!

!

OLYMPUS!

SEPTEMBER,MONTHLY,PR,COVERAGE,REPORT!

!TO:,Julien!Sauvagnargues,!Stephanie!Sherry,!Masanori!Sako,!Jennifer!Coluchi!and!Susana!Mora!!CC:,Edward!de!Valle!II;!Rosa!Sota!!!!FROM:, Tere!Garcia,!Camila!Ramon!!DATE:,October!15,!2014!!SUBJECT:,September!2014!Monthly!Coverage!Report!!!!Below,please,find,a,comprehensive,summary,of,PR,media,coverage,obtained,and,activities,performed,by,3A,WORLDWIDE,on,behalf,of,Olympus,from,September,1,through,September,30,,2014.!!TOTAL,NUMBER,OF,PRESS,CLIPS:,33!TOTAL,CIRCULATION:,20,607,147!TOTAL,AD,VALUE:,$174,045.79, ,

PRESS,MATERIALS!• Update!press!documents!with!new!updates!for!use!throughout!the!region!including!Brazil:!!

• Included!new!key!products!to!the!2014!press!kit!specialized!in!Latin!America:!o OMD!EWM1!!o OMWD!EWM10!o PEN!EPL5!o SPW100!o SHW1!o TGW850!o TGW3!o PEN!EWPL7!o M.ZUIKO!PRO!lenses!

!MEDIA,BUREAU!

• Press,Release:,New,Olympus,OMUD,EUM1,Silver,,!o Press!release!launching!new!OMWD!EWM1!Silver,,(Global)!!o Key,Country:,Mexico,!Colombia,!Peru,!Argentina,!Brazil!and!Costa!Rica!

!!

!

!

• Press,Release:,M.ZUIKO,PRO,Lenses!o Press!release!launching!new!lenses!(Global)!!o Key,Country:,Mexico,!Colombia,!Peru,!Argentina,!Brazil!and!Costa!Rica!

!• Press,Release:,Olympus,PEN,EUPL7:,La!revolución!de!los!selfies!!

o Key,Countries:,Mexico,!Colombia,!Peru,!Argentina,!Brazil!and!Costa!Rica!!

• Pitch:,Lanzamiento,de,Blog,Captura,tus,HistoriasU!http://capturatushistorias.com/!,!o Key,Countries:,Mexico,!Colombia,!Peru,!Argentina,!Brazil!and!Costa!Rica!!

!EVENTS,!!

• Lifestyle!Blogger!FAM!TRIP!(Lunch!and!Learn)WNew!York!City!o Confirmed!dates:!October!21st!to!October!23rd!o Airfare!has!already!been!purchased!o Drafted!agenda!and!welcome!letter!o Pending!final!approval!on!welcome!dinner!o Alignment!call!with!Mullen!+!Olympus!to!discuss!finalized!agenda!and!details!o Below!bloggers!to!attend!Lunch!and!Learn:!

! PERUWEL!DIARIO!DE!PINK!CHICK!• Soledad!Valenzuela!!• UMV:!171,227!

! COLOMBIAW!TOP!5!FASHION!• Ana!Buendia!• UMV:!82,511!

! ARGENTINAWTHE!LADY!POSH!• Lulu!Fernandez!• UMV:!659,342!

! MEXICOWHIGH!ON!FASHION!• Gina!Ortega!• UMV:!24,173!

! MEXICOWMODA!CAPITAL!• Gabriela!Gomez!• UMV:!227,533!UMV!

!AWARD,NOMINATIONS,

• Nominated!and!submitted!Olympus!to!the!LADA!awards!2014!• Voting!open!to!public:!www.lada.cioal.com!

o Best!Digital!Professional!Camera:!Olympus,OMUD,EUM10!o Best!Digital!Professional!Camera:!Olympus,OMUD,EUM1!o Best!Digital!Semi!Professional!Camera:!Olympus,Stylus,1!o Best!Digital!Active!Life!Camera:!Olympus,TGU3!o Best!Digital!Active!Life!Camera:!Olympus,TGU850!

!!SPONSORSHIPS/PARTNERSHIP,

• Black!and!White!Magazine!o Seeking!new!camera!partnership!for!blog!and!photowalk!project!

! About,Magazine:!First!specialized!photography!magazine!in!Brazil!published!in!both!Portuguese!and!English!

! Magazine,Link:!www.issuu.com/bwincolor!

!

! Blog,Link:!www.blogdobarbusci.com.br!! Facebook:,!!!https://www.facebook.com/photowalkBR!

!• Miami!Blogger!PartnershipWCamera!Seeding!Olympus!PEN!

o In!an!effort!to!increase!brand!awareness!and!generate!blogger!affinity,!3AWW!will!position!Olympus!in!Miami!amongst!socialite!and!fashion!bloggers!as!a!leader!in!the!professional!and!active!life!camera!market.!

o Created!and!submitted!proposal!to!Susana!Mora!on!September!9th,!2014!o Olympus!will!be!gifting!two!(2)!PEN!EWPL7!cameras!to!the!following!bloggers:!

