Olive Oil Category Analysis

Maria Bueno Lily Jin

Slide A

A.C. Nielsen Product Snapshot

Slide B

Demographics of the Brands

Slide C

Assigning a Role to the Category

Slide D

Store Location SKUsUnique SKUs

Auditor

Sam’s Club Bentonville 56 36 Lily

Walmart Supercenter

Joyce Boulevard

215 110 Lily

TargetStore

Joyce Boulevard

84 40 Lily

Walmart Neighborhood

Wedington 92 46 Lily

HarpsGarlandAvenue

76 45 Lily

Walmart Supercenter

MLK 324 130 Maria

WalgreenCollege Avenue

1 1 Maria

Aldi MLK 7 7 Maria

Ozark Natural Foods

College Avenue

157 110 Maria

Dollar Daze Wedigngton 3 3 Maria

Complete Audit

1015 528

Category Assessment: Stores Audited

Slide E

Category Scorecard: SPSS Share of Display

Slide F

Category Scorecard: SPSS Shares of Gross Margin Dollars

Slide G

Category Scorecard: Mean % Gross Margins

Slide H

Roll Out the Plan: Recommendations

Slide I

Spring 2013 Fall 2013