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Omaggio a AG Fronzoni, maestro della grafica e progettatore a 360°. Il pamphlet è stato editato nel 2002 per gli studenti del laboratorio di progettazione architettonica del Politecnico di Milano/prof Postiglione (a cura di Mareike Henschel).
Citation preview
A G Fronzoni. Progettare voce del verbo amare.space, which is infinite.
I rely on the empty space to communicate, something which is revealed
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in the relationship between filled and empty areas, where space
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consequently also plays a crucial role. I attribute great importance to the
void, not as absence (of information) but as significant moment. I consider
the empty areas at least as important as the filled ones, and in some cases
I attribute greater importance to the void as a pause, interruption, a moment
of inspiration and reflection. Within the area the text plays a fundamental
role, regardless of the de-codification of the words, of the terms; this
of inspiration and reflection. Within the area the text plays a fundamental
relation to the void it is surrounded by. I want the word to be what it is
as a whole, to reflect its profound essence. The word, the typographical
character, is very rich from an expressive viewpoint. It has infinite
possibilities; I never cease to marvel when confronted with the force of
a character that may be Roman, italic and that may convey strength,
dynamism; typography is truly a very expressive world. And if it is true
that typography is originally black and white, then it is in this dualism, in
this bichrome nature, that the sense of typography, namely to communicate
with absoluteness, with essentiality, is to be found: the white is the white
of the paper, the black is that of the ink, of the letter and these two elements
are therefore significant as such, and serve to suggest the essential
character of typography. In fact, I have not designed many works with
colors. I have only done so when I have considered it essential for the
message I had to convey...
And not an imagined reality?
The synthesis is not fiction; no simulation of something that does not
exist, but a new and unsuspected reality. Colors and their possible
combinations do not serve to render something which exists. Black and
white indicate the limits of the field of perception; On the one hand they
convey the light, and on the other darkness, the synthesis of the
communication. Black and white, interior and exterior, here and beyond,
private and public, presence and absence, noise and silence, interruption
and continuity, rhythm and arrhythmia. Black and white as a desire to
reduce, carried to the extreme of cancellation: less is more. White is first
of all elimination, sometimes it is penetration in other secrets of reality,
and other times it is an investigation within ourselves which, reaches
interior resonance or addition with the creation of another reality .
White areas are journeys we never made, even if we wanted to, things we
never said, love given and forgotten. The fact of not possessing. White
spaces, small and large: interior world, spirit, another world, a void, a
surprise, a chance, a generous gesture, a hope, an enigma, a feeling,
a buzz, a place, a space, an invented world. The absence of objects, of
partitions, of doors in white open space; inside we find Man, who is color.
The black areas are occupied by the power which, beyond any tolerable
limit, intent to destroy the world in a delirium of profit. Black is non-
of inspiration and reflection. Within the area the text plays a fundamental
mystery. The night sky is full of the force of achromatic colors, the moon
Th
e q
ues
tio
ns
of
stu
den
ts, a
ssis
tan
tso
r si
mp
le v
isit
ors
bec
om
e an
occ
asio
nfo
r re
flec
tio
n o
n t
he
par
t o
f AG
F,w
ho
alw
ays
succ
eed
s in
ch
ann
elin
g,
wit
hin
th
e am
ple
r d
esig
n p
hilo
sop
hy,
the
nu
mer
ou
s is
sued
tac
kles
on
a g
iven
occ
asio
n.
It m
ay th
us
hap
pen
that
the
sam
e p
roje
ctd
evel
op
s in
a c
om
ple
tely
un
pre
dic
tab
le m
ann
er d
uri
ng
a d
ay,
dep
end
ing
on
the
par
tici
pat
ion
an
dco
ntr
ibu
tio
ns
mad
e b
y th
e d
iffe
ren
t p
erso
ns
pre
sen
tan
d,a
bo
ve a
ll, b
y o
ccas
ion
al v
isit
ors
.It
is n
ot
un
com
mo
n t
hat
als
o c
riti
cs,
des
ign
ers
or
you
ng
arc
hit
ects
hav
e fo
un
d t
hem
selv
esin
volv
ed in
imp
ort
ant
des
ign
dec
isio
ns
mad
e in
th
e w
ork
sho
p,
zwh
ich
hav
e th
en g
iven
ris
e to
inte
rest
ing
pro
ject
s;o
ne
of
the
late
st e
mb
lem
atic
cas
es is
th
e d
esig
n, b
y th
e F
ron
zon
i stu
dio
,o
f p
rod
uct
s fo
r S
amso
nit
ean
d t
he
red
esig
no
f so
me
of
the
com
pan
ys
sho
wro
om
sin
Mila
n a
nd
ab
road
.
Ho
w m
any
thin
gs
wo
uld
nev
er h
ave
hap
pen
edan
d c
ou
ld n
ever
hap
pen
wit
ho
ut
you
, AG
F.T
han
k yo
u
and the stars shine and stand out against the void. Obscurity suggests