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Omron social media strategy

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Page 1: Omron social media strategy
Page 2: Omron social media strategy

About Us

Page 3: Omron social media strategy

Competitive Edge• Team comprises alumni of Top institutes like IMT,MICA, XIC, SIMC,

NMIMS• In house creative & technical team; quick turnaround for development• Own proprietary Online Reputation Management tool - WORM® • Official tie-up with FB and Partnerships with YouTube, LinkedIn

and other platforms• Business relationships with India’s top influencers

About Us & Our Strengths

• Leading Social Media Agency with over 5 years of domain expertise

• Combined experience of 80+ years across multiple verticals

The way we work

Page 5: Omron social media strategy

Our Services

Page 6: Omron social media strategy

Social Media Marketing

• Achieving business objectives through social media

• Strong understanding of consumer insights and behavior for a better brand building strategy

• Customized strategies: Be it for brands, corporate or employer/talent branding purposes

• Multiple platforms: Thinking beyond Facebook!

• Stringent monitoring & reporting to help track ROI

• Read more here

Page 7: Omron social media strategy

Online Advocacy Management

• Leveraging on the power of influencers to create awareness and increase credibility of brands

• Reaching out to bloggers, Tweeters and community owners depending on the brand

• Conceptualizing and executing activities that would engage them and tying in the brand

Page 8: Omron social media strategy

Online Reputation Management

• Drawing insights, analyses about what people say; efficient means of customer care

• USP: Technology + manual intervention

• Tracking all relevant platforms using our patented proprietary tool, WORM®

• Segregation in terms of tonality & criticality

• Experience in handling high-volume tracking

• Crisis management expertise

• Read more here

Page 9: Omron social media strategy

Application Development

• Our In-house creative team builds special apps that are in-sync with client’s overall objective

• Conceptualizing and developing creatives to suit various on-going campaigns across social networking sites like Facebook & Twitter

• Mobile application and Game development are also offered to meet specific objectives of the overall Social Media plan

Page 10: Omron social media strategy

Social Media Consultancy

• Providing social media strategies for brands that prefer to execute in-house

• Consulting on creating awareness, building engagement, generating business leads and increasing online visibility

• Monthly reviews on language, approach and content

Page 11: Omron social media strategy

Website Development

• Conceptualizing• Designing• Coding• Executing• Maintaining

Page 12: Omron social media strategy

Workshops and Social Advertising Solutions

• Conceptualizing, developing, running and monitoring your advertising campaign

• Understanding of online behaviour patterns which helps reach your audience more efficiently

• Thorough knowledge of new advertising / paid solutions on Facebook

• Sessions for your team on social media, its relevance for your business

• Familiarizing teams with social media, how it can be used by individuals and company

• Case studies, examples and exercises

Page 13: Omron social media strategy

How have we helped?

Page 14: Omron social media strategy

Content Management for Engagement

• Splitting content into brand-specific and generic for year-round engagement

Engagement via polls, apps and

contests

High engagement and interaction for non ‘high-

draw’ categories like finance and B2B

Page 15: Omron social media strategy

Brands Achieving Thought Leadership

Creating thought leadership depending on

the verticals

Page 16: Omron social media strategy

Brands Generating Revenue

Our hospitality clients have bookings made from their FB

pages

Encouraging purchases through exclusive deals and

store locators

Page 17: Omron social media strategy

Employer and Talent Branding

Projecting companies as employers of choice among

potential employees

Helping your HR team attract talent and respond to questions

Page 18: Omron social media strategy

Growth for our Clients

Lakme Salon saw a 4 fold increase in Fans in the past three qtrs

15,00025,00035,00045,00055,00065,00075,00085,00095,000

105,000115,000

25,74731,640

66,02167,521

69,091 71,908 75,842

90,567 97,143

103,016

The Yes Bank page has also seen a phenomenal surge in its following

Impressive growth in the Yardley fan base in the past six months

Infosys stands at over 2.70 Lac fans in just a year and a half. Entire growth has been organic and is purely based on content delivering value.

There has been no advertising or incentive -led promotions that have added to the growth

Page 19: Omron social media strategy

Coverage across media such as NDTV, Financial Express, Business Today, aFaqs!, e4m, etc

Our work acknowledged by Media

Our work for our clients has been featured in Forbes

Magazine