Embed Size (px)
DESCRIPTION
Filipe Jose Carvalho's presentation used during the #WBIS session on video marketing
Citation preview
ONLINE VIDEO TO PROMOTE YOUR BRAND Wine Business Innovation Summit | Brussels | 19.01.20123
Filipe José Carvalho www.dourospirit.com
+351 931112932 | [email protected] | Fb + Tw @fjcarvalho
How many audience members hate when they are asked a question by the presenter?
DIFFERENT
DIFFERENT
Countries Continents
Languages Ages
Origins
Perspectives
Ideas
POV
DIFFERENT APPROACHES
DIFFERENT PEOPLE
WHAT ABOUT
WINE?
How many audience members STILL hate when they are asked a question by the presenter?
DIFFERENT
DIFFERENT
Countries
NW / OW
Grape Varieties Vintages
Terroir
Consumers
Wine Regions
Rd/Wh/Spk/Ftf/…
Techniques
DIFFERENT APPROACHES
DIFFERENT PEOPLE
DIFFERENT WINE
WHAT ABOUT ONLINE VIDEO?
Clint Eastwood = Tarantino? JC Van Damme = Bruce Lee?
Kim Clijsters = Serena Williams? Smurfs = Tintin?
Eddy Merckx = L. Amstrong?
Dom Perignon = Cava? Bordeaux = Napa Valley?
Port Wine = Tokaj? French Oak = American Oak?
NW = OW?
DIFFERENT APPROACHES
DIFFERENT PEOPLE
DIFFERENT WINE
DIFFERENT ONLINE VIDEO
What must we do? - discover the regions - identify the grapes - uncover the process - taste the wine
UNDERSTAND! - the style - varieties - tasting tricks - trivia
UNDERSTAND! - technical insights - how to order - how to serve
PAY ATTENTION TO - the PEOPLE - the FAMILIES - the PLACES
DO IT! -UNVEIL THE HISTORY OF WINEMAKING! - UNCOVER THE CREATORS!
People may not remember exactly what you did, or what you said, but they will always remember how you made them feel.
ONLINE VIDEO TO PROMOTE YOUR BRAND Wine Business Innovation Summit | Brussels | 19.01.20123
Filipe José Carvalho www.dourospirit.com
+351 931112932 | [email protected] | Fb + Tw @fjcarvalho
