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Must-Know ON THE SOARING POPULARITY OF PROMO PRODUCTS STATISTICS 5

ON THE SOARING POPULARITY OF PROMO PRODUCTSsupport.asicentral.com/mktg/mktgasp/402-3816/5Stats.pdf5 Must-Know Statistics on the Soaring Popularity of Promo Products In fact, 35% of

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Must-Know ON THE SOARING POPULARITY OF

PROMO PRODUCTS

STATISTICS5

Numbers don’t lie. No matter how you look at it, promo products are a big business that’s profitable and growing.

Check out these five facts that will make you say “Wow!”

5 Must-Know Statistics on the Soaring Popularity of Promo Products

and growing.

Check out these five facts that will make you say

Excellent brand exposure at a small price.Companies love using logoed products to promote their business.

#1 Promotional products cost only one-tenth of a cent per impression.*

5 Must-Know Statistics on the Soaring Popularity of Promo Products

5 Must-Know Statistics on the Soaring Popularity of Promo Products

Ongoing exposure is beneficial for any company looking to boost their brand.

#2 Recipients of promo product items keep them over 8 months on average.*

5 Must-Know Statistics on the Soaring Popularity of Promo Products

Wearables include imprinted T-shirts, jerseys, sweatshirts, golf attire, hats and much more. This year’s special focus is athleisure – workout clothing that can also be worn in social settings.

#3 Sales of logoed wearables topped $8.6 billion in 2015.*

5 Must-Know Statistics on the Soaring Popularity of Promo Products

These three markets combined generate nearly $7 billion in revenue.

#4 Among the top industries using promo products today are education, healthcare and manufacturing.

5 Must-Know Statistics on the Soaring Popularity of Promo Products

In fact, 35% of distributors reported an increase in sales for Q4 2016 versus Q4 2015, and 42% reported a revenue uptick for all of 2016 when compared to 2015. When will you claim your share of this lucrative market?

#5 Total promo product sales exceed $22.9 billion annually – and are growing.*

Five stunning statistics. Five amazing opportunities. ASI® has helped distributors prosper for over 60 years and has all the support, marketing, technology, networking, education, resources and ideas you need to succeed. Take advantage of it!

To learn more, visit asicentral.com or call (800) 546-1350.

5 Must-Know Statistics on the Soaring Popularity of Promo Products

*Sources: ASI 2016 Ad Impressions Study; 2016 Counselor® State of the Industry Report; Counselor PromoGram, February 2017 Issue.

©2017, Advertising Specialty Institute®. All Rights Reserved. 402-3678 0317