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Accelerated Development through Open Innovation David McFeeters-Krone Jim Hughes Robert Doneker

OMEP conference 3-11

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Page 1: OMEP conference 3-11

Accelerated Developmentthrough Open Innovation

David McFeeters-Krone

Jim HughesRobert Doneker

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Open Innovation?More than just new products

A R&D business development pilot service by OMEP

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Open Innovation is

• Business / Partner development– Customer needs to be successful– Work with suppliers to create value

• R&D partnering– Validate / Prove / Credibility– Making current processes better

• Travelling the road less travelled– Institutions– Customers

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Open Innovation is not

• Market Research– Market Research often immediately precedes

• Ideation– … but Open Innovation usually follows it

• Sales– … but teaming usually provides insights & partners

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The $100 Billion Federal Lab Network

Some of the biggest US Federal Labs

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What does success look like

• Tire fire testing• Sand fly sensors• Helicopter rotor flexing• Cryptography software validation• Fingertip Mounted Ultrasound Probe trial

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Case Study

Makers of carbon composite shielding• Intros around the US• CRADA at USAF• Help at DOE• Contract

$$$

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Collaboration by Readiness level

Time Talent Facilities Dollars

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Open Innovation in 2x2

• New products• Reinvigorating old• Process engineering• If only … • Facilities, test beds, etc• Credibility

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Action vs. Research

• Open Innovation involves seeking partners• Effort (Research and Documentation)

– Determining who to contact– Getting contacts to respond– Connecting with the client

• No resources to waste – Neither wrong avenues, nor – Exhaustive study of the options

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What does success look like

• New hygiene products• Anti-motion sickness glasses• Extendable tire spiking system• Validation of plastic conversion model

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Case Study

Makers of 1 product (MSM)• Secured 5 Strategic R&D agreements

– Army: Clinical Trial– USAF: Algae testing– USDA: Fermentation– USDA: Antimicrobial– USAF: Clinical Trial

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DeliverablesMarket Insight / Completed Project

• Refined scope of inquiry (search)– Pre actions – meetings with appropriate stakeholders

• List of possible contacts– B2B, labs, universities

• Interview results– Valuable market insight

• Establish contact– Set up a meeting.

• Scope and complete the agreement– Project management – Facilitation

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Buying the Network Local

Local Assets• Universities• Federal

– NETL (Albany)– PNNL (Richland)– Smaller

• NOAA• USFS• USGS

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Buying the Network Personal

• Tapping into a network of dozens of MEPs• Hundreds of MEP consultants• Thousands of related service providers• Thousands of facilities (dozens in Oregon)• 100,000 science technical personnel at labs• Millions (really billions) of dollars of research

Someone, somewhere, sometime has looked at your problem … We just need to find it.

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The $100 Billion Federal Lab Network

Some of the biggest US Federal Labs

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THANK YOUDavid [email protected]

503 493 0477

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Open InnovationTime and talent solution

Working with institutions• Why?

– Deep talent … • with connection to others in agency and elsewhere

– Unique equipment– Connections to additional funding and

opportunities• Nose in the tent

– Leveraged rates (sometimes)

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Open Innovation phases• Vet project

– Belief that internal assets need augmenting– Willingness to look outside

• Time to review opportunities• Will to close with 3rd parties

• Determine needs– Seek best practices– Seek adjacencies (easiest to explain)

• Distill key areas of interest -- Develop SOW

• Find partners• Refine SOW• Manage paper• Manage relationship

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Questions for engagement

• What characteristics of your product would you like to know more about?– What experiments would you like to run?

• What product problems (not sales, financial, or people) do you have?

• Where could your product be used?• What is solved problem worth?