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Oliver Brough4TH May 2005
Welcome and introduction
Objectives Your customers, your data, your business!
How can QAS help your business?
How will good data deliver revenue and avoid unnecessary costs?
Managing data through the customer lifecycle.
Introduce you to QAS, our people and our services.
Experian and QAS
Customer Data Journey
Customer acquisition and interaction
Customer Data Journey
Customer acquisition and interaction
Customer maintenance
+ data standardisation
Customer Data Journey
Customer acquisition and interaction
Customer maintenance
+ data standardisationOngoing data
currency and validity
Customer Data Journey
Customer acquisition and interaction
Customer maintenance
+ data standardisationOngoing data
currency and validity
Support + Investment
Agenda overview
The lifeblood of a healthy organisationGetting data right at the start – Rebecca Clayton Maintain your data, retain your customersKeeping data right through all touch points – Mark Hollyhead
Using customer data for intelligent marketing Alan Clay Collecting customer data in your contact centre Carol Rogerson
Data protection for operational marketing - Sarah Denner Brown Intact from QAS – Barney Craggs
