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The Image Behind the Name
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1
The Image Behind the NameOlympia Style & Branding Guidelines
2OYLMPIA HEALTHCARE Style & Branding Guidelines
Introduction
The following pages outline the style and branding guide-
lines of Olympia Healthcare. The standards are a guide to
the usage and presentation of the elements and charac-
teristics of the hospital’s brand identity.
These guidelines are an essential tool in establishing and
maintaining an identity that will properly communicate
the brand identity of Olympia Healthcare. They are de-
signed to help you apply the hospital signature correctly.
It is important to use the logo and logotype consistently
and with consideration for the image the logo projects.
It should be used to unify and strengthen all internal
and external communications. The design of the logo
and logotype has been carefully considered; its form is
distinct and should not be altered in any way. It is the
responsibility of each staff member to properly follow
the standards in order to represent the hospital’s identity
with maximum impact.
Using the logotype incorrectly undermines Olympia
Healthcare’s image, therefore, it is very important that
this manual be followed carefully. Any attempts to recre-
ate this icon and logotype should be avoided. Always use
the original, electronic files.
3Background
OLYMPIA HEALTHCARE Style & Branding Guidelines4
Olympia HealthcareThe torch is a common emblem of both enlightenment
and hope. Here at Olympia Healthcare, we not only want
our visitors to feel enlightened, but we want them to
leave with a sense of vitality and hope. The raised torch
also historically represents life, truth and the regenerative
power of the flame. The name Olympia derives from the
ancient Greek sanctuary, which was the sight of the origi-
nal Olympic games. Atlanta, home of Olympia Healthcare
was also the site of the 1996 Summer Olympics.
The colors Olympic Gold and Poseidon Blue give refer-
ence to the ancient times from whence the name derives.
Gold is traditional known to promote courage, confidence
and willpower while blue is often associated with calm-
ness and relaxation. Those are all the elements, which
Olympia Healthcare strives to uphold for its visitors. The
typeface, Philosopher, was selected for its representation
of strength and neoclassical appearance, combining both
characteristics of a serif and sans serif typeface.
Organization Name ReferenceThe identity does not have an abbreviation. The name
of the hospital is Olympia Healthcare. In printed materi-
als, on second and subsequent reference, it is appropri-
ate to identify Olympia Healthcare as “the hospital” or
“the medical center.” The name is never abbreviated with
three or four letters. The identity should appear on mate-
rials used in the hospital (form, stationery, etc.).
We have developed guidelines to help define and delin-
eate appropriate use of our identity. These guidelines are
detailed in the pages that follow.
All material contained within these pages are the prop-
erty of Olympia Healthcare and require express permis-
sion from the Corporate Marketing or Communications
departments for use.
The Olympia Healthcare brand identity is built from con-
sistent and creative elements, including a logo and logo-
type, explicit colors, fonts, imagery and visual elements.
5Logo Guidelines
x
x
x
x
y
OLYMPIA HEALTHCARE Style & Branding Guidelines6
Spatial RelationshipsA minimum clear space must be maintained around the
logo at all times. This is to ensure its visibility and protect
its integrity. This clear space requirement differentiates the
logo from all other elements on the page. The clear space
should be kept clear from all other graphic elements such
as text, images and graphics. An edge of a page should also
fall outside the clear space. A simple rule for determining the
appropriate clear space regardless of logo size is based on a
constant measurement, which is equivalent to one-half (½ of
X) the height of the logotype Olympia.
When the logo stands alone without the accompaniment
of the logotype, the appropriate clear space should re-
main proportional to the measurement of X.
x
center
eq
eq eq eq eq
center
y
eq eq
eq
x
OLYMPIA HEALTHCARE Style & Branding Guidelines7
Logo: Full & Abbreviated VersionsThe Olympia torch, when used alone is the abbreviated
version of the Olympia Healthcare logo. Always use the
original and approved art. NEVER alter any aspect of it.
Do not attempt to draw or recreate the Olympia torch.
The torch combined with the Olympia Healthcare letter-
ing, which has been specially designed and letterspaced,
is the full Olympia Healthcare logo.
