Olivia Knight-Adams, Greener Living Project Coordinator, Lizzie Bone, Research Manager and Charlotte Bonner, Green Impact Project Officer, NUS

Keith Pitcher, Director of Sustainability, University of NottinghamGraham Peterson, UCU Environment Co-ordinator, South Thames College

Behaviour Change in Practice:

Outputs, Outcomes and Future

Opportunities

Workshop Structure

• Degrees Cooler

• Overview

• Interventions, approach & success factors

• Recommendations

• Green Impact

• Engaging champions, expanding their reach and maintaining momentum

• FE Testimonial

• Monitoring and Evaluating Pro-Environmental Schemes

• Measuring behavioural change

•Defining scope 3 emissions

• HE Testimonial

• Discussion and debate

Degrees Cooler Overview

•3 inter-related projects

• 4 behaviours

• 20 universities

• Resource support: GLAs

• 2 year project – M&E

Interventions and approach

• Package of interventions

• Normalise sustainable behaviour

• Making it easy

• Positive & tailored communication

• Collaboration

• Share good practice

Engaging individuals and groups through participation & peer to peer communication

• Link into existing social networks

• Targeted messaging

• Not just usual suspects

Enabling change by providing people with facilities & information to make the right choices

• Making it easy

• Appropriate information

• Legitimise participation

Encouraging and Incentivising People

Make it desirable, fun & positive Encourage healthy competition

• Reward & recognise

• Normalise messaging

Exemplifying: Leading by example

Actively share good practice

Bottom up action-middle management-top down support

Recommendations

Understand your audience-appropriate messenger

Quantifiable and varied interventions

Importance of efficacy / being part of something bigger/special

Encourage competition, collaboration, sharing of good practice

Regular feedback on performance at all levels

Make it easy, celebrate successes, and adopt positive approach

Green Impact

19 Degrees Cooler Universities 16 extra universities and colleges

600 teams taking part 20,000+ staff members involved

Encourages and legitimises environmental change at a local level

Provides support

Permission and Efficacy

Collaboration

Celebration and Positivity

FE Testimonial

Graham Petersen, UCU Environment Co-ordinatorSouth Thames College

How FE is currently tackling environmental engagement with both staff and students

Monitoring and Evaluating Pro-Environmental Schemes

Impact Analysis

Measuring Behaviour Change Quantitative survey (c. 15,000 respondents) Time stamped information Habit change matrices (ABR) Understanding of qualitative depth

Environmental Research for universities

How will you define your scope 3 HEFCE emissions?

What do your students (and staff) do? How do they do it? What do they think about it? How can you make the most impact? Understand more about your students (and staff ) to inform your next

steps in reducing your scope 1 and scope 2 targets within the sector, and understanding the scope 3 travel of students.

HE Testimonial

Keith Pitcher, Director of SustainabilityUniversity of Nottingham

The Environmental Research Package, its methodology and impacts

Objectives consolidation

Overall objective: How do we engage with students to encourage long term behaviour change? With a longitudinal view

2.0 What are the current student environmental behaviours?

In accommodation, on campus, drivers and barriers, to what extent do students connect personal behaviours with climate change?

3.0 Communications: What are effective ways of messaging students? What types of messages endure? Who are the best points of contacts?

What are the best media e.g. smart phone apps? What is the best way to disseminate information from research, amongst students, amongst staff

4.0 What are student reactions to existing pro-environmental initiatives?

What, if any, are the stated effects of these initiatives? What, if anything, is the level of engagement with these initiatives? What, if any, are the perceived barriers to pro-

environmental behaviours?

5.0 What are the unmet needs at UoN?

What, if anything, would encourage students to conduct pro-environmental behaviours?

1.0 What are current attitudes towards the environment at UoN?

Baseline segmentation by student type

All

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utu

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g e

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ents

The majority of students already take part in some sustainable actions

Research conducted at UoN October /

November 2010, n=932

Q8. Which of the following actions do you already

take part in at university?

High awareness of environmental terms, opportunity exists to educate on some.

Research conducted at UoN October /

November 2010, n=932

Q12: What, if anything, do you understand

of the following terms?

Little differentiation between university and SU communications

Research conducted at UoN October /

November 2010, n=932

Q20. How relevant, if at all, are these same sources at University of

Nottingham to you personally?

Sustainability - ESD

• Sustainability part of University’s Strategic Plan• ESD a T&L requirement • Participation in HEA’s Green Academy

– Business plan– Curricula review

– Teaching in courses

– Nottingham Advantage Award

• NUSSL research outcomes provided an essential contribution to this agenda

• Carbon Management Plan

Discussion and Debate

How positive behaviour change programmes have had impact within your institution

Any challenges you’ve faced? Any success stories? How research has supported your work Any other questions!

How to get involved in future

Green Impact Universities and Colleges Environmental Research Package Student Switch Off Green Impact Students Unions

Contact us:– Olivia Knight-Adams, olivia.knight-adams@nus.org.uk – Lizzie Bone, ebone@nussl.co.uk – Charlotte Bonner, cbonner@nussl.co.uk– Graham Peterson, gpetersen@ucu.org.uk – Keith Pitcher, keith.pitcher@nottingham.ac.uk

– www.nus.org.uk/greener