Olympic Update

Danny Sloan / Nick Cole / Paul Nickson8 December 2010

Games of the XXX Olympiad

•World’s largest sporting event

•4 billion worldwide audience

•£10 billion revenue generation to the GB economy

•9.6 million ticket sales

•205 National Olympic committees

•300 Events (38 disciplines across 26 sports)

•100,000 Athletes, Officials, VIPs, Sponsors

•30,000 accredited media

•70,000 volunteers

•25 sporting venues

•One official port of entry...

88-90%

4-5%

4-5%

1-2%

SAL, SOU& Eurostar

Olympic Family Traffic Distribution

Key Dates

•May onwards Games Arrivals

• Jul 9th Village Opens

• Jul 27th Olympic Opening Ceremony

• Jul 28th - Aug 12th Olympic Games Competition

•Aug 12th Olympic Closing Ceremony

•Aug 13th – 16th Olympic Games Departures

•Aug 29th Paralympic Opening Ceremony

•Aug 30th – Sep 9th Paralympic Games Competition

•Sep 9th Paralympic Closing Ceremony

•Sep 10th – 13th Paralympic Games Departures

•Sep 14th Village and Park Closes

•Oct 1st Heathrow Games Operation ceases

Olympic Family forecasted traffic

Olympicsopen

Olympicsclose

Villageopen

Olympics competition

Tue 24 Jul – Thu 26 Jul 2012

Mon 13 Aug – Wed 15 Aug 2012

Paralympic Family forecasted traffic

Paralympicsopen

Paralympicsclose

Paralympics competition

Sun 26 Aug – Tue 28 Aug 2012

Mon 10 Sep – Wed 12 Sep 2012

Delivery

Implement and review

Solutions design

Initiate

Phase liveJune 27 2012

Phase three2011/2012

Phase two2010/2011

Phase one2005/2010

4-stage process

Case Study 1Baggage

OFF AIRPORT ON AIRPORT OLYMPIC VILLAGE

Temporary facility for processing Olympic family

baggage eg, HCC

Temporary facility for processing Olympic family

baggage

Processing Olympic family

members check in and baggage

Temporary Terminal for

Olympic Family only

Deliver to Heathrow

MobileBuses fully equipped to with screening facilities that can be

transported around the campus to meet the increased demand of baggage screening. Also can be used for contingency

Deliver to Heathrow

SolutionsDesign

InitiateImplement& Review

GamesTime

Case Study 2Retail•London 2012 stores across Heathrow

•Product range available at Heathrow

•Flagship store opens March 2011 in T5

•Exclusive product development for Heathrow

•2012 products available in other Airport stores

•Other advertising and sponsorship opportunities

SolutionsDesign

InitiateImplement& Review

GamesTime

Case Study 3Volunteers•Dec 2010 Agree Policy

• Jan 2011 Comms launch

• Jan 2011 – Mar 2011 Registration

•Apr 2011 – Jul 2011 Selection & Recruitment

•Sep 2011 – Apr 2012 Training

•May 2012 Go-live

SolutionsDesign

InitiateImplement& Review

GamesTime