Three basic combinations have been created to provide
flexibility for use on different printed pieces.
OLYMPIAH E A L T H C A R E
OLYMPIA HEALTHCARE Style & Branding Guidelines8
Incorrect UsageFor visibility, impact and overall integrity, it is important to
retain a consistent use of the logo. The logo is fundamen-
tal to the communications and should never be compro-
mised. Always reproduce the logo from original artwork.
Protect the integrity of the Olympia Healthcare identity by
being aware of the improper logo usage illustrated here. If
questions about usage arise please contact the communi-
cations department.
Do not use an unapproved color
Do not reverse colors Do not create a new lock up
Do not use at an angle Do not distort
Do not create a 3 dimensional version
Do not run lettering over symbol Do not use outlines for symbol Do not reverse typefaces
Do not use over a busy background
Do not use blue on gold background Do not use gray on black background Do not lower opacity
Do not use black on gray background Do not use mark in other colors
OLYMPIA HEALTHCARE Style & Branding Guidelines9
PMS 142 Olympic Gold
CMYK 11 31 83 0
RGB 227 176 74
HEX E3B04A
PMS 7463 Poseidon Blue
CMYK 100 78 38 38
RGB 6 51 54
HEX 063354
Primary colors for print and web:
PMS 289 HEX 051E39
PMS 155HEX EDCC8E
PMS 7545HEX 51626f
Black
ColorThe primary colors of Olympia Healthcare are Olympia
Gold and Poseidon Blue. The colors are the foundation of
Olympia’s identity and should never be altered. Aside from
the primary palette, there are secondary colors that can
be used alongside the primary colors. These pantone spot
colors are provided to the right, along with their cmyk, rgb,
and hexadecimal equivalents.
Secondary colors:
OLYMPIA HEALTHCARE Style & Branding Guidelines10
Usage on different backgroundsHere are examples of of the correct way to use the
Olympia Healthcare logo on a variety of backgrounds. It
is important to have adequate contrast between the logo
and the background for optimal visibility.
*Please Note: DO NOT change the dark logo to white.
There is a specific white version of the logo that should be
used in cases where it needs to be placed on a dark back-
ground.
11Typography
OLYMPIA HEALTHCARE Style & Branding Guidelines12
TypographyThe consistent use of typography is important in helping
to establish a unified look among our brand identity. Two
type families have been chosen; Adobe Garamond Pro (in
four variations) and Gotham (in four variations). Lengthy
body text should be set in Adobe Garamond Pro, a serif
face. In some cases, it may be used as an alternate for
headlines. Gotham should be used for captions, headings,
and any important titles. I can be used in certain versions-
for body text. No other type families may be used aside
from the two mentioned in this style guide.
Samples
Headline in Gotham Medium
Headline in Gotham Bold
Subhead in Gotham Book
Body Copy in Gotham light. Olympia, a sanctuary of
ancient Greece in Elis, is known for having been the site
of the Olympic Games in classical times, comparable in
importance to the Pythian Games held in Delphi. The
Olympic Games were held every four years, dating back
to 776 BC.
Body Copy in Adobe Garamond Regular. Olympia, a sanctuary of ancient Greece in Elis, is known for having been the site of the Olympic Games in classical times, comparable in importance to the Pythian Games held in Delphi. The Olympic Games were held every four years, dating back to 776 BC.
Body Copy in Adobe Garamond Bold. Olympia, a sanctuary of an-cient Greece in Elis, is known for having been the site of the Olympic Games in classical times, comparable in importance to the Pythian Games held in Delphi. The Olympic Games were held every four years, dating back to 776 BC.
Adobe Garamond Pro RegularAdobe Garamond Pro ItalicAdobe Garamond Pro BoldAdobe Garamond Pro Bold Italic
Gotham Light
Gotham Book
Gotham Medium
Gotham Bold
13Stationery
OLYMPIA HEALTHCARE Style & Branding Guidelines14
Business Cards3.5" x 2"
Color
Front: PMS 7463
Back: PMS 7463 and PMS 142
Stock
Cranes Cover, Fluorescent White 90lb
Type specifications (General Card)
Address and contact information is set in 9pt Gotham Me-
dium with default 0 tracking. The P and E symbols are set
in 9pt Gotham Medium – small caps. The Olympia website
is set in 9pt Gotham Medium.