! Erin!Newberg:!www.mserinsita.com!! Ginger!Harris:!www.electribglogarella.com! !

!!BRAZIL,MEDIA,TRAINING,

• Arthur!Kadei!(Brazil!Marketing!Manager)!media!training!conducted!on!September!19th,!2014!o Pending!final!interview!videos!from!Brazil!offices!!

!CAMERA,INVENTORY,

• New!Camera!Product!Samples,o Sent!signed!confirmations!to!Susana!from!the!following!3AWW!offices:!,

! Brazil!! Mexico!! Colombia!! Miami!!

o Received!Vendor'Acknowledgment'Form!to!distribute!to!the!region!(MexicoWColombiaWBrazilWMiami),! Updating!form!information!per!region,

!,MISCELLANEOUS!

• Submitted!images!and!camera!information!to!journalists,• Reviewing!monthly!editorial!calendars!for!upcoming!opportunities,• Created!and!submitted!August!PR!monthly!report!,• Held!weekly!calls!with!the!client!with!accompanying!agendas!and!recaps!for!each!call,• Pending!to!receive!final!Olympus!Agreement!(contract!&!SOW),

o Sam!Rodriguez!(3AWW)!approved!contract,!pending!to!send!final!draft!!,• Camila!Ramon!and!Tere!Garcia!(3AWW)!registered!both!Tough!and!OMD!cameras!online!to!receive!

newsletter!with!camera!updates!,• Discussed!opportunity!to!fly!top!PanWRegional!editors!to!CES!(Las!Vegas)!in!January,

,UPCOMING,COVERAGE!

• PlayboyWPrintWMexicoW!October!2014!• ExpressionWBrazilW!October!2014!• GQ'BrazilW!October/November!2014!!• Estrategia'y'NegiocioW!October!2014!• Vamos'MagazineW!PeruW!October!2014!• TravesiasB!PanWRegionalW!October!2014!• Blog'Viagem'SimWBrazilWOctober!2014!• Diário'TurismoW!BrazilWOctober!2014!• Embarque'na'ViagemWBrazilW!October!2014!• O'PovoWBrazilWOctober!2014!• InFashion'Magazine!WColombiaWNovember!2014!

!

PRESS,COVERAGE,GRID,,

JULY,2014,EDITORIAL,COVERAGE,GRID,

DATE,, OUTLET,TYPE, OUTLET, HEADLINE, MARKET, CIRCULATION, PR,VALUE,

September!2,!2014! MAGAZINE! Diario!Do!Comercio!

Para!Fotografos!Exigentes!Mira!Holografica!

Brazil! 25,000! $3,103.65!!

,, !! !! !! ,, ,, ,,September!1,!2014! RADIO! Culturagreek.com.ar! Cultura!Greek!

157! Argentina! 625,462! $8,500.00!!

,, !! !! !! ,, ,, ,,July!23,!2014! ONLINE! lada.cioal! OLYMPUS!OMWD!

EWM1!Latin!

America! 120,701! $5,365.19!!

July!23,!2014! ONLINE! lada.cioal! OLYMPUS!OMWD!

EWM10!Latin!

America! 120,701! $5,365.19!!

July!23,!2014! ONLINE! lada.cioal! OLYMPUS!STYUS!

1!Latin!

America! 120,701! $5,365.19!!

July!23,!2014! ONLINE! lada.cioal! OLYMPUS!TGW3!

TOUGH!Latin!

America! 120,701! $5,365.19!!

July!23,!2014! ONLINE! lada.cioal!

OLYMPUS!STYLUS!TGW850!TOUGH!

Latin!America! 120,701! $5,365.19!!

August!28,!2014! ONLINE! Blissandhellfire.com!

Nova!Olympus!PEN!EWPL7:!charme!e!ambicao!

Brazil! 1,374,893! $5,892.39!!

August!28,!2014! ONLINE! fotografiaWdg.com!

Nova!Olympus!PEN!EWPL7!Favorece!os!Selfies!

Brazil! 41,014! $205.06!!

August!28,!2014! ONLINE! Info.abril.com.br!

Nova!Olympus!PEN!EWPL7!e!uma!Camera!Para!Autorretratos!

Brazil! 1,018,672! $4,001.93!!

August!28,!2014! ONLINE! paschoal.net!

Nova!Olympus!PEN!EWPL7!e!uma!Camera!Para!Autorretratos!

Brazil! 10,000! $37.50!!

August!28,!2014! ONLINE! pcguia.pt!

Olympus!Anuncia!Maquina!Fotografica!PEN!EWPL7!

Brazil! 58,547! $357.79!!

August!28,!2014! ONLINE! tecmundo.com.br!

Olympus!PEN!EWPL7:!camara!digital!dedicada!a!selfies!e!anunciada!

Brazil! 10,000! $49.99!!

!

August!29,!2014! ONLINE! dionews.net!

Olympus!apresenta!a!fantastica!Olympus!PEN!EWPL7!

Brazil! 11,000! $66.00!!

August!29,!2014! ONLINE! portugalnews.pt!

Olympus!Apresenta!a!Fantastica!Olympus!PEN!EWPL7!

Brazil! 189,324! $1,156.98!!

August!29,!2014! ONLINE! Pplware.sapo.pt!

Olympus!apresenta!a!fantastica!Olympus!PEN!EWPL7!

Brazil! 3,673,675! $16,837.00!!

September!1,!2014! ONLINE! Agendatecnologia.overW

blog.com!

La!nueva!inteligencia:!Olympus!PEN!EWPL7!flips!una!revolucion!de!180!grados!para!selfies!

Peru! 1,161,106! $3,870.35!!

September!1,!2014! ONLINE! Brasileconomia.com.br!

Nova!Camera!Olympus!PEN!EWPL7!da!uma!reviravolta!de!180!graus!nas!selfies!

Brazil! 603,679! $6,036.79!!

September!2,!2014! ONLINE! Jcmagazine.com!

Nueva!Camara!Olympus!de!180!grados!para!selfies!

Peru! 344,797! $3,450.99!!

September!3,!2014! ONLINE! Passeiaki.com!

Nova!Camera!Olympus!PEN!EWPL7!da!uma!reviravolta!de!180!graus!nas!selfies!

Brazil! 158,337! $197.92!!

September!3,!2014! ONLINE! Redelajado.com.br!

Nova!Camera!Olympus!PEN!EWPL7!da!uma!reviravolta!de!180!graus!nas!selfies!

Brazil! 1,655,428! $8,346.12!!

September!3,!2014! ONLINE! Topvitrine.com!

Nova!Camera!Olympus!PEN!EWPL7!da!uma!reviravolta!de!180!graus!nas!selfies!

Brazil! 787,819! $8,666.01!!

!

September!4,!2014! ONLINE! Aloww.com.br!

Olympus!PEN!EWPL7:!camara!digital!dedicada!a!selfies!e!anunciada!

Brazil! 232,653! $1,421.77!!

September!4,!2014! ONLINE! Brasildiario.com!

Nova!Camera!da!uma!reviravolta!de!180!graus!nas!selfies!

Brazil! 374,730! $1,374.01!!

September!5,!!2014! ONLINE! SkybottW

tech.blogspot.com.br!

Nova!Camera!Olympus!Inclina!180!Graus!Para!Fazer!Selfies!

Brazil! 4,814,206! $37,825.90!!

September!12,!2014! ONLINE! gq.com.mx!

Las!Mejores!Camaras!Compactas!

Mexico! 30,184! $6,101.30!!

September!17,!2014! ONLINE! Tecnofotografia.com!

Olympus!Presenta!la!Version!Plateada!de!la!OMWD!EWM1!y!el!objetivo!en!acabo!negro!M.Zuiko!12!mm!f2!

Ecuador! 40,015! $300.11!!

September!18,!2014! ONLINE! Generaccion.com!

Olympus!OMWD!EWM1!Combina!una!Nueva!Imagen!con!Capacidades!de!Conexion!Ideales!Para!Fotografos!de!Estudio!

Peru! 180,214! $7,235.80!!

September!18,!2014! ONLINE! Channelnewsperu.com!

La!galanadora!Olympus!OMWD!EWM1!combina!una!nueva!imagen!con!capacidades!de!conexión!

Peru! 1,272,867! $7,223.66!!

September!18,!2014! ONLINE! Portinos.com!

La!camara!Olympus!EWM1!se!renueva!

Argentina! 183,733! $1,377.99!!

September!18,!2014! ONLINE! Serperuano.com!

Un!avanzado!modelo!emblematico!para!profesionales!

Peru! 292,867! $3,956.28!!

!

September!18,!2014! ONLINE! Tecnews.pe!

Olympus!presenta!la!OMWD!EWM1,!una!camara!para!profesionales!

Peru! 445,600! $8,864.76!!

September!18,!2014! ONLINE! TodoWperu.com!

Un!avanzado!modelo!emblematico!para!profesionales!

Peru! 387,820! $761.79!!

,, !! !! !! Total,Reach:, 20,607,147, $174,045.79,,

!!!!

*Please!note!that!all!clips!are!included!as!an!addendum!to!this!PR!Report!

!

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OLYMPUS!,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,PRESS,COVERAGE,ADDENDUM!,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEPTEMBER,1,,2014,–,SEPTEMBER,30,,2014!

September 2, 2014 Circulation: 25,000

September 1, 2014 Viewership: 625,462

Segment Duration: 1:16:23 Minutes. Radio Station: Cultura Geek 157

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September 1, 2014 UMV: 1,161,106

September 1, 2014 UMV: 1,161,106

September 1, 2014 UMV: 1,161,106

September 1, 2014 UMV: 1,161,106

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!September!1,!2014! ! UMV:!603,679!

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!September!2,!2014! ! UMV:!344,797!

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