On The Floor

In The Warehouse

In The Field

MOTOROLA RFID

Agenda

• RFID Deployment Activity Today

• Industries and Applications

• Motorola’s Product Portfolio

• Industrial and Business Class Readers

• Case Studies

• Dunlop Tires

• Gulf Oil Spill

• Sempra Energy

• Volkswagen

• Levinoff-Colbex

• St. Luke’s Hospital

• Gilead Sciences

• City of Hattiesburg

Where RFID Is Today?

Medical Supplies

VehiclesShipments

People

Totes & BinsOil Rig EquipmentComputers

ClothesGarbage

Tracking…

Key RFID Applications & Markets

APPLICATIONS RETAIL CPG MANUF. HEALTH TRANSP ENERGY GOVT FINANCE

Item level Inventory Visibility ● ● ● ●

Supply Chain Management ● ● ● ● ●

Asset Tracking ● ● ● ● ● ●

File Management ● ● ●

Process Automation ● ● ● ●

IT Asset Tracking ● ● ● ● ●

WIP / Parts Tracking ● ●

People Tracking ● ● ● ● ●

RFID In Government

Federal P & L

Asset Management

Evidence Tracking

Personnel Accountability

Supply Chain

Document Tracking

Mobile Device Tracking

Healthcare

Inspections / Code Enforcement

Disaster Response

Waste Management

Issues:

Products That Fit The Way You WorkFROM THE MANUFACTURING FLOOR TO THE RETAIL STORE

FX7400 MC3090-ZMC3190-Z

DS9808-R

Industrial• Warehousing & Distribution• Supply Chain• Manufacturing• Energy

Business• Retail Inventory

Management• Asset Management• File tracking• Healthcare

HandheldFixed

XR450/XR480 MC9090-G RFIDMC9090-Z RFID

Mobile

RD5000

Hands-FreeHandheldFixed

RFID Real-World Deployments

Dunlop TiresBusiness Issue• Strict rules required to monitor tire usage during races to insure fair

competition• Current barcode system could not guarantee 100

percent accuracy – done randomly; human intervention, delays to race

• Solution can’t interfere with the race

Solution• Datalinx Tire Tracking software at pit stops collecting data using

Motorola RFID fixed readers and antennas• Tags embedded in tires and on cars are automatically read as cars

enter and exit the pit lanes• Tires assigned to teams and cars prior to the race and again when

installed

Benefits • 100 Accuracy in race regulation – checking 100% of cars• Immediate, real-time data – sorts, compares, displays info• Data available for commentators, press, fans• Reduction in personnel needed to meet compliance• Embedded tags prevents wear & tear and interfering with data• Ability to react immediately to rule-infringements• Track tires from mfg to allocation to usage and back for recycling• Ability to analyze usage data for development purposes

Gulf Oil SpillBusiness Issue• Needed to track 73 yards of equipment and tools during clean up after

Gulf oil spill• Poor utilization of equipment resulting in over purchasing and delays• Needed a way to provide visibility to the country about clean up efforts

Benefits• Eliminate pen and paper process• Real-time asset visibility and visibility• Improved utilization of equipment and tools, stopped over renting,

reduced unnecessary purchasing of safety stock• Ability to replicate solution to track office assets during

emergency evacuation

Partner

Solution• Utilized the RFID best practices learned by Wal-Mart and quickly put

them to use in the Gulf

• Using ShipCom’s CATAMARAN™ solution to enable a fast and reliable way of deploying an RFID solution that could integrate with the current back-end system.

• Used mobile handhelds with RFID and GPS to keep track of all equipment – 10,000-12,000 assets

Sempra EnergyBusiness Issue• Out of 250,000 Meters installed yearly, 3300 were not being billed • $1.5 million yearly revenue losses due to lost meters• Inefficient paper based stock-taking processes• No real-time visibility of gas meters in the supply chain

Solution• Motorola fixed and handheld readers set up at Sempra’s central warehouse• RFID portal readers scan pallets from suppliers as they enter the warehouse• 64 district warehouses used Motorola RFID handheld readers to accurately

control, route and aggregate multiple meter deliveries and installations• CATAMARAN application was tailored to Sempra’s need & seamlessly

integrated with Sempra’s ERP system.• Central Enterprise server hosted in addition to distributed warehouse edge

servers located across California.• CATAMARAN Mobile & RFID solution to track gas meters at each process

gate, from American meter to consumer

Benefits • ROI within 30 months & continued savings of $1.5M annually• Increased inventory accuracy with real-time data available • Increased revenues due to improved billings from previously lost

meters• Full visibility of gas meters across the supply chain• Reduction in ordering safety stock

Volkswagen of MexicoBusiness Issue• Improve spare parts distribution process for dealers • Improve customer service with faster parts identification and shipping• Reduce cardboard shipping container waste