Type specifications (Staff Card)
Employee name is set in 9pt Gotham Medium with default
0 tracking. Employee title and contact information are set
in 9pt Gotham Light with default 0 tracking. The P and E
symbols are set in 9pt Gotham Medium – small caps. The
Olympia website is set in 8pt Gotham Medium.
*All type should be displayed in PMS 7463 with the excep-
tion of the website, which should be displayed in white.
General Card Staff Card
Front
OLYMPIA HEALTHCARE Style & Branding Guidelines15
Letterhead8.5" x 11"
Color
Graphics: PMS 7463 and PMS 142
Type: Black
Stock
Cranes Crest R Fluorescent White Wove 24lb
Type specifications
Address is set in 8.5pt Gotham Book with default 0 track-
ing, displayed in white. The P and E symbols are set in
8.5pt Gotham Medium – small caps, displayed in PMS 142.
Department name is set in 8.5pt Gotham Medium Italic.
Typing Format
All letters should be typed in 10pt Adobe Garamond Pro,
with 14pt line spacing. Margins for typing are listed on the
example shown to the right.
Electronic Letterhead
A Microsoft Word Template, with the logo and address line
embedded, is available for use when an email-friendly let-
ter is necessary or when printing in-house.
OLYMPIA HEALTHCARE Style & Branding Guidelines16
Envelope#10 Business Envelope
4.125" x 9.5"
Color
Graphics: PMS 7463 and PMS 142
Type: PMS 7463
Stock
Cranes Crest R Fluorescent White Wove 24lb, square flap
Type specifications
Department name is set in 8pt Gotham Medium Italic with
default 0 tracking. Address is set in 8pt Gotham Book with
default 0 tracking.
Typing Format
All letters should be typed in 10pt Adobe Garamond Pro,
with 14pt line spacing. Margins for typing are listed on the
example shown to the right.
OLYMPIA HEALTHCARE Style & Branding Guidelines17
Folder12" x 9" folded size
Color
Graphics: PMS 7463, PMS 142, PMS 289, and white
Stock
White Gloss or White Dull, 12 pt. coated both sides.
18Signage
OLYMPIA HEALTHCARE Style & Branding Guidelines19
SignageOlympia Healthcare has developed an easy identifiable
signage system for both interior and exterior purposes to
promote a consistent visual standard for all hospital sig-
nage. The following pages outline the specific dimensions
and guidelines that should be used in order comply with
our standards.
OLYMPIA HEALTHCARE Style & Branding Guidelines20
SidewalkUse
Pedestrian/Visitor
Color
Graphics: PMS 7463 and PMS 142
Type: White
Emergency Bar: PMS 485 (Red)
Type specifications
Entrance title is set in 275pt Gotham Bold with default 0
tracking. Secondary type following the entrance title is set
in 215pt Gotham Light with default 0 tracking. Emergency
is set in 335pt Gotham Bold CAPS with default 0 tracking.
OLYMPIA HEALTHCARE Style & Branding Guidelines21
Main Entrance – RoadsideUse
Vehicle/street entrance
Color
Graphics: PMS 7463 and PMS 142
Type: White
Emergency Bar: PMS 485 (Red)
Type specifications
Entrance title is set in 335pt Gotham Bold with default 0
tracking. Emergency is set in 335pt Gotham Bold CAPS
with default 0 tracking.
OLYMPIA HEALTHCARE Style & Branding Guidelines22
Traffic CircleUse
Vehicle/street entrance
Color
Graphics: PMS 7463 and PMS 142
Type: White
Emergency Bar: PMS 485 (Red)
Type specifications
Entrance title and parking level is set in 300pt Gotham Bold
with default 0 tracking. Parking section information is set in
240pt Gotham Book with default 0 tracking. Emergency is
set in 407pt Gotham Bold CAPS with default 0 tracking.
OLYMPIA HEALTHCARE Style & Branding Guidelines23
RoomUse
Room/Office
Color
Graphics: PMS 7463 and PMS 142
Type: PMS 7463
Type specifications
Room is set in 60pt Gotham Medium CAPS with default
0 tracking. Room number is set in 132pt Gotham Medium
with default 0 tracking. Type should be placed centered
*Signs should feature numbers represented in braille below
printed numbers.
OLYMPIA HEALTHCARE Style & Branding Guidelines24
DirectionalUse
Hallway
Color
Graphics: PMS 7463 and PMS 142
Type: PMS 7463
Type specifications
Directional information is ¬¬set in 240pt Gotham Medium
CAPS with default 0 tracking. Type on the left should be
left justified; type on the right should be right justified.
Use
Wall
Color
Graphics: PMS 7463 and PMS 142
Type: White
Type specifications
Directional information is ¬¬set in 39pt Gotham Book
with default 0 tracking. Numbers on the left should be
right justified. In the special case where directional infor-
mation may exceed the allotted space, drop the point size
to 33pt.
OLYMPIA HEALTHCARE Style & Branding Guidelines25
DirectionalUse
Wall
Color
Graphics: PMS 7463 and PMS 142
Type: White
Type specifications
Directional information is ¬¬set in 39pt Gotham Book
with default 0 tracking. Numbers on the left should be
right justified. In the special case where directional infor-
mation may exceed the allotted space, drop the point size
to 33pt.
26Vehicles
AMBULANCE
A23
DIAL911
A23
N404OM
AirMedAAAAA
OLYMPIA HEALTHCARE Style & Branding Guidelines27
VehiclesHospital Fleet
In keeping with the hospital’s identity and brand, the fol-
lowing guidelines are provided for use on Olympia owned
vehicles. The consistent use of Olympia Healthcare’s iden-
tity on hospital vehicles helps to unify the fleet. An un-
cluttered and professional decal design that is consistent
throughout the hospital fleet is provided for use in most
applications. Due to the various vehicle body styles and
special application requests, variations may be allowed on
a case-by-case basis by contacting branding@olympia-
healthcare.com. All hospital vehicles that display the logo
or other signage should conform to the hospital’s identity
standards. Vehicles include, but are not limited to, buses,
helicopters, cars, and trucks.
Guidelines
The preferred vehicle color is white. In a case where that is
not practical, alternate logo colors can be provided based
on the vehicle’s actual color. Otherwise the official hospital
colors of PMS 142 (Olympic Gold), and PMS 7463 (Posei-
don Blue) should always be used. The logo and logotype
should be centered from left to right and top to bottom
and avoid trim and uneven surfaces.
Examples of vehicle graphics are shown on the following pages.
10'
1.25'
4.375'
2'
1.625'
1.417'4.125'
5.25'2.188'
1.25'
3.813'
9.83"
3.43'
3.05' 3.41'
OLYMPIA HEALTHCARE Style & Branding Guidelines28
Bus2010 Mercedes-Benz Integro 633.001
AMBULANCE
A23
DIAL911
A23
A23A23
AMBULANCE
4.88'
3.28'
2.465'5.34'2.23'
5.416'
6.64˝
1.198'
AMBULANCE
OLYMPIA HEALTHCARE Style & Branding Guidelines29
Ambulance2009 Chevrolet 4500 Ambulance
N404OM
AirMedAAAAA7.94"
2.75'
5.36'
3.79'
OLYMPIA HEALTHCARE Style & Branding Guidelines30
HelicopterMD Helicopters 600N
31Uniforms
OLYMPIA HEALTHCARE Style & Branding Guidelines32
UniformsAt Olympia Healthcare, the uniform is an extension of the
brand. The following outline the specific uniform require-
ments, which vary based on profession. NuScrubs™ is the
official uniform vender. Additional uniform needs can be
found on their website http://www.nuscrubs.com.
Doctors
White full length or 31” hip length lab coat options (doc-
tors choice). Olympia Healthcare logo is embroidered on
left chest pocket.
➢ NuScrubs™ LC 130 (short)
➢ NuScrubs™ LC135 (long)
Scrub top should be Poseidon Blue (PMS 7463). Olympia
Healthcare logo is embroidered on left chest pocket. This
will be worn under the lab coat.
➢ NuScrubs™ W100 (women)
➢ NuScrubs™ M150 (men)
Khaki and/or Cream-colored bottoms (PMS 155).
➢ NuScrubs™ WP700 (women)
➢ NuScrubs™ MP725 (men) full length lab coat
31" lab coat
scrub top
cream bottom
khaki bottom
OLYMPIA HEALTHCARE Style & Branding Guidelines33
UniformsNurses
Cream-colored (PMS 155) scrub top. Olympia Healthcare logo
is embroidered on left chest pocket in the full white version.
➢ NuScrubs™ W100 (women)
➢ NuScrubs™ M150 (men)
Poseidon Blue (PMS 7463) bottoms.
➢ NuScrubs™ WP700 (women)
➢ NuScrubs™ MP725 (men)
Maintenance
Poseidon Blue (PMS 7463) polo with Olympia Gold (PMS
142) collar. Olympia Healthcare logo is embroidered on
left chest pocket.
➢ NuScrubs™ W500 (women)
➢ NuScrubs™ M550 (men)
Poseidon Blue (PMS 7463) work pants.
➢ NuScrubs™ M725 (men/women)
Nurse Maintenance
OLYMPIA HEALTHCARE Style & Branding Guidelines34
UniformsReceptionist/Administrative
Scrub top should be white. Olympia Healthcare logo is
embroidered on left chest pocket.
➢ NuScrubs™ W100 (women)
➢ NuScrubs™ M150 (men)
Poseidon Blue (PMS 7463) bottoms.
➢ NuScrubs™ WP700 (women)
➢ NuScrubs™ MP725 (men)
Cream-colored (PMS 155) or Poseidon Blue (PMS 7463)
year-around cardigan. Olympia Healthcare logo is em-
broidered on the right side.
➢ NuScrubs™ C120(men/women)
white top with blue bottom
cream cardigan
blue cardigan
OLYMPIA HEALTHCARE Style & Branding Guidelines35
Parking PermitsColor
Graphics: PMS 7463 and PMS 142
Type: PMS 7463
Stroke weight of border around permit number: 5pt
Type specifications
Parking Permit is ¬¬set in 20pt Gotham Bold CAPS with
default 0 tracking. Permit numbers is ¬¬set in 25pt Go-
tham Bold with default 0 tracking and should always be
placed centered within the gold frame. Expiration date is
set in 10pt Gotham Medium CAPS and displayed in white.
Type is center aligned.
Type specifications (Temporary Parking Permit)
Temporary is set in 22pt Gotham Book CAPS with default
0 tracking. Parking Permit is ¬¬set in 16pt Gotham Bold
CAPS with default 0 tracking. Permit numbers is ¬¬set in
25pt Gotham Bold with default 0 tracking and should al-
ways be placed centered within the gold frame. Expiration
time and date is set in 10pt Gotham Medium CAPS and
displayed in white. Type is center aligned.
36Applications
OLYMPIA HEALTHCARE Style & Branding Guidelines37
Employee ID Card2.0625" x 3.3125"
Color
PMS 7463 and PMS 142
Type specifications
Employee name is set in 9pt Gotham Medium with de-
fault 0 tracking. The department name is set in 9pt Go-
tham Light. In the special case where an employee’ name
may be too long to fit in the area provided, the type size
of both the employee’s name and department should be
dropped to 8pt. Employee ID number is set in 6pt Gotham
Medium with default 0 tracking displayed in white.
*Uses Smartcard Technology
Front Back
OLYMPIA HEALTHCARE Style & Branding Guidelines38
Image PresentationWhen used correctly, imagery used in communication
pieces for Oylmpia Healthcare should present a clear, dis-
tinct image that properly reflects the personality of the
hospital. For printed pieces, photos should be at least
300 dpi. For web-usage photos should be at least 72 dpi.
In other words, do not use low quality images that appear
blurry or pixilated.
When presenting photographs or images do not use un-
usually shaped frames. Do not use low quality images
that appear blurry or pixilated, unusually shaped frames,
or thick or colored borders.
Correct Usage
Incorrect Usage