign to fit the client’s changing requirements while maintaining a CTR
of 1.12% and reinforcing the brand.
Little Big Planet
Campaign review:
The launch of this game corresponded with the festival of
Eid and was marketed in KSA. This campaign was the first we
had executed in this territory and we were delighted to
experience the strong affinity that this population had to
Little Big Planet’s targeted campaign.
Using locally targeted creatives on popular gaming sites in KSA, OCP were
able to reach and communicate the brand and boost sales over the Eid
celebrations.
Diablo III
Campaign review:
Split over 3 phases, the campaign seamlessly switched from
“pre-order” to “buy-now” making use of the 930x250 high
impact banner along with matching skins. A stylish and highly
engaging response-driven strategy was created that
communicated both the brand image and the call to action.
High impact formats are available across a huge range of sites and are proven
to engage more effectively with consumers. We guarantee all ads are delivered
on contextually relevant sites and premium top-positioned placements
One Central Point has a truly global gaming reach and by
maintaining close relationships with our publishers we can
execute campaigns to the exact needs of clients:
• We can reach over 500 million unique users globally, 91 million in the US, on the
most popular and respected dedicated gaming sites.
• This equates to over 11 billion impressions per month with a 32% global reach.
• Whether console, MMO, free to play or anything in-between, we can access and
publish campaigns on specific sites or as part of a highly targeted and fully
transparent (in terms of both delivery and pricing) network solution.
• We can execute and help create any ad format and have exclusive agreements to
use some of the most cutting edge and engaging units:
Expandable Overlay Trailer
Format review:
High impact and rich media. This format is
instantly engaging and, placed on the most
relevant sites, will drive clicks, purchases and
interest.
Synced Banners with Skins
Format review:
Interactive synced banners, as shown with
this PS VITA ad, are able to reinforce the
concept of the brand or product. The same
format has also been used by Nintendo DS
to illustrate its dual-screen capability.
Native Ad Units
Format review:
A range of native ad units are exclusively
available with OCP that blend with the
content of the gaming site. These formats
embed the message in a specified context and
can be included in an purpose built editorial.
Native Ad Link within Maker Studio Games Channel
Format review:
This sponsored unit (text box) within
YouTube gaming channels is, again, exclusive
to OCP. This unit drives F2P and MMO
registrations on YouTube gaming videos.
Branded Pre-Roll
Format review:
This rich format enhances your video content
and its skin can be made by OCP. It is very
high impact and has an average CTR of 1.76%.
Social sharing features can be included to
help the brand develop its global following.
One Central Point are the UK’s official international
representative for Mochi Media: the world’s largest online
gaming network
• We were awarded the rights to internationally resell Mochi Media.
• The Mochi Gaming Network has 112 million global unique users with 13.8
million US uniques. This equates to 85 million monthly impressions in the US
alone.
• Mochi has a dual audience (49.3% male and 50.7% female).
• The average performance of an ad on Mochi is 1-7% CTR.
• Through Mochi, OCP are able to reach an engaged and entertainment-minded
audience using the most popular games on the internet.
Through Mochi, OCP are able to reach gamers of all ages
targeting:
• Geo
• Gender
• Audience demographics
• Game category
• Domain
Pre-Roll
Format review:
The pre-roll has an average CTR of 2-4% and
communicates the brand in an engaging way.
This unit can include social sharing features
so users can share the content with their
friends.
Skinned Video
Format review:
The skinned video has an average CTR of
2-7% and provides a complete branding
experience effective for gaming,
entertainment and other products.
One Central Point can deliver campaigns in every key
territory around the world on the most popular gaming sites.
• We are able to distribute custom ad units, standard ad units and a range of rich media
options.
• We can reach the global connected internet population from kids to adult MMO’s and
FPS’s.
• Using our local knowledge and campaign planning experience, we can work with you
to organise and create the most impactful and effective advertising strategy.