Solution• 16,000+ spare part reusable shipping containers fitted with RFID

tags• Motorola XR Series fixed readers mounted at loading docks read

containers & send information to VW’s WMS • Return process is simplified as containers pass through dock

doors and back into VW’s warehouse

Benefits • 30% reduction in annual parts distribution expenses• Reduced shipment errors via switch from manual to automated

shipment verification process• Reduced packaging costs and waste from reusable shipping

containers• Improved dealer service due to faster shipment verification system• Generating replacement revenue for containers not returned within

10 days

Levinoff-Colbex Canadian Meat Distributor

Business Issue• Improve tracking process of meat throughout the agri-food logistics

chain – in processing, in transit, at distributor,, at food store• Distinguish between usable and non-usable meat in production

facility• Track product in distribution chain to enable post-production recalls• Solution had to withstand high temperatures, humidity, extreme

shocks and soaking with high pressure sprays

Solution• All animals and meat products are tagged• Motorola’s rugged RFID fixed readers are installed

along meat production process to track progress

Benefits • Meat production process now fully automated

requiring no human intervention• Inspectors can pull all associated meat if any part does not pass inspection • Product recalls simplified and tracked to each distribution center for faster alerts

and shelf removal• Obtained new customer contracts due to process improvements and increased

bandwidth• ROI in less than one year

Saint Luke’s Hospital

Solution• RFID Gen 2 RFID tags assigned to critical items• Motorola FX7400 RFID readers set up in key locations monitoring treatment

rooms, labs, and critical locations in numerous hallways and stations• Cenbion software tracks all moving assets

Benefits• Increased revenue from fully capturing charges• Due to improved process, now authorized to place larger orders. Recently

placed a $900,000 order of pace makers and defibrillators – bulk purchase saved 12% or $127,000 on that order alone

• Reduced on-hand inventory significantly from 5-10 days to 2-3 days• Care givers able to spend less time on administrative duties and care for

patients

Problem• Needed to manage inventory valued at over $2.7M• Need to secure supplies, manage expiration date tracking, improve

capture of charges • Supplies used in Cardiac Catheterization Lab were not

properly accounted for• Supplies used during cases were not being billed to patient• Inaccurate inventory since supply usage was not accurately recorded• Over purchasing of supplies to compensate for errors

Gilead SciencesBusiness Issue• Biopharmaceutical company needed to improve quality systems and regulatory

compliance• Multiple types of items to track – F&D Admin regulated documents, archived

records and biologicals such as tissue samples• Time consuming asset auditing process

Solution• RFID readers and antennas were placed above the ceiling tiles in each

attorney’s office and connected to an existing Ethernet network• Files automatically checked out to attorney when read by reader• Readers/antennas placed at returns table in the file room to automatically

check files in as they are dropped off• FileTrail RFID Solution, including installation of RFID hardware and

loading of legacy data, implemented on a fast-track n a matter of weeks.

Benefits • Real-time visibility of all assets for easy retrieval• Simplified audit process by reading tags through boxes, no need to break the seal of

boxes to inventory and manage samples• Implementing RFID in other areas to track and manage IP assets, patents and trademark

files, lab notebooks and traditional file folders

City of Hattiesburg

Business Issue• Current residential and commercial garbage collection system needed

to be updated due to rising liabilities for worker injuries and workers’ compensation claims• Unsightly and unsanitary conditions were being produced by the use of trash bags

Solution• Implemented an automated collection system that could track trucks and

utilized collection carts (not trash bags)• Placed RFID readers and antennas on garbage trucks along with GPS • Used Otto Environmental trash carts which had embedded RFID tags in

the handles• Antenna type, size, placement important for reading tags only when cart

was tipped into the truck and not while on side of road• Concept2 Solution ContainerMTR integrated suite of products that is

used to manage, track and provide reporting

Benefits • Noticeably cleaner city by moving from a bagged trash/open

truck collection system to a closed cart/truck compactor• Reduction in injuries and workers’ compensation claims due• Visibility into trash collection by address and the ability to offer

incentives to residents• Next steps to expand RFID waste collection tracking solution to

recyclables

Motorola & RFID

• Experience• Long history in RFID: since 2001• ISO 2000certified/ mature operations• Highest skilled applications engineers, engineering design,

testing & support• Global industry experience

• Innovation• Over 75 years of technology innovation• Broad RF leadership • Many firsts in RFID: Portal, Mobile, Handheld, Multi-protocol,

Customers Installations• Over 300 RFID Patents

• Products• Most complete suite of RFID reader products in the industry• First to market with Industry/Application-Specific Product Line• Wireless, Mobile, Scanning & RFID

56% UHF RFID Market Share in North American

On The Floor

In The Warehouse

In The